Leifheit
Leifheit AG is a publicly listed German household products company (Frankfurt Prime Standard, ticker LEI) that manufactures and distributes branded cleaning, laundry care, kitchen, and wellbeing products under the Leifheit and Soehnle brands to end consumers across more than 60 countries.
- Company typePublic
- Founded1959
- HeadquartersNassau, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Leifheit does
Leifheit AG is a publicly listed German household products company headquartered in Nassau/Lahn, founded in 1959 and listed on the Frankfurt Stock Exchange Prime Standard (ticker: LEI) since 1984. The company manufactures and distributes branded consumer goods across four functional categories: cleaning (mops, floor-care systems such as the Profi XL micro-duo), laundry care (clothes dryers, ironing boards), kitchen gadgets, and wellbeing/health measurement products. It operates a two-brand architecture: the Leifheit brand anchors cleaning, laundry care, and kitchen, while the Soehnle brand focuses on health and personal measurement (e.g., scales).
The business model is fundamentally a branded consumer-goods hardware sales model. Revenue is generated through B2C distribution via retail partners, own brand websites, and global e-commerce, with international reach delivered through subsidiaries and sales agencies across more than 60 countries spanning Europe, Asia-Pacific, North America, South America, the Middle East, and Africa. Annual purchasing volume is stated to exceed €100M, and the group employs approximately 1,000 staff. Capital allocation in 2024-2025 emphasized shareholder returns, including a €8.5M share buyback program completed in April 2025 and a subsequent capital reduction via redemption of treasury shares in November 2025, alongside a maintained dividend policy.
The customer base is end consumers in household/retail contexts, served horizontally across European markets as the primary segment. Governance is exercised through a Management Board led by CEO Alexander Reindler, with Igor Iraeta Munduate as COO and Marco Keul as CFO. The dispersed public ownership (free float ~79.5%) and continued IR activity (annual reports, quarterly statements, AGM) position Leifheit as a mature, dividend-yielding small-cap consumer brand rather than a high-growth venture-stage company.
Leifheit firmographics
Firmographics- Name
- Leifheit
- Legal name
- Leifheit AG
- Website
- https://leifheit-group.com
- Company type
- Public
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Leifheit AG is a publicly listed German household products company (Frankfurt Prime Standard, ticker LEI) that manufactures and distributes branded cleaning, laundry care, kitchen, and wellbeing products under the Leifheit and Soehnle brands to end consumers across more than 60 countries.
- Ownership category
- akta.pro rank
Leifheit industry classification
Industry- Product category
- Household Consumer Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Small Electrical Appliance Manufacturing (335210)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Household Appliances (3630)
- akta.pro primary industry
- Brooms, Brushes & Dustpans (CRAJAIAA)
- akta.pro secondary industry
- Dry Cleaning & Laundry Additives (Dryer Sheets, Anti-static, Ironing Aids) (CRADAKAE)
Keywords
Where Leifheit is headquartered
LocationHeadquarters
- HQ city
- Nassau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Leifheit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Leifheit generates revenue through the sale of branded household products including cleaning tools (mops, dusters), laundry care items (clothes dryers, ironing boards), kitchen products, and wellbeing items. Products are sold under the Leifheit and Soehnle brands with annual purchasing volume exceeding 100 million euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing for household products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Leifheit product offering
Product offeringCore offering
Leifheit designs, manufactures, and distributes branded household products under the Leifheit and Soehnle brands. Core offerings include floor cleaning tools (mops, dusters such as the Profi XL micro-duo system and SUPERDUSTER), laundry care products (clothes dryers, ironing boards), kitchen gadgets, and wellbeing/health measurement devices (e.g., Soehnle scales). Products are sold to end consumers through retail partners, brand websites, and an international network of subsidiaries and sales agencies spanning more than 60 countries.
Product overview
Leifheit Group operates as a leading European household products company with two main brands: Leifheit and Soehnle. The Leifheit brand focuses on cleaning (Reinigen), laundry care (Wäschepflege), kitchen, and wellbeing products with functional design. The Soehnle brand specializes in health measurement instruments like scales. The product portfolio includes floor mops (Profi XL), laundry care systems, kitchen gadgets, and wellness devices. Recent expansion includes the SUPERDUSTER product line for dust cleaning.
Differentiator
Problem solved
Functional benefit
Products and services
- Leifheit cleaning products (Profi XL floor mop system) Leifheit-branded floor cleaning tools including the Profi XL micro-duo system designed for effective floor maintenance and allergen control, targeted at European household consumers.
- Leifheit laundry care products Leifheit-branded clothes drying and laundry care products (e.g., clothes dryers, ironing boards) designed to make everyday laundry tasks easier for household consumers.
- Leifheit kitchen products Leifheit-branded kitchen utensils and gadgets with functional design for everyday cooking and food preparation tasks, sold to household consumers.
