Nayya
Nayya is a New York-based AI software company that sells an agentic benefits platform to U.S. employers, brokers, and HCM partners, delivering personalized health and wealth guidance to 3M-5M employees across 1,000+ organizations via Slack, Teams, and embedded HRIS integrations.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Nayya does
Nayya's business model is enterprise B2B SaaS, with revenue generated through subscription contracts to employers and HR ecosystem partners, supplemented by partnership/distribution revenue via carrier and platform channels (where Nayya is offered to employer clients at no direct cost to the employer) and API/embedded integration revenue from HCM and benefits platforms. Pricing is quote-based and not publicly disclosed, with prospective customers routed through "Get demo" pathways for employers, brokers/consultants, and partners. The company has raised over $130 million in total funding across a Series B (June 2021, $37M), a Series C (March 2022, $55M led by ICONIQ Growth), and strategic investments from ADP Ventures (August 2024) and Workday Ventures (September 2024). Recent strategic actions include the September 2025 acquisition of Northstar (financial wellness) and the December 2025 launch of an exclusive Strada partnership, alongside a leadership transition that elevated Sarah Liebel to CEO and moved founder Sina Chehrazi to Executive Chairman.
Nayya firmographics
Firmographics- Name
- Nayya
- Legal name
- Nayya Health, Inc.
- Website
- https://nayya.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nayya is a New York-based AI software company that sells an agentic benefits platform to U.S. employers, brokers, and HCM partners, delivering personalized health and wealth guidance to 3M-5M employees across 1,000+ organizations via Slack, Teams, and embedded HRIS integrations.
- Ownership category
- akta.pro rank
Nayya industry classification
Industry- Product category
- Employee Benefits Software (AI-powered Benefits Intelligence)
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Nayya is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nayya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise B2B SaaS subscription: Nayya sells its AI benefits platform to employers, PEOs, and benefits platforms via recurring contracts. "Request more info," "Get demo," and "Talk to our team" CTAs indicate custom enterprise contracts rather than off-the-shelf pricing; access to the AI agent was invite-only as of September 2025 with general availability in 2026.
- Partnership / distribution revenue: Distribution through carriers, brokers, consultants, PEOs (e.g., ADP, Paychex, Strada, Nextep, Aflac, Prudential, Symetra, Chubb, MetLife, Unum, Mercer, Aon, Brown & Brown, bswift) provides revenue via carrier and platform partnerships where Nayya's capabilities are made available to employers at no direct cost to the employer.
- API / embedded integration revenue: API-based integration revenue from HCM, benefits administration, and HRIS platforms that embed Nayya into their workflows (e.g., Strada, ADP Workforce Now, ADP TotalSource, Workday), enabling joint go-to-market and shared revenue economics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based enterprise contract (not publicly disclosed) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Nayya product offering
Product offeringCore offering
Nayya sells an AI-powered, agentic employee benefits platform that employers, PEOs, HCM platforms, brokers, and carriers deploy to help their employees choose, use, and maximize health and wealth benefits. The platform combines personalized guidance (delivered natively inside Slack, Microsoft Teams, iMessage, and HRIS systems) with automated actions such as enrollment, supplemental-health claims filing, and claims appeals, grounded on a proprietary benefits intelligence layer that processes 60B+ cost data points, 5M+ plans, 15M+ claims annually, and 20M+ employee data points. It is offered as enterprise SaaS subscriptions priced via custom quotes on annual contracts.
