Great Place To Work India

What Great Place To Work India does

Great Place To Work India, operating under the legal entity Great Employers Private Limited, is the Indian affiliate of the US-headquartered Great Place to Work Institute and provides proprietary workplace culture assessment, certification, and recognition services. Its core methodology rests on the Trust Index Survey — a structured employee experience instrument available in over 50 languages including 19 Indian regional languages, evaluating credibility, respect, fairness, pride, and camaraderie — combined with a Culture Audit of people practices. Organizations that achieve at least 70% positive responses on the Trust Index and submit a passing Culture Audit earn the Great Place To Work Certification, valid for 12 months and usable as an employer-branding badge.

Underpinning the methodology is the Emprising™ employee experience platform, layered on more than 30 years of accumulated research and survey data covering over 100 million employees globally, including a 2026 India study of 5.7 million employees across 20+ industries. The product portfolio extends beyond certification into sector-specific recognition lists (BFSI, Manufacturing, Retail, Health & Wellness, IT/IT-BPM, Pharma/Healthcare/Biotech, NGOs, DEIB, Women, Millennials, Nation-Builders), as well as advisory offerings in Culture Consulting, DEIB, Health & Wellness, and Leadership Capability Building. Engagement is reinforced through the For All Podcast, the annual For All Summit, the Health & Wellness Summit co-curated with HDFC ERGO, and the For All Community mobile app.

Revenue is generated through three mechanisms: (i) recurring annual certification fees tied to the 12-month cycle, (ii) sector-specific assessment and list programs structured as portfolio subscriptions, and (iii) culture and DEIB consulting professional services. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales — direct website inquiry initiates engagement with HR and business leaders, supported by relationship managers who guide organizations through assessment. India operations function as a licensed affiliate within a 60+ country global network, with multi-country coordination provided for multinational clients. The entity is privately held, with no outside venture or PE ownership indicated in the source material.

Name

Great Place To Work India

Legal name

Great Employers Private Limited

Website

https://greatplacetowork.in

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Place To Work India is the Indian affiliate of the global Great Place To Work Institute, offering proprietary Trust Index Survey-based workplace culture certification, sector-specific recognition lists, and culture consulting to organizations across 20+ Indian industries.

Ownership category

akta.pro rank

Product category

Workplace Culture Certification & Assessment Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI)

akta.pro secondary industry

Assessment, Certification & Qualifications Frameworks (BPADAKAL)

Keywords

• Workplace culture certification
• Employee experience surveys
• Employer branding services
• Organizational culture consulting
• Best workplaces recognition

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Certification Services: Organizations pay an investment fee for undergoing the Great Place To Work assessment and certification process. Certification is provided to organizations meeting the requirements of minimum 70% positive responses on Trust Index survey and culture audit submission. The certification is valid for 12 months and enables organizations to display the Great Place To Work Certification badge.
2. Assessment Programs: Companies choose from various assessment and recognition programs including Best Workplaces Lists, Industry-specific rankings, and specialized certifications. The company offers different portfolio options that organizations can select based on their objectives.
3. Culture Consulting: Consulting services to help organizations improve workplace culture following assessment. Consultants assist organizations in understanding their assessment results and planning next steps for culture improvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Great Place To Work India assesses and certifies workplace cultures using the proprietary Trust Index Survey and Culture Audit methodology. Organizations achieving a minimum 70% positive employee trust score receive the Great Place To Work Certification badge valid for 12 months. The company also publishes annual Best Workplaces recognition lists across multiple industry and size categories, and offers culture consulting, DEIB, health and wellness, and leadership capability advisory services.

Product overview

Great Place To Work India operates as a workplace culture assessment and certification organization, offering a suite of interconnected products and services. The core offering consists of the Emprising™ employee experience platform which administers the Trust Index™ Survey and Culture Audit© methodology to evaluate workplace trust and culture. Organizations meeting the certification threshold (70% positive Trust Index responses) receive the Great Place To Work® Certification™ badge. The company publishes multiple annual recognition lists including India's Best Companies to Work For (Top 100) and India's Great Mid-size Workplaces. Beyond certification, the portfolio includes Culture Consulting, Health and Wellness Solutions, DEIB advisory services, and Leadership Capability Building programs. Additional offerings include the For All Podcast (thought leadership content), the For All Summit (annual conference), and the For All Community mobile application for workplace culture engagement.

