Autowax

What Autowax does

Autowax is a Turkish professional car care services company operating under the legal entity İmeks Otomotiv Ürünleri San. Tic. Ltd. Şti., headquartered in İçerenköy, Istanbul. Founded in 2000, the company provides auto detailing, paint protection, ceramic coating (including Q9C and Nano Ceramic formulations), interior hygiene cleaning, ozone decontamination, engine cleaning, and odor elimination services to individual vehicle owners and corporate fleet clients across Turkey. Its service portfolio is supported by a proprietary line of consumer and professional car care products (including the Quantum and AW-series polishing compounds) sold through its own online shop and used across its dealer network.

The company operates primarily through a franchise/dealer model with service points in all 81 Turkish provinces, complemented by an e-commerce platform (autowax.com.tr) and mobile app integrations with OtoKonfor, Ooautos, Directik, and Walkers. Its go-to-market heavily emphasizes B2B corporate partnerships, with 80+ signed agreements covering major employers, government institutions, and OEMs (T.C. Ministry of Environment, Türk Telekom, Ford Otosan, Mercedes-Benz, Kia, Nestlé, PepsiCo, BP, Allianz, Denizbank, TRT, TÜRSAB, MÜSİAD, and others) whose employees receive AUTOWAX services as a workplace benefit. These partnerships collectively cover an aggregate of several hundred thousand individual users.

Revenue is generated through franchise and dealer fees, direct service delivery at network locations, retail product sales via the online shop, and corporate partnership agreements. Pricing is not publicly disclosed and corporate contracts are negotiated bilaterally. The company is privately held, has 101-250 employees, and has no disclosed external funding, parent company, or M&A activity.

Name

Autowax

Legal name

İmeks Otomotiv Ürünleri San. Tic. Ltd. Şti.

Website

https://autowaxturkiye.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Autowax is a Turkish professional car care services company operating a franchise network across all 81 Turkish provinces, offering auto detailing, ceramic coating, paint protection, and hygiene services to individual vehicle owners and corporate B2B partners through 80+ employer-benefit programs.

Ownership category

akta.pro rank

Product category

Auto Detailing Services

NAICS

Car Washes (811192), Polish and Other Sanitation Good Manufacturing (325612), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Auto detailing services
• Ceramic paint protection
• Car care franchise
• Automotive cleaning products
• Vehicle decontamination services

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise/Dealer Network Revenue: Revenue generated from franchisees and dealers who operate Autowax service points across Turkey. Franchisees pay to join the network and receive access to AUTOWAX products, brand standards, training, and operational support.
2. Professional Car Care Services: Direct service revenue from auto detailing, car washing, ceramic coating, paint protection, interior cleaning, decontamination, and hygiene services performed at service points.
3. Product Sales: Sale of professional car care products including shampoos, polishes, ceramic coatings, cleaning agents, and detailing supplies through the online shop (autowax.com.tr).
4. B2B Corporate Partnerships: Revenue from corporate partnerships where companies provide AUTOWAX services as employee benefits. Companies negotiate bulk access to services for their workforce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Autowax delivers professional automotive care services through a nationwide franchise network of over 60 dealer locations across Turkey's 81 provinces. The core offering encompasses exterior services (brushless car washing, wax washing, paint scratch removal, ceramic coatings including Q9C and Nano Ceramic paint protection, headlight restoration, tar removal, glass water repellent coating) and interior services (detailed hygienic cleaning, leather conditioning, seat protection, odor elimination, ozone decontamination, air conditioning disinfection, engine cleaning and protection). The company also sells consumer and professional car care products through its online shop, including the Quantum polishing compound line, wash products, and disinfection products.

Product overview

AUTOWAX is a professional car care services company operating a franchise/dealer network across Turkey. The offering consists of two interconnected parts: (1) Professional automotive care services including car washing (brushless, wax wash, quick polish rinse), interior detailing (antibacterial hygiene cleaning, leather care, seat protection, odor elimination, ozone disinfection), exterior protection (paint scratch removal, tar removal, ceramic coatings - Q9C and Nano, glass water repellent, headlight restoration), and engine detailing (cleaning and protective coating); and (2) Consumer and professional-grade car care products including the Quantum polishing compound line (AW 900 Heavy Cut, AW 910 Fine Grade, AW 920 Flawless Polish), paint protection products (Premium Gold Plus, Nano Ceramic, Q9C Ceramic Coating), cleaning products (tar remover, bug remover, wheel cleaner, glass cleaner, leather cleaner, stain remover), wash products (wax shampoo, brushless foam, wax rinse), and disinfection products (air conditioning disinfection, ENZ-ODOURS bacteria destroyer). The company also offers these services through mobile apps and platforms including OtoKonfor and OOAUTOS.

