Family Eyecare Specialists

What Family Eyecare Specialists does

Family Eyecare Specialists is a multi-location optometry practice operating four clinics in Southwest Idaho: Nampa, Caldwell (including a dedicated Medicaid pediatric clinic), and Middleton. The practice provides comprehensive vision care for families and individuals of all ages, with a clinical portfolio spanning routine and pediatric eye exams, eye disease management (glaucoma, cataracts, AMD, diabetic retinopathy), myopia management in children using FDA-authorized Stellest and MiSight lenses, dry eye treatment including LipiFlow, and surgical co-management for LASIK and cataract procedures. Diagnostic capabilities rest on standard optometric hardware including OCT, digital retinal imaging, corneal mapping, and visual field testing.

The retail side of the business dispenses prescription eyewear with designer frames (Ray-Ban, Oakley, Gucci, Coach, Versace), specialty lenses (polycarbonate, high-index, anti-reflective, Transitions GEN S, polarized), and contact lenses including daily disposables, toric, multifocal, and custom scleral lenses with annual supply programs offering up to $400 in manufacturer rebates. Patient acquisition relies on local SEO, Google Business listings, insurance network participation, in-network status with Medicaid, and word-of-mouth, supported by SolutionReach and SmileReminder online scheduling and a Marlo contact-lens e-commerce portal.

Revenue is generated primarily through professional services billed to vision and medical insurance (VSP, Spectera, Eyemed, United Healthcare, Aetna, Cigna, Tricare, Medicaid, Blue Cross, among others) and through retail optical and contact lens sales. The practice is privately held and operates within the Keplr Vision platform, as indicated by corporate contact email routing and career portal hosting on Keplr Vision infrastructure; no funding rounds, M&A activity, or revenue figures are publicly disclosed.

Name

Family Eyecare Specialists

Legal name

Family Eyecare Specialists

Website

https://familyeyes.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Eyecare Specialists is a multi-location optometry practice serving families, children, and Medicaid patients across Southwest Idaho. It provides comprehensive eye exams, myopia management, ocular disease treatment, eyewear, and contact lenses through four clinics in Nampa, Caldwell, and Middleton.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Optometry services
• Eye examinations
• Pediatric eye care
• Contact lens fittings
• Ocular disease management

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Eye Exams and Consultations: Comprehensive eye exams, pediatric eye exams, contact lens exams, and emergency eye care visits. Revenue generated through patient visits billed to insurance or paid out-of-pocket.
2. Eyewear Sales: Sale of prescription glasses, designer frames, specialty lenses, and children's eyewear. Revenue from retail optical sales including anti-reflective coatings, scratch-resistant treatments, and UV protection options.
3. Contact Lens Sales: Sale of contact lenses including daily disposables, biweekly/monthly lenses, toric lenses, multifocal lenses, colored lenses, and specialty scleral lenses. Offers annual supply programs with manufacturer rebates.
4. Eye Disease Management: Medical eye care services including glaucoma management, cataract co-management, AMD treatment, and diabetic retinopathy care. Billed through medical insurance.
5. Surgical Co-Management: Pre and post-operative care for LASIK and cataract surgery patients in collaboration with surgical centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Family Eyecare Specialists is a multi-location optometry practice providing comprehensive vision care across four clinics in Nampa, Caldwell, and Middleton, Idaho. Its core offerings include comprehensive and pediatric eye exams, eye disease management (glaucoma, cataracts, AMD, diabetic retinopathy), myopia management for children, dry eye and other condition treatments, and retail sales of prescription eyeglasses, sunglasses, and contact lenses including specialty scleral fittings. The practice also provides surgical co-management for LASIK and cataract procedures and emergency eye care.

Product overview

Family Eyecare Specialists operates as a multi-location optometry practice offering comprehensive vision care across four locations in Nampa, Caldwell, and Middleton, Idaho. The core service portfolio centers on Comprehensive Eye Exams and Pediatric Eye Exams as foundational preventive care offerings. These are supported by specialty clinical services including Eye Disease Management (glaucoma, cataracts, AMD, diabetic retinopathy), Eye Condition Treatment (astigmatism, dry eye), Myopia Management (with Stellest lenses, MiSight contacts, atropine drops, Ortho-k), and Eye Emergencies. The retail product lines include Eyeglasses with designer frames (Ray-Ban, Oakley, Gucci, Coach, Versace, etc.) and Prescription Sunglasses, as well as Contact Lenses (daily disposables, toric, multifocal, colored) and specialty Scleral Lenses. Advanced diagnostic technologies including Digital Retinal Imaging, Optical Coherence Tomography (OCT), Visual Field Testing, and Corneal Mapping enable the clinical services. Surgical co-management for LASIK and refractive surgery completes the care continuum.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Thorough eye examinations assessing visual acuity, refractive errors, eye muscle function, and overall eye health including screening for glaucoma and macular degeneration for patients of all ages.
• Pediatric Eye Exams Specialized eye care for children using gentle, child-friendly techniques to assess visual acuity, eye alignment, and overall eye health, with early detection of amblyopia and strabismus.
• Eye Emergencies Immediate care for eye injuries, infections, corneal abrasions, and foreign body removal during regular office hours.
• Eye Disease Management Advanced diagnosis and ongoing management of ocular diseases including glaucoma, cataracts, age-related macular degeneration, and diabetic retinopathy with personalized treatment plans.
• Eye Condition Treatment Treatment for various eye conditions including astigmatism and dry eye syndrome with options such as lubricating drops, anti-inflammatory medications, punctal plugs, and LipiFlow procedures.
• Myopia Management Specialized program to slow myopia progression in children using Essilor Stellest lenses, MiSight contact lenses, atropine drops, and Ortho-k contact lenses.
• Eyeglasses Prescription eyeglasses with designer frames including Ray-Ban, Oakley, Gucci, Coach, Versace, and specialty lenses such as polycarbonate, Trivex, high-index, anti-reflective, scratch-resistant, and UV protection coatings.
• Prescription Sunglasses Prescription sunglasses blocking 100% UV rays with polarized lenses and Transitions photochromic lenses for indoor-to-outdoor vision correction.
• Contact Lenses Contact lenses including daily disposables, biweekly/monthly lenses, toric lenses for astigmatism, multifocal lenses, colored lenses, and specialty options. Brands include Alcon DAILIES, ACUVUE, and Precision1.
• Scleral Lenses Custom-fitted gas-permeable contact lenses that rest on the sclera and vault over the cornea, designed for keratoconus, dry eye syndrome, irregular astigmatism, and ocular surface disease.
• LASIK & Refractive Surgery Co-Management Comprehensive co-management for LASIK and refractive surgery including initial consultations, surgeon coordination, and post-operative care delivered in collaboration with surgical centers.

Quantifiable outcome

• Essilor Stellest lenses reduce myopia progression by slowing eyeball growth when worn for 10+ consecutive hours daily
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American Optometric AssociationcoreStrategic or Co-development PartnerDr. Stephen Farris, Dr. Candice Galvan-Shubin, and Dr. Lindsey Belthoff are members of the American Optometric Association, indicating professional alignment with the leading optometry organization for standards and continuing education.
• Idaho Optometric PhysicianscoreStrategic or Co-development PartnerMultiple doctors including Dr. Stephen Farris, Dr. Candice Galvan-Shubin, and Dr. Lindsey Belthoff are members of the Idaho Optometric Physicians, the state professional organization for optometrists in Idaho.
• Lions Club InternationalminorStrategic or Co-development PartnerDr. Kendon Seamons participates in mission trips with Lions clubs, providing global eye care services in underserved communities.
• Rotary ClubminorStrategic or Co-development PartnerDr. Kendon Seamons participates in mission trips with Rotary clubs as part of international humanitarian efforts for eye care.
• SVOSH InternationalminorStrategic or Co-development PartnerDr. Kendon Seamons volunteers with Student Volunteers in Optometric Service to Humanity (SVOSH) for international eye care missions.
• DOCARE InternationalminorStrategic or Co-development PartnerDr. Kendon Seamons participates in DOCARE International medical mission trips providing eye care services globally.
• FUDEMminorStrategic or Co-development PartnerDr. Kendon Seamons volunteers with FUDEM (Fundación Diagnóstico Empresarial), a humanitarian organization providing medical services including eye care.
• Jerry L. Pettis Memorial Veterans HospitalminorStrategic or Co-development PartnerDr. Stephen Farris completed a residency in primary care and low vision at this VA hospital in Loma Linda, CA, establishing relationships with the Veterans Affairs healthcare system.
• Indian Health ServiceminorStrategic or Co-development PartnerDr. Kendon Seamons previously provided ocular disease and trauma care with the Indian Health Service in Bethel, Alaska.
• Essilor (Stellest Lenses)coreTechnology or IntegrationFamily Eyecare Specialists offers Essilor Stellest lenses, the first and only FDA market authorized lenses to slow myopia progression in children.
• CooperVision (MiSight)coreTechnology or IntegrationPractice offers MiSight contact lenses by CooperVision, the only FDA-approved contact lenses to slow myopia progression, suitable for children as young as 6.
• Transitions Optical (GEN S Lenses)coreTechnology or IntegrationFamily Eyecare Specialists offers Transitions GEN S photochromic lenses that automatically adjust tint based on lighting conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vision Source: Network of independent optometrists sharing back-office support and clinical best practices; comparable in operating model (independently owned clinics with shared resources) and clinical service mix.
• MyEyeDr. Multi-location optometry practice offering comprehensive exams, eyewear, contact lenses, and disease management. Directly comparable as a regional retail-optometry operator with in-network insurance acceptance.
• National Vision (America's Best Contacts & Eyeglasses): Operates value-oriented optical retail chains (America's Best, Eyeglass World) with on-site exam capabilities; competes for price-sensitive patients in the same Nampa/Caldwell corridor.
• Pearle Vision: Multi-location franchised optical chain with independent owner-operators offering exams, eyewear, and contact lenses; comparable in doctor-led, multi-clinic operating model.

Others

• CooperVision (MiSight): Contact lens manufacturer whose MiSight product Family Eyecare Specialists dispatches; not a competitor but a key partner for the practice's differentiated myopia management program.

Broad incumbents

• EyeCare Partners: Large, PE-backed optometry and ophthalmology consolidator with hundreds of locations across the U.S. Competes for regional optometrist affiliations and benchmarks scale economics in multi-site eye care delivery.
• Keplr Vision: PE-backed optometry support platform; the contact email ([email protected]) and careers page on the Family Eyecare Specialists site indicate affiliation. Keplr provides back-office services to independent optometry practices, making it the closest platform peer for multi-location, doctor-led clinics.
• LensCrafters (EssilorLuxottica): Largest U.S. optical retail chain operating inside malls and shopping centers; competes for walk-in patients and frames/lens sales within the same Boise-area market.
• AEG Vision: PE-backed optometry platform supporting independent practices with shared services; comparable in business model to Family Eyecare Specialists' multi-location, doctor-led structure.

Emerging players

• Warby Parker: Direct-to-consumer eyewear brand with growing brick-and-mortar retail and online prescription tools; competing pressure on the practice's eyewear revenue and routine refraction funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FamilyEyecareSpecialists
• LinkedInlinkedin.com/company/family-eyecare-specialist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Eyecare Specialists