WACOR
WACOR GmbH is a German manufacturer and direct-to-consumer retailer of MEWATEC-branded shower toilets and bidet seats, founded in 1993 and based in Berlin. It sells complete systems, attachments, and flush modules through its own e-commerce platform and Berlin showroom to residential homeowners, renters, seniors, and installation professionals across Germany and Europe.
- Company typePrivate
- Founded1993
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WACOR does
WACOR GmbH is a privately held German manufacturer and direct-to-consumer retailer of shower toilets (Dusch-WCs) and bidet toilet seats, founded in 1993 and headquartered in Berlin-Grünau. The company sells its own MEWATEC brand portfolio, which spans bidet seat attachments (N-Series through Ohio O-Series, priced €118-€798), complete shower toilet systems combining ceramic and integrated bidet function (EasyUp 2.0 and Florence lines, €888-€1,398), and supporting flush systems including the MagicWall 2.0 surface-mounted sanitary module and SlimFix pre-wall elements. The product architecture centers on proprietary features such as Vortexspülung (vortex flushing), hot water hygiene flushing of bidet nozzles, oscillating and air-infused spray patterns, stainless steel shower arms, seat heating with burn protection, and warm air dryers — all packaged in designs tailored to German/European U-shaped and V-shaped toilet ceramics.
The business model is purely direct-to-consumer hardware sales with one-time perpetual pricing. WACOR operates its own e-commerce platform (wacor.de) and a physical showroom at the MEWATEC Business Park in Berlin, fulfilling orders with same-day shipping for payments received by 14:00 and international delivery via DHL partners across the EU and select non-EU countries. Customer segments are residential and lightly commercial: homeowners renovating bathrooms, renters needing non-permanent upgrades, seniors and users with medical needs (e.g., hemorrhoids, post-partum recovery), and installation professionals buying on behalf of end customers. The company markets a 20-year spare parts guarantee under the MewaProtect program, a 3-year device warranty, 24-hour repair service, and 5,000 SKU spare parts inventory — positioning the offer around durability, German engineering, and after-sales support rather than software or subscription economics.
WACOR firmographics
Firmographics- Name
- WACOR
- Legal name
- WACOR GmbH
- Website
- https://wacor.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WACOR GmbH is a German manufacturer and direct-to-consumer retailer of MEWATEC-branded shower toilets and bidet seats, founded in 1993 and based in Berlin. It sells complete systems, attachments, and flush modules through its own e-commerce platform and Berlin showroom to residential homeowners, renters, seniors, and installation professionals across Germany and Europe.
- Ownership category
- akta.pro rank
WACOR industry classification
Industry- Product category
- Bathroom Fixtures & Hygiene
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where WACOR is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WACOR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales - Dusch-WC Products: Primary revenue stream from selling Dusch-WC (bidet toilet seat) products including attachments (Aufsätze), complete systems (Komplettanlagen), and combo sets. Products are sold directly to consumers through e-commerce and showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Dusch-WC Aufsätze (Bidet Seat Attachments) - Entry to Premium |
| Unit Pricing | One time/ perpetual license | Dusch-WC Komplettanlagen (Complete Bidet Toilet Systems) |
| Unit Pricing | One time/ perpetual license | Dusch-WC Sets (Combo Sets with Flush Systems) |
| Unit Pricing | One time/ perpetual license | Spülsysteme (Flush Systems) |
| Unit Pricing | One time/ perpetual license | Travelet (Travel Bidet) |
| Unit Pricing | One time/ perpetual license | WC-Zubehör (Accessories) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
WACOR product offering
Product offeringCore offering
WACOR is a German manufacturer and direct-to-consumer retailer of shower toilets (Dusch-WCs) sold under its own MEWATEC brand. The company designs, produces, and sells bidet toilet seat attachments, complete shower toilet systems combining ceramic with integrated bidet seat, and supporting flush/cistern systems, alongside accessories and spare parts. WACOR sells exclusively through its own e-commerce platform wacor.de and a Berlin showroom, supplemented by international shipping and a B2B channel for installation professionals.
