The Knowledge Tree
The Knowledge Tree is a Georgia-based online continuing education platform, founded in 1999 and a subsidiary of Summit Professional Education, offering APA-, NBCC-, and ASWB-accredited live and on-demand CE courses plus specialty certifications for licensed mental health professionals across 40+ U.S. states and Canada.
- Company typePrivate
- Founded1999
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Knowledge Tree does
The Knowledge Tree is an online continuing education (CE) platform serving licensed mental health professionals in the United States and, more recently, Canada. Founded in 1999 by Dr. Becky Beaton-York and operated as a subsidiary of Summit Professional Education, the company offers live synchronous webinars delivered via Zoom and on-demand asynchronous video courses covering clinical topics including ethics, telemental health, anxiety/OCD/ERP, trauma, hypnotherapy, clinical supervision, diversity, couples therapy, Internal Family Systems (IFS), Polyvagal Theory, neurodiversity, and Acceptance & Commitment Therapy (ACT). The platform also sells specialized certification programs — including Certification in Exposure and Response Prevention (CERP/ACERP/CERP-P), Clinical Hypnotherapy Certification (CCH), and Georgia CPCS Supervision Certification — and supplementary products such as lawyer-approved Practice SmartForms and free mini-courses.
The technical stack is a standard SaaS course delivery model: the website runs on the Teachable platform (hosted via Teachable CDN/Hotmart media infrastructure) and relies on Zoom for live sessions. Course delivery includes video, downloadable PowerPoint handouts, references, and post-course quizzes used for CE credit verification. The company's principal defensible asset is its regulatory accreditation footprint — approved provider status with the American Psychological Association (APA), the National Board for Certified Counselors (NBCC ACEP No. 7153), the Association of Social Work Boards (ASWB ACE Provider #2470, renewed 1/14/2026-1/14/2027), the Georgia Association for Marriage & Family Therapy (GAMFT), the National Board for Certified Clinical Hypnotherapists (NBCCH), and the Canadian Counseling and Psychotherapy Association (CCPA) — enabling credits to transfer across 40+ U.S. states and into Canada.
The business model is primarily transactional, per-course self-serve commerce: individual courses priced $59–$140, certification programs $1,499–$1,749 with monthly payment plans available, multi-workshop volume discounts of 10–20%, and lifetime access on most on-demand purchases. The company employs 1–10 people, markets through email newsletters, social media, and SEO-organized topic category pages, and has no disclosed revenue, funding, or M&A activity in the source data.
The Knowledge Tree firmographics
Firmographics- Name
- The Knowledge Tree
- Legal name
- The Knowledge Tree
- Website
- https://theknowledgetree.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Knowledge Tree is a Georgia-based online continuing education platform, founded in 1999 and a subsidiary of Summit Professional Education, offering APA-, NBCC-, and ASWB-accredited live and on-demand CE courses plus specialty certifications for licensed mental health professionals across 40+ U.S. states and Canada.
- Ownership category
- akta.pro rank
The Knowledge Tree industry classification
Industry- Product category
- Continuing Education for Mental Health Professionals
- NAICS
- Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
Keywords
Where The Knowledge Tree is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Knowledge Tree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Course Sales - Individual Workshop Registration: The primary revenue stream comes from individual course registrations. Customers pay per course to access either live webinars or on-demand content. Pricing varies by course duration and type, with early-bird discounts available for registrations made before specified deadlines. Some courses offer lifetime access upon purchase.
- Certification Programs: Premium revenue from comprehensive certification programs such as the Clinical Hypnotherapy Certification Program (Levels 2 & 3) priced at $1499-$1749, which includes multiple sessions, practice hours, and consultation components. Payment plans are available for high-ticket programs.
