Profibike.nl

What Profibike.nl does

Profibike.nl, operating through Dutchebike B.V., is a Netherlands-focused direct-to-consumer retailer of bicycles and electric bicycles, founded in 2019. The company sells a wide catalogue of e-bikes (city, transport, mother, folding, cargo/bakfietsen, longtails, fatbikes, urban), traditional city bikes, mobility scooters (scootmobielen), and accessories, distributing products from brand partners including Puch, Popal, Tomos, Vogue, BSP, Cangoo, Bimas, Jobobike, Kalkhoff, Flyer, Bianchi, Knaap, and Diablo. Profibike does not develop proprietary technology; e-bikes are equipped with motors from third-party manufacturers such as Ananda, AKM, Bafang, Bosch, and Shimano Steps, with retail prices ranging from approximately €599 for entry-level city bikes to €3,998 for premium cargo bikes.

The business operates a hybrid omnichannel model combining an e-commerce storefront at profibike.nl with seven physical Experience Centers across the Netherlands — Dongen (HQ), Roosendaal, Goes, Elst/Gelderland, Losser/Overijssel, Amsterdam (Firma van Laar), and Leiden (Budgetbike) — plus mobile service units. The company claims 15,000+ units in inventory with next-day delivery for orders placed before 12:00, offers reserve-online-pick-up-in-store, and provides multiple fulfillment options including 95% pre-assembled and 100% rijklaar (fully assembled) home delivery.

Revenue is generated primarily through hardware sales of bikes and accessories, supplemented by recurring service and maintenance (Bronze/Silver/Gold service packages, repairs), transaction fees from third-party installment financing partners In3 (interest-free in 3) and SprayPay (monthly installments from €19), and ANWB-partnered bicycle insurance starting at €4.40/month. The customer base is consumer-direct — primarily urban commuters and families purchasing cargo and longtail bikes — with a smaller corporate leasing channel. Marketing relies on SEO-optimized category pages, Trustpilot social proof, email newsletter, organic social, seasonal promotional campaigns (e.g., Black Friday), and in-store experiential conversion through test rides. The company has no disclosed funding rounds and remains a privately held B.V. with 11–50 employees.

Name

Profibike.nl

Legal name

Dutchebike B.V.

Website

https://profibike.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Profibike.nl is a Netherlands-focused D2C retailer selling e-bikes, cargo bikes, city bikes, and accessories through its e-commerce site and seven Experience Centers across the country, serving primarily urban commuters and families, with revenue from hardware sales, service packages, and embedded financing.

Ownership category

akta.pro rank

Product category

Bicycle and E-bike Retail

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cargo & Utility Bike Retail (CRAMAHAF), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Electric bicycle retail
• Cargo bike sales
• City bike retailer
• Bicycle accessories
• Bike maintenance services

Headquarters

HQ city

Dongen

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-bike Sales: Profibike generates revenue primarily through the sale of electric bikes, including various types such as city e-bikes, cargo bikes, bakfietsen, fatbikes, and longtails. They also sell traditional bicycles.
2. Accessories Sales: Sale of bicycle accessories including fietstassen (panniers), fietsmanden en kratten (baskets), sloten (locks), helmen (helmets), fietskleding (clothing), and specialized accessories for specific brands like Jobobike and Phatfour.
3. Service and Maintenance: The company offers service packages (Bronze, Silver, Gold), repair services, and maintenance. They also provide bicycle insurance through ANWB partnerships.
4. Installment Payment Processing: Profibike facilitates payment through third-party installment providers In3 and SprayPay, earning revenue through these financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Profibike.nl is a Dutch bicycle and e-bike retailer that sells electrically assisted bicycles (city, transport, cargo, folding, urban, and fatbikes), traditional city bikes, children's bikes, longtails, and bakfietsen, alongside mobility scooters and a broad accessories range (bags, locks, helmets, clothing, lights). The company carries multi-brand inventory including Puch, Tomos, Popal, Vogue, BSP, Cangoo, Bimas, Jobobike, Kalkhoff, Flyer, Altec, Bianchi, Diablo, Knaap, Royal Cargo Bikes, Ape Ryder, and Keewee, and complements product sales with service packages (Bronze, Silver, Gold), repair and maintenance, ANWB bicycle insurance integration, and trade-in (inruilkorting) options.

