Metrika
Metrika is a B2B digital marketing boutique serving technology and SaaS companies with subscription-based marketing packages (€2,500-€5,000/month) and inorganic growth advisory including M&A and capital services, headquartered in Lugano, Switzerland with an Italian subsidiary.
- Company typePrivate
- Founded2018
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Metrika does
Metrika is a privately held B2B digital marketing boutique that serves technology and SaaS companies exclusively. The firm operates from Lugano, Switzerland (headquarters entity Metrika Tech GmbH) with a subsidiary in Milan, Italy (Metrika Srl), and markets its services internationally. Its core offering is delivered through three standardized monthly subscription packages: Silver (€2,500/month) covering brand positioning, integrated campaigns, PPC, SEO, web development, emailing, and social media; Gold (€3,000/month) adding marketing automation and webinars/events; and Platinum (€5,000/month) adding content marketing strategy and execution. The firm supplements these with an inorganic growth advisory line that includes M&A advisory, bolt-on acquisition sourcing and integration, capital and corporate development, and strategic partnership brokering for tech entrepreneurs and established technology businesses.
Underlying its service delivery is a proprietary "MarTech" methodology that combines data-driven measurement (described as marketing telemetry) with creative execution, applied across strategy, branding, digital marketing, marketing technology, and account-based marketing (ABM). The firm has a technology partnership with HubSpot for marketing automation and a go-to-market partnership with Mitto. Its go-to-market motion is consultative and sales-led, leveraging ABM to target technology-sector decision-makers, supported by SEO, PPC, LinkedIn social, email, and webinar channels. Customers disclosed in testimonials include iBill (startup), 3S Automation GmbH (enterprise), and PLINK (startup), with contract values per client ranging from approximately €30,000 to €60,000 per year under the subscription model, supplemented by variable M&A advisory fees.
Metrika firmographics
Firmographics- Name
- Metrika
- Legal name
- Metrika Tech GmbH
- Website
- https://metrika.online
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metrika is a B2B digital marketing boutique serving technology and SaaS companies with subscription-based marketing packages (€2,500-€5,000/month) and inorganic growth advisory including M&A and capital services, headquartered in Lugano, Switzerland with an Italian subsidiary.
- Ownership category
- akta.pro rank
Metrika industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where Metrika is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Metrika business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services Subscriptions: Monthly subscription-based service packages (Silver at 2,500 EUR/month, Gold at 3,000 EUR/month, Platinum at 5,000 EUR/month) providing B2B digital marketing, branding, SEO, PPC, content marketing, marketing automation, and webinar services.
- M&A Advisory Services: Consulting services for mergers and acquisitions, working on retainer fee for initial phases plus a success fee due only after transaction closing. Targets well-established tech businesses, startuppers, and entrepreneurs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Silver Package - Core B2B marketing essentials |
| Subscription | Monthly | Gold Package - Enhanced automation and events |
| Subscription | Monthly | Platinum Package - Full-service content strategy |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Metrika product offering
Product offeringCore offering
Metrika is a B2B digital marketing boutique that provides marketing strategy, branding, digital campaigns, account-based marketing (ABM), and content marketing services focused on technology and SaaS companies. In addition to core marketing services, the firm offers M&A advisory, support for bolt-on acquisitions, capital and corporate development work, and strategic partnership facilitation, positioning itself as an integrated go-to-market and corporate development partner for tech clients.
Product overview
Metrika is an international B2B digital marketing boutique serving technology and SaaS companies. The company offers a structured three-tier service package model (Silver, Gold, Platinum) with pricing from €2,500 to €5,000 per month, providing services including B2B brand positioning, integrated campaigns, paid search (PPC), SEO, web design and development, emailing, social media marketing, marketing automation, webinars, events, and content marketing. Beyond organic growth services, Metrika also provides inorganic growth solutions including M&A Advisory Services, Bolt-On Acquisitions, Capital and Corporate Development, and Strategic Partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy and Branding Services
Quantifiable outcome
- Measurable ROI through marketing telemetry and performance tracking
Companies that use Metrika
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Metrika technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Metrika partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MittominorMarketing and go-to-market partnership. Mitto is listed alongside HubSpot as a partnership, indicating collaborative marketing or service delivery relationship.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Metrika competitors and assessment
Company assessmentDirect peers
- Ironpaper: Ironpaper is a B2B marketing agency focused on industrial, technology, and SaaS companies offering ABM, content, demand generation, and sales enablement. Comparable to Metrika on tech/B2B vertical focus and ABM-centered service offering.
- SevenAtoms: SevenAtoms is a B2B SaaS digital marketing agency providing content marketing, SEO, paid media, and ABM services to technology companies. Its vertical focus on SaaS, retainer pricing, and ABM-led offering make it a near-direct peer to Metrika.
- Square 2 Marketing: Square 2 Marketing is a B2B marketing agency specializing in tech/SaaS and professional services firms, offering strategy, ABM, content, and demand generation retainers. Comparable to Metrika on B2B tech vertical, retainer model, and ABM-centric offering.
- Kalungi: Kalungi is a B2B SaaS marketing agency offering outsourced CMO and full-stack marketing services (strategy, content, demand gen, ABM) to SaaS and tech companies. It is one of the most direct comparables to Metrika given its exclusive focus on the SaaS/tech vertical and bundled retainer model.
- SmartBug Media: SmartBug Media is a B2B digital marketing agency and elite HubSpot partner serving SaaS and tech companies with branding, web, content, ABM, and marketing automation services. Comparable to Metrika on tech vertical, full-service scope, and HubSpot partnership alignment.
- DemandGen International: DemandGen International is a B2B marketing agency focused on technology and complex B2B sales, delivering ABM, content, and demand generation programs. Comparable to Metrika on tech vertical specialization and ABM-led full-funnel execution.
- Single Grain: Single Grain is a digital marketing agency specializing in SaaS, ecommerce, and tech clients, offering SEO, PPC, content, and growth marketing on retainer/project basis. Closely comparable to Metrika on target customer (tech/SaaS) and service mix (digital campaigns, SEO, paid media).
Regional players
- Mitto: Mitto is a Swiss-based CPaaS/communications platform provider listed as a Metrika partner. It is a regional player in the same Swiss ecosystem, enabling SMS/omnichannel messaging that complements Metrika's customer engagement offerings (email, social, webinars).
Broad incumbents
- HubSpot: HubSpot is the marketing automation platform that Metrika partners with and that underpins much of the marketing automation service within its Gold tier. As the dominant CRM/marketing automation incumbent in the SMB and mid-market SaaS space, HubSpot is both an enabler and a competitive threat via its solutions partner ecosystem and in-house marketing tools.
Emerging players
- Cremarc: Cremarc is explicitly linked from Metrika's own website (as referenced in their content) as a B2B ABM resource partner. It is a comparable UK-based B2B ABM specialist agency, providing regional overlap and a directly adjacent ABM-focused service profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Metrika social profiles
Digital presenceMetrika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metrika leadership team
Management profileNumber of profiles
Metrika subsidiaries and ownership
Company hierarchySubsidiaries1 record
Metrika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metrika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metrika
What does Metrika do?
Metrika is a B2B digital marketing boutique that provides marketing strategy, branding, digital campaigns, account-based marketing (ABM), and content marketing services focused on technology and SaaS companies. In addition to core marketing services, the firm offers M&A advisory, support for bolt-on acquisitions, capital and corporate development work, and strategic partnership facilitation, positioning itself as an integrated go-to-market and corporate development partner for tech clients.
Is Metrika a public or private company?
Metrika is a private company. It is classified as unknown and is currently operating.
When was Metrika founded?
Metrika was founded in 2018. It employs 1 to 10 people.
Where is Metrika based?
Metrika is headquartered in Milano, Italy, in the Europe region.
How does Metrika make money?
Two revenue lines are on record. Marketing Services Subscriptions are the primary driver. The others are M&A Advisory Services.
Who are Metrika's main competitors?
Direct peers on record are Ironpaper, SevenAtoms, Square 2 Marketing, Kalungi, SmartBug Media, DemandGen International and Single Grain. Mitto is listed as a regional player. HubSpot is listed as a broad incumbent. Cremarc is listed as an emerging player.
Does Metrika have an API?
No public API is recorded for Metrika.
What industry is Metrika in?
Metrika's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541810 and its SIC code is 7311.