Product overview
Nayya is a single, agentic-AI benefits platform organized as a core platform plus a stack of AI capabilities, acquired modules, and partner-enabled benefits — rather than a collection of disconnected point tools. The architecture is anchored by Nayya Intelligence, the proprietary data and AI foundation (60B+ cost data points, 5M+ plans, 15M+ claims/yr, 20M+ employee data points), which sits underneath the Nayya Platform, the core employee-facing benefits experience delivered in Slack, Microsoft Teams, iMessage, and integrated HRIS/HCM systems. On top of the platform Nayya ships a set of named capabilities and modules: SuperAgent (the agentic AI adviser that takes actions with consent), Nayya Claims (automated supplemental-health claims filing), the Cost Engine (member-specific out-of-pocket cost estimation), and the Nayya MCP Server (which exposes Nayya Intelligence to external AI clients via Model Context Protocol). Acquired capabilities extend the offering: Northstar (financial wellness, acquired September 2025) adds CFP®-led financial planning, and the Foyer integration (March 2026) embeds a first-time-homebuyer benefit. The product is sold to employers, brokers/consultants, and ecosystem partners (carriers, PEOs, HCM platforms), and integrates into ADP Workforce Now, ADP TotalSource, and UKG Benefits Admin among other HCM systems.
Differentiator
Problem solved
Functional benefit
Brands
- SuperAgent: First-of-its-kind agentic AI benefits solution unveiled in September 2025, providing tailored guidance and taking actions on employees' behalf with their consent across health and wealth benefits.
- Nayya Platform
- Nayya Intelligence
- Nayya Claims
Products and services
- Nayya Platform
Quantifiable outcome
- 46% reduction in benefits-related HR questions after using Nayya
- +7 more outcomes
Companies that use Nayya
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Nayya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature7 records
Nayya partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- NextepcorePartnership to deliver personalized, data-driven benefits guidance to Nextep's PEO clients starting in 2026, helping employers maximize value of benefits investment.
- PaychexcorePartnership to empower workforces with AI-driven benefits through Paychex's HR/payroll platform.
- NorthstarflagshipNayya acquired Northstar, a financial wellness company founded in 2016 (raised >$40M from Notable Capital, M13, Canvas Ventures, Foundation Capital). Northstar works with employers like Zoom, ServiceTitan, and NerdWallet. The combined platform unifies health and wealth benefits, integrating Northstar's CFP® financial planning with Nayya's AI. William Peng (Northstar CEO/Co-founder) joined Nayya's leadership.
- WorkdayflagshipWorkday is one of the top 10 HR tech platforms Nayya integrates with; Strada's exclusive Nayya partnership launched at Workday Rising U.S. 2025.
- ADPflagshipADP partnership integrates Nayya across ADP Workforce Now (600,000+ employees) and ADP TotalSource (400,000+ employees) for personalized benefits guidance.
- StradaflagshipExclusive Nayya partnership announced in 2025; Strada's people, payroll and technology platform integrates Nayya's AI-powered benefits experience for clients globally (Strada Pay in 30+ countries, 75M payslips). Launched at Workday Rising U.S. 2025.
- isolvedcoreListed among Nayya's backers and partners; HCM/HR platform integration.
- AflaccoreListed as a Nayya backer and partner; supplemental insurance carrier integration.
- PrudentialcoreListed as a Nayya backer and partner; insurance carrier integration.
- SymetracoreListed as a Nayya backer and partner; insurance carrier integration.
- ChubbcoreListed as a Nayya backer and partner; insurance carrier integration.
- MercercoreListed as a Nayya partner; benefits consulting firm that helps distribute Nayya to employer clients.
- AoncoreListed as a Nayya partner; benefits consulting firm that helps distribute Nayya to employer clients.
- Brown & BrowncoreListed as a Nayya partner; insurance brokerage/consulting firm.
- bswiftcoreListed as a Nayya partner; benefits administration platform integration.
- FoyerminorPartnership announced in March 2026 to offer first-time homebuyer support to employees via Nayya's Agentic platform, with exclusive discounts on Foyer's home-buying services.
- Modern HealthminorMatt Levin (CEO, Modern Health) chairs Nayya's Advisory Board of Governors, advising on product strategy and go-to-market planning.
- Morgan Stanley
- J.P. Morgan Asset Management
- herronpalmer
- Benefitfocus
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
Nayya competitors and assessment
Company assessmentDirect peers
- HealthJoy: HealthJoy is a benefits navigation and virtual care platform sold to employers that consolidates health, wellness, and financial benefits into one AI-assisted experience — directly comparable to Nayya's unified benefits adviser model.