Differentiator

Problem solved

Functional benefit

Brands

• AUTOWAX: Professional car care services brand offering vehicle detailing, ceramic coating, paint protection, and cleaning services

Products and services

• Standart Oto Yıkama (Fırçasız) - Brushless Car Wash Brushless exterior car wash service using AUTOWAX special wax shampoo for individual vehicle owners seeking gentle but effective cleaning.
• Cilalı Yıkama (Yıkama & Parlatma) - Wax Wash Combined washing and polishing service that provides a brighter appearance and paint surface protection layer.
• Detaylı Hijyenik İç Temizlik - Detailed Hygienic Interior Cleaning Comprehensive antibacterial interior detailing covering dashboard, seats, ceiling, floor, and trunk areas with protection against cracking and fading.
• Ozon Dezenfektasyonu - Ozone Decontamination Vehicle disinfection and odor elimination using ozone (O3) generator technology to kill bacteria, viruses, fungi, and all microorganisms without chemical residue.
• Boya Çizik Giderme - Paint Scratch Removal Paint correction service that eliminates hairline scratches, oxidation, and shading caused by environmental damage and improper washing.
• Far Temizleme - Headlight Restoration Headlight restoration service that removes dirt, stains, scratches, fading, and cloudiness to restore headlights to like-new appearance.
• Seramik Kaplama Q9C - Q9C Ceramic Coating Premium nano ceramic paint protection coating service for automobiles and yachts providing one-year protection against sun damage, acid rain, and chemicals while creating a hard scratch-masking layer with super water-repellent effect.
• Nano Seramik Boya Koruma - Nano Ceramic Paint Protection Nano ceramic paint protection service creating a hard layer that masks hairline scratches and reduces new scratch formation; provides six-month durability with super water-repellent effect.
• Quantum Premium Gold Plus Ultra Boya Koruma - Quantum Premium Paint Protection Premium paint protection product for vehicle exteriors sold as part of the Quantum consumer detailing product line.
• AW 900 Heavy Cut - Professional Cutting Compound Professional high cutting compound designed for eliminating large scratches and rapid polishing action on vehicle paintwork.
• AW 910 Fine Grade - Fine Grade Cutting Agent Professional fine grade cutting agent for removing fine scratches and swirl marks from vehicle paintwork.
• AW 920 Flawless Polish - Advanced Polymer Polish Advanced polymer polish combining carnauba and synthetic waxes with fluoropolymers for high shine finish lasting six times longer than conventional polishes.
• Motor Temizleme & Motor Koruyucu Cila - Engine Cleaning and Protective Coating Engine compartment cleaning and protective coating service that shields engine components, hoses, and parts from moisture, rust, and dirt.

