Nackard Pepsi
Nackard Pepsi Bottling Co. is a family-owned Pepsi bottler that has distributed beverages to retail, food service, venue, and institutional accounts across Northern Arizona since 1943, operating from three branch locations and serving customers through direct route delivery, equipment services, and Hi-Line micro market solutions.
- Company typePrivate
- Founded1943
- HeadquartersFlagstaff, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Nackard Pepsi does
Nackard Pepsi Bottling Co. is a family-owned beverage distribution company operating as the exclusive Pepsi bottler for Northern Arizona since 1943. The company distributes PepsiCo's full product portfolio — carbonated soft drinks, energy drinks, juice, tea, coffee, water, sports drinks, kombucha, and mixers — across retail, food service, venue, and institutional accounts through direct route delivery. Operations are anchored by a headquarters and production facility in Flagstaff and two additional branch/warehouse operations in Prescott Valley and Show Low, with territory spanning the rural communities of Northern Arizona.
The underlying technology stack is conventional beverage distribution infrastructure: warehouse and bottling operations built on the Wis-Pak production facility (constructed in the 1970s on land acquired in Flagstaff), company-owned route delivery trucks, branded coolers, vending machines, and fountain equipment installed at customer locations, and an adjacent micro market and pantry service called Hi-Line Refreshment Service. A retailer portal is operated via the vtinfo.com beverage distribution platform. The company also operates a sustainability program via a Replenysh recycling partnership.
Revenue mechanics are anchored in volume-based beverage distribution under a Pepsi franchise, complemented by equipment provisioning and maintenance (coolers, vending machines, fountain systems, beverage urns) and event sponsorships. Go-to-market is sales-led with dedicated account managers and territory-based distribution across retail, food service, venue, and institutional customer segments — including universities (Northern Arizona University, Embry-Riddle, Coconino Community College, Yavapai College), gaming/hospitality resorts (Cliff Castle, Hon-Dah, Twin Arrows), tourism venues (Arizona Snowbowl, Bearizona, Orpheum Theater, Findlay Toyota Center), and workplace micro markets served by Hi-Line. Pricing is not publicly disclosed and is set account-by-account; no external institutional investors, PE, or VC backing is indicated.
Nackard Pepsi firmographics
Firmographics- Name
- Nackard Pepsi
- Legal name
- Nackard Pepsi Bottling Co.
- Website
- https://nackard.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nackard Pepsi Bottling Co. is a family-owned Pepsi bottler that has distributed beverages to retail, food service, venue, and institutional accounts across Northern Arizona since 1943, operating from three branch locations and serving customers through direct route delivery, equipment services, and Hi-Line micro market solutions.
- Ownership category
- akta.pro rank
Nackard Pepsi industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB)
- akta.pro secondary industries
- Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB), Carbonated Beverage Contract Manufacturing (CSD, Seltzer, Sparkling) (AFAFAIAK), Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)
Keywords
Where Nackard Pepsi is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nackard Pepsi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Beverage Product Sales: Distribution and sale of PepsiCo products and other beverage brands including carbonated drinks, energy drinks, juice, tea, coffee, water, and sports drinks to retail, food service, and institutional accounts throughout Northern Arizona.
- Equipment Services: Provision and maintenance of beverage equipment including coolers, vending machines, fountain machines, and beverage urns to customer locations. Equipment is branded with PepsiCo graphics.
- Event Sponsorships: Sponsorship and beverage supply for non-profit events in Northern Arizona, including product donations and promotional banner printing services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Nackard Pepsi product offering
Product offeringCore offering
Nackard Pepsi is a family-owned Pepsi bottling and distribution company that distributes PepsiCo and other beverage brands (carbonated drinks, energy drinks, juice, tea, coffee, water, sports drinks, kombucha) to retail, food service, venue, and institutional accounts across Northern Arizona. The company also provides beverage equipment provisioning and maintenance (coolers, vending machines, fountain systems, beverage urns) and operates Hi-Line Refreshment Service, which delivers micro market and pantry solutions to workplaces and institutions.
Product overview
Nackard Pepsi is a family-owned beverage distribution company serving Northern Arizona for over 80 years. The company's product portfolio spans multiple categories including Carbonated Beverages (Pepsi, Diet Pepsi, Pepsi Zero Sugar, Starry, Mug Root Beer), Energy Drinks (Celsius, Rockstar, Mountain Dew Kickstart, AMP Energy, Yachak), Juice Drinks (Tropicana, Dole, Naked, Ocean Spray, Hog Wash), Kombucha (Kevita, Wild Tonic), Mixers (Ocean Spray, Ginger Ale, Schweppes, Ginger Beer), Coffee (Starbucks Frappuccino, Nitro Cold Brew, Double/Triple Shot), Tea (Lipton, Pure Leaf, Brisk, Arizona), Sports Fuel (Gatorade, Gatorlyte, Muscle Milk), and Water (Aquafina, LifeWTR, Propel, Bubly, and others). The company also provides equipment services including coolers, vending machines, and fountain supplies, as well as Hi-Line Refreshment Services for micro markets and corporate pantries. Nackard Pepsi operates as a PepsiCo bottler and distributor with branches in Flagstaff, Prescott Valley, and Show Low, Arizona.
