TBX Employee Benefits

What TBX Employee Benefits does

TBX Employee Benefits, LLC operates as a subsidiary and affiliate of Selerix Systems, Inc. (McKinney, Texas), within a corporate structure that also includes Steele Benefits and SyncStream Solutions LLC. Per its public description, TBX positions itself as an industry leader in online employee benefits communication, education, and administration. The company's underlying platform is a cloud-based, all-in-one benefits administration and ACA compliance system with AI-enhanced capabilities, built around four core modules: Benefits Administration (multi-carrier enrollment and eligibility management), Employee Communication (personalized, interactive messaging and engagement), ACA Software (automated 1095-C generation, FTE calculations, measurement-period monitoring, and IRS AIR filing), and COBRA Software (continuation coverage notifications and eligibility tracking). Supporting modules include AI Solutions (eligibility event detection, document-grounded employee Q&A, personalized enrollment communications, and pre-carrier-file data validation), Hands-on Support (dedicated client service), and an Integrations & Partnerships layer providing over 1,000 pre-built connections with HRIS, payroll, and carrier systems.

The business model is subscription-based SaaS, with revenue generated through annual contracts from employer groups and broker/partner channels; pricing is not publicly disclosed and is quote-based via a demo-driven sales motion. Go-to-market combines direct enterprise sales targeting complex benefits administration buyers with a two-sided channel ecosystem: insurance brokers and benefits consultants act as resellers, while insurance carriers integrate via EDI for enrollment data exchange and effectively distribute the platform through their networks. The company also supports a Reseller / white-label channel for partners such as Steele Benefits. Customer segmentation is horizontal across four primary buyer types — Employers (healthcare, education, government/K-12, general business), Brokers, Carriers, and Resellers — served by a US-only footprint.

Operationally, the Selerix ecosystem (of which TBX is part) is trusted by 26,000+ employer groups covering 14M+ employees; 1 in 4 U.S. companies rely on the platform for ACA compliance, $19B+ in premium is processed annually, 97% customer retention is reported for ACA compliance solutions, and $650M+ in mitigated ACA penalties is attributed to customers. Recent strategic activity centers on inorganic expansion (Steele Benefits acquisition in 2025, SyncStream affiliate integration), the elevation of AI Solutions to a top-level product line, and continued expansion of the integration ecosystem.

Name

TBX Employee Benefits

Legal name

TBX Employee Benefits, LLC

Website

https://tbxbenefits.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TBX Employee Benefits is a subsidiary of Selerix Systems that delivers cloud-based employee benefits administration, ACA and COBRA compliance, AI-enhanced enrollment communications, and HRIS/payroll/carrier integrations to employers, brokers, carriers, and resellers across the United States.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration Software

NAICS

Health and Welfare Funds (525120), Insurance and Employee Benefit Funds (5251)

SIC

Services-Computer Programming Services (7371), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

• Benefits administration software
• ACA compliance software
• COBRA administration
• Employee benefits enrollment
• HRIS integration platform

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Benefits Administration SaaS Platform: Subscription-based access to Selerix's benefits administration platform covering enrollment, eligibility, compliance, and communication tools. Revenue is driven by employer groups and their broker/partner channels on annual subscription contracts.

Distribution channels4 records

Marketing channels8 records

Core offering

TBX Employee Benefits delivers cloud-based employee benefits administration, communication, and education solutions as part of the Selerix ecosystem. Its offerings include benefits enrollment and eligibility management, ACA compliance tracking and 1095-C filing, COBRA administration, employee communication tools, AI-enhanced personalization, and pre-built integrations with HRIS, payroll, and insurance carrier systems. The platform serves employers, brokers, insurance carriers, and reseller partners.

Product overview

Selerix is an all-in-one, AI-enhanced benefits administration platform that combines benefits enrollment and eligibility management, ACA compliance reporting, COBRA administration, employee communication, and workforce engagement into a single integrated system. The core platform includes Benefits Administration, Employee Communication, ACA Software, and COBRA Software as primary modules, supplemented by AI Solutions (eligibility event detection, personalized communications, plan-document-grounded AI question answering, and carrier data validation), Hands on Support (dedicated client service), and Integrations & Partnerships (pre-built HRIS, payroll, and carrier connections). The subsidiary brand Steele Benefits brings high-touch consulting and public sector enrollment expertise. SyncStream Solutions provides specialized ACA specialist support for complex workforce structures. BenSelect is the legacy product name for the core administration system.

