WaterBrick

What WaterBrick does

WaterBrick International is a privately held manufacturing company founded in 2003 and headquartered in Windermere, Florida. The company designs and produces stackable, interlocking HDPE plastic containers under the WaterBrick brand, with sub-brand variants for food storage (FoodBrick), ammunition storage (AmmoBrick), and automotive emergency use (AutoBrick). The proprietary utility-patented design features male/female locking lugs that enable cross-stacking up to 4 feet high and repurposing as building blocks for transitional shelter structures, a dual-use capability validated by structural engineering certifications and live-fire military testing.

The company's core technology centers on food-grade HDPE plastic with UV protectant additives (extending container life to 15 years), notched lids with full gaskets for airtight sealing, and a modular stacking architecture. Revenue is generated through one-time direct-to-consumer e-commerce sales at waterbrick.org, with pricing ranging from $47 to $227.50 for container packs and additional revenue from accessories (spigots, dispensers, replacement parts) and complementary water treatment products (7C's Water Preserver, Katadyn MicroPur tablets, Seychelle filtration products). The company also serves humanitarian and military/government customers through institutional partnerships.

WaterBrick serves a diversified customer base including individual emergency preparedness consumers, outdoor enthusiasts, hunters, humanitarian NGOs (Convoy of Hope, Love A Child, Outreach, Red Cross, World Vision, Partners In Health), and military/government entities (US Marine Corps, UK Army). The company is bootstrapped and founder-owned, with Wendell Adams as founder/inventor and Kevin Adams as COO. Notable humanitarian deployments include 17,000 containers distributed in Haiti following the 2010 earthquake and a school construction project in South Africa. The company operates without outside institutional investment and maintains a small headcount of 11-50 employees.

Name

WaterBrick

Legal name

WaterBrick International

Website

https://waterbrick.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

WaterBrick International is a private Florida-based manufacturer of patented, interlocking HDPE plastic containers for water, food, ammunition, and emergency storage, serving individual consumers, humanitarian NGOs, and military/government customers through direct-to-consumer e-commerce and institutional partnerships.

Ownership category

akta.pro rank

Product category

Emergency Water Storage Containers

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

HDPE Bottles & Jugs (IMALAAAB)

akta.pro secondary industry

Storage Containers & Bins Retail (Plastic, Glass, Modular) (CRAIAJAC)

Keywords

• Stackable water containers
• HDPE storage containers
• Emergency preparedness supplies
• Humanitarian water storage
• Interlocking plastic containers

Headquarters

HQ city

Windermere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (Hardware): One-time sale of WaterBrick containers and accessories (spigots, handles, lids, gaskets) directly to consumers through e-commerce storefront. Products sold in various pack sizes (2-pack, 10-pack) and colors (Blue, Tan). Revenue is transaction-based with no recurring component.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

WaterBrick manufactures and sells reusable HDPE plastic storage containers featuring a patented interlocking male/female lug design that allows the containers to stack up to 4 feet high and to be repurposed as building blocks for transitional shelter. The product family includes Standard 3.5 Gallon and Half 1.6 Gallon containers, sub-brand variants (FoodBrick, AmmoBrick, AutoBrick), accessories (ventless spigots, automatic USB-rechargeable dispensers), water treatment products, and a 72-Hour Emergency Grab & Go Kit. Sales occur through the company's own waterbrick.org e-commerce storefront with shipping across the U.S. and Puerto Rico.

Product overview

WaterBrick offers a family of interlocking, stackable plastic storage containers primarily designed for emergency water storage and food storage applications. The core product line includes WaterBrick Standard (3.5 gallon) and WaterBrick Half (1.6 gallon) containers made from HDPE plastic with interlocking lugs for building applications. Related sub-brands include FoodBrick for dry goods storage, AmmoBrick for ammunition, and AutoBrick for roadside emergency use. The product ecosystem includes accessories (spigots, automatic dispensers), replacement parts (handles, lids, gaskets), and complementary water treatment products (7C's Water Preserver Concentrate, Katadyn MicroPur Tablets). The company also offers a 72 Hour Emergency Grab & Go Kit bundling multiple WaterBrick containers for emergency preparedness.

