World Games
World Games is a Brazilian indoor amusement park chain operating 14 units inside shopping centers across five states, offering simulators, arcade games, VR, and children's attractions via a rechargeable card system for families and general consumers.
- Company typePrivate
- Founded-
- HeadquartersSão José do Rio Prêto, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What World Games does
World Games (legal entity WG Empreendimentos Comerciais Ltda.) is a Brazilian operator of indoor amusement parks embedded inside shopping centers. As of the source data, the network comprises 14 units spread across five states — São Paulo, Santa Catarina, Paraná, Rio de Janeiro, and Espírito Santo — with the company's headquarters in São José do Rio Preto, São Paulo, and a stated headcount of 51–100 employees.
The offering is built on four core attraction categories: simulators (racing and motion-based immersive experiences), arcade games (classic and modern, with ticket accumulation), virtual reality attractions, and dedicated children's play areas. These are tied together by a proprietary rechargeable card system through which customers load credits, use them across attractions, and accumulate tickets redeemable for prizes. Birthday party and special-event packages are offered as a customized, quote-based ancillary service, with inquiries and bookings handled per unit through WhatsApp and direct phone contact.
The business model is direct-to-consumer retail with three revenue streams: rechargeable card credit loads (usage-based), ticket-based prize redemption, and birthday/event bookings. Marketing is conducted primarily through Facebook and Instagram organic presence, supplemented by organic foot traffic from shopping-center visitors and word-of-mouth. The company is privately held with no disclosed funding rounds, institutional investors, or M&A activity.
World Games firmographics
Firmographics- Name
- World Games
- Legal name
- WG Empreendimentos Comerciais Ltda.
- Website
- https://wgames.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- World Games is a Brazilian indoor amusement park chain operating 14 units inside shopping centers across five states, offering simulators, arcade games, VR, and children's attractions via a rechargeable card system for families and general consumers.
- Ownership category
- akta.pro rank
World Games industry classification
Industry- Product category
- Family Entertainment Centers / Indoor Amusement Parks
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industries
- Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where World Games is headquartered
LocationHeadquarters
- HQ city
- São José do Rio Prêto
- HQ country
- Brazil
- HQ region
- Latin America
Offices12 records
Markets served
World Games business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Rechargeable Card Credits: Customers purchase rechargeable cards loaded with credits. Credits are used to access various attractions including simulators, games, virtual reality experiences, and children's rides. This is the primary revenue stream. The card-based system creates recurring visits as customers return to use remaining credits and reload as needed.
- Ticket Prize Redemption: Some attractions generate tickets that can be accumulated and exchanged for prizes and gifts. This creates an additional engagement loop and incentivizes continued play.
- Birthday Party Packages: Customized party packages for birthdays and special occasions. Packages include personalized options, included attractions, and dedicated spaces within the parks. Customers contact individual units directly to book.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Card-based credit system |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
World Games product offering
Product offeringCore offering
World Games (WG Empreendimentos Comerciais Ltda.) operates a network of indoor amusement parks located inside shopping centers across Brazil. The company offers a mix of paid entertainment attractions including simulators, electronic and mechanical games, virtual reality experiences, and dedicated children's play areas. Customers access the attractions through a rechargeable card system and can also book birthday party packages.
Product overview
World Games is a Brazilian indoor amusement park chain operating within shopping centers, offering a unified entertainment platform that combines multiple attraction types under one roof. The portfolio consists of four core attraction categories: Simuladores (immersive racing and motion simulators), Jogos (classic and modern arcade games with ticket accumulation), Realidade Virtual (virtual reality experiences), and Brinquedos Infantis (children's play areas). These attractions are supported by a proprietary recharge card system that manages visitor credits and ticket-based reward programs. The company also offers birthday party packages and event hosting services as ancillary offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Simuladores (Simulators)
- Jogos (Games)
- Realidade Virtual (Virtual Reality experiences)
- Brinquedos Infantis (Children's play areas)
- Birthday party packages
- Rechargeable card play credits
Companies that use World Games
Customer profileSegments2 records
Ideal customer profiles1 record
World Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
World Games partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
World Games competitors and assessment
Company assessmentBroad incumbents
- Dave & Buster's: US-based adult and family entertainment center chain combining arcade gaming, food, and events; offers a global benchmark for FEC business models and card-based play systems.
- Main Event Entertainment: US-based family entertainment center chain offering bowling, arcade, laser tag, and food; a comparable broader FEC operator with card-based play and birthday party event revenue streams.
- Chuck E. Cheese: Global family entertainment chain combining arcade games, rides, and birthday party packages directly comparable to World Games' party and arcade monetization model.
- Beto Carrero World: Largest theme park in Latin America and a major incumbent in Brazilian family entertainment; competes for the same customer wallet with a much broader attraction portfolio.
- Hopi Hari: Large Brazilian amusement/theme park serving as a broader incumbent in the family entertainment space, competing for the same discretionary family spending though on a destination scale.
Direct peers
- Sacoa: Argentine-founded family entertainment center operator with a strong LATAM presence, known for its proprietary card-based debit/play system similar to World Games' rechargeable card platform.
- Playland: Brazilian indoor family entertainment center chain operating in shopping centers with arcade games, rides, and birthday party offerings. Closest direct competitor in the same Brazilian mall-based FEC category.
- Magic Games: Brazilian indoor amusement and games operator targeting families in shopping malls, offering arcade and children's attractions similar to World Games' core offering.
- Time Zone: Brazilian arcade and family entertainment chain with locations in shopping centers, offering card-based games and prize redemption comparable to World Games' ticketing system.
Regional players
- Game Station: Brazilian arcade and entertainment venue operator with similar gaming and amusement offerings, primarily serving different regions or cities than World Games' footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
World Games social profiles
Digital presenceWorld Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Games leadership team
Management profileNumber of profiles
World Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Games
What does World Games do?
World Games (WG Empreendimentos Comerciais Ltda.) operates a network of indoor amusement parks located inside shopping centers across Brazil. The company offers a mix of paid entertainment attractions including simulators, electronic and mechanical games, virtual reality experiences, and dedicated children's play areas. Customers access the attractions through a rechargeable card system and can also book birthday party packages.
Is World Games a public or private company?
World Games is a private company. It is classified as unknown and is currently operating.
When was World Games founded?
World Games was founded in -1. It employs 51 to 100 people.
Where is World Games based?
World Games is headquartered in São José do Rio Prêto, Brazil, in the Latin America region.
How does World Games make money?
Three revenue lines are on record. Rechargeable Card Credits are the primary driver. The others are ticket Prize Redemption and birthday Party Packages.
Who are World Games's main competitors?
Broad incumbents on record are Dave & Buster's, Main Event Entertainment, Chuck E. Cheese, Beto Carrero World and Hopi Hari. Direct peers are Sacoa, Playland, Magic Games and Time Zone. Game Station is listed as a regional player.
Does World Games have an API?
No public API is recorded for World Games.
What industry is World Games in?
World Games's product category is Family Entertainment Centers / Indoor Amusement Parks. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of MPAEAJAD, Amusement/Redemption Arcade Machines (Ticket & Prize). Its NAICS code is 7131 and its SIC code is 7900.