Primus Private Yacht Residence Club

What Primus Private Yacht Residence Club does

Primus Private Yacht Residence Club, doing business as PRIMUS Yachts, is a private, invitation-only luxury yacht membership society founded in 2010 and headquartered at 19995 US 19 Highway in Clearwater, Florida. The company offers ultra-high-net-worth individuals access to a curated fleet of professionally crewed mega yachts — Duchess and Pharoah for extended journeys, and Quintessa and Valkyrie as high-performance speedboats for exploration — without the capital outlay, maintenance, storage, and management responsibilities of direct ownership. The membership bundle includes bespoke concierge services, personal itineraries, private events, and curated networking gatherings positioned around a community of "visionaries, leaders, and tastemakers."

The core product is the membership itself rather than individual charters or vessels. Revenue is generated through recurring membership dues on multi-year contracts under a subscription model, with pricing not publicly disclosed and structured as quote-based by tier. Go-to-market is enterprise-style field sales conducted by invitation only, supported by organic social media presence on LinkedIn, Instagram, and Facebook, a brochure-driven website, and direct outreach via membership email and phone channels. The company employs between 11 and 50 people and describes its fleet as actively expanding across premier yachting destinations worldwide, though no specific financial, ownership, or membership-count data is publicly disclosed.

Name

Primus Private Yacht Residence Club

Legal name

Primus Yachts

Website

https://primusyachting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Primus Private Yacht Residence Club is an invitation-only private membership society that gives ultra-high-net-worth individuals exclusive access to a professionally crewed fleet of luxury mega yachts, eliminating the burdens of ownership through a subscription-based model with bespoke concierge and curated networking.

Ownership category

akta.pro rank

Product category

Luxury Yacht Membership

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520), Deep Sea Passenger Transportation (483112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Water Transportation (4400)

akta.pro primary industry

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Private Cruise Ship Charters (Full-Vessel) (THAEAEAC)

Keywords

• Luxury yacht membership
• Private yacht club
• Yacht residence club
• Luxury concierge services
• Mega yacht fleet

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Invitation-only membership program providing exclusive access to a fleet of luxury mega yachts. Members pay recurring fees for access to private voyages, bespoke concierge services, and curated networking events. The model eliminates ownership burdens while delivering seamless luxury experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Primus sells invitation-only private membership in a curated society that grants members access to a fleet of luxury mega yachts — including Duchess & Pharoah (extended-journey vessels) and Quintessa & Valkyrie (high-performance speedboats) — alongside bespoke concierge services, personal itineraries, and curated private events and networking opportunities. The model replaces ownership of a yacht with recurring membership dues, eliminating capital, maintenance, and operations burdens while delivering exclusive use of the fleet.

Product overview

Primus is a single unified private membership club offering exclusive access to a curated fleet of luxury mega yachts. The core offering is the membership itself, which provides access to vessels including Duchess & Pharoah (lavish accommodations for extended journeys) and Quintessa & Valkyrie (high-performance speedboats for exploration and thrill), with expansion of the global fleet underway. Members receive bespoke concierge services, personal itineraries, private events, and curated networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Primus Membership Invitation-only private society membership granting access to a fleet of luxury mega yachts, bespoke concierge services, personal itineraries, private events, and curated networking opportunities for ultra-high-net-worth individuals seeking experiences beyond traditional luxury.
• Duchess & Pharoah (Fleet Yachts) Luxury mega yachts in the Primus fleet offering lavish accommodations designed for extended journeys at sea, accessible to members of the private society.
• Quintessa & Valkyrie (Fleet Yachts) High-performance speedboats in the Primus fleet intended for exploration and thrill-seeking experiences, accessible to members of the private society.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fraser Yachts: Fraser Yachts is a global superyacht charter, sale, and management firm with a worldwide crewed fleet. It directly competes with Primus in offering crewed luxury yacht experiences to ultra-wealthy travelers.
• IYC (International Yacht Company): IYC is a global yacht management, charter, and sales company with a sizeable crewed luxury fleet. It competes directly with Primus in the crewed luxury yacht charter segment targeting UHNW clients.
• Y.CO: Y.CO is a leading luxury yacht brokerage and charter company operating a global crewed superyacht fleet for ultra-high-net-worth clients. It is directly comparable to Primus because both offer curated crewed yacht experiences to UHNW individuals, though Y.CO operates on a charter/brokerage model rather than subscription membership.
• Burgess: Burgess is a global superyacht charter, sales, and management firm serving ultra-wealthy clients with a crewed luxury fleet. It competes with Primus in delivering premium crewed yacht access to UHNW individuals across premier destinations.
• Camper & Nicholsons: Camper & Nicholsons is one of the oldest global yacht brokerage and charter companies, operating a luxury crewed superyacht charter business. It is a direct peer in the crewed luxury yacht charter category serving the same UHNW demographic.

Broad incumbents

• NetJets: NetJets is the largest fractional/private aviation subscription company, offering shared access to luxury assets via membership. It is a broad incumbent comparable to Primus for its subscription-based luxury access model, though operating in aviation rather than maritime.
• Wheels Up: Wheels Up is a membership-based private aviation platform offering shared access to luxury aircraft. It parallels Primus's model of subscription-based access to luxury experiential assets, though in the aviation vertical.
• ONE Sotheby's International Realty (Luxury Lifestyle): While a real estate firm, ONE Sotheby's adjacent luxury lifestyle and yacht services target the same UHNW clientele as Primus. It is comparable as a broader luxury concierge incumbent overlapping with Primus's curated UHNW community positioning.

Emerging players

• Boatsetter: Boatsetter is a peer-to-peer yacht and boat rental platform with curated luxury offerings. It is an emerging player comparable to Primus for providing access to luxury watercraft, though via marketplace rental rather than subscription membership.

Regional players

• Meridian Yacht Charters: Meridian Yacht Charters is a regional luxury crewed yacht charter operator with comparable offerings to Primus in the U.S. market. It is a regional peer serving similar UHNW clients with crewed yacht experiences in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PrimusYachting
• LinkedInlinkedin.com/company/primus-yachting
• Instagraminstagram.com/primusyachting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primus Private Yacht Residence Club