- Course Bundles and Multi-Workshop Packages: Volume-based pricing with tiered discounts: 10% off for 2 workshops, 15% off for 3-4 workshops, and 20% off for 5 or more workshops purchased in the same transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Workshop Courses - Hourly Rate |
| One time/ perpetual license | Pay-as-you-go | Comprehensive Certification Programs |
| Unit Pricing | Pay-as-you-go | CPCS Exam Prep and Specialized Training |
| Transaction based/ take rate | Pay-as-you-go | Volume Multi-Workshop Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Knowledge Tree product offering
Product offeringCore offering
The Knowledge Tree delivers online continuing education (CE) courses, live webinars, and certification programs for mental health professionals including psychologists, counselors, social workers, and marriage and family therapists. Courses are pre-approved by APA, NBCC, and ASWB and offered in both synchronous (live Zoom) and asynchronous (on-demand) formats. The platform also provides specialized certifications such as ERP (CERP, ACERP, CERP-P), Clinical Hypnotherapy, and Supervision Certification, along with practice management resources and lawyer-approved forms.
Product overview
The Knowledge Tree is an online continuing education platform for mental health professionals offering a comprehensive portfolio of courses and certifications. The platform operates as a marketplace of live and on-demand CE webinars delivered via Zoom, with courses organized into topic-specific categories. Core offerings include Live CE Webinars (Synchronous) and On-Demand CE Webinars (Asynchronous), supplemented by specialized certification programs such as Certification in Exposure and Response Prevention (CERP, ACERP, CERP-P), Clinical Hypnotherapy Certification, and Supervision Certification for Georgia CPCS. Additional products include Practice SmartForms (lawyer-approved templates), Free Mini-Courses, and topic-specific course bundles covering Ethics & Law, Telemental Health, Trauma, Anxiety/OCD/ERP, Diversity & Cultural Competency, and Internal Family Systems & Polyvagal Theory. The platform is built on the Teachable hosting infrastructure and is a Summit Professional Education Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Live CE Webinars (Synchronous) Live interactive webinars occurring in real time via Zoom where students and instructors interact directly, providing synchronous continuing education hours for psychologists, counselors, social workers, and marriage and family therapists.
- On-Demand CE Webinars (Asynchronous) Pre-recorded video webinars that can be watched at the user's own pace with pause, rewind, and fast-forward capability, providing asynchronous continuing education hours with lifetime access for most courses.
- Practice SmartForms Lawyer-approved practice form templates for therapists to assist in creating an ideal practice while addressing essential ethical and legal requirements, created by Dr. Beaton-York and Chris York, JD.
- Free Mini-Courses & Resources Free on-demand short trainings and resources to support therapy practice.
- Certification in Exposure and Response Prevention (CERP) Comprehensive certification program providing 31.5 CEUs for therapists seeking specialized training in Exposure and Response Prevention for OCD treatment.
- Advanced Certification in Exposure and Response Prevention (ACERP) Advanced-level certification program providing 21 CEUs for experienced practitioners seeking advanced ERP training.
- Certification in Exposure and Response Prevention - Pediatric Emphasis (CERP-P) Specialized certification program providing 9 CEUs focused on ERP treatment specifically for pediatric populations.
- Clinical Hypnotherapy Certification Program (Levels 2 & 3) Comprehensive 53-hour certification program concluding with Certified Clinical Hypnotherapy (CCH) designation, approved by the National Board for Certified Clinical Hypnotherapists (NBCCH), combining hypnotherapy with memory reconsolidation and multiple theoretical models.
- Supervision Certification Program Comprehensive supervision certification program (30 hours) for counselors in Georgia seeking CPCS certification, including foundations, models, ethics, documentation, and telesupervision.
Quantifiable outcome
- Credits accepted by licensing boards in 40+ U.S. states
- +1 more outcomes
Companies that use The Knowledge Tree
Customer profileSegments5 records
Ideal customer profiles5 records
The Knowledge Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Knowledge Tree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Summit Professional Educationparent_companyThe Knowledge Tree is described as 'a Summit Professional Education Company,' indicating it operates as a subsidiary or brand under the Summit Professional Education corporate umbrella. Summit Professional Education is a provider of continuing education for various professional licensing boards.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Knowledge Tree competitors and assessment
Company assessmentDirect peers
- CE4Less: Online CE provider delivering self-paced, board-accepted continuing education for counselors, social workers, marriage and family therapists, and psychologists — overlaps directly with The Knowledge Tree's persona targets and self-serve delivery model.