Product overview
WACOR is a German manufacturer and direct seller of shower toilets (Dusch-WCs) operating since 1993, offering a comprehensive portfolio under the MEWATEC own brand. The product lineup centers on three main categories: Dusch-WC-Aufsätze (shower toilet seats for retrofitting existing toilets) available in N-Serie (basic, water-only), C-Serie 2.0 (enhanced load capacity), D-Serie 2.0 (entry-level with tank technology), E-Serie (premium with full stainless steel arm), and O-Serie/Ohio (ultra-flat 99mm design); Dusch-WC Komplettanlagen (complete shower toilet systems combining ceramic and seat) including EasyUp 2.0 (with Vortexspülung technology) and Florence (premium line); and supporting Spülsysteme (flush systems) including MagicWall 2.0 (LED-illuminated surface-mounted cistern), SlimFix (undercounter elements), and Florence pre-wall elements. The ecosystem is complemented by the Travelet portable bidet for travel use, WC seats with warm water, and a full range of accessories, spare parts, and filters. WACOR operates as both manufacturer and direct seller with a showroom in Berlin Grünau and emphasizes German manufacturing quality with 20-year spare parts availability and 3-year device warranty.
Differentiator
Problem solved
Functional benefit
Brands
- MEWATEC: The company's own brand for shower toilets, complete units, flushing systems, and bathroom ceramics. Products include D-series, E-series, O-series attachments, EasyUp and Florence complete units, and MagicWall flushing modules.
- Dushlet
- MewaProtect
Products and services
- MEWATEC D-Serie 2.0 Entry-level shower toilet seat line featuring modern design, uncomplicated tank technology, and low-maintenance stainless steel shower arm. Includes D100 2.0, D300 2.0, D500 2.0, and D700 2.0 models with warm air dryer, seat heating, and oscillating/pulsating massage spray.
- MEWATEC E-Serie Premium shower toilet seat line with full stainless steel shower arm and comprehensive feature set including precision spray nozzle, adjustable water temperature and pressure in 5 stages, oscillating spray, air+ bubble spray, warm air dryer, seat heating, night light, odor extraction with activated carbon filter, and energy-saving modes.
- MEWATEC O-Serie (Ohio) Ultra-flat shower toilet seat series with only 99mm height. Features Boost water pressure function, hot water hygiene flush, multi-color night light, and energy-saving modes. Available in standard and long versions for U-shaped and V-shaped toilet ceramics.
- MEWATEC N-Serie Basic shower toilet seat line without power connection that operates solely with water pressure. Ideal for simple retrofitting of existing toilets.
- MEWATEC C-Serie 2.0 Enhanced shower toilet seat series with extra high load capacity while maintaining proven functionality. Positioned between N-Serie and D-Serie in the product lineup.
- MEWATEC EasyUp 2.0 Complete shower toilet system combining toilet ceramic with integrated shower toilet seat. Features innovative Vortexspülung (vortex flushing) technology, seat heating, warm air dryer, and remote control. Available in wall-hanging (E1000, E1800) configurations.
- MEWATEC Florence Premium complete shower toilet series combining comfort, design and technology at the highest level. Includes Florence Pro F2000 and Florence edge FDW2100E models with wall-hanging design, odor extraction, and automatic flushing.
- MEWATEC MagicWall 2.0 Surface-mounted sanitary module with LED lighting and variable connection options. Features RGB LED illumination, flexible external water and power access, and modern glass front design. Available in white and black finishes.
- MEWATEC MagicWall Stylish surface-mounted cistern with hardened glass front, designed for easy bathroom renovation without wall-chasing work. Includes pneumatic flush mechanism.
- MEWATEC SlimFix Undercounter cistern and pre-wall element system for shower toilets and washbasins. Features particularly flat design, high quality, and durability. Available in base, corner, and short versions.
- MEWATEC Florence Vorwandelement Premium pre-wall element with integrated odor extraction and automatic flushing. Part of the Florence bathroom solution system.
- MEWATEC Travelet Portable travel bidet for camping and travel use, with lightweight and compact design for on-the-go personal hygiene.
- MEWATEC WC-Sitz Twin No.1 Bidet and WC seat with warm water and thermostat control. Standalone toilet seat upgrade option.
- MEWATEC Accessories & Spare Parts Complete range of accessories including spare parts, filters, installation and connection kits, toilet seats, care and maintenance products, and wear parts for MEWATEC shower toilet products.
