Think Fencing
Think Fencing (Think Manufacturing Pty Ltd) is an Australian-founded, Portarlington-based manufacturer of PVC and composite fencing systems serving residential, rural, equine, commercial, sporting, and racecourse customers across Australia and internationally with proprietary co-extrusion and CSIRO-developed recycling technology.
- Company typePrivate
- Founded1999
- HeadquartersPortarlington, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Think Fencing does
Think Fencing, operated by Think Manufacturing Pty Ltd, is an Australian manufacturer of PVC and composite fencing systems founded in 1999 by Jack Fitzgerald and headquartered in Portarlington, Victoria. The company designs, manufactures, and supplies fencing for residential (picket, privacy, screen/slat), rural (post and rail, horse-safe equine systems including Equirail and Zappa Rail), and commercial applications (commercial properties, sporting grounds, racecourses, and dog day care facilities). Products are manufactured at a single Bellarine Peninsula facility operating 24/7 with shift work, and are supported by a 30-year limited warranty, multiple colours and woodgrain finishes, custom quote-based pricing with a 50% deposit on order, in-house financing (Think Manufacturing Finance), and direct delivery across Australia, New Zealand, and internationally.
The company's technical differentiation rests on proprietary manufacturing IP developed and evolved since 1999, including co-extrusion technology for colour/texture capping in a single process, ASA capping for UV resistance, colour-through pigmentation that conceals scratches and impacts, wire-reinforced Zappa Rail polymer-encapsulated horse fencing, and proprietary recycling processes developed with CSIRO to convert post-industrial PVC waste into composite inputs. The firm holds the Best Environmental Practice PVC accreditation from the Australian Vinyl Council, the only one of its kind worldwide, and supports a CSIRO-collaborative R&D division (Think Polymer Technologies) plus adjacent sub-brands including OneDeck composite decking and Titan Rail equine infrastructure.
Think Fencing operates a multi-channel go-to-market combining direct sales (website, phone, email, in-person, online quote system, designmyfence.com.au visualiser), accredited installation through Jims Fencing contractors, content marketing across Facebook/Instagram/Pinterest, and event presence at Equitana. Revenue is generated predominantly through one-time hardware sales of fencing systems to homeowners, rural property owners, commercial and sporting facilities, racing industry customers (notably the Simtrack OEM/partnership serving 100+ racecourses including Flemington and ShaTin), and animal care facilities. Customers include high-profile thoroughbred breeders, property developers, racing clubs, and metropolitan and regional councils.
Think Fencing firmographics
Firmographics- Name
- Think Fencing
- Legal name
- Think Manufacturing Pty Ltd
- Website
- https://thinkfencing.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Fencing (Think Manufacturing Pty Ltd) is an Australian-founded, Portarlington-based manufacturer of PVC and composite fencing systems serving residential, rural, equine, commercial, sporting, and racecourse customers across Australia and internationally with proprietary co-extrusion and CSIRO-developed recycling technology.
- Ownership category
- akta.pro rank
Think Fencing industry classification
Industry- Product category
- PVC and Composite Fencing Manufacturing
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Fence Panel & Picket Repair/Replacement (HSAGAJAD)
- akta.pro secondary industries
- Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ), Deck Design & New Deck Construction (HSAIAJAE)
Keywords
Where Think Fencing is headquartered
LocationHeadquarters
- HQ city
- Portarlington
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Think Fencing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- PVC Fencing Products: One-time product sales of PVC fencing materials including posts, rails, pickets, panels, and gates. Customers purchase fencing components for DIY installation or through accredited contractors. Pricing is project-based based on linear metres and specifications.
- Custom/Commercial Fencing: Custom-designed fencing solutions for commercial applications including sporting grounds, racecourses, dog day care facilities, and other specialized environments. Projects are quoted individually based on specifications.
- Horse Fencing Systems: Specialized equine fencing products including Equirail, Zappa Rail, and Timberline Post and Rail systems. Sold as components and complete fencing solutions to horse property owners and studs.