- Professional Development Resources: Continuing education provider offering APA-, NBCC-, and ASWB-approved online CE courses for psychologists, counselors, and social workers — a direct competitor for the same license types with comparable self-paced web delivery.
- AllCEUs: Online CE platform serving counselors, marriage and family therapists, and social workers with board-approved self-study courses, directly competing for the same buyer personas at comparable price points.
- Zur Institute: Online continuing education and certification provider specializing in mental health professionals (counselors, MFTs, social workers), offering board-approved CE courses with similar topic coverage in ethics, trauma, and clinical practice.
- Counselor Toolbox: Online CE and podcast-based training provider for licensed counselors and addiction professionals, offering self-paced courses accepted by NBCC — directly comparable in persona, format, and accreditation positioning.
- PESI: One of the largest U.S. continuing education providers for mental health professionals, offering live seminars, online courses, and certifications across counseling, psychology, social work, and MFT — directly comparable to The Knowledge Tree's core offering.
Broad incumbents
- FreeCE: Large, multi-discipline online CE provider covering behavioral health alongside other healthcare professions. Overlaps with The Knowledge Tree on counselor/social worker CE but operates across a much wider professional portfolio.
Others
- Summit Professional Education: Parent company of The Knowledge Tree and a broader diversified CE provider across multiple professional licensing boards. Comparable as the corporate umbrella that funds shared infrastructure, marketing, and cross-vertical learner acquisition.
- NBCC (National Board for Certified Counselors): The accrediting body whose ACEP approval (No. 7153) The Knowledge Tree holds. Functions as both an enabling gatekeeper (without NBCC approval, counselor CE revenue would collapse) and an indirect ecosystem participant through its own training offerings.
- Therapist Aid: Therapist-focused resource platform offering worksheets, tools, and educational content for mental health professionals. Adjacent rather than directly competitive, but addresses the same licensed therapist audience for non-CE practice resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Knowledge Tree social profiles
Digital presenceThe Knowledge Tree compliance and trust
Trust signalCompliance6 records
The Knowledge Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Knowledge Tree leadership team
Management profileNumber of profiles
Profiles1 record
The Knowledge Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Knowledge Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Knowledge Tree
What does The Knowledge Tree do?
The Knowledge Tree delivers online continuing education (CE) courses, live webinars, and certification programs for mental health professionals including psychologists, counselors, social workers, and marriage and family therapists. Courses are pre-approved by APA, NBCC, and ASWB and offered in both synchronous (live Zoom) and asynchronous (on-demand) formats. The platform also provides specialized certifications such as ERP (CERP, ACERP, CERP-P), Clinical Hypnotherapy, and Supervision Certification, along with practice management resources and lawyer-approved forms.
Is The Knowledge Tree a public or private company?
The Knowledge Tree is a private company. It is classified as corporate owned and is currently operating.
When was The Knowledge Tree founded?
The Knowledge Tree was founded in 1999. It employs 1 to 10 people.
Where is The Knowledge Tree based?
The Knowledge Tree is headquartered in Franklin, United States, in the North America region.
How does The Knowledge Tree make money?
Three revenue lines are on record. Course Sales - Individual Workshop Registration is the primary driver. The others are certification Programs and course Bundles and Multi-Workshop Packages.
Who are The Knowledge Tree's main competitors?
Direct peers on record are CE4Less, Professional Development Resources, AllCEUs, Zur Institute, Counselor Toolbox and PESI. FreeCE is listed as a broad incumbent. Others are Summit Professional Education, NBCC (National Board for Certified Counselors) and Therapist Aid.
Does The Knowledge Tree have an API?
No public API is recorded for The Knowledge Tree.
What industry is The Knowledge Tree in?
The Knowledge Tree's product category is Continuing Education for Mental Health Professionals. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE). Its NAICS code is 61171 and its SIC code is 8200.