Differentiator
Problem solved
Functional benefit
Products and services
- Carbonated Beverages Flagship PepsiCo carbonated soft drinks including Pepsi, Diet Pepsi, Pepsi Zero Sugar, Starry, and Mug Root Beer distributed to retail and food service accounts across Northern Arizona.
- Energy Drinks Energy drink portfolio including Celsius, Rockstar Energy Drink, Mountain Dew Kickstart, AMP Energy, and Yachak Organic Plant Based Energy Tea distributed to retail and food service accounts.
- Juice Drinks Juice and fruit drink products including Tropicana Orange Juice, Dole Orange Juice, Naked Strawberry Banana Smoothie, Ocean Spray Cranberry Juice, and Hog Wash Kids Drink.
- Kombucha Probiotic kombucha beverages including Kevita Kombucha and Wild Tonic Kombucha distributed to retail and food service accounts.
- Mixers Cocktail mixer products including Ocean Spray Mixers, Ginger Ale, Schweppes Club Soda, and Ginger Beer for food service and venue accounts.
- Coffee Beverages Ready-to-drink coffee products including Starbucks Frappuccino, Starbucks Nitro Cold Brew, Starbucks Double Shot Espresso, Starbucks Double Shot Energy, and Starbucks Triple Shot Energy.
- Tea Beverages Bottled tea products including Lipton Tea, Pure Leaf Tea, Brisk Half and Half, and Arizona Green Tea.
- Sports Fuel Sports hydration and nutrition products including Gatorade, Gatorade Fierce, Gatorade Zero, Gatorade Fit, Gatorlyte, Gatorlyte Zero, and Muscle Milk.
- Water Bottled water portfolio including Aquafina, LifeWTR, Propel, Purely Sedona Water, UBR Water, Bubly, Proud Source Water, Naked Coconut Water, Vita Ice, and Bubbl'r.
- Beverage Equipment Service Provision and maintenance of PepsiCo-branded coolers, vending machines, beverage urns, fountain machines, cups, lids, and straws installed at customer retail and venue locations across Northern Arizona.
- Hi-Line Refreshment Service Micro market, vending, and pantry services providing coffee, snacks, food and beverage products to businesses and institutions across Northern Arizona, operated by dedicated Hi-Line drivers.
Companies that use Nackard Pepsi
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Nackard Pepsi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nackard Pepsi partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- ReplenyshcoreRecycling partnership through Replenysh platform enabling community recycling programs. Nackard Pepsi has recycled over 315,000 pounds through this partnership, with sustainability partners at various locations throughout Northern Arizona.
- Arizona SnowbowlcoreVenue partnership providing beverage distribution for ski resort operations. Present at Snowbowl throughout both summer and winter seasons.
- Orpheum TheatercoreVenue partnership with sustainability component. Nackard Pepsi has helped recycle over 302,000 pounds at this Flagstaff theater venue.
- Northern Arizona University (NAU)corePrimary school partner providing campus-wide beverage distribution. Company leadership has historical connection to NAU through CEO meeting his wife while delivering Pepsi equipment to the university.
- Findlay Toyota CentercorePrescott Valley event venue partnership providing beverage distribution for concerts, sports events, and entertainment.
- Embry-Riddle CollegeminorCampus beverage distribution partnership serving the aviation-focused college in Prescott.
- Coconino Community CollegeminorCommunity college beverage distribution partnership serving Flagstaff area students and facilities.
- Yavapai CollegeminorCollege campus beverage distribution partnership serving Prescott area educational facilities.
- Northland Pioneer CollegeminorCommunity college partnership serving northeastern Arizona communities.
- Cliff Castle Casino HotelcoreGaming resort venue partnership providing beverage distribution for casino and hotel operations.
- Hon-Dah Resort CasinocoreResort casino partnership providing beverage distribution services for gaming and hospitality operations.
- Twin Arrows Casino ResortcoreNative American casino resort partnership providing beverage distribution for gaming and hospitality operations.
- BearizonaminorWildlife park venue partnership providing beverage distribution for park visitors and events.
- High Country Adaptive SportsminorNon-profit community partner receiving sponsorship support including golf tournament proceeds for adaptive sports equipment (kayaks).