- Soehnle wellbeing products Soehnle-branded personal wellness and health measurement products, primarily body weight scales and health monitoring devices for household consumers.
- SUPERDUSTER Leifheit dust cleaning product that expands the company's cleaning portfolio into the dust removal segment, enabling entry into an adjacent cleaning category for household consumers.
Quantifiable outcome
- Leading household products provider in Europe for over 65 years
Companies that use Leifheit
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Leifheit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leifheit partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Leifheit competitors and assessment
Company assessmentBroad incumbents
- Henkel: Henkel's Consumer Brands division includes laundry & home care products (Persil, Vernel, Bref, Schauma) competing with Leifheit's laundry care and cleaning categories. Henkel is a much larger German-headquartered CPG incumbent with broad portfolio overlap.
- SC Johnson: SC Johnson is a major global CPG manufacturer of household cleaning and home care products (Mr. Muscle, Pledge, Kiwi). Broad incumbent with overlapping household cleaning categories though focused on chemical cleaners versus Leifheit's tools-led approach.
- Rubbermaid (Newell Brands): Rubbermaid, part of Newell Brands, is a major North American household cleaning and storage products manufacturer. Broad incumbent competing with Leifheit in cleaning tools with overlapping product categories but different geographic focus.
- 3M (Scotch-Brite cleaning products): 3M's Scotch-Brite brand produces cleaning tools, scouring pads, and household cleaning products globally. A major broad incumbent with significant overlap in cleaning tools categories though it serves different primary use cases.
- Groupe SEB: Groupe SEB (including WMF, Rowenta, Tefal, Krups) manufactures small domestic appliances and kitchen cookware overlapping with Leifheit's kitchen gadgets and household appliances categories. A major European household brand incumbent with broader product range.
Direct peers
- Brabantia: Brabantia is a Dutch household products company specializing in design-forward laundry care (ironing boards, clothes dryers), waste bins, and kitchen accessories. Direct comparable to Leifheit in laundry care and design-led positioning.
- Vileda (Freudenberg Home & Cleaning Solutions): Vileda is Freudenberg's household cleaning brand offering mops, cloths, gloves, and cleaning tools directly competing with Leifheit's core cleaning portfolio across European retailers. Most directly comparable peer given overlapping product categories and target consumer base.
- Beurer: Beurer is a German manufacturer of health and wellbeing products including personal scales, blood pressure monitors, and household devices. Direct peer to Leifheit's Soehnle brand in the consumer wellness/measurement segment.
- Joseph Joseph: Joseph Joseph is a UK-based designer and manufacturer of innovative kitchen gadgets, cleaning tools, and laundry products. Highly comparable to Leifheit's kitchen and cleaning categories with similar design-led, premium positioning.
Emerging players
- Withings: Withings is a French connected health device company producing smart scales, health monitors, and wellness products. Emerging competitor to Soehnle in the consumer health measurement space with a digital/connected approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Leifheit social profiles
Digital presenceLeifheit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leifheit leadership team
Management profileNumber of profiles
Profiles3 records
Leifheit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Leifheit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leifheit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leifheit
What does Leifheit do?
Leifheit designs, manufactures, and distributes branded household products under the Leifheit and Soehnle brands. Core offerings include floor cleaning tools (mops, dusters such as the Profi XL micro-duo system and SUPERDUSTER), laundry care products (clothes dryers, ironing boards), kitchen gadgets, and wellbeing/health measurement devices (e.g., Soehnle scales). Products are sold to end consumers through retail partners, brand websites, and an international network of subsidiaries and sales agencies spanning more than 60 countries.
Is Leifheit a public or private company?
Leifheit is a public company. It is classified as public and is currently operating.
When was Leifheit founded?
Leifheit was founded in 1959. It employs 1,001 to 5,000 people.
Where is Leifheit based?
Leifheit is headquartered in Nassau, Germany, in the Europe region.
How does Leifheit make money?
One revenue line is on record: product Sales.
Who are Leifheit's main competitors?
Broad incumbents on record are Henkel, SC Johnson, Rubbermaid (Newell Brands), 3M (Scotch-Brite cleaning products) and Groupe SEB. Direct peers are Brabantia, Vileda (Freudenberg Home & Cleaning Solutions), Beurer and Joseph Joseph. Withings is listed as an emerging player.
Does Leifheit have an API?
No public API is recorded for Leifheit.
What industry is Leifheit in?
Leifheit's product category is Household Consumer Products. Its primary akta.pro industry code is CRAJAIAA, Brooms, Brushes & Dustpans, with a secondary code of CRADAKAE, Dry Cleaning & Laundry Additives (Dryer Sheets, Anti-static, Ironing Aids). Its NAICS code is 32561 and its SIC code is 2840.