- Think Manufacturing Finance: Financing option allowing customers to spread the cost of fencing projects over time. Subject to approval and lending criteria with terms, conditions, fees and charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bellbrae Screen Fencing from $60.00 per meter |
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
| Other | Pay-as-you-go | Finance Option Available |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Think Fencing product offering
Product offeringCore offering
Think Fencing designs, manufactures, and supplies Australian-made PVC and composite fencing systems for residential, rural, equine, and commercial applications. Its product range includes picket, privacy, screen/slat, post and rail, and horse-safe fencing (Equirail, Zappa Rail), plus custom solutions for racecourses, sporting grounds, and dog day care facilities, backed by a 30-year warranty. The company sells directly via its website, phone, and an accredited installer network, and also OEM-supplies racecourse running rail systems under licence to Simtrack.
Product overview
Think Fencing is an Australian manufacturer of PVC and composite fencing systems, founded in 1999 and based in Portarlington, Victoria. The company operates as Think Manufacturing Pty Ltd and produces a comprehensive range of residential, rural, and commercial fencing products under the Think Fencing brand, complemented by sub-brands including OneDeck (composite decking) and Titan Rail (equine infrastructure). The core product line includes PVC picket fencing (Kestrel, Jabiru, Wren styles), privacy fencing (Mystique panels), screen/slat fencing (Bellbrae), post and rail fencing, horse-safe fencing systems (Equirail, Zappa Rail), and custom commercial solutions for sporting grounds, racecourses, and dog day care facilities. All products are manufactured locally in Australia using proprietary recycling technologies developed through Think Polymer Technologies, carry a 30-year limited warranty, and are available in multiple colours including woodgrain finishes. The company also offers installation guides, a fencing visualiser tool (designmyfence.com.au), and financing services.
Differentiator
Problem solved
Functional benefit
Brands
- OneDeck: High-performance composite decking made from recycled PVC and ASA, sold at onedeck.com.au. Presented as a distinct product brand alongside Think Fencing.
- Titan Rail
- Think Polymer Technologies
- Think Manufacturing Finance
Products and services
- Residential PVC Fencing Systems
Quantifiable outcome
- Timber maintenance cost of $1,800-$2,400 every 18-24 months vs PVC maintenance of $400-$600 total over 20 years
- +3 more outcomes
Companies that use Think Fencing
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Think Fencing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Think Fencing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- EquitanaflagshipMajor sponsorship and supplier relationship. Founder Jack Fitzgerald first attended Equitana over 15 years ago and launched the company there with WIA-COAT product. Think Fencing is supplier of all fencing systems used by Equitana in Australia and New Zealand. Key marketing platform for the equine market.
- SimtrackflagshipThink Fencing manufactures Simtrack's entire PVC running rail system under licence. Partnership has spanned almost a decade, developing and supplying fencing for major racecourses worldwide including Flemington Race Club and ShaTin Raceclub in Hong Kong. Over 100 metropolitan and regional racecourses served through this partnership.
- CSIROcoreCollaboration with CSIRO to develop proprietary recycling systems and advanced composite formulations. Partnership created technology to convert post-industrial PVC waste into high-performance composite materials for fencing products.
- Australian Vinyl CouncilcoreThink Fencing is working with the Australian Vinyl Council toward the PVC stewardship program. Company is the only one worldwide with Best Environmental Practice PVC accreditation.
- Jims FencingcoreUnique accreditation programme empowers Jims fencing contractors to install Think Fencing products correctly, allowing the quality guarantee to be passed onto customers. Expands market reach through certified installation network across Australia.
- OneDeckcoreRelated brand under Think Manufacturing for high-performance composite decking made from recycled PVC and ASA. Coordinates with fencing products for complete outdoor living solutions.
- Titan RailcoreRelated brand under Think Manufacturing for safer, stronger fencing systems for horse properties worldwide. Products combine recycled PVC components with high-tensile wire for safe horse fencing.
- Think Polymer TechnologiescoreR&D division of Think Manufacturing focused on developing proprietary recycling systems and advanced composite formulations for sustainable manufacturing.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Think Fencing competitors and assessment
Company assessmentDirect peers
- ActiveYards: ActiveYards is a North American manufacturer of vinyl and aluminium fencing systems distributed through lumber yards and building material retailers. Comparable to Think Fencing on PVC fence systems, residential picket/privacy product categories, and a multi-channel distribution model.
- Trex Company: Trex is the leading US manufacturer of composite decking and railing, using recycled materials in capped composite formulations. Closely comparable to Think Fencing on material science (recycled feedstock, co-extrusion, capping technology), premium positioning, and the move from a single-category product into a broader outdoor living platform.
