Phoenix Safety

What Phoenix Safety does

Phoenix Safety, trading as EazySAFE, is an Irish Environmental, Health and Safety (EHS) training and consultancy firm headquartered at 32 Fitzwilliam Street Upper, Dublin 2. The company delivers online EHS induction and compliance training, instructor-led training, and EHS consultancy to enterprise and mid-market clients across sectors including retail, pharmaceutical, manufacturing, food and beverage, transport and logistics, energy and utilities, and the public sector. Its technology foundation is a cloud-based learning management system that delivers SCORM-compliant courseware in up to 8 languages, supported by a tailored e-learning portal model for large enterprise clients (exemplified by the Primark Learning Centre, in continuous daily use since 2011 to train 377,513 colleagues across 430+ stores in 16 countries).

The product portfolio spans more than 20 specialised courses covering manual handling, VDU/workstation safety, contractor induction, and other EHS topics, complemented by the ENSURE Safety Management System (marketed under the Fit2Trade sub-brand), which digitises risk assessments, incident reporting, compliance tracking, audits, and hazard reporting. Revenue is generated through a hybrid model: subscription-based access to the online training platform, professional services revenue from instructor-led training and consultancy, and bespoke enterprise contracts for customised platforms with dedicated account management. Pricing is not publicly disclosed and is quote-based, typically structured on annual billing tied to user count, course scope, and customisation requirements.

The go-to-market combines direct enterprise sales (anchored by named multinationals such as Primark, Diageo, Jameson, Decathlon, Johnson & Johnson, Bristol Myers Squibb, Zimmer Biomet, Aer Lingus, and Hollister) with a self-service web platform for mid-market customers, supported by content marketing through an EHS resources section and industry case studies. The firm operates from Ireland with stated reach into the UK and USA, and lists multiple Irish county councils among its government clients. Ownership, headcount detail beyond the 1-10 band, and revenue figures are not disclosed in available materials.

Name

Phoenix Safety

Legal name

EazySAFE

Website

https://phoenixsafety.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Safety, trading as EazySAFE, is an Irish EHS training and consultancy firm that delivers cloud-based, multi-lingual online safety training, instructor-led training, and the ENSURE Safety Management System to enterprise, mid-market, and government clients across multiple sectors.

Ownership category

akta.pro rank

Product category

EHS Training & Safety Management Software

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

EHS Training, Competency & Culture Programs (BPAHAJAL)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF), Occupational Health & Safety (EHS) Programs & Training (OSHA-style) (EDAEAKAI), EHS Auditing, Inspections & Assurance (BPAHAJAG)

Keywords

• Health and safety training
• EHS compliance training
• Online safety courses
• Safety management system
• EHS consultancy services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online Training Courses: Subscription-based access to online health and safety training courses. Companies pay for access to the training platform and course library for their employees.
2. Instructor-led Training: On-site or virtual instructor-led safety training sessions provided to complement online training with practical components.
3. Consultancy Services: Expert consultancy services in Environmental, Health & Safety for policy development, compliance, and safety statement reviews.
4. Tailored/Tailored Training: Customized training solutions developed for specific enterprise clients with unique safety requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Phoenix Safety, through its EazySAFE brand, sells a cloud-based Environmental, Health and Safety (EHS) online training platform offering 20+ self-paced courses (including Online VDU Assessment, Manual Handling, Contractor Induction, and Workstation Safety training) along with the ENSURE Safety Management System for digitized risk assessments, incident reporting, compliance tracking, audits, and hazard reporting. The offering is complemented by instructor-led training sessions and EHS consultancy services delivered to enterprise, mid-market, and public-sector clients.