Differentiator

Problem solved

Functional benefit

Brands

• FoodBrick: Food storage container product line using the same interlocking stackable design for storing dry goods and food items.
• AmmoBrick
• AutoBrick

Products and services

• WaterBrick Standard 3.5 Gallon Stackable water storage container made of rugged HDPE plastic with patented interlocking male/female lug design. Holds 3.5 gallons of liquids or up to 27 lbs of dry foods; cross-stacks up to 4 feet high. Features comfort handle, notched lid with full gasket for airtight seal, and wide diameter opening. Sold in 2-pack and 10-pack bundles in Blue or Tan.
• WaterBrick Half 1.6 Gallon Compact stackable HDPE water storage container holding 1.6 gallons of liquids or up to 13 lbs (127 adult servings) of dry foods. Cross-stacks up to 4 feet high and freezes in half the time of the Standard size. Sold as a 2-pack.
• FoodBrick Food-grade storage container variant using the same interlocking stackable design as WaterBrick, designed for storing dry goods like grains, flour, rice, and other bulk food items.
• AmmoBrick Ammunition storage container positioned as a 21st century ammo can. Features notched lid with full gasket for airtight seal, does not sweat like traditional metal ammo cans, includes UV protectant for up to 15-year container life, and can be sand-filled for ballistic/shooting bunker construction.
• AutoBrick Emergency roadside and survival storage container for automotive applications, designed to be kept in vehicles for emergency preparedness.
• 72 Hour Emergency Grab & Go Kit Pre-configured emergency preparedness kit bundling 16 WaterBrick containers for portable water storage during 72-hour emergency situations, providing 56 gallons of storage in an 18"x18" footprint. Targeted at preppers, survivalists, and families preparing for natural disasters or power outages.
• Ventless Spigot Assembly Ventless spigot accessory for WaterBrick containers that allows dispensing of water. The ventless design means the container can still be used for food storage when no longer needed for water.
• Automatic Water Dispenser USB-rechargeable automatic pump dispenser for everyday water dispensing from WaterBrick containers. Battery lasts approximately 7 full-size WaterBricks (25 gallons) per charge. Features one-touch operation, 5-inch height, 3-inch diameter, and BPA-free silicon tubing.
• 7C's Water Preserver Concentrate EPA-registered liquid water additive that disinfects, preserves, and extends safe storage life of emergency drinking water to 5 years. Treats 50–55 gallons of water per bottle; the first and only product accepted for 5-year water storage. Tested for 10 years by the California State Environmental Protection Agency.
• Katadyn MicroPur Tablets (20-pack) EPA-registered water purification tablets effective against viruses, bacteria, cryptosporidium, and Giardia, with no unpleasant taste. Sold as a 20-pack through WaterBrick's online store as part of the broader water treatment offering.

