McLeod Trees

What McLeod Trees does

McLeod Trees is a private Australian arboricultural services firm headquartered in Mordialloc, Melbourne, founded in 1978 and operating as McLeod Trees Pty. Ltd. The company delivers a comprehensive suite of tree management services across six core service lines: Residential Tree Services, Property Management, Development Projects, Consultation, Tree Audits, and Large Scale Projects. Supporting offerings include Preliminary Arboricultural Assessments, Arboricultural Impact Assessments, Tree Management and Protection Plans, Project Arborist supervision, hydro excavation and air knife root investigation, pruning to Australian Standard AS4373:2007, tree removal and stump services, and plant health care. The company employs 30 staff, including six consulting arborists overseen by Senior Arborist Jack Sinclair, with over 100 years of combined experience across the team.

The firm's primary technology asset is a GPS/GIS-based online management database tracking over 50,000 trees, used to support consultancy, tree assessment, and long-term management plans. McLeod Trees holds ISO 9001, ISO 14001, and ISO 45001 certifications, is a member of VTIO, ISA, and Arboriculture Australia, and carries $20 million in public and employee liability insurance — credentials that position it for government and major infrastructure tenders. Client work spans residential homeowners, property managers, owners corporations, schools, hospitals, golf courses, developers, and large infrastructure projects including West Gate Tunnel, Metro Tunnel, and Level Crossing Removal Projects.

The business model is a sales-led, quote-based professional services operation. Pricing is custom per engagement with 30-day quotation validity; payments are due on satisfactory completion with late-payment interest at RBA base rate plus 8%. The go-to-market is predominantly referral-driven — over 80% of business comes from direct recommendations or repeat customers — supplemented by a website quote-request funnel, phone sales, and organic social presence on Facebook and Instagram. The company operates in a single geography (Victoria, Australia) and delivers services directly via its own staff, without third-party distributors or resellers.

Name

McLeod Trees

Legal name

McLeod Trees Pty. Ltd.

Website

https://mcleodtrees.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

McLeod Trees is a Melbourne-based arboricultural services firm, founded in 1978, that provides tree removal, pruning, consulting, and audit services to residential clients, property managers, developers, and government infrastructure projects across Victoria, supported by a GPS/GIS database tracking over 50,000 trees.

Ownership category

akta.pro rank

Product category

Arboricultural Services

NAICS

Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Removal & Dismantling (HSAIADAB)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Care & Arborist Services (BPABADAD)

Keywords

• Tree removal services
• Arboricultural consulting
• Tree management plans
• Vegetation management services
• Tree audit assessments

Headquarters

HQ city

Mordialloc

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Professional Arboricultural Services: Quote-based professional services including tree removal, pruning, consulting, and arborist reports. Payment due upon satisfactory completion of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

McLeod Trees provides professional arboricultural services including tree removal, pruning, stump grinding, arborist reports, tree management and protection plans, tree audits, and large-scale vegetation management for residential, property management, development, government, and institutional clients across Melbourne and greater Victoria. The company is supported by six consulting arborists, ISO 9001/14001/45001 certifications, a GPS/GIS tree management database, and hydro excavation equipment for non-destructive root investigation.

Product overview

McLeod Trees is an arboricultural services company offering a comprehensive suite of tree management solutions. The company operates as a unified service business with distinct service lines including Residential Tree Services, Property Management, Development Projects, Consultation, Tree Audits, and Large Scale Projects. These services are supported by specialized offerings such as Preliminary Arboricultural Assessment (PAA), Arboricultural Impact Assessment (AIA), Tree Management and Protection Plans (TMPP), Project Arborist oversight, and technical services like Hydro Excavation and Air Knife for root investigation. The company also provides practical tree care including pruning (crown works, crown lift, crown thin, crown reduce), removal, stump services, and plant health care. All pruning works comply with Australian Standards AS4373:2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Tree Services
• Property Management Tree Services Ongoing tree management for real estate clients including Owners Corporations and property managers, covering pruning, removal, stump removal, possum protection, and plant health care.
• Development Projects Services Arborist reports, tree assessment, tree management plans, and project arborist services for construction and development sites, from single dwellings to large commercial projects including West Gate Tunnel and Level Crossing Removal projects.
• Consultation Services Consultancy and tree assessment services using GPS/GIS technology, with over 50,000 trees managed in their online database. Includes Preliminary Arboricultural Assessment, Arboricultural Impact Assessment, and Tree Management and Protection Plans.
• Tree Audits Tree audits and hazard risk assessments on tree populations across residential, commercial, and rural properties for long-term sustainable tree management and risk assessment.
• Large Scale Projects Services Professional arborist services for large-scale projects including developments, council and municipal contracts, with experience on Victoria's Big Build projects such as WGTP, Metro Tunnel, and LXRA.
• Tree Pruning Services Various pruning services including crown works, formative pruning, crown lifting, crown thinning, crown reduction, weight reduction, and pollarding, performed according to Australian Standards AS4373:2007.
• Tree Removal and Stump Services Complete tree removal to ground level including section felling, stump grinding, stump digging out, and stump treatment to prevent regrowth.
• Hydro Excavation and Air Knife Services Non-destructive digging services for root mapping and investigation to maximise land use within calculated Tree Protection Zones.
• Plant Health Care Services Tree and shrub health services including spraying with insecticide/fungicide by licensed staff, soil aeration, trunk injection, and pest/disease management.

Quantifiable outcome

• Over 80% of business comes from direct recommendations or repeat customers

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Caitlins RetreatminorOthersMcLeod Trees is a proud supporter of Caitlins Retreat, providing pro bono services to ensure they have a safe facility for many families to enjoy
• Victorian Tree Industry Organisation (VTIO)minorOthersIndustry membership organization for the Victorian tree industry
• International Society of Arboriculture (ISA)minorOthersGlobal membership organization for arboricultural professionals
• Arboriculture AustraliaminorOthersNational industry association for arboriculture in Australia

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Programmed (Programmed Maintenance Services): Large ASX-listed facilities and maintenance services provider in Australia with arboriculture and grounds-maintenance capability. Competes with McLeod Trees on enterprise/government contracts but as part of a broader portfolio.
• Downer Group: ASX-listed infrastructure services company that delivers arborist and vegetation management as part of large transport and infrastructure contracts. Competes for the same Big Build-type tenders McLeod Trees services.
• Spotless Group (Ventia): Large Australian facilities and infrastructure services group with arboriculture and grounds-management capability. Competes for enterprise and government tree-management work alongside McLeod Trees.

Direct peers

• Evergreen Treescape Services: Victorian arborist offering tree removal, pruning, and arborist consulting for residential and commercial clients. Operates in overlapping Melbourne suburbs and customer segments.
• Melbourne Tree Surgery: Melbourne-based arborist providing tree removal, pruning, and stump grinding for residential and commercial clients. Most direct local competitor in the same metro geography.
• The Tree Company Australia: National arboriculture firm offering tree removal, pruning, and arborist reports for residential, commercial, and government clients. Overlaps McLeod Trees' service portfolio and customer segments.
• Active Tree Services: Australia's largest publicly listed arborist company, providing tree removal, pruning, and consulting across multiple states. Directly comparable to McLeod Trees in core service lines but operates at far greater geographic scale.
• TreeServe Australia: Australian arborist services company covering tree removal, pruning, and consulting. Comparable service mix and target customer base to McLeod Trees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/McLeodTrees
• Instagraminstagram.com/mcleodtrees
• LinkedInlinkedin.com/company/mcleod-trees

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLeod Trees