Viva Goa Magazine

What Viva Goa Magazine does

Viva Goa Magazine is a privately held English-language lifestyle magazine headquartered in Panjim, Goa, India, founded circa 2013 and positioning itself as "Goa's first and only lifestyle magazine." It publishes editorial coverage spanning personalities, lifestyle (fashion, health, wellness, hospitality, interiors), business, legal briefs, culture, cuisine, real estate, jewellery, and community happenings, with an editorial cadence led by Editor Kedar Dhume. Distribution is hybrid: physical copies are placed in major book stalls and supermarkets across Goa, and a digital/print subscription is available via its website (vivagoamagazine.com), supported by social media channels (Facebook, Twitter, Pinterest) and an email newsletter.

The business model combines two revenue streams: subscription/single-copy sales (direct-to-consumer) and advertising. The advertiser roster spans luxury automotive (BMW Bavaria Motors), healthcare (Manipal Hospitals), hospitality (Taj Hotels), real estate developers (Aldeia de Goa, Gera Developments, Akar Realty), jewellery (Ulhas Jewellers), and tourism boards (Goa Tourism, India Tourism), with revenue model types classified as subscription_recurring and advertising. The magazine pursues high-profile exclusive interviews (Sachin Tendulkar, Sunil Chhetri, Vidya Balan, Salman Khan, CM Pramod Sawant) and editorial partnerships with institutions such as Serendipity Arts Foundation, TTAG, and the International Law Association (India) as content-led brand and advertising-attraction levers.

The company operates as a small, independent regional publication with 11-50 employees, no disclosed funding rounds, no parent company, and no M&A activity. Its primary customer segments are Goan residents (primary), tourists/visitors, and a third-party advertiser base seeking access to an affluent lifestyle readership. No proprietary technology stack, AI/ML capabilities, patents, certifications, or mobile applications are disclosed, and pricing is not publicly posted.

Name

Viva Goa Magazine

Legal name

Viva Goa

Website

https://vivagoamagazine.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Viva Goa Magazine is Goa's first and only dedicated English-language lifestyle magazine, covering personalities, fashion, cuisine, business, and culture for Goan residents, tourists, and premium advertisers since 2013.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Lifestyle magazine publishing
• Print magazine subscriptions
• Regional editorial content
• Magazine advertising sales
• Goan culture coverage

Headquarters

HQ city

Panjim

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Sales/Subscriptions: The magazine generates revenue through physical magazine sales at retail outlets across Goa and digital/print subscriptions purchased through the website. Readers can subscribe via the subscription.html page on the website.
2. Advertising Revenue: The magazine features numerous advertisers including luxury brands (BMW Bavaria Motors), hospitality (Manipal Hospitals, Taj Hotels), real estate developers (Aldeia de Goa, Gera Developments, Akar Realty), jewellery brands (Ulhas Jewellers), tourism boards (Goa Tourism, India Tourism), and local businesses. These advertising placements generate significant revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Viva Goa Magazine publishes a Goan-focused lifestyle magazine, sold in print at retail outlets across Goa and offered via print and digital subscriptions through its website. The publication covers local personalities, business news, fashion, cuisine, hospitality, real estate, health, legal briefs, and community happenings, generating revenue through consumer subscriptions/retail sales and brand advertising.

Product overview

Viva Goa Magazine is a single lifestyle magazine publication covering Goan culture, personalities, business, lifestyle, fashion, health, cuisine, real estate, and cultural features. The magazine is organized into several content sections including Cover Story, Personalities (with subsections like After Hours, First Lady, Homing In, Art, Tribute, Spotlight, Viva Goans, Interview, Vox Pop), Lifestyle (Interior/Exterior, Hospitality, Fashion, Health, Wellness), Business (Goan Enterprise, Biznews), Legal Brief, Happenings (Page 3, Diary), and Features (Cuisine, Real Estate, Guest Column, Celeb to Celeb, Village Lore, Promotional Feature, Focus, Making A Difference, Special Feature, Jewellery Promotional Feature, CEO Speaks, Photo Feature).

Differentiator

Problem solved

Functional benefit

Products and services

• Viva Goa Magazine (Print and Digital Lifestyle Magazine) Goa's first and only lifestyle magazine, distributed in print at retail outlets across Goa and via print/digital subscriptions through the vivagoamagazine.com website. It covers Goan personalities, business, lifestyle, fashion, health, cuisine, real estate, legal affairs, and cultural happenings for Goa residents and tourists, and carries display advertising for luxury, hospitality, real estate, jewellery, and tourism brands.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• India TourismminorGTM or Marketing PartnerIndia Tourism banner advertisement displayed on Viva Goa website linking to incredibleindia.org, promoting tourism to India as a whole.
• Goa TourismminorGTM or Marketing PartnerGoa Tourism banners and promotional content featured on the website, including Information Department links to dip.goa.gov.in and Goa Tourism development corporation updates.
• Serendipity Arts FoundationcoreStrategic or Co-development PartnerViva Goa provides extensive coverage of the Serendipity Arts Festival organized by the Serendipity Arts Foundation in Goa. The magazine conducted in-depth interviews with founder Sunil Kant Munjal and festival director Smriti Rajgharia about the festival's vision and impact on Goa's arts scene.
• Travel and Tourism Association of Goa (TTAG)coreStrategic or Co-development PartnerViva Goa provides significant coverage of TTAG events, executive committee installations, and tourism-related news affecting Goa's hospitality sector.
• International Law Association (ILA), Regional Branch IndiacoreStrategic or Co-development PartnerViva Goa's Legal Brief section features coverage of the ILA's International Commercial Law Seminars held in Goa at the Marriott Resort, Panaji.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Goan: Long-running Goa newspaper with lifestyle and news coverage. Comparable as a regional Goa publication targeting similar audiences and advertisers, though positioned more as a newspaper than a lifestyle magazine.
• Her Goa: A Goa-focused digital lifestyle magazine. Comparable as a regional lifestyle publication serving the same Goan audience with overlapping content verticals (fashion, food, culture).
• Goa Chronicle: An English-language Goa-focused news and lifestyle publication. Directly comparable as another regional Goa news/lifestyle outlet competing for the same readers and advertisers, though narrower in lifestyle coverage than Viva Goa.

Broad incumbents

• Stardust: Indian celebrity and entertainment magazine. Comparable in its focus on celebrity coverage, entertainment personalities, and lifestyle content, competing for the same advertiser and reader segments at national scale.
• Open Magazine: Indian current affairs and lifestyle magazine. Comparable in its lifestyle-business-editorial mix targeting English-speaking Indian readers and competing for premium advertisers in similar categories.
• Society Magazine India: An established Indian society and lifestyle magazine covering high-net-worth audiences and luxury brands. Comparable as a competitor for the same premium advertisers and lifestyle advertisers that Viva Goa courts, but operating nationally rather than Goa-specific.
• Conde Nast Traveller India: Indian edition of a global travel and lifestyle publication. Comparable for the tourism-lifestyle content overlap and the shared advertiser pool of luxury hospitality, real estate, and tourism brands relevant in Goa.
• India Today: One of India's leading English-language news and lifestyle magazine groups. Comparable in business and lifestyle news coverage of personalities, hospitality, and enterprise, with national scale versus Viva Goa's regional focus.
• Hello! India: Indian edition of a global celebrity and lifestyle magazine. Comparable in its celebrity interview-driven lifestyle coverage and premium advertising model, competing for the same celebrity access and luxury brand budgets.
• Architectural Digest India: Indian edition of a global design and luxury lifestyle magazine. Comparable for the high-end real estate, interior design, and luxury brand advertiser overlap that Viva Goa also courts in Goa's premium market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viva-goa-lifestyle-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Goa Magazine