- Prescott RodeominorSponsorship of the World's Oldest Rodeo event in Prescott, Arizona.
- ARTxminorArt event sponsorship and display support for local arts programming.
- Flagstaff Burning Bears / FBOminorCommunity trail project sponsorship supporting new trail development in Flagstaff.
- Bear Jaw GrooveminorSponsorship of music and community events including Bear Jaw Groove and Groovin' in the Aspens.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Nackard Pepsi competitors and assessment
Company assessmentDirect peers
- Wis-Pak Inc. Cooperative of independent Pepsi and other beverage bottlers operating production facilities. Nackard operates a Wis-Pak production facility in Flagstaff, making Wis-Pak both a partner and the most structurally comparable peer in co-packing economics.
- Pepsi Bottling Ventures: Largest independent Pepsi bottler in the U.S., formed through the consolidation of multiple regional Pepsi franchise territories. Directly comparable as a franchised Pepsi bottler/distributor, though materially larger and backed by private equity.
- Reyes Holdings: Privately held beverage and foodservice distribution giant operating Coca-Cola Southwest Beverages, Reyes Beverage Group, and Martin-Brower. A direct competitor for institutional accounts and a consolidator benchmark for independent bottlers.
- Swire Coca-Cola USA: One of the largest Coca-Cola bottlers in the U.S., operating across multiple western states. Comparable as a large, multi-state franchised bottler/distributor and a potential acquirer/partner in any future refranchising activity affecting Nackard's territory.
- Coca-Cola Bottling Co. United: Large independent Coca-Cola bottler headquartered in the Southeast. Comparable as a family-influenced, privately held franchised bottler with similar route-based distribution economics and customer mix.
- Refresco: Largest independent beverage co-packer in the world, producing for major CPG brands. Comparable on the manufacturing/co-packing side of Nackard's business, though Refresco operates at substantially greater scale and serves as the gold-standard co-packer benchmark.
- Polar Beverages: Fourth-generation, family-owned independent beverage company with bottling and proprietary brand operations in the Northeast. Closely comparable to Nackard in family ownership, bottling + distribution model, and regional concentration.
- Five Star Food Service: Major independent vending, micro-market, and food-service distributor in the Southeast. Directly comparable to Nackard's Hi-Line Refreshment Service micro-market business and a relevant benchmark for B2B refreshment expansion.
Broad incumbents
- Keurig Dr Pepper: Major publicly traded beverage conglomerate that licenses bottling and distribution through a network of partners. Sells through many of the same customer types (retail, food service, institutions) and competes with Nackard's portfolio at the customer level.
- Canteen (Compass Group): National vending, micro-market, and workplace refreshment provider owned by Compass Group. Directly comparable to Hi-Line Refreshment Service, though at vastly greater scale and as part of a global foodservice conglomerate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nackard Pepsi social profiles
Digital presenceNackard Pepsi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nackard Pepsi leadership team
Management profileNumber of profiles
Profiles8 records
Nackard Pepsi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nackard Pepsi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nackard Pepsi
What does Nackard Pepsi do?
Nackard Pepsi is a family-owned Pepsi bottling and distribution company that distributes PepsiCo and other beverage brands (carbonated drinks, energy drinks, juice, tea, coffee, water, sports drinks, kombucha) to retail, food service, venue, and institutional accounts across Northern Arizona. The company also provides beverage equipment provisioning and maintenance (coolers, vending machines, fountain systems, beverage urns) and operates Hi-Line Refreshment Service, which delivers micro market and pantry solutions to workplaces and institutions.
Is Nackard Pepsi a public or private company?
Nackard Pepsi is a private company. It is classified as family owned and is currently operating.
When was Nackard Pepsi founded?
Nackard Pepsi was founded in 1943. It employs 251 to 500 people.
Where is Nackard Pepsi based?
Nackard Pepsi is headquartered in Flagstaff, United States, in the North America region.
How does Nackard Pepsi make money?
Three revenue lines are on record. Beverage Product Sales are the primary driver. The others are equipment Services and event Sponsorships.
Who are Nackard Pepsi's main competitors?
Direct peers on record are Wis-Pak Inc., Pepsi Bottling Ventures, Reyes Holdings, Swire Coca-Cola USA, Coca-Cola Bottling Co. United, Refresco, Polar Beverages and Five Star Food Service. Broad incumbents are Keurig Dr Pepper and Canteen (Compass Group).
Does Nackard Pepsi have an API?
No public API is recorded for Nackard Pepsi.
What industry is Nackard Pepsi in?
Nackard Pepsi's product category is Beverage Distribution. Its primary akta.pro industry code is AFAFAIAB, Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD), with a secondary code of AFAIAGAB, Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea). Its NAICS code is 312111 and its SIC code is 2086.