Differentiator

Problem solved

Functional benefit

Products and services

• Benefits Administration Central platform for benefits enrollment and eligibility management, enabling employees to enroll in benefit plans, track eligibility, and manage ongoing benefit elections across multiple carriers and plan types.
• ACA Software ACA compliance solution that automates 1095-C form generation, monitors employee eligibility in real time, tracks measurement periods, calculates FTE counts, and manages IRS AIR filing for year-round and end-of-year ACA reporting for Applicable Large Employer (ALE) compliance.
• COBRA Software COBRA administration solution that manages continuation coverage notifications, eligibility tracking, and ongoing compliance for employers following qualifying life events.
• Employee Communication Personalized, interactive benefits education and employee communication tools that deliver messaging tailored to employee segments to improve participation and understanding throughout the benefits lifecycle.
• AI Solutions AI-enhanced capabilities including eligibility event detection, personalized enrollment communications, AI-powered question answering grounded in employer-specific plan documents, and data validation before carrier file transmission.
• Integrations & Partnerships Pre-built integrations connecting the platform with leading HRIS platforms (Paylocity, Paychex, isolved), payroll providers, and insurance carriers (Aetna, Cigna, MetLife, Prudential, Unum, and others), enabling frictionless data exchange and automated EDI file transmissions.
• Hands on Support Dedicated, tenured client service team providing award-winning personalized support tailored to each client's unique needs, complementing the software platform with implementation and ongoing assistance.
• SyncStream Solutions Dedicated ACA specialist support offered alongside automated ACA tracking tools, handling code determination, TIN validation, and IRS AIR filing for employers with complex workforce structures such as controlled groups, multiple EINs, and significant variable-hour populations.

Quantifiable outcome

• 35% of employees regret benefits decisions made during open enrollment (based on Selerix Employee Benefits Survey)
• +6 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Steele BenefitscoreStrategic or Co-development PartnerSteele Benefits, a company specializing in high-touch, people-first benefits enrollment with deep experience in the public sector (government and K-12 organizations), was acquired and is now part of Selerix. Steele's high-touch service model and enrollment expertise has been integrated into the Selerix ecosystem to strengthen the company's benefits administration and enrollment capabilities.
• SyncStream Solutions LLCcoreStrategic or Co-development PartnerSyncStream Solutions LLC is an affiliate of Selerix that provides dedicated ACA specialist support alongside Selerix's automated tracking tools. SyncStream manages code determination, TIN validation, and IRS AIR filing for employers with complex workforce structures including controlled groups, multiple EINs, and significant variable-hour populations.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PlanSource: PlanSource is a direct peer in cloud-based benefits administration, offering enrollment, decision support, ACA reporting, and carrier integrations targeting employers and brokers, overlapping heavily with Selerix's offering.
• bswift: bswift is a direct competitor in benefits administration software, providing enrollment, ACA compliance, COBRA, and HRIS integrations for employers and brokers, very similar in product scope to Selerix.
• Benefitfocus: Benefitfocus is a direct competitor offering a benefits administration marketplace platform serving employers, carriers, and brokers. Both companies target the same customers with benefits enrollment, eligibility, and carrier integration capabilities.
• WEX Health: WEX Health provides benefits administration technology including COBRA, HSA, and consumer-directed benefits. It overlaps with Selerix in benefits administration infrastructure and serves similar broker/carrier channels.

Broad incumbents

• Paylocity: Paylocity offers payroll and HR technology with integrated benefits administration for mid-market employers. Although primarily an HRIS/payroll vendor, it overlaps in benefits enrollment and competes for the same buyer.
• ADP Workforce Now: ADP is a broad incumbent offering payroll, HR, and benefits administration as part of a comprehensive suite. While not exclusively a benefits platform, ADP competes with Selerix for mid-market employer benefits workflows through its integrated ecosystem.
• Insperity: Insperity is a PEO offering benefits administration as part of co-employment HR outsourcing. While its business model differs, it serves overlapping SMB/mid-market customers seeking bundled benefits and HR services.
• Workday: Workday is a broad incumbent providing HCM with benefits administration modules integrated into its core platform. It overlaps with Selerix in enrollment and eligibility for enterprise and mid-market employers.
• Dayforce (Ceridian): Dayforce is a broad HCM incumbent providing payroll, benefits, and workforce management. Its benefits administration module competes for the same mid-market and enterprise employer buyers as Selerix.

Emerging players

• Nayya: Nayya is an emerging player in benefits decision support and personalized recommendations, integrated with Selerix. It represents a younger, narrower-scope competitor focused on AI-driven enrollment guidance that could expand into adjacent workflows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TBXbenefits
• Facebookfacebook.com/TBXEmployeeBenefitsLLC
• LinkedInlinkedin.com/company/tbxbenefits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBX Employee Benefits