- Accolade: Accolade provides personalized healthcare navigation and benefits advocacy to employers and employees, combining clinical, benefits, and claims support — overlapping head-to-head with Nayya's personalization and claims assistance capabilities.
- Personify Health (formerly Virgin Pulse): Personify Health is an employee wellbeing, benefits navigation, and health engagement platform sold to employers — a direct competitor in driving benefits utilization and year-round engagement.
- Castlight Health: Castlight Health delivers personalized healthcare navigation and benefits decision support to large employers via an enterprise SaaS platform — closely matching Nayya's enterprise benefits intelligence use case.
- Welltok: Welltok is a health optimization platform that uses data-driven personalization to engage employees and benefits consumers, overlapping with Nayya's data-driven benefits personalization engine.
- Included Health: Included Health offers integrated virtual care, navigation, and benefits support to employer-sponsored populations — competing in the same personalized benefits + clinical guidance category as Nayya.
- Empower (formerly Financial Engines / Personal Capital): Empower is a financial wellness and retirement benefits platform offered through employers, directly comparable to Northstar's financial planning capabilities now embedded in Nayya's health-and-wealth stack.
Emerging players
- Modern Health: Modern Health is a mental health and wellbeing platform sold to employers; it overlaps with Nayya's broader wellbeing and benefits guidance vision, and its CEO chairs Nayya's Advisory Board, signaling ecosystem adjacency.
- Spring Health: Spring Health provides precision mental health benefits to employers and payers; while narrower than Nayya, it competes for the same HR benefits budget and integrates with similar HCM channels.
Broad incumbents
- Workday: Workday is a leading HCM and HR tech platform that is both a Nayya partner and a potential broad incumbent; it could expand into native AI benefits guidance, making it the most consequential competitive and distribution force in Nayya's ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Nayya social profiles
Digital presenceNayya compliance and trust
Trust signalCompliance7 records
Nayya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nayya leadership team
Management profileNumber of profiles
Profiles6 records
Nayya subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nayya funding detail
Funding detailFunding overview
Funding rounds6 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nayya M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nayya
What does Nayya do?
Nayya sells an AI-powered, agentic employee benefits platform that employers, PEOs, HCM platforms, brokers, and carriers deploy to help their employees choose, use, and maximize health and wealth benefits. The platform combines personalized guidance (delivered natively inside Slack, Microsoft Teams, iMessage, and HRIS systems) with automated actions such as enrollment, supplemental-health claims filing, and claims appeals, grounded on a proprietary benefits intelligence layer that processes 60B+ cost data points, 5M+ plans, 15M+ claims annually, and 20M+ employee data points. It is offered as enterprise SaaS subscriptions priced via custom quotes on annual contracts.
Is Nayya a public or private company?
Nayya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nayya founded?
Nayya was founded in 2019. It employs 1 to 10 people.
Where is Nayya based?
Nayya is headquartered in New York, United States, in the North America region.
How does Nayya make money?
Three revenue lines are on record. Enterprise B2B SaaS subscription is the primary driver. The others are partnership / distribution revenue and API / embedded integration revenue.
Who are Nayya's main competitors?
Direct peers on record are HealthJoy, Accolade, Personify Health (formerly Virgin Pulse), Castlight Health, Welltok, Included Health and Empower (formerly Financial Engines / Personal Capital). Emerging players are Modern Health and Spring Health. Workday is listed as a broad incumbent.
Does Nayya have an API?
Yes. Nayya offers API integrations that allow the platform to be embedded into employer HCM systems, benefits platforms, and HRIS. The partners page states: "Our API integrations simplify workflows for HR leaders and employees, making Nayya accessible within existing HCM systems" and "In as little as 8 weeks, with one developer, we can be fully integrated into any system." Nayya has also built an MCP (Model Context Protocol) server that bridges AI clients to personalized, plan-level benefits data, enabling delivery of benefits intelligence "directly inside the AI tools your customers use every day." Developer documentation is at nayya.com/docs.
What industry is Nayya in?
Nayya's product category is Employee Benefits Software (AI-powered Benefits Intelligence). Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 541511 and its SIC code is 7372.