What Swiftpage does

Swiftpage, operating as Act! LLC, is a privately held software company that develops and markets the Act! CRM and marketing automation platform for small and medium-sized businesses. Founded in 1987 as the originator of CRM's underlying activity control technology, the company has passed through ownership by Sage Group (2001), an acquisition by Swiftpage (2013), and a 2018 take-private by SFW Advisors that rebranded the operating entity to Act! LLC following a merger with Kuvana.

The Act! platform unites sales, marketing, and customer management in a single product with both cloud (Act! Premium Cloud, hosted on AWS) and on-premise desktop (Act! Premium Desktop, on Windows with SQL Server 2022 Express) deployment options. The technical stack includes a JSON-based REST API with OData and OpenAPI/Swagger 2.0 support, a .NET Native SDK for partner-built add-ons, and integrations with Microsoft Office/Exchange and Sage 50. Product extensions include Act! Marketing (email marketing and marketing automation with a generative AI writing assistant), Act! Mobile (iOS/Android), Act! Payments (in-app payment acceptance), and a chatbot knowledge assistant (Ava).

Commercially, Act! operates a product-led growth motion via free 14-day website trials alongside a hybrid sales motion (inside sales) and a global Certified Consultant channel spanning the US, UK, France, Germany, Australia, Canada, the Netherlands and several other countries. Revenue is generated through annual SaaS subscriptions (Premium Cloud, Growth Suite), annual desktop subscriptions, and legacy perpetual licenses (Act! Pro). The company reports a 51-100 employee footprint, hundreds of thousands of subscribers worldwide, and operates from Scottsdale, Arizona with a UK office in Newcastle upon Tyne.

Name

Swiftpage

Legal name

Act! LLC

Website

https://act.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Swiftpage operates as Act! LLC, selling the Act! CRM and marketing automation platform to small and medium-sized businesses worldwide. The company offers cloud and on-premise deployments, marketing automation, mobile apps, and payment processing to SMBs.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Customer relationship management
• Marketing automation software
• Cloud CRM platform
• SMB sales pipeline
• Email marketing automation

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Subscription - Act! Premium Cloud: Cloud-based CRM subscription with hosting included, providing access to CRM features, marketing automation, mobile apps, and updates. Includes dedicated account manager and free onboarding.
2. Subscription - Act! Premium Desktop: On-premise desktop CRM software with annual subscription for updates, support, and compatibility improvements.
3. Act! Growth Suite: Combined CRM and marketing automation suite available in both cloud and self-hosted deployment options.
4. Act! Pro: Self-hosted CRM product with perpetual license option and annual support subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Swiftpage, operating as Act! LLC, sells Act! CRM, an all-in-one customer relationship management and marketing automation platform for small and medium businesses. The platform centralizes customer data, sales pipeline management, calendar and activity tracking, email marketing, and analytics, and is delivered as either Act! Premium Cloud (browser-based SaaS hosted on AWS) or Act! Premium Desktop (locally installed Windows application). The offering is complemented by an integrated marketing automation module with an AI writing assistant, mobile apps for iOS/Android, payment acceptance, and a developer-facing REST API and .NET SDK.

Product overview

Act! (operated by Swiftpage/Act! LLC) offers a unified CRM and Marketing Automation platform for small and medium businesses. The core offering is Act! CRM, which combines customer relationship management, sales pipeline management, calendar and activity tracking, email marketing, and business analytics. This is complemented by specialized modules including Act! Marketing for marketing automation with AI-assisted content creation, Act! Mobile for iOS and Android, Act! Payments for payment processing, and Act! AI Innovation documenting AI capabilities. Deployment options include Act! Premium Cloud (cloud-hosted) and Act! Premium Desktop (self-hosted Windows application). An API product (Act! Web API) with .NET SDK enables third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Act! Premium Cloud: Cloud-based CRM and marketing automation solution for SMBs.
• Act! Premium Desktop
• Act! Marketing Automation
• Act! Mobile
• Act! Growth Suite

Products and services

• Act! CRM The core Act! customer relationship management platform that unites sales, marketing, and customer management in one intuitive, affordable solution for small and medium businesses, providing CRM, calendar and activity management, sales pipeline management, email marketing, and analytics.
• Act! Marketing Integrated email marketing and marketing automation module within Act! CRM, enabling users to create professional emails, landing pages, surveys, and newsletters with AI-assisted writing capabilities for campaign content, targeted at SMB marketers.
• Act! Premium Cloud Cloud-hosted CRM deployment option where Act! software and database are hosted on AWS infrastructure and accessed via browser, providing access to CRM, marketing automation, mobile apps, and updates with dedicated account manager and free onboarding.
• Act! Premium Desktop Windows-based CRM software installed locally on user computers, with annual subscription required for updates, support, and compatibility improvements, targeted at SMBs preferring on-premise deployment.
• Act! Mobile Mobile CRM application for Apple iOS and Android devices that allows Act! Premium Cloud subscribers to manage contacts, activities, and opportunities on-the-go.
• Act! Payments Payment processing module within Act! Advantage that allows users to accept payments from interactive quotes and online appointments and events directly within Act! for faster payment collection.
• Act! Web API Developer-facing JSON-based REST API that supports OData for powerful querying and OpenAPI Specification (Swagger) 2.0, enabling developers to build integrations, generate code, and connect Act! to other platforms, complemented by a downloadable .NET Native SDK.
• Act! Growth Suite Combined CRM and marketing automation suite offered in both cloud and self-hosted deployment options for growing small and medium businesses.