Quantifiable outcome

• Services available across all 81 provinces of Turkey
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• T.C. Çevre ve Şehircilik Bakanlığı (Ministry of Environment and Urbanization)flagshipGTM or Marketing Partner · 8 April 2021Partnership with Turkish Ministry of Environment covering 60,000 employees from the ministry and affiliated organizations including Tapu ve Kadastro Genel Müdürlüğü, TOKİ, İller Bankası, Emlak Katılım Bankası, and Emlak Konut GYO. These employees receive AUTOWAX car care benefits.
• Türk TelekomflagshipGTM or Marketing PartnerTürk Telekom Prime Business partnership offering free monthly car washes at AUTOWAX service points for Prime Business customers. Customers redeem benefits by sending AUTOWAX to 7227 and receiving a one-time use code.
• Ford OtosancoreGTM or Marketing PartnerEmployee car care benefit program for FORD OTOSAN employees across Turkey. Employees receive discounted or free AUTOWAX services at participating service points.
• Mercedes-BenzcoreGTM or Marketing PartnerCorporate partnership providing AUTOWAX car care services to Mercedes-Benz employees in Turkey.
• İstanbul Büyükşehir Belediyesi (İBB)coreGTM or Marketing PartnerPartnership with Istanbul Metropolitan Municipality providing car care benefits to municipal employees.
• NestlecoreGTM or Marketing PartnerEmployee benefit partnership providing AUTOWAX car care services to Nestle employees in Turkey.
• PepsiCocoreGTM or Marketing PartnerEmployee benefit partnership providing AUTOWAX car care services to PepsiCo employees in Turkey.
• BPcoreGTM or Marketing PartnerEmployee benefit partnership providing AUTOWAX car care services to BP employees in Turkey.
• KiacoreGTM or Marketing PartnerCorporate partnership providing AUTOWAX car care services to Kia employees and customers in Turkey.
• TRT (Türkiye Radyo ve Televizyon Kurumu)coreGTM or Marketing PartnerPartnership with Turkish Radio and Television Corporation providing car care benefits to TRT employees.
• Denizbank FastPaycoreGTM or Marketing PartnerIntegration with Denizbank FastPay platform allowing FastPay users to access AUTOWAX service benefits and discounts.
• Turkish Ground Services (TGS)coreGTM or Marketing PartnerPartnership covering 14,500 TGS employees who receive AUTOWAX car care service benefits.
• TÜRSAB (Türkiye Seyahat Acenteleri Birliği)coreGTM or Marketing PartnerPartnership with Turkey's Travel Agencies Association covering all travel agency owners and partners across Turkey. Agency owners can access AUTOWAX services by showing their TÜRSAB cards.
• OoautoscoreChannel Partner/ Reseller/ DistributorDigital automobile assistant platform partnership. Ooautos directs its 500,000 vehicle users to AUTOWAX service points across 81 provinces for car washing, tire changes, and other automotive services.
• OtoKonforcoreChannel Partner/ Reseller/ DistributorMobile application partnership allowing users to access AUTOWAX services through the OtoKonfor platform. Available on Android and iOS.
• DirectikminorChannel Partner/ Reseller/ DistributorLocation-based services partnership through Directik app that helps users find nearby AUTOWAX service points.
• Yakala.cominorGTM or Marketing PartnerDiscount platform partnership offering AUTOWAX service discounts through the Yakala.co city deals and offers platform.
• WalkersminorGTM or Marketing PartnerFitness app partnership where Walkers users can redeem 150 points for discounts on AUTOWAX detailed cleaning services.
• Shop & Miles (Turkish Airlines)coreGTM or Marketing PartnerPartnership with Turkish Airlines' loyalty program allowing Shop & Miles members to use accumulated miles for discounts on AUTOWAX services including antibacterial interior cleaning (50% off), detailed motor cleaning (50% off), and paint scratch removal packages.
• MÜSİADflagshipGTM or Marketing PartnerPartnership with MÜSİAD (Independent Industrialists' and Businessmen's Association) covering 11,500 member businesses and 60,000 individual members. Benefits include paint scratch removal, antibacterial interior cleaning, motor cleaning, and standard car washing services.
• 80+ Additional Corporate PartnerscoreGTM or Marketing PartnerExtensive network of corporate partnerships including: Albaraka, Eminevim, Kordsa Rewards, Hürriyet, İnci Akü, Çelik Club, Policlub Extra, Siemens, Biggtravel, Sanal Mağaza, Aslar Kulübü, İpsos, Flex Menü, Ycard, Doğuş Çay, Marshall, Rixos Hotel, AVİVASA, Kırmızı Kumbara (Coca-Cola), Martaş, Mapfre, Demirdöküm, Allianz, Çelik Motor, and many others.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Turtle Wax: Established global consumer car care brand selling polishes, waxes, ceramic sprays, and cleaners. Overlaps with Autowax's professional product line in chemistry and end-use application, though distributed through retail rather than franchise service centers.
• Koch-Chemie: German professional detailing chemical manufacturer producing polishes, cleaners, and ceramic coatings widely used in auto detailing shops. Directly comparable to Autowax's professional AW 900/AW 910/AW 920 line.
• Sonax: German professional and consumer car care brand specializing in polishes, cleaning compounds, and ceramic coatings. Strong overlap with Autowax's premium detailing and paint protection product range.
• Meguiar's: Major global brand for professional and consumer car care products, including polishes, compounds, ceramic coatings, and detailing supplies. Comparable product portfolio to Autowax's Quantum line and broader chemical formulations.
• Take 5 Car Wash: Large North American express car wash franchise chain. Comparable in service category (vehicle washing) and franchise-based scaling model, though without Autowax's premium detailing and coating offering.
• Maaco: North American franchise network focused on auto refinishing and collision repair, with adjacent detailing services. Comparable franchise-driven service model in the automotive care category, though focused on bodywork rather than wash/coating.

Direct peers

• DetailXPerts: US-based auto detailing franchise network offering interior and exterior detailing, ceramic coatings, and fleet services through franchise locations. Directly comparable business model and service mix to Autowax.
• Ziebart: International auto detailing, rust protection, and ceramic coating franchise operating a similar dealer/franchise model. Closest direct peer to Autowax given its combination of branded services, proprietary protection products, and franchise distribution.

Emerging players

• Quick Quack Car Wash: Growing US franchise car wash chain with subscription-based service model. Comparable to Autowax's basic wash services and franchise scaling, with potential overlap in the digital/loyalty integration approach.
• Chemical Guys: US-based car care brand selling professional and consumer detailing products, polishes, and coatings through e-commerce and detailing shops. Overlaps with Autowax in product categories and direct-to-consumer distribution approach.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwO6lZ8XZ9E3Z5Z3Z3Z3Z3Z
• Xx.com/autowaxturkiye
• Facebookfacebook.com/Autowaxturkiye
• LinkedInlinkedin.com/company/autowax

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autowax