McColl's Retail Group

Name

McColl's Retail Group

Legal name

Wm Morrison Supermarkets Limited

Website

https://mccolls.co.uk

Company type

Public

Founded year

1899

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

McColl's Retail Group is a UK convenience store chain operating as franchisee under the Morrisons Daily banner, serving local communities with fresh groceries, extended hours, and 30-minute delivery via Uber Eats, Just Eat, and Deliveroo.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Traditional Convenience Stores (C-Stores) (CRAHABAA)

akta.pro secondary industries

Grocery & Convenience Delivery (TLAAADAD), On-demand Grocery Delivery Platforms (CRAFAFAA), Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• Convenience grocery retail
• Franchise store operations
• Fresh produce retailing
• Grocery delivery service
• Supermarket convenience stores

Headquarters

HQ city

Brentwood

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail grocery sales: McColl's shops converted to Morrisons Daily generate revenue through in-store grocery and fresh produce sales to walk-in consumers. The format combines convenience store accessibility with supermarket-quality fresh food.
2. Franchise fees: McColl's operates as franchisees under the Morrisons Daily brand. The franchise model likely involves licensing of brand, operational systems, and supply chain in exchange for franchise fees and revenue sharing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

McColl's Retail Group operates as a franchisee of Morrisons Daily convenience stores across the UK, providing local communities with supermarket-quality fresh produce, groceries, and everyday essentials at convenience locations with extended hours. Stores integrate with third-party delivery aggregators to offer rapid grocery delivery (in as little as 30 minutes) to consumers, combining the convenience store footprint with Morrisons' supermarket-grade supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Morrisons Daily: Local convenience format offering supermarket prices with extended hours and convenient locations for groceries, fresh produce, and essentials.

Products and services

• Morrisons Daily Convenience Stores

Quantifiable outcome

• Delivery to door in as little as 30 minutes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Uber EatscoreChannel Partner/ Reseller/ DistributorMorrisons Daily has partnered with Uber Eats to enable rapid on-demand grocery delivery to consumers. Uber Eats serves as the delivery platform/channel through which Morrisons Daily groceries are made available to consumers seeking delivery, with delivery times as quick as 30 minutes.
• Just EatcoreChannel Partner/ Reseller/ DistributorMorrisons Daily has partnered with Just Eat to list its grocery offerings on the Just Eat platform, extending digital reach to Just Eat's consumer base. The partnership enables same-day grocery delivery via Just Eat's delivery network.
• DeliveroocoreChannel Partner/ Reseller/ DistributorMorrisons Daily has partnered with Deliveroo to offer grocery delivery services. Deliveroo functions as the delivery and distribution channel for Morrisons Daily, enabling rapid grocery delivery to consumers in as little as 30 minutes.
• Wm Morrison Supermarkets Limited (Parent Company)flagshipStrategic or Co-development PartnerMcColl's Retail Group operates as a franchisee under the Morrisons Daily brand, owned by Wm Morrison Supermarkets Limited. Following the 2016 acquisition of McColl's by Morrisons, McColl's shop estate was converted to the Morrisons Daily format, with McColl's acting as franchisee operating stores under the Morrisons brand, supply chain, and operational framework.

Scale indicators1 record

Broad incumbents

• Waitrose & Partners: Premium UK supermarket chain with convenience stores (Waitrose Local). Less of a direct price competitor but competes with Morrisons Daily for fresh-food-led convenience shoppers seeking higher-quality local grocery.

Direct peers

• Best-one: Bestway's UK convenience symbol group, providing independent retailers with grocery and household essentials. Operates as a direct franchise competitor in the same value-convenience neighborhood segment as Morrisons Daily.
• Londis: Irish-owned UK convenience retail symbol group for independent retailers. Comparable to Morrisons Daily as a franchise-supplied convenience banner competing in the same local-neighborhood grocery segment.
• Spar UK: Spar's UK convenience franchise network, operating neighborhood stores selling groceries, fresh food, and hot food-to-go. Comparable as a franchise-based convenience grocery operator with similar store economics and customer segments.
• One Stop: Tesco-owned convenience store chain in the UK, including both corporate and franchise stores. Competes with Morrisons Daily as a small-banner convenience operator offering grocery essentials and local top-up shopping.
• Tesco Express: Tesco's small-format convenience store chain in the UK, offering grocery top-ups and fresh food in local neighborhoods. Directly competes with Morrisons Daily for the same convenience shopper occasion and increasingly for on-demand delivery orders.
• Sainsbury's Local: Sainsbury's convenience banner operating small-format stores in UK neighborhoods. Competes head-to-head with Morrisons Daily on convenience grocery assortment, local presence, and rapid delivery partnerships.
• Co-op Food: Co-operative Group's nationwide convenience store estate in the UK, offering groceries, fresh food, and essentials in local communities. Overlaps directly with Morrisons Daily on convenience grocery, store footprint, and aggregator-based delivery.
• Costcutter: UK symbol-group convenience franchise used by independent retailers providing grocery and everyday essentials. Highly comparable to Morrisons Daily as a franchise-led convenience retailer of groceries in local communities.

Emerging players

• Ocado: UK-focused online grocery delivery platform, primarily partnered with M&S. Relevant as a parallel channel for household grocery shoppers using home delivery rather than convenience stores, shaping the demand environment for delivery-enabled convenience operators like Morrisons Daily.

Market position

Customer concentration

• Xx.com/mccollsretail

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McColl's Retail Group