Quantifiable outcome

• 30% website traffic increase with each email sent via Act! Marketing Automation (per Keevac Industries)
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, legacy and minor.

• AWS (Amazon Web Services)coreTechnology or Integration · 1 January 1987Act! Premium Cloud and Marketing Automation servers are hosted on AWS infrastructure. EU customer data is hosted in Frankfurt, Germany, and UK customer data in London, England. AWS provides the cloud infrastructure platform for Act!'s SaaS offerings.
• MicrosoftcoreTechnology or IntegrationAct! supports integration with Microsoft Office 2021, 2019, and 2016 (32-bit and 64-bit). Microsoft Exchange and Office 365 integration for contact and calendar synchronization. SQL Server 2022 Express is used as the database backend. Windows operating systems are supported for desktop deployment.
• Sage Software (Historical)legacyStrategic or Co-development PartnerSage Group acquired Interact Commerce (Act!'s parent company) in 2001. Sage rebranded the software as Act! in 2006. Swiftpage acquired the Act! platform from Sage in 2013. Historical partnership and acquisition history.
• Act! Certified Consultants (Global Partner Network)coreChannel Partner/ Reseller/ DistributorGlobal network of certified consultants and channel partners providing implementation, customization, training, and ongoing support. Partners span multiple countries including US, UK, France, Germany, Australia, Canada, Netherlands, Austria, Belgium, Switzerland, Ireland, and New Zealand.
• Act! Development Partner ProgramminorImplementation/ SI/ Consulting PartnerPartner program for developers building custom Act! add-ons and integrations. Provides complementary licenses, SDK support, logos and marketing materials, and ability to submit solutions to online marketplace.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Insightly: Insightly is a CRM and project management solution targeting small and mid-sized businesses. It overlaps with Act! on contact management, pipeline tracking, and email marketing for resource-constrained SMB customers.
• HubSpot: HubSpot is a leading SMB-focused CRM and marketing automation platform. It directly competes with Act! in the same customer segment (SMBs) with overlapping CRM, email marketing, and sales pipeline functionality. Act!'s customer testimonial explicitly positions itself as a lower-cost alternative to HubSpot.
• SugarCRM: SugarCRM is a customer relationship management platform serving SMBs through enterprise, with a similar feature footprint (sales, marketing automation, customer service). It is a relevant direct peer for Act! particularly in the mid-market segment where both compete.
• Freshsales (Freshworks): Freshsales is Freshworks' SMB-focused CRM with built-in phone, email, and AI lead scoring. It targets the same SMB/lower-mid-market segment as Act! with comparable features (pipeline management, email marketing, AI assistance) at competitive price points.
• Keap (Infusionsoft): Keap is a CRM and marketing automation platform built specifically for small businesses and solopreneurs, combining contact management with email automation and payment processing. It is one of the closest direct competitors to Act!'s combined CRM + Marketing Automation offering for the SMB segment.
• Pipedrive: Pipedrive is a CRM platform purpose-built for small sales teams and SMBs with strong pipeline management features. It is a direct competitor in the SMB CRM space, offering similar sales pipeline and contact management functionality as Act! CRM.
• Zoho CRM: Zoho CRM is part of Zoho's broader business suite targeting SMBs and mid-market with affordable CRM, marketing automation, and integrated apps. Zoho competes head-to-head with Act! on price-sensitive SMB deals with a wider product breadth.

Broad incumbents

• Salesforce: Salesforce is the global CRM market leader, with Salesforce Essentials specifically targeting SMBs. While Salesforce is a much broader incumbent enterprise platform, its Essentials product competes head-to-head with Act! for the same SMB customers; Act!'s marketing positions itself as a "fraction of the price" alternative.
• Microsoft Dynamics 365: Microsoft Dynamics 365 (including Business Central for SMBs) is a broad enterprise application suite with CRM functionality. Microsoft is a strategic integration partner of Act! (Office, Exchange, SQL Server), but Dynamics also competes for the same SMB customers - particularly those already in the Microsoft ecosystem.

Emerging players

• Nimble: Nimble is a relationship-focused CRM for small businesses emphasizing contact management, social integration, and simplicity. It targets the same SMB/freelancer/consultant segment as Act! with a lighter-weight product and a focus on relationship intelligence rather than full marketing automation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiftpage