Graduate School of Business and Law (RMIT)

What Graduate School of Business and Law (RMIT) does

RMIT is a public dual-sector university headquartered in Melbourne, Australia, founded in 1887 as the Working Men's College and granted university status in 1992. It delivers vocational (TAFE) and higher education programs across technology, design, business, law, health, and sciences, with multiple Melbourne campuses (City, Brunswick, Bundoora, Point Cook) and international operations in Vietnam and a Barcelona hub. The institution operates through wholly-owned subsidiaries including RMIT Online, RMIT University Pathways (RMIT UP), RMIT Vietnam, RMIT Europe, and RMIT Training Pty Ltd, supported by digital infrastructure such as the Canvas LMS, myDesktop, and the RMIT App. Its technology stack also encompasses specialized research facilities (Advanced Manufacturing Precinct, MicroNano Research Facility) and the Generative AI Lab for Education (GAILE).

RMIT generates revenue through a diversified mix of international and domestic tuition (including HECS-HELP for domestic students), government and industry research grants, and continuing education through RMIT Online short courses and microcredentials. Its go-to-market combines direct-to-consumer applications (via VTAC and an in-house portal) with a global tiered education agent network (Platinum, Gold), regional recruitment teams across 9+ geographies, and an event-driven funnel (Open Days, information sessions, webinars). The customer base spans seven distinct segments from school leavers to research fellows and Victorian community job seekers, with 24,245 industry placements and 3,000+ scholarships awarded in the most recent disclosed year. Brand positioning is anchored by the #5 global ranking in the THE University Impact Rankings 2025 for reducing inequality and the HR Excellence in Research Award from the European Commission.

The business model is structurally that of a not-for-profit public university, funded by a combination of government appropriations, tuition, research grants, and philanthropy, with no external shareholders or venture investors. Key partnership channels include Open Universities Australia, the Victorian Department of Education and Training (Skills and Jobs Centre), the Fulbright Commission, and the European Commission, alongside a network of authorized education agents operating on a commission basis. The core strategic differentiation rests on industry-integrated learning, transdisciplinary applied research, and a global campus footprint.

Name

Graduate School of Business and Law (RMIT)

Legal name

RMIT University

Website

https://rmit.edu.au

Company type

Public

Founded year

1887

Operating status

Operating

Short description

RMIT is a public dual-sector university in Melbourne, Australia, founded in 1887, offering vocational and higher education across technology, design, business, law, health, and sciences. It serves domestic and international students, research fellows, and industry partners through Melbourne, Vietnam, and Barcelona campuses, plus RMIT Online.

Ownership category

akta.pro rank

Product category

Postgraduate Business and Law Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (61141)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Business & Management Research Universities (EDAHABAE)

akta.pro secondary industries

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA), STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD)

Keywords

• Higher education services
• Postgraduate business education
• Vocational training programs
• Online learning platforms
• Academic research services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. International Student Tuition: Fee-paying international students contribute significant revenue through program fees that vary by discipline and study level. International student services include visa support and overseas student health cover coordination.
2. Domestic Student Tuition: Domestic students access government-subsidized places and HECS-HELPFEE-HELP loan arrangements for tuition.
3. Research Grants and Contracts: RMIT receives government and industry funding for applied research across priority areas including Regenerative Futures, MedTech, and Digital Innovation.
4. Vice-Chancellor Research Fellowships: Prestigious fellowship program attracting world-class researchers with research support funding across academic levels A to D.
5. Vocational Education (TAFE): Dual-sector university delivers vocational courses leading to undergraduate study, generating revenue through vocational program fees.
6. Short Courses and Microcredentials: Continuing education offerings through RMIT Online providing professional development and skill certification.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Graduate School of Business and Law operates within RMIT University, Australia's largest dual-sector institution, delivering postgraduate certificates, diplomas, masters, and doctoral programs in business, management, accounting, finance, marketing, and law. It combines higher education with vocational pathways and industry-linked research, supported by a global campus network in Melbourne, Vietnam, and Barcelona.

Product overview

RMIT University operates as a comprehensive dual-sector university offering undergraduate, postgraduate, vocational (TAFE), and online education across disciplines including technology, design, business, law, health, and sciences. The institution provides a portfolio of student services including Career Connect for employment support, the Skills and Jobs Centre for community workforce development, and Equitable Learning Services for students with disabilities. Research capabilities are supported through the Vice-Chancellor's Research Fellowships Program and the Indigenous Doctoral Fellow Scheme. RMIT Online extends educational offerings through digital platforms for remote learning across multiple disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• RMIT Activator: Innovation and entrepreneurship hub supporting startups and business development
• Ngarara Willim
• RMIT Connect
• Career Connect
• Equitable Learning Services