Product overview

Profibike.nl is a Dutch e-commerce retailer specializing in bicycles and electric bikes (e-bikes). The product portfolio centers on electrically assisted bicycles including city bikes, cargo bikes (bakfietsen), longtails, fatbikes, transport bikes, and folding bikes, complemented by conventional city bikes and children's bikes. The company also offers a broad range of accessories, mobility scooters, and service packages. Core brands include Puch, Tomos, Popal, Vogue, BSP, Cangoo, Bimas, and Jobobike. Products range from entry-level electric city bikes (under €1,000) to premium cargo bikes (over €3,000) with various motor configurations (front-wheel, rear-wheel, mid-drive) and battery capacities. Profibike operates both online and through multiple physical Experience Center locations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bicycles (E-bikes)

Quantifiable outcome

• Over 15,000 bikes in stock with next-day delivery capability for orders placed before 12:00
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered core.

• ANWB FietsverzekeringcoreGTM or Marketing PartnerProfibike partners with ANWB to offer bicycle insurance products directly at checkout. Customers can insure their bikes starting from €4.40 per month through ANWB, providing peace of mind and adding value to the purchase. This partnership enhances customer confidence in purchasing high-value e-bikes.
• In3 (Pay in 3)coreGTM or Marketing PartnerPartnership with In3 to offer interest-free installment payments in 3 terms. Enables customers to spread payments for higher-priced items like e-bikes and cargo bikes, making premium products more accessible. Zero interest when paid on time.
• SprayPaycoreGTM or Marketing PartnerPartnership with SprayPay to offer installment payment plans for e-bike purchases. Provides flexible monthly payment options starting from approximately €19-120 per month depending on product price, subject to credit approval.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coolblue: Dutch online retailer that has expanded aggressively into e-bikes and other large appliances, offering home delivery and installation. Comparable online-led GTM with a large Dutch consumer brand and logistics scale that competes with Profibike on both e-commerce and service.
• Decathlon Netherlands: Global sporting goods retailer with significant Dutch store footprint and an own-brand e-bike and bike assortment at competitive price points. A broad incumbent competing for the same mass-market e-bike buyer that Profibike targets, but with vastly larger scale and category breadth.
• Koninklijke Gazelle: Iconic Dutch bicycle manufacturer with a broad dealer network across the Netherlands selling city, e-bike, and family models. Comparable in the Dutch cycling category and overlapping brand portfolio with Profibike's assortment (Gazelle e-bikes carried by many Dutch retailers), though Gazelle is a manufacturer with its own dealer economics.

Emerging players

• Babboe: Dutch cargo-bike brand with strong DTC and dealer presence, specializing in family bakfietsen. Comparable in the cargo/family sub-category that is core to Profibike's premium offering (Bimas, Cangoo, Jobobike longtails), but Babboe is more brand- and category-focused.
• Sparta B.V. Long-standing Dutch e-bike and city bike brand with broad dealer distribution and a strong heritage in electric cycling. Comparable in the Dutch e-bike category and overlapping with Profibike's premium mid-drive offering, but Sparta is brand- and manufacturer-led rather than retail-led.
• Amslod: Dutch e-bike specialist selling direct-to-consumer with a wide range of city, transport, and folding e-bikes. Closely comparable online e-bike retail model and Dutch market focus, with stronger brand ownership but less of a physical Experience Center footprint.

Direct peers

• Fietsenwinkel.nl: Large Dutch online-first bike and e-bike retailer with a broad assortment of city, electric, and children's bikes, plus accessories. Directly comparable omnichannel Dutch cycling retail positioning to Profibike, with similar SKU breadth and online-led GTM.
• Stella Fietsen: Dutch e-bike specialist retailer with a mix of physical stores and online sales focused on electric bikes for the Dutch market. Closely comparable omnichannel Dutch e-bike retail GTM and customer segment, competing head-to-head with Profibike in the mid-market e-bike category.

Regional players

• FietsVakcentrum / Bike Totaal dealers: Dutch network of independent bike retailers operating under a cooperative banner, providing scale benefits on purchasing, marketing, and service to local shops. Comparable to Profibike in physical retail breadth and service-led GTM, but as a federated network rather than a single retailer.

Others

• ANWB Fietsverzekering: Large Dutch mobility association providing bicycle insurance and other mobility services. Profibike partners with ANWB to embed insurance at checkout; ANWB is an ecosystem partner and distribution channel, with overlapping end customer and category authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Profibike.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profibike.nl