What Move.Ru does

Move.Ru is a Russian online real estate marketplace portal founded in 2008 and headquartered in Moscow. The platform aggregates residential, commercial, and land property listings across multiple Russian regions — principally Moscow and Moscow Oblast, with additional coverage of Saint Petersburg, Leningrad Oblast, New Moscow, and other Russian regions, plus an "Abroad/International" vertical. As of the data snapshot, the platform surfaces 136,464 apartments for sale, 16,261 apartments for rent, 1,582 new construction projects (105,091 apartments) in Moscow, 36,638 suburban Moscow Oblast properties, and 167,953+ total listings in the Moscow Oblast region. It also hosts a registered community of 8,949+ real estate specialists and 2,518+ agencies.

The product surface is built on a web portal and an Android mobile application, and is organized around listing discovery, listing management, and analytical tooling. Differentiating features include an interactive 3D apartment layout viewer and editor (3D-планировки / 3D-редактор), real-time property pricing analytics segmented by apartment type and geography, a mortgage calculator, an XML-based bulk listing submission API for developers and large agencies, a Q&A consultation platform connecting users to real estate experts, and an expert "problog." Move.Ru also owns and operates the Move Realty Awards, a federal real estate industry award that reached its 10th edition in 2025.

The business model combines a freemium consumer flow with B2B monetization. Basic listings for individual property owners are free; revenue is generated through listing promotion/premium placement paid by agents and agencies, sponsored new-construction banners and project listings paid by developers, virtual-agency creation and agent-profile subscription services for real estate professionals, and XML feed-based programmatic listing ingestion. Distribution is direct-to-consumer and self-service via the website and Android app, with content distribution across VKontakte, Telegram, and Yandex Zen. Customer segments span individual property seekers (buyers, sellers, renters), real estate professionals (agents and agencies), and property developers; no M&A activity, funding rounds, or external investors are disclosed.

Name

Move.Ru

Legal name

Move.Ru

Website

https://move.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Move.Ru is a Moscow-headquartered Russian online real estate portal founded in 2008 that aggregates residential, commercial, and rental property listings across Moscow, the Moscow Oblast, Saint Petersburg, and other Russian regions, serving consumers, agents, agencies, and developers via a freemium web and Android platform monetized through advertising and premium placement.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Relocation & Corporate Housing Brokerage (BPAJAAAG), Move Management (Office Relocations) (BPABAFAC)

Keywords

• Online real estate marketplace
• Property listing portal
• Apartment rental listings
• New construction listings
• Commercial real estate portal

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Listing Promotion/Premium Placement: Agents and agencies can promote their listings to gain visibility on the platform
2. Developer Advertising: Real estate developers advertise new construction projects through sponsored listings and banners
3. Free Basic Listings: Basic property listings are free for individual users; platform monetizes through premium features and advertising
4. Professional Services: Virtual agency creation and agent profile services for real estate professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Move.Ru is an online real estate marketplace that aggregates property listings for buying, selling, and renting residential, commercial, suburban, and new construction properties across Russian regions, primarily Moscow and Moscow Oblast. The platform provides free basic listings for individuals, premium promotional placements and virtual agency tools for real estate professionals, XML-based bulk listing integration for developers and agencies, 3D apartment layout visualization, a mortgage calculator, and expert Q&A consultations.

Product overview

Move.Ru is a comprehensive real estate portal operating since 2008, functioning as a unified platform that combines a property listing marketplace, professional tools, and educational content. The core offering is the real estate portal (Move.Ru) which aggregates over 136,000 apartment listings and serves both individual users and professionals (realtors, developers). Key integrated tools include 3D floor plan visualization and editing tools, a mortgage calculator, XML-based bulk listing submission for agencies, and a Q&A consultation platform. The platform also hosts the Move Realty Awards annual industry award. The service covers multiple Russian regions including Moscow, Moscow Oblast, Saint Petersburg, and extends to international property listings.

Differentiator

Problem solved

Functional benefit

Brands

• Move Realty Awards: Federal real estate award organized by Move.Ru recognizing excellence in the Russian real estate market.

Products and services

• Move.Ru Real Estate Portal A comprehensive online real estate marketplace aggregating residential, commercial, suburban, and new construction property listings for buying, selling, and renting across Moscow, Moscow Oblast, Saint Petersburg, Leningrad Oblast, and other Russian regions. Serves both individual consumers (with free basic listings and search) and real estate professionals (agents, agencies, developers) with premium placement and lead generation tools.
• XML Bulk Listing Submission Service XML-based bulk listing submission system ("Пакетное размещение") that allows real estate agencies and developers to programmatically upload multiple property listings to the Move.Ru platform at scale.
• Move.Ru Android Mobile Application Android mobile application providing on-the-go access to Move.Ru real estate listings, allowing users to browse and search properties from mobile devices.

Quantifiable outcome

• 136,464 apartments for sale; 16,261 apartments for rent; 1,582 new construction projects in Moscow
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Agency Ya DomaminorChannel Partner/ Reseller/ DistributorAffiliate real estate agency 'Ya Doma' integrated into the Move.Ru ecosystem for property transactions
• Metrika AgencyminorGTM or Marketing PartnerMetrika agency publishes press releases on Move.Ru platform
• GENESIS Asset ManagementminorStrategic or Co-development PartnerExpert contributor providing commercial real estate selection guidance featured in Move.Ru articles

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CIAN: CIAN is one of Russia's largest online real estate marketplaces for buying, selling, and renting residential and commercial property. It directly competes with Move.Ru in the same listing, agent, and developer advertising verticals across Russia.
• Avito: Avito is Russia's largest general classifieds platform with a significant real estate vertical covering apartments, houses, and commercial property for sale and rent. It competes with Move.Ru for both individual listings and agent/agency advertising spend.
• Domofond: Domofond is a Russian real estate classifieds portal offering listings for sale, rent, and new construction across multiple Russian regions. It directly competes with Move.Ru in the same agent- and developer-supported online listings category.
• DomClick: DomClick is Sberbank's real estate and mortgage platform, offering property listings integrated with mortgage origination. It competes with Move.Ru on listings and developer advertising while leveraging Sberbank's financial services ecosystem.
• Yandex.Realty: Yandex.Realty is the real estate vertical of Yandex, Russia's largest search and technology company. It offers property listings, search, and developer advertising, directly overlapping with Move.Ru's core portal offering and leveraging Yandex's traffic ecosystem.

Emerging players

• TheLocals: TheLocals is a Russian real estate platform focused on residential listings and professional tools. It overlaps with Move.Ru in the listings and agent directory space, though with a smaller national footprint.

Broad incumbents

• Zillow: Zillow is the US-based global benchmark for online real estate marketplaces with listings, agent tools, and advertising. It is comparable to Move.Ru as a category leader in a single national market with portal + agent + premium monetization.
• Realty.yandex.ru (Zillow analog): Already listed as Yandex.Realty above; included here as a broad incumbent using Yandex's full ecosystem (search, maps, advertising) to compete beyond the narrow portal niche.

Regional players

• Idealista: Idealista is the leading real estate portal in Spain, Portugal, and Italy. It is comparable to Move.Ru as a country-leading listing marketplace with strong agent/agency monetization, though it operates in southern Europe rather than Russia.
• Kufar: Kufar is the leading classifieds platform in Belarus with a significant real estate vertical. It is comparable to Move.Ru as a regional listing marketplace serving Russian-speaking audiences, though primarily in Belarus rather than Russia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/move_ru
• LinkedInlinkedin.com/company/move-su

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move.Ru