Quantifiable outcome

• 16 standard WaterBricks provide 56 gallons of water storage in just 18"x18" floor space
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Outreach ProgramcoreStrategic or Co-development PartnerWaterBrick partners with Outreach to facilitate food packaging events where volunteers package meals distributed in WaterBrick containers. Outreach has packaged over 210 million meals since 2004. Events engage community volunteers and support disaster preparedness at home and abroad. Outreach is a 4-star Charity Navigator rated organization.
• Convoy of HopecoreStrategic or Co-development PartnerFaith-based nonprofit founded in 1994 serving over 52 million people worldwide. Distribution partner for WaterBrick containers in disaster response operations across Haiti, El Salvador, Dominican Republic, Honduras, Kenya, Nicaragua, and Philippines. Focuses on children's feeding initiatives, community outreaches, and disaster response.
• Love A ChildcoreStrategic or Co-development PartnerNon-profit Christian Humanitarian Organization helping in Haiti since 1991. Distributed 17,000 WaterBrick containers in Haiti Miracle Village in Fond Parisien. Trusted distribution partner facilitating passage through import red tape. 4-star Charity Navigator rated.
• Ocean Futures SocietyflagshipStrategic or Co-development PartnerJean-Michel Cousteau's organization. Partnership originated from 2003 conversation where Cousteau challenged founder Wendell Adams to address global clean water needs and plastic waste recycling. Ocean Futures Society promotes ocean exploration and clean water as a birthright for everyone.
• Global GivingcoreChannel Partner/ Reseller/ DistributorDonation platform for Haiti Relief Fund and other WaterBrick humanitarian projects. Allows one-time, monthly recurring, or gift donations. WaterBrick provides project updates every 2-3 months so donors can track impact.
• SeychellecoreTechnology or IntegrationWater filtration products partner. Seychelle has sold over 5 million portable water filtration bottles and pitchers worldwide. Products sold through WaterBrick include water filtration bottles and pitchers for camping, trekking, and global journeys.
• ReadyWiseminorChannel Partner/ Reseller/ DistributorInnovative provider of freeze dry and dehydrated food for emergency preparedness and outdoor use. Products available through WaterBrick platform for customers seeking complete emergency food + storage solutions.
• KatadyncoreTechnology or IntegrationSwitzerland-based market leader for portable water treatment systems. Katadyn products include water filters, desalinators, and chemical disinfectants for camping, trekking, and marine applications. Products sold through WaterBrick include MicroPur purification tablets.
• Red CrossminorStrategic or Co-development PartnerInternational humanitarian organization. Listed as distribution partner on WaterBrick website for disaster relief operations.
• World VisionminorStrategic or Co-development PartnerInternational humanitarian organization. Listed as distribution partner on WaterBrick website for development and disaster relief programs.
• Rotary InternationalminorStrategic or Co-development PartnerService organization listed as distribution partner on WaterBrick website for humanitarian initiatives.
• Partners In Health (PIH)minorStrategic or Co-development PartnerHealthcare nonprofit organization. Listed as distribution partner on WaterBrick website for Haiti relief efforts.
• MPHISE / Global Health Initiatives Inc.minorStrategic or Co-development PartnerPartnered with Dr. Michael McDonald to present sustainable solutions for Haiti cholera epidemic through water filtration, water storage, and prevention initiatives.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• YETI Holdings: Premium outdoor brand with coolers, drinkware, and storage. Targets a higher-end outdoor enthusiast customer than WaterBrick but competes for the same premium positioning in outdoor and emergency markets.
• The Coleman Company: Iconic outdoor brand with water jugs, hydration containers, and camping storage. Overlaps with WaterBrick's outdoor enthusiast and emergency preparedness segments at much broader retail distribution scale.
• Igloo Products Corp: Large established manufacturer of coolers and portable water/beverage containers. Serves overlapping outdoor and emergency preparedness customers with a wider product portfolio, representing a much larger incumbent competitor.

Emerging players

• Augason Farms: Long-term emergency food and water storage supplier serving the same prepper and emergency preparedness audience as WaterBrick. Comparable DTC and retail positioning in the survival-prep category.
• LifeStraw (Vestergaard): Provider of portable water filtration and purification products for humanitarian and outdoor use. Comparable mission-aligned distribution through aid organizations, mirroring WaterBrick's humanitarian and disaster-relief channels.
• ReadyWise: Emergency preparedness brand offering freeze-dried food and storage solutions. Already a channel partner of WaterBrick, addressing the same prepper customer with complementary (rather than competing) products.

Direct peers

• Seychelle Environmental Technologies: Manufacturer of portable water filtration bottles and pitchers sold through WaterBrick's storefront. Already a partner, but also a comparable player in the humanitarian and emergency water purification space.
• WaterBOB: Producer of emergency water storage systems for household disaster preparedness. Competes directly with WaterBrick in the consumer emergency water storage niche, addressing the same prepper and disaster-readiness customer.
• Reliance Products: Manufacturer of portable water containers including the Aqua-Tainer and rigid water storage jugs. Directly comparable to WaterBrick as a producer of HDPE-based portable water storage for emergency preparedness, camping, and outdoor use.
• Scepter (IPL Plastics): Manufacturer of rigid plastic containers including military-spec water cans and fuel containers. Comparable product platform (HDPE plastic molding) and customer base (military, government, outdoor) align with WaterBrick's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/waterbrick
• LinkedInlinkedin.com/company/waterbrick-international-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterBrick