Love Tito's
Love Tito's is the philanthropic arm of Tito's Handmade Vodka, channeling corporate giving into 20K+ nonprofits with $200M+ donated over five years, while supporting community programs like Vodka for Dog People and Block to Block projects.
- Company typePrivate
- Founded1997
- HeadquartersNewton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Love Tito's does
Love Tito's is the philanthropic arm of Tito's Handmade Vodka, operated by Fifth Generation Distilled Spirits, Inc., a privately held corporation founded in 1997 by Tito Beveridge in Austin, Texas. As a charitable platform, Love Tito's channels corporate resources into nonprofit support, having donated $200M+ to 20K+ nonprofit organizations and supported 50K+ events over the past five years, with merchandise proceeds contributing 100% to nonprofit causes. The program includes sub-initiatives such as Vodka for Dog People, Block to Block community projects (150+ completed since 2019), and the Tito's Golf Club.
The broader Tito's Handmade Vodka business underlying this philanthropy is a single-product spirits company producing America's Original Craft Vodka, distilled from corn using traditional pot stills and certified gluten-free at 40% ABV. The brand is protected through a portfolio of registered trademarks including the Pot Still Logo and copper cap trade dress. Distribution spans 100+ countries via retail liquor stores, bars, restaurants, DTC online ordering, and a merchandise store, with the Tito's Taster membership program providing a direct consumer community channel. Pricing sits in the mid-range craft vodka segment with bottles ranging approximately $14-$45.
Revenue is not disclosed. The company is entirely founder-owned with no venture capital, private equity, or institutional investors referenced, and has no parent company or subsidiaries. Growth has been organic, built on a multi-channel marketing strategy spanning social media, content marketing, and brand collaborations such as the Wrangler denim bottle bag partnership.
Love Tito's firmographics
Firmographics- Name
- Love Tito's
- Legal name
- Fifth Generation Distilled Spirits, Inc.
- Website
- https://titosvodka.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Love Tito's is the philanthropic arm of Tito's Handmade Vodka, channeling corporate giving into 20K+ nonprofits with $200M+ donated over five years, while supporting community programs like Vodka for Dog People and Block to Block projects.
- Ownership category
- akta.pro rank
Love Tito's industry classification
Industry- Product category
- Craft Vodka
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
- akta.pro secondary industry
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)
Keywords
Where Love Tito's is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Love Tito's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Spirits Sales: Primary revenue from sales of Tito's Handmade Vodka through retail liquor stores, bars, restaurants, and direct-to-consumer online ordering/delivery.
- Merchandise Sales: Sales of branded merchandise including barware, apparel, and accessories through the web store. 100% of net proceeds from merchandise are donated to nonprofits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard vodka bottle sizes and pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Love Tito's product offering
Product offeringCore offering
Love Tito's is the philanthropic arm of Tito's Handmade Vodka, channeling proceeds from branded merchandise sales and a portion of corporate activity into nonprofit donations, community Block to Block projects, and the Vodka for Dog People animal welfare initiative. The underlying commercial engine is Tito's Handmade Vodka, a corn-distilled, gluten-free craft vodka (40% ABV) sold through retail liquor stores, on-premise accounts, direct-to-consumer online ordering, and international distributors.
Product overview
Tito's Handmade Vodka is a single-product beverage company offering America’s original craft vodka, distilled from corn and certified gluten-free. The core product is complemented by a merchandise line (with 100% net proceeds donated to nonprofits), a cocktail recipe ecosystem, the Tito’s Taster membership program, and two philanthropic initiatives: Love, Tito’s (nonprofit support) and Vodka for Dog People (pet assistance). There is no platform architecture; the product portfolio centers on the vodka itself with ancillary lifestyle and charitable programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Tito's Handmade Vodka A corn-distilled, certified gluten-free craft vodka at 40% ABV, marketed as America's Original Craft Vodka, sold to adult consumers of legal drinking age through retail liquor stores, bars, restaurants, and direct-to-consumer online ordering.
- Tito's Branded Merchandise
Companies that use Love Tito's
Customer profileSegments1 record
Ideal customer profiles4 records
Love Tito's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Love Tito's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- WranglerminorTito's has teamed up with Wrangler for a collaborative denim bottle bag promotion, available at liquor stores. This partnership targets shared audiences of spirit and outdoor lifestyle consumers.
- Various International DistributorscoreTito's partners with local distributors across numerous countries including Albania, Canada, Australia, United Kingdom, Germany, Japan, Mexico, and many others to enable international availability of their products.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Love Tito's competitors and assessment
Company assessmentDirect peers
- Chopin Vodka: Ultra-premium Polish potato vodka with a strong craft provenance story. Comparable premium positioning and on-premise presence in high-end cocktail bars.
- Absolut Vodka: Iconic global vodka brand (Pernod Ricard) with extensive international distribution. Comparable in scale, brand-led marketing, and DTC ambitions, though Absolut operates a flavored/portfolio extension strategy Tito's does not.
- Belvedere Vodka: Premium Polish rye vodka (LVMH-owned) competing in the same ultra-premium vodka category. Closely comparable on price point, brand-led positioning, and international distribution model.
- Grey Goose: Premium French vodka (Bacardi-owned) competing head-to-head with Tito's in on-premise and retail premium placements. Comparable craft-marketing playbook and similar target consumer profile.
- Ketel One: Premium vodka brand owned by Diageo, similarly positioned in the craft/premium vodka segment with broad retail and on-premise distribution. Most direct comparable to Tito's in pricing tier and channel mix.
Broad incumbents
- Smirnoff: World's largest vodka brand by volume (Diageo) competing across price tiers with Tito's at the lower-premium band. Comparable global distribution footprint; broader portfolio including flavored vodkas gives it wider strategic optionality than Tito's single-SKU model.
- Stoli Group: Multi-category spirits producer (Stolichnaya vodka, bourbon, tequila). Comparable craft-positioned vodka flagship but with broader portfolio that absorbs category volatility better than Tito's single-SKU.
- Diageo: Largest global spirits company and owner of Ketel One, Smirnoff, Cîroc, and Bulleit. Comparable at the brand-portfolio and distribution-scaling level; represents the institutional incumbent model Tito's has built privately against.
Emerging players
- Deep Eddy Vodka: Texas-based craft vodka distiller with similar Austin/Texas roots and craft positioning. Comparable handmade/craft story and regional American identity, though smaller scale than Tito's.
- Hangar 1 Vodka: California-based craft vodka producer with handmade/small-batch positioning. Comparable product narrative and premium craft positioning, though Tito's has much broader national distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Love Tito's social profiles
Digital presenceLove Tito's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Tito's leadership team
Management profileNumber of profiles
Profiles1 record
Love Tito's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Tito's M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Tito's
What does Love Tito's do?
Love Tito's is the philanthropic arm of Tito's Handmade Vodka, channeling proceeds from branded merchandise sales and a portion of corporate activity into nonprofit donations, community Block to Block projects, and the Vodka for Dog People animal welfare initiative. The underlying commercial engine is Tito's Handmade Vodka, a corn-distilled, gluten-free craft vodka (40% ABV) sold through retail liquor stores, on-premise accounts, direct-to-consumer online ordering, and international distributors.
Is Love Tito's a public or private company?
Love Tito's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love Tito's founded?
Love Tito's was founded in 1997. It employs 1 to 10 people.
Where is Love Tito's based?
Love Tito's is headquartered in Newton, United States, in the North America region.
How does Love Tito's make money?
Two revenue lines are on record. Spirits Sales are the primary driver. The others are merchandise Sales.
Who are Love Tito's's main competitors?
Direct peers on record are Chopin Vodka, Absolut Vodka, Belvedere Vodka, Grey Goose and Ketel One. Broad incumbents are Smirnoff, Stoli Group and Diageo. Emerging players are Deep Eddy Vodka and Hangar 1 Vodka.
Does Love Tito's have an API?
No public API is recorded for Love Tito's.
What industry is Love Tito's in?
Love Tito's's product category is Craft Vodka. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios), with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 3121 and its SIC code is 2080.