Products and services

• RMIT Online An online learning platform offering fully online undergraduate, postgraduate, microcredentials, and short courses designed for working professionals and lifelong learners seeking flexible study.
• Career Connect A career development service providing employability resources, industry placements, internships, and graduate employment support to RMIT students and alumni.
• RMIT Skills and Jobs Centre A free community service delivering skills training, recruitment, pre-employment programs, and career support to job seekers, employers, and community groups in the broader Melbourne region.
• Vice-Chancellor's Research Fellowships Program A competitive research fellowship supporting mid-career researchers in developing internationally competitive research programs aligned with RMIT's research themes and priority areas.
• Vice-Chancellor's Indigenous Doctoral Fellow Scheme A fellowship scheme supporting Aboriginal and Torres Strait Islander candidates undertaking higher degree by research studies at RMIT through dedicated supervision, cohort support, and project funding.
• Equitable Learning Services A disability and accessibility support service providing reasonable study adjustments, academic skills development, and assistive technology for enrolled students with disabilities or ongoing health conditions.
• Graduate School of Business and Law Programs Postgraduate coursework and research degrees (graduate certificates, graduate diplomas, masters and PhDs) in business, management, accounting, finance, marketing, and law delivered to domestic and international students.
• RMIT English Worldwide (REW) An English language training program for international and domestic students, including direct-entry English programs that prepare learners for further study at RMIT or other Australian tertiary institutions.

Quantifiable outcome

• 24,245 student industry placements secured in 2024
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, supporting and flagship.

• Victorian Department of Education and TrainingcoreStrategic or Co-development PartnerRMIT Skills and Jobs Centre delivered in partnership with the Victorian Department of Education and Training, offering free career counselling, employment workshops, and workforce development support to Victorian citizens and prospective students.
• StudyLinkcoreTechnology or IntegrationStudyLink platform used for online application processing and management, enabling efficient student application submission and tracking through a digital workflow system.
• ConverasupportingTechnology or IntegrationPayment services provider facilitating international student fee payments and refunds, supporting the financial transaction workflow for student payments.
• Fulbright CommissionflagshipStrategic or Co-development PartnerRMIT Vice-Chancellor's Postdoctoral Research Fellowship - Fulbright scholarship joint program enabling international research collaboration and researcher mobility between Australia and the United States.
• European CommissioncoreStrategic or Co-development PartnerRMIT holds HR Excellence in Research Award recognized by the European Commission, demonstrating alignment with the European Charter for Researchers and Code of Conduct for Recruitment of Researchers.
• Industry Partners (Multi-partner Research Collaborations)coreStrategic or Co-development PartnerRMIT leads and contributes expertise to multi-partner research collaborations bringing together researchers from universities, industry, and government (Australian and international) to produce high-quality research outcomes addressing national objectives and global problems.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Macquarie University: Sydney-based comprehensive university with Macquarie Business School and strong international student recruitment — comparable on business/law graduate programs and Australian international student market overlap.

Direct peers

• Deakin University: Victoria-based dual-sector university offering both vocational (TAFE-equivalent) and higher education pathways. Closely comparable on the dual-sector model, international online offering (Deakin Online), and Melbourne/Victorian market footprint.
• La Trobe University: Melbourne-area public university with business and law programs plus significant international student intake — competes for similar applicant pools in the Victorian market.
• University of Melbourne: Melbourne-based leading research university with Melbourne Business School and Melbourne Law School — direct competitors for the same domestic and international business/law graduate students, including those targeted by RMIT's Graduate School of Business and Law.
• Swinburne University of Technology: Melbourne-based technology-focused university competing directly with RMIT for the same domestic and international tech, design, and business students in Victoria.
• Queensland University of Technology (QUT): Australian dual-sector university with technology, business, and law focus, plus strong industry placements and online short-course offerings — directly comparable model to RMIT across teaching mix, industry integration, and applied research orientation.
• University of Technology Sydney (UTS): Technology-focused Australian university with strong business school (UTS Business School), industry placements, and large international student cohort — comparable on tech/business focus and career outcomes positioning.
• Monash University: Melbourne-based comprehensive research university with strong business and law graduate programs, large international student cohort, and similar multi-campus model. Most directly comparable on business/law graduate offerings and Victorian market positioning.
• Curtin University: Western Australian dual-sector university with strong industry placements, technology/business focus, and significant international student intake — comparable dual-sector, industry-integrated, and internationalized model.

Emerging players

• Auckland University of Technology (AUT): New Zealand dual-sector, technology-focused university with international student intake — broadly comparable business/law and applied model, though serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rmit
• YouTubeyoutube.com/c/rmit
• Facebookfacebook.com/RMITuniversity
• LinkedInlinkedin.com/edu/rmit-university-10234
• Instagraminstagram.com/rmituniversity

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Graduate School of Business and Law (RMIT)