Quantifiable outcome
- Toilet paper consumption can be strongly reduced or completely eliminated through use of warm air dryer
Companies that use WACOR
Customer profileSegments5 records
Ideal customer profiles3 records
WACOR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature13 records
WACOR partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
WACOR competitors and assessment
Company assessmentRegional players
- Laufen Bathrooms: Swiss premium bathroom ceramics brand owned by Roca, with design-forward shower-toilet products sold primarily in the German-speaking and broader European market. Comparable as a regional premium bathroom fixtures competitor focused on DACH and EU markets rather than global.
Direct peers
- Duravit AG: German bathroom fixtures manufacturer with SensoWash shower-toilet seats and complete ceramic solutions. Comparable as a German-headquartered competitor operating in the same bathroom-renovation channel with overlapping shower-toilet product lines and premium design positioning.
- Bio Bidet: US-based bidet attachment and seat manufacturer with comparable product mix (basic to premium electric seats) and direct-to-consumer sales model. Comparable specialist in retrofit shower-toilet seats competing for hygiene-focused residential customers.
- Geberit AG: Swiss sanitary technology major whose AquaClean line is the leading European bidet-shower toilet brand. Closely comparable product category (shower toilet), German-speaking market presence, and competing premium positioning to WACOR's MEWATEC EasyUp and Florence lines.
- Brondell Inc. US bidet-seat specialist selling Swash and Luma attachment and complete systems direct to consumer. Directly comparable niche specialist in shower-toilet seats, similar DTC-first GTM and feature-led premium positioning to WACOR's MEWATEC brand.
- Toto Ltd. Japanese global leader in washlet/bidet toilets, the original mainstream pioneer of integrated shower-toilet technology. Direct product overlap with WACOR's MEWATEC complete shower toilet systems and a shared focus on premium hygiene features make it the most analogous competitor at scale.
Broad incumbents
- Roca Sanitario: Spanish global bathroom fixtures group with the In-Wash shower-toilet line. Competes with WACOR in the European complete shower-toilet category, though Roca's broader ceramics portfolio dwarfs WACOR's specialist focus.
- Ideal Standard International: European bathroom solutions provider with shower-toilet offerings and strong presence in hotel and project channels. Comparable to WACOR as a multi-line bathroom fixtures competitor serving European residential and commercial renovation markets.
- Grohe AG: Major German/European sanitary fittings brand with shower-toilet seats sold through plumbing wholesale and retail channels. Broader portfolio than WACOR but directly competes in shower-toilet attachments and complete units aimed at German consumers and installers.
- Villeroy & Boch: Large German bathroom ceramics and wellness brand with ViClean shower-toilet offerings. Wider product portfolio than WACOR but directly comparable on the integrated shower-toilet and bathroom renovation segment, and competes for the same German plumber and homeowner customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WACOR social profiles
Digital presenceWACOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WACOR leadership team
Management profileNumber of profiles
Profiles1 record
WACOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WACOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WACOR
What does WACOR do?
WACOR is a German manufacturer and direct-to-consumer retailer of shower toilets (Dusch-WCs) sold under its own MEWATEC brand. The company designs, produces, and sells bidet toilet seat attachments, complete shower toilet systems combining ceramic with integrated bidet seat, and supporting flush/cistern systems, alongside accessories and spare parts. WACOR sells exclusively through its own e-commerce platform wacor.de and a Berlin showroom, supplemented by international shipping and a B2B channel for installation professionals.
Is WACOR a public or private company?
WACOR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WACOR founded?
WACOR was founded in 1993. It employs 11 to 50 people.
Where is WACOR based?
WACOR is headquartered in Berlin, Germany, in the Europe region.
How does WACOR make money?
One revenue line is on record: hardware Sales - Dusch-WC Products.
Who are WACOR's main competitors?
Laufen Bathrooms is listed as a regional player. Direct peers are Duravit AG, Bio Bidet, Geberit AG, Brondell Inc. and Toto Ltd.. Broad incumbents are Roca Sanitario, Ideal Standard International, Grohe AG and Villeroy & Boch.
Does WACOR have an API?
No public API is recorded for WACOR.
What industry is WACOR in?
WACOR's product category is Bathroom Fixtures & Hygiene. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its SIC code is 3430.