Yelverton Golf Club

What Yelverton Golf Club does

Yelverton Golf Club (legal entity: Yelverton Golf Club Limited) is a private members' golf club operating an 18-hole moorland course on Roborough Down in Yelverton, South Devon. The course, originally laid out in 1904 and completed in its current 18-hole Herbert Fowler design in 1923, incorporates natural hazards including the historic Devonport Leat and Elizabethan-era mine workings. The club is ranked in the Top 100 Golf Courses in England and 5th in Devon by National Club Golfer (2025-26), and has hosted the EGU Men's Senior Amateur Championships (2006) and the Devon Golf Men and Ladies Amateur Championship (2023).

The club generates revenue across seven-plus streams: tiered membership subscriptions (Full, Joint Full, Senior, Intermediate, Junior, Radius, Flexible, Social, and the newer Ladies Golf Academy), visitor green fees (£55–£75 depending on season and day), society packages for groups of 12–60, PGA-led coaching (£15–£60 per session), a Foremost-affiliated Pro Shop with TrackMan-powered swing studio and club repair centre, bar and restaurant operations (5-star hygiene rated, serving St Austell and Dartmoor Brewery products), private function venue hire (up to 150 covers), and sponsorship. Supporting technology includes the Members Hub online portal, HowDidiDo for competition management, and the TrackMan Radar swing studio for fitting and gapping.

Yelverton serves golfers of all standards across South Devon and the wider South West, alongside non-golfing social members, societies, corporate/charity groups, and function customers. Operations are governed by an eight-member Board of Directors (Chairman Dave Smith, Vice Chairman Richard Price) and led day-to-day by General Manager Lance Doggart, with a staff of roughly 30–40 including PGA professionals, greenkeepers, catering, bar, and house teams. The land sits within the Maristow Estate owned by the Lopes family, historically linked to Sir Francis Drake.

Name

Yelverton Golf Club

Legal name

Yelverton Golf Club Limited

Website

https://yelvertongolf.co.uk

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Yelverton Golf Club is a private members' golf club in South Devon operating a Herbert Fowler-designed 18-hole moorland course, ranked Top 100 in England. It generates revenue from memberships, visitor green fees, society packages, coaching, pro shop, bar/restaurant, functions, and sponsorships.

Ownership category

akta.pro rank

Product category

Golf Club & Course Services

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf club services
• Golf membership
• Golf course hospitality
• Society golf packages
• Golf coaching

Headquarters

HQ city

Lynmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions with various tiers including Full, Joint Full, Senior, Intermediate (1-3), Junior, Radius, Flexible, and Social memberships. Membership runs from 1st April to 31st March with monthly payment options available.
2. Visitor Green Fees: Green fees charged to non-member visitors playing the course. Peak season (April-Sept): £70 weekday, £75 weekend. Winter season (Oct-March): £55 weekday, £60 weekend. Additional rates for County Card, Blue Light Discount, Members' guests, and junior players.
3. Society Golf Packages: Tailored society packages for groups of 12-60 players including golf-only, breakfast and golf, and meal options. Prices start from £35 per person. Customised packages are created for each society.
4. Golf Coaching/Lessons: Professional coaching services provided by PGA-qualified professionals Adam Frayne and Nigel Webster. Lesson prices range from £15 (junior 30-min) to £60 (5/6 hole playing lesson). Bespoke packages also available.
5. Bar and Restaurant: On-site bar and restaurant open to both members and non-members year-round. Offers hot/cold beverages, bar menu, Sunday lunches (2/3 course roasts), and event catering. Serves local products from St Austell Brewery and Dartmoor Brewery.
6. Private Functions and Celebrations: Venue hire for weddings, christenings, birthdays, anniversaries, business events, funeral wakes, and Christmas parties. Dining room seats 64 for formal meals or up to 150 for buffets and parties.
7. Sponsorship: Sponsorship packages offering advertising plaques on holes, website links, logo placement, promotional banners, complimentary tee times, entry to competitions, and conference room facilities. Club records over 25,000 rounds per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yelverton Golf Club is a members' golf club in South Devon, UK, operating a Herbert Fowler-designed golf course originally established in 1904. The club sells golf memberships, pay-and-play green fees, society and group packages, coaching, clubhouse food and beverage, and venue hire for events.

