What Magic Games Empreendimentos Comerciais Ltda does

Magic Games Empreendimentos Comerciais Ltda is a Brazilian private company that operates a national chain of indoor family entertainment centers (FECs) and amusement parks inside shopping malls. Founded in 1990 (with one source citing 1993), the company has scaled to 36 documented retail locations across 14 Brazilian states, with a stated footprint exceeding 60 active operations, and reports a headcount in the 1,001-5,000 range. Its portfolio is organized under multiple consumer-facing sub-brands including T-Rex Park, T-Rex Pool, Dragons Games, Magic Bumper, T-Rex Games, Dragons Pool, and Magic Games Park, allowing format specialization across rides, water attractions, and arcade concepts.

The company's core offering is a pay-per-attraction entertainment experience built around physical tokens (fichas) priced at R$5-6, complemented by time-based attractions (Kid Play at R$20-45), virtual reality experiences (R$10-15), claw machines (R$2-12), motorized rides (R$15-25), and birthday-party packages. The operating model is consumer-facing direct-to-consumer, with no documented B2B components, APIs, or digital products. Customer acquisition and engagement are conducted through Facebook, Instagram, and WhatsApp Business channels. No proprietary technology, AI/ML capabilities, patents, or research investments are evidenced in the available data.

The business model is anchored in high-foot-traffic mall locations, which provide built-in customer flow and reduce customer acquisition cost. Revenue is generated primarily through on-site per-attraction spending, with birthday-party packages representing a higher-ticket bundled offering. The mall-anchored, multi-brand, multi-format strategy provides geographic diversification across major Brazilian states (SP, RJ, MG, BA, PE, CE, PA, PR, RS, SC, GO, MA, ES, PB) and has been