Differentiator

Problem solved

Functional benefit

Brands

• For All Community India: First-ever workplace culture app launched by Great Place To Work India to engage and connect professionals.
• Trust Index Survey
• Culture Audit
• For All Podcast

Products and services

• Great Place To Work Certification Certification badge awarded to organizations that achieve a minimum of 70% positive responses on the Trust Index survey and complete the Culture Audit. Valid for 12 months and usable for employer branding.
• Trust Index Employee Survey Standalone employee experience survey that measures workplace trust, evaluating credibility, respect, fairness, pride, and camaraderie; offered in over 50 languages including 19 Indian regional languages.
• Culture Consulting Consulting services helping organizations interpret assessment results and develop action plans for workplace culture improvement.
• Health and Wellness Solutions Advisory services focused on building emotionally and psychologically healthy workplaces and promoting employee well-being.
• DEIB Advisory Services Services helping organizations build diverse, equitable, and inclusive workplace environments with a sense of belonging.
• Leadership Capability Building Programs and resources to develop leadership skills and build high-trust leadership cultures within client organizations.
• India's Best Companies to Work For Recognition Program Annual ranking and recognition program for India's top 100 large workplaces based on Trust Index scores and Culture Audit evaluation.
• India's Great Mid-size Workplaces Recognition Program Annual recognition program for mid-size Indian organizations (10-4999 employees) demonstrating high-trust workplace cultures.

Quantifiable outcome

• Organizations prioritizing wellbeing are 1.7 to 1.8 times more likely to retain employees
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HDFC ERGOcoreStrategic or Co-development PartnerGreat Place To Work India partners with HDFC ERGO to curate the Health and Wellness Summit, bringing conversations on employee well-being center stage. The partnership supports the movement of Making India a Healthy Place to Work For All.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Workday Peakon Employee Voice: Peakon (now part of Workday) is a continuous employee listening platform. It overlaps with GPTW's survey methodology and serves large enterprise HR buyers, though delivered as a SaaS tool rather than a certification-led model.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership assessment, engagement, and culture services. It competes with GPTW's Culture Consulting and Leadership Capability Building practices at the enterprise level.
• Gallup: Gallup is the long-established global authority on employee engagement via the Q12 survey and CliftonStrengths. It competes broadly with GPTW's Trust Index methodology and serves similar enterprise HR and leadership development buyers.
• Glint (LinkedIn Talent Solutions): Glint, now part of LinkedIn, offers enterprise employee engagement surveys and analytics. It competes with GPTW's Trust Index for enterprise HR spend, with deep LinkedIn talent data integration as a differentiator.
• Aon (Employee Engagement practice): Aon's Human Capital practice offers global employee engagement surveys and culture diagnostics. It competes with GPTW for enterprise culture consulting mandates, with broader HR consulting adjacencies.

Regional players

• AmbitionBox: AmbitionBox is an India-focused employer review and salary comparison platform. It competes with GPTW's employer branding value proposition specifically in the Indian market, particularly for mid-market hiring visibility.
• Randstad Employer Brand Research: Randstad's annual Employer Brand Research provides global employer attractiveness rankings. It overlaps with GPTW's recognition lists as a benchmark of employer brand strength, particularly relevant to multinationals operating across geographies.

Direct peers

• CultureAmp: CultureAmp is a global employee engagement survey and people analytics platform. It directly competes with Great Place To Work's Trust Index by offering continuous pulse surveys and analytics to HR teams, with overlapping enterprise and mid-market customer segments.
• Energage: Energage runs the Top Workplaces USA program based on employee survey-driven certification. It mirrors Great Place To Work's model of combining employee feedback with employer recognition lists, competing directly for the same employer-branding budgets.

Emerging players

• Comparably: Comparably provides employer branding rankings and workplace culture awards based on employee sentiment. It mirrors GPTW's Best Workplaces list approach with a more digitally native, employee-review-driven methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gptw_india
• YouTubeyoutube.com/user/GPTWIndia
• Facebookfacebook.com/GREATPLACETOWORKINSTITUTEINDIA
• LinkedInlinkedin.com/company/great-place-to-work-institute-india
• Instagraminstagram.com/india_greatplacetowork

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place To Work India