- Fiberon: Fiberon manufactures composite decking, railing, and fencing using recycled wood-plastic composite technology with proprietary capping. Comparable to Think Fencing on composite outdoor building products, capped formulations, and a sustainability narrative centred on recycled content.
- CertainTeed (Bufftech): CertainTeed's Bufftech brand is a major North American PVC fence, deck, and railing manufacturer offering privacy, picket, and ranch-rail systems. Directly comparable to Think Fencing on PVC fence panels, residential picket fencing, and post-and-rail product lines, though operating at substantially larger scale.
- Centaur Fencing Systems: Centaur is a US manufacturer specialising in equine fencing systems (HTP rail, polymer rail, electrifiable systems). Directly comparable to Think Fencing on horse-safe fencing (Zappa Rail/Equirail) and dedicated focus on equestrian infrastructure including racecourses and breeding operations.
- Homeland Vinyl Products: Homeland Vinyl is a US PVC fence and railing manufacturer serving residential, agricultural, and equine markets. Closely comparable to Think Fencing on PVC fencing systems, horse/agricultural applications, and direct-to-consumer sales with custom quote-based pricing.
- The AZEK Company (TimberTech): AZEK/TimberTech manufactures capped polymer and composite decking, trim, and outdoor building products with proprietary formulations. Comparable to Think Fencing on premium composite outdoor products, recycled-content positioning, and capped-surface technology (ASA/PVC cap over composite core).
- Country Estate Fence: Country Estate manufactures PVC residential and ranch fencing products in North America. Comparable to Think Fencing on premium PVC fence panels, woodgrain-finish options, residential and ranch/equine product mix, and lifetime/extended warranty positioning.
Others
- Simtrack: Simtrack is the Australian racecourse running rail specialist whose PVC rail systems are manufactured by Think Fencing under licence and supplied to over 100 racecourses worldwide. Comparable as the channel/brand owner in the racecourse niche rather than as a direct manufacturer competitor.
Regional players
- Stock & Noble: Stock & Noble is an Australian supplier of premium fencing and outdoor infrastructure products, including equine, rural, and residential solutions. Regional peer to Think Fencing with overlap in the Australian rural/equestrian fencing market and similar customer base of property owners and developers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Think Fencing social profiles
Digital presenceThink Fencing compliance and trust
Trust signalCompliance2 records
Think Fencing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Fencing leadership team
Management profileNumber of profiles
Profiles1 record
Think Fencing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Fencing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Fencing
What does Think Fencing do?
Think Fencing designs, manufactures, and supplies Australian-made PVC and composite fencing systems for residential, rural, equine, and commercial applications. Its product range includes picket, privacy, screen/slat, post and rail, and horse-safe fencing (Equirail, Zappa Rail), plus custom solutions for racecourses, sporting grounds, and dog day care facilities, backed by a 30-year warranty. The company sells directly via its website, phone, and an accredited installer network, and also OEM-supplies racecourse running rail systems under licence to Simtrack.
Is Think Fencing a public or private company?
Think Fencing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Fencing founded?
Think Fencing was founded in 1999. It employs 11 to 50 people.
Where is Think Fencing based?
Think Fencing is headquartered in Portarlington, Australia, in the Oceania region.
How does Think Fencing make money?
Four revenue lines are on record. PVC Fencing Products are the primary driver. The others are custom/Commercial Fencing, horse Fencing Systems and think Manufacturing Finance.
Who are Think Fencing's main competitors?
Direct peers on record are ActiveYards, Trex Company, Fiberon, CertainTeed (Bufftech), Centaur Fencing Systems, Homeland Vinyl Products, The AZEK Company (TimberTech) and Country Estate Fence. Simtrack is listed as an others. Stock & Noble is listed as a regional player.
Does Think Fencing have an API?
No public API is recorded for Think Fencing.
What industry is Think Fencing in?
Think Fencing's product category is PVC and Composite Fencing Manufacturing. Its primary akta.pro industry code is HSAGAJAD, Fence Panel & Picket Repair/Replacement, with a secondary code of HSAIAJAI, Outdoor Railing, Guardrail & Balustrade Installation/Repair. Its NAICS code is 444 and its SIC code is 2820.