Steadfast Insurance Brokers
- Company typePrivate
- Founded1961
- HeadquartersWakefield, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Steadfast Insurance Brokers firmographics
Firmographics- Name
- Steadfast Insurance Brokers
- Legal name
- Steadfast Insurance Brokers Ltd
- Website
- https://steadfastinsurance.co.uk
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Steadfast Insurance Brokers industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where Steadfast Insurance Brokers is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Steadfast Insurance Brokers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance brokerage commissions: As an insurance broker, Steadfast earns commissions from insurance providers for placing business with them. The company provides expert and impartial advice to customers, comparing options across multiple insurers to find suitable coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Steadfast Insurance Brokers product offering
Product offeringCore offering
Steadfast Insurance Brokers is an independent insurance brokerage that provides expert and impartial advice to customers seeking motor, home, travel, and commercial insurance coverage. The company acts as an intermediary, comparing options across multiple insurance providers to find suitable coverage, and earns commissions from insurers for placing business with them. Free no-obligation quotations are offered to all customers.
Product overview
Steadfast Insurance Brokers offers a portfolio of four core insurance products: Home Insurance (buildings and contents coverage), Motor Insurance (vehicle coverage), Travel Insurance, and Commercial Insurance (specializing in commercial risks including liability, property, fleet, and specialty coverages such as shopkeepers, public house, and holiday home insurance). The company acts as an insurance broker providing expert and impartial advice across these product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Household and contents insurance offering Buildings and Contents coverage at competitive rates for homeowners and renters in the UK.
- Motor Insurance Vehicle insurance coverage offering competitive rates for motor insurance needs of individual drivers in the UK.
- Travel Insurance Travel insurance coverage for various travel needs, activities, and transportation methods at competitive rates for individual travellers.
- Commercial Insurance Comprehensive commercial insurance portfolio covering Public/Products/Employers Liability Insurance, Commercial Combined Insurance, Shopkeepers Insurance, Public House Insurance, Fleet Insurance, Property Owners Insurance, Unoccupied Property Insurance, and Holiday Home Insurance for UK businesses.
Companies that use Steadfast Insurance Brokers
Customer profileSegments4 records
Ideal customer profiles2 records
Steadfast Insurance Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Steadfast Insurance Brokers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Biba (British Insurance Brokers' Association)coreMembership in the British Insurance Brokers' Association, an industry trade body that represents insurance brokers in the UK. Provides access to industry resources, training, and best practices.
- Cobra NetworkcoreMembership in the Cobra Network, a network of insurance brokers that may provide access to additional insurance products, market intelligence, and peer support among broker members.
Scale indicators1 record
Recent moves4 records
Steadfast Insurance Brokers competitors and assessment
Company assessmentDirect peers
- Swinton Group: Large UK high-street insurance intermediary selling home, motor, and commercial lines through a branch network. Directly comparable multi-line brokerage model, though operating at much greater scale than Steadfast.
- A-Plan Insurance: UK high-street insurance broker providing home, motor, and commercial insurance through a regional branch network. Closely comparable distribution model and product set.
- Adrian Flux: UK broker specializing in home, motor, travel, and niche/specialty insurance for individuals and small businesses. Highly comparable product mix and personal-lines focus.
- Endsleigh Insurance Services: UK insurance broker offering home, motor, travel, and commercial cover, with strong affiliation to professional/youth segments. Comparable multi-line retail broker model.
Emerging players
- MoneySupermarket: UK aggregator offering price comparison for home, motor, travel and other insurance products. Represents the digital channel competing with traditional broker distribution.
- Compare the Market: UK price-comparison aggregator that competes directly with Steadfast's home, motor, and travel products by enabling direct online comparison and purchase across insurers.
Broad incumbents
- Towergate Insurance Brokers: Major UK insurance intermediary serving personal and commercial customers via branches and digital channels. Overlapping product set, but with significantly larger footprint.
- Howden UK: Large UK insurance broker with broad personal- and commercial-lines capability, including specialty and SME products. Comparable offering but at materially greater scale and breadth.
- Arthur J. Gallagher (UK): Global insurance broker with substantial UK commercial-lines operations across specialty and SME segments. Comparable commercial-broker capability but at much larger scale.
Others
- BIBA (British Insurance Brokers' Association): UK trade association for insurance brokers. Steadfast is a member; relevant ecosystem counterpart reflecting industry affiliation, training, and compliance frameworks that shape the broker's operating environment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Steadfast Insurance Brokers compliance and trust
Trust signalCompliance1 record
Steadfast Insurance Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steadfast Insurance Brokers leadership team
Management profileNumber of profiles
Steadfast Insurance Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steadfast Insurance Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steadfast Insurance Brokers
What does Steadfast Insurance Brokers do?
Steadfast Insurance Brokers is an independent insurance brokerage that provides expert and impartial advice to customers seeking motor, home, travel, and commercial insurance coverage. The company acts as an intermediary, comparing options across multiple insurance providers to find suitable coverage, and earns commissions from insurers for placing business with them. Free no-obligation quotations are offered to all customers.
Is Steadfast Insurance Brokers a public or private company?
Steadfast Insurance Brokers is a private company. It is classified as family owned and is currently operating.
When was Steadfast Insurance Brokers founded?
Steadfast Insurance Brokers was founded in 1961. It employs 11 to 50 people.
Where is Steadfast Insurance Brokers based?
Steadfast Insurance Brokers is headquartered in Wakefield, United Kingdom, in the Europe region.
How does Steadfast Insurance Brokers make money?
One revenue line is on record: insurance brokerage commissions.
Who are Steadfast Insurance Brokers's main competitors?
Direct peers on record are Swinton Group, A-Plan Insurance, Adrian Flux and Endsleigh Insurance Services. Emerging players are MoneySupermarket and Compare the Market. Broad incumbents are Towergate Insurance Brokers, Howden UK and Arthur J. Gallagher (UK). BIBA (British Insurance Brokers' Association) is listed as an others.
Does Steadfast Insurance Brokers have an API?
No public API is recorded for Steadfast Insurance Brokers.
What industry is Steadfast Insurance Brokers in?
Steadfast Insurance Brokers's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 52421 and its SIC code is 6411.