Product overview

Yelverton Golf Club operates as a traditional golf club with a unified service offering centered on its Herbert Fowler-designed 18-hole moorland golf course ranked in the Top 100 in England. The core offering combines green fee visitor golf, membership programmes (Full, Joint Full, Senior, Intermediate, Radius, Flexible, Social, and Ladies Academy tiers), and society packages. Supporting services include a Pro Shop (stocking major golf brands, with Trackman-powered swing studio and club repair facilities), PGA coaching services, bar and restaurant operations (open to non-members), private function venue hire (weddings, parties, business events), a 9-hole short course for practice, and a regular social events calendar. The club utilises HowDidiDo for competition management and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Golf Membership
• Green Fees / Pay-and-Play Rounds
• Society and Group Golf Packages
• Golf Coaching
• Clubhouse Food and Beverage
• Event and Venue Hire

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Dartmoor Golf TourminorGTM or Marketing PartnerLocal golf tour operator partnering with the club. Sponsorship package includes advertising plaque, website link, logo placement, and promotional banners at open competitions.
• Exclusive Golf BreaksminorChannel Partner/ Reseller/ DistributorGolf breaks accommodation/booking partner that may refer visitors to Yelverton Golf Club as part of golf holiday packages.
• Plymouth Golf CentreminorGTM or Marketing PartnerLocal golf business partner with sponsorship package including advertising plaque and website link.
• Glanville EnvironmentalminorGTM or Marketing PartnerEnvironmental services company sponsoring the club. Part of sponsorship package with advertising plaque, website link, and logo placement.
• Sound FinancialminorGTM or Marketing PartnerFinancial services company sponsoring the club with advertising plaque and website link.
• Classic Builders SW LtdminorGTM or Marketing PartnerSouthwest-based construction company sponsoring the club. Provided fireworks display for club events. Sponsorship package includes advertising plaque, website link, logo placement, and promotional banners.
• Westcountry LandminorGTM or Marketing PartnerLand services company sponsoring the club with advertising plaque and website link on club website.
• Plymouth AlbionminorGTM or Marketing PartnerLocal rugby club sponsoring Yelverton Golf Club with advertising plaque and website link.
• Mortimers JewellersminorGTM or Marketing PartnerLocal jeweller sponsoring the club with advertising plaque and website link.
• Foremost Buying GroupcoreChannel Partner/ Reseller/ DistributorThe Pro Shop is part of the Foremost Buying Group, providing access to competitive pricing on golf equipment, clothing and accessories from major manufacturers including Callaway, Cobra, Ping, Taylor Made, Titleist, and others.
• St Austell BreweryminorOthersLocal brewery supplying the bar with ales, lagers, ciders, wines, and spirits. Bar and Restaurant serves products from St Austell Brewery and Dartmoor Brewery.
• Dartmoor BreweryminorOthersLocal brewery supplying the bar with craft ales and beverages alongside St Austell Brewery products.
• The Coffee CompanyminorOthersCoffee supplier for the bar, providing lattes, americanos, cappuccinos, and hot chocolates, served alongside homemade shortbread biscuits.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burnham & Berrow Golf Club: Somerset links members' golf club regularly ranked in England's Top 100, hosting major amateur championships. Comparable regional Top 100 members' club competing for South West society and visitor revenue.
• Exeter Golf & Country Club: Devon-based members' golf and country club with 18-hole course, practice facilities, coaching, bar/restaurant and event hosting. Direct regional peer with comparable membership tiers, green fees, and function offerings.
• Bovey Castle Golf Club: Devon resort golf course on the edge of Dartmoor offering 18 holes, accommodation, coaching and dining. Comparable moorland golf product in the same county, appealing to stay-and-play visitors in the same Dartmoor geography.
• Royal North Devon Golf Club: Historic links golf club in North Devon, consistently ranked among England's Top 100 courses. Comparable moorland-style championship venue competing for the same South West regional visitors, society bookings, and championship hosting opportunities.
• Thurlestone Golf Club: South Devon cliff-top 18-hole members' club offering green fees, society packages, coaching, bar and functions. Direct regional competitor targeting overlapping visitor and society segments in South Devon.
• Dartmouth Golf & Country Club: South Devon golf and country club offering 18 holes, hotel, spa, leisure, and function facilities. Comparable regional golf operator with broader leisure hospitality offering competing for Devon visitors and functions.
• St Enodoc Golf Club: Cornwall-based links golf club regularly ranked in England's Top 100 and known for championship pedigree. Comparable regional Top 100 members' club competing for visitors and societies across the South West peninsula.
• Saunton Golf Club: Top-ranked Devon links golf club with 36 holes (East and West courses), hosting major amateur events. Directly comparable as a Top 100 England club in the same county, competing for the same Devon-resident and regional visitor market.
• China Fleet Golf & Country Club: Devon-based members' golf and country club offering 18-hole course, coaching, function rooms, bar and restaurant. Head PGA Adam Frayne and PGA Trainee Nigel Webster both previously worked at China Fleet, making it a directly comparable regional peer with similar membership and visitor model.

Others

• Foremost Golf (Buying Group): UK buying group serving independent golf retailers and club pro shops, of which Yelverton's Pro Shop is a member. Relevant as an ecosystem partner enabling Yelverton's equipment pricing, brand access (Callaway, Titleist, Ping), and supplier economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yelvertongolf
• Facebookfacebook.com/YelvertonGolfClub
• Instagraminstagram.com/yelvertongolf
• LinkedInlinkedin.com/company/yelverton-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yelverton Golf Club