Visit Europa Today
Visit Europa Today is a Florence-based tour operator founded in 2013 that sells packaged travel experiences across Italy and Spain through both B2B reseller channels and direct B2C bookings.
- Company typePrivate
- Founded2013
- HeadquartersFlorence, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Visit Europa Today firmographics
Firmographics- Name
- Visit Europa Today
- Website
- https://visiteuropatoday.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visit Europa Today is a Florence-based tour operator founded in 2013 that sells packaged travel experiences across Italy and Spain through both B2B reseller channels and direct B2C bookings.
- Ownership category
- akta.pro rank
Visit Europa Today industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
Keywords
Where Visit Europa Today is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- Italy
- HQ region
- Europe
Markets served
Visit Europa Today business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Visit Europa Today product offering
Product offeringCore offering
Visit Europa Today is an innovative tour operator that designs and sells travel experiences (tours and travel packages) primarily in Italy, with later expansion into Spain. The company serves both individual travelers (B2C) and business/reseller clients (B2B), operating as a packaged-tour provider rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Italy tour packages Curated guided tours and travel packages across Italy, the company's founding product line based in Florence.
- Spain tour packages Curated guided tours and travel packages in Spain, added as the company expanded beyond its Italian base.
- B2B travel services Tour and travel offerings supplied to business clients and resellers, complementing the direct-to-consumer tour packages.
Companies that use Visit Europa Today
Customer profileIdeal customer profiles2 records
Visit Europa Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Europa Today competitors and assessment
Company assessmentBroad incumbents
- TUI Group: Europe's largest integrated tour operator and travel group, with massive Italy and Spain tour offerings; comparable as a scaled B2B/B2C tour operator targeting the same European leisure traveler segment.
- Viator: Global OTA for tours and activities owned by Tripadvisor; directly comparable as a marketplace where tour operators like Visit Europa Today can list inventory, and as the dominant distribution channel for European sightseeing tours.
- GetYourGuide: Berlin-based global tours and activities marketplace with deep coverage of Italy and Spain; serves as both a peer in selling Europe tours and a key B2B distribution channel for operators like Visit Europa Today.
Direct peers
- City Wonders: Rome-based tour operator offering guided tours across Italy and other European destinations; closely comparable as a mid-sized Italy-headquartered B2B/B2C tour operator.
- Intrepid Travel: Specialist in small-group escorted tours across Europe including Italy and Spain; directly comparable B2B/B2C tour operator business model focused on multi-country European itineraries.
- Contiki: Escorted coach tour operator focused on younger travelers in Europe (Italy, Spain among key destinations); highly comparable multi-day packaged tour product offering.
- Walks (Take Walks): Italy-focused small-group tour operator offering guided experiences across Italian cities and day trips; comparable as a Florence/Rome-based European tour operator with similar cultural-tourism positioning.
- Trafalgar Tours: Premium guided coach tours across Europe with extensive Italy and Spain itineraries; a direct comparable in escorted multi-day packaged tours with similar target customer demographics.
Emerging players
- Withlocals: Platform connecting travelers with local hosts for tours across Europe including Italy and Spain; comparable as a marketplace-enabled tour operator with overlapping customer segments.
- TourRadar: Online marketplace that aggregates multi-day European tours from hundreds of operators; serves as both a distribution channel for and indirect competitor to operators like Visit Europa Today.
Market position
Customer concentration
Visit Europa Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Europa Today leadership team
Management profileNumber of profiles
Profiles1 record
Visit Europa Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Europa Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Europa Today
What does Visit Europa Today do?
Visit Europa Today is an innovative tour operator that designs and sells travel experiences (tours and travel packages) primarily in Italy, with later expansion into Spain. The company serves both individual travelers (B2C) and business/reseller clients (B2B), operating as a packaged-tour provider rather than a technology platform.
Is Visit Europa Today a public or private company?
Visit Europa Today is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visit Europa Today founded?
Visit Europa Today was founded in 2013. It employs 51 to 100 people.
Where is Visit Europa Today based?
Visit Europa Today is headquartered in Florence, Italy, in the Europe region.
Who are Visit Europa Today's main competitors?
Broad incumbents on record are TUI Group, Viator and GetYourGuide. Direct peers are City Wonders, Intrepid Travel, Contiki, Walks (Take Walks) and Trafalgar Tours. Emerging players are Withlocals and TourRadar.
Does Visit Europa Today have an API?
No public API is recorded for Visit Europa Today.
What industry is Visit Europa Today in?
Visit Europa Today's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design. Its NAICS code is 56152 and its SIC code is 7990.