Carriage Realty

What Carriage Realty does

Carriage Realty, also operating as Carriage Group Realty, is a privately-held, boutique residential real estate brokerage founded in 2008 by Broker/Owner Greg Lehrer and headquartered in Cuyahoga Falls, Ohio. The firm operates with a team of six licensed realtors serving six primary Summit County communities — Silver Lake, Hudson, Tallmadge, Stow/Munroe Falls, Cuyahoga Falls, and Fairlawn/Copley — plus surrounding areas in the greater Akron region. Services are delivered through a relationship-led model covering home buying, home selling, and exclusive representation of new-construction properties (notably The Village at Heron Crest development).

The technology stack is conventional for an independent brokerage: MLS membership and listing access through the Akron/Cleveland Association of REALTORS; an IDX (Internet Data Exchange) property search engine powered by third-party provider iHomefinder; and a mobile-responsive WordPress site (AgentPro Legacy theme) launched in December 2021 with community-specific listing reports segmented by price band. There are no proprietary algorithms, mobile applications, or API products; the digital layer functions as a marketing and lead-capture surface rather than a technology platform.

The revenue model is a traditional seller-paid real estate commission. Brokerage fees are paid by sellers at closing, with buyer-side services effectively provided at no direct cost to buyers. Differentiation rests on local market expertise of tenured northeast Ohio agents (multiple with 20–30+ years of experience and million-dollar-producer track records), MLS distribution, and community-rooted referral networks rather than technological or scale advantages. No funding events, M&A, institutional investment, or ownership transitions have been disclosed; the firm is founder-owned and operates from a single relocated office on Front Street in downtown Cuyahoga Falls.

Name

Carriage Realty

Legal name

Carriage Realty

Website

https://carriagegrouprealty.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Carriage Realty is a privately held, boutique residential real estate brokerage founded in 2008 in Cuyahoga Falls, Ohio. A team of six licensed realtors led by Broker/Owner Greg Lehrer serves home buyers and sellers across six Summit County communities in the greater Akron area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAK

Seller Representation & Listing Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate
• Real estate brokerage
• Home buying services
• Home selling services
• New construction brokerage

Headquarters

HQ city

Cuyahoga Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where broker fees are typically paid by the home seller at closing. Agents facilitate both home buying and home selling transactions, earning a percentage of the transaction value. Buyer services are generally available at no cost to buyers as fees are paid by the home seller.
2. Exclusive Realtor Services - New Construction: Carriage Realty serves as the exclusive realtor for The Village at Heron Crest development, guiding buyers through the entire home-building process from lot selection to custom home plans and financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carriage Realty is a residential real estate brokerage serving the greater Akron, Ohio area with agent-led home buying and home selling services. The firm helps clients search properties, schedule tours, prepare offers, market and list homes, negotiate transactions, and manage the process through closing, with additional representation for new construction buyers at The Village at Heron Crest.

Product overview

Carriage Group Realty is a northeast Ohio real estate brokerage offering a unified service platform centered on residential home buying and selling. The core offerings consist of Home Buying Services and Home Selling Services, supplemented by New Construction representation (The Village at Heron Crest development) and an iHomefinder-powered Property Search tool. Services are delivered across six communities in the greater Akron area: Silver Lake, Hudson, Tallmadge, Stow/Munroe Falls, Cuyahoga Falls, and Fairlawn/Copley.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services
• Home Selling Services
• The Village at Heron Crest New Construction Representation

Quantifiable outcome

• 84% of home buyers would use the same REALTOR again (industry statistic cited on company website)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Village at Heron CrestcoreStrategic or Co-development PartnerCarriage Realty serves as the exclusive realtor for The Village at Heron Crest, a distinct residential community of traditional single-family homes located off Hardy Road in the scenic Cuyahoga Valley. The firm guides buyers through the entire home-building process including lot selection, custom plans finalization, and financing for custom-built homes. Premier homesites featuring wooded lots are available through this exclusive arrangement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Redfin: Tech-enabled discount brokerage with growing Ohio presence. Competes on lower commission rates and digital-first consumer experience — direct disruption threat to traditional brokerages like Carriage.
• Compass: Tech-enabled national brokerage expanding into Ohio metros including Cleveland/Akron corridor. Represents a strategic threat through technology platform, agent tooling, and selective commission rebates.
• eXp Realty: Cloud-based brokerage attracting agents with high commission splits and low overhead. Increasingly recruiting independent agents in Ohio markets, potentially pulling producer talent away from small firms like Carriage.

Broad incumbents

• Coldwell Banker Schmidt Realty: Regional residential brokerage serving northern Ohio including Akron metro. Comparable commission-based residential model with significantly larger agent base competing for the same buyers and sellers.
• Howard Hanna Real Estate Services: Large regional residential brokerage headquartered in Pittsburgh with deep northeast Ohio presence, including Akron-area offices. Directly competes with Carriage in Summit County but operates across multiple states with thousands of agents.
• Keller Williams Realty Greater Cleveland/Akron: Large national franchised brokerage with significant Ohio footprint including Akron-area market centers. Competes for residential listings and buyers in Summit County with technology-enabled agent support.
• RE/MAX Crossroads Properties: Global franchised residential brokerage with established offices serving the Akron/Cuyahoga Falls area. Competes head-to-head with Carriage for residential sellers and buyers in the same Summit County communities.

Direct peers

• Cutler Real Estate: Independent Akron-area residential brokerage with long history in Summit County. Most directly comparable local independent competitor serving the same Cuyahoga Falls, Stow, and Hudson neighborhoods with similar boutique service model.
• Berkshire Hathaway HomeServices Stouffer Realty: Akron-headquartered residential brokerage affiliated with Berkshire Hathaway HomeServices network. Local independent-style competitor serving the same Summit County communities as Carriage Realty.

Regional players

• Century 21 Homestar: Globally franchised residential brokerage with Ohio presence. Comparable full-service commission-based residential model serving similar buyer/seller profiles in overlapping Ohio metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carriagegrouprealty
• LinkedInlinkedin.com/company/carriage-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carriage Realty