Product overview

EazySAFE offers a platform of Environmental, Health and Safety (EHS) training and management solutions. The core offerings include multiple online training courses (Online VDU, Online Manual Handling Training, Contractor Induction Training, Online Workstation Safety Training) delivered through their training platform, complemented by the ENSURE Safety Management System for comprehensive safety management including risk assessments, incident reporting, compliance tracking, and audits. The company also provides instructor-led training and consultancy services, supporting multi-lingual delivery and SCORM compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Fit2Trade ENSURE: A Safety Management System platform that digitizes and simplifies safety management, covering risk assessments, incident reporting, compliance tracking, audits, and hazards reporting. Part of the Fit2Trade suite.

Products and services

• Online VDU Assessment Online Visual Display Unit (VDU/DSE) assessment training that helps employees and employers identify and mitigate longer-term health and safety hazards associated with display-screen equipment use, targeted at employers who need documented DSE competence.
• Online Manual Handling Training Self-paced online course that provides employees with the information needed to perform safe manual handling and avoid injury to themselves and others, used by employers across retail, manufacturing, and warehouse operations.
• Contractor Induction Training Online induction program that communicates site procedures and safety standards to contractors before they arrive on a client's site, used by facilities, construction, and operations managers to ensure contractor compliance.
• Online Workstation Safety Training Self-paced online course that teaches staff workstation safety basics and the processes needed to carry out a self-assessment, supporting employers in office and hybrid-work environments.
• ENSURE Safety Management System A safety management platform (Fit2Trade ENSURE) that digitizes and simplifies safety management by consolidating risk assessments, incident reporting, compliance tracking, audits, and hazard reporting into a single workspace, replacing paper-based safety processes for enterprise and public-sector clients.
• Tailored Training Solutions Customized training solutions and tailored e-learning platforms developed for enterprise clients with unique safety requirements (e.g., the bespoke Primark Learning Centre), enabling branded learning portals with dedicated account management.
• Instructor-Led Safety Training On-site or virtual instructor-led safety training sessions delivered to complement online modules with practical components, supporting a blended learning approach for enterprise clients.
• EHS Consultancy Services Environmental, Health & Safety consultancy services delivered by qualified ESHQ consultants to support policy development, regulatory compliance, and safety statement reviews for client organizations.

Quantifiable outcome

• 377,513 colleagues trained in 8 languages for a single enterprise client
• +1 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ClickSafety: US online safety training provider offering OSHA-focused EHS courses and enterprise LMS integration, directly comparable in business model and product category.
• BIS Safety Software: Canadian EHS software and online training vendor combining LMS delivery with safety management functionality — a near-analogue to EazySAFE's training-plus-ENSURE proposition.
• iHASCO: UK-based provider of online EHS, HR, and compliance training courses delivered via a SCORM-compliant LMS — the closest direct competitor to EazySAFE in the online mandatory training category.

Broad incumbents

• Vector Solutions: Large US-based SaaS provider of online training and performance solutions, with a deep EHS and workforce compliance training catalog serving enterprises — overlapping significantly in target market.
• SafetyCulture: Global EHS and quality management platform (iAuditor) with training, inspections, and asset management; overlapping with EazySAFE on safety training and now on ENSURE-style safety management workflows.
• KPA (KPA EHS Software): US provider of EHS management software and online training for automotive, manufacturing, and retail — competes head-on with EazySAFE for enterprise compliance training spend.
• UL Solutions (Pure Learning / UL EHS Sustainability): Global safety science company offering EHS and sustainability training and software to enterprises — a much larger incumbent in the same regulatory-driven training category.
• SAI Global: Global risk, compliance, and EHS learning provider with training, audit, and management system software — a broader incumbent competing for the same enterprise EHS training budgets.

Regional players

• Safetrac: Australia-based online compliance and EHS training vendor with a similar mix of off-the-shelf courses, tailored enterprise content, and SCORM/LMS integration — competing in the same niche but primarily in APAC.
• Vubiz: Online course provider with a catalogue that includes EHS/compliance modules; comparable in delivery model and small-firm scale, primarily competing in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/phoenix_safety
• Facebookfacebook.com/eazysafe
• LinkedInlinkedin.com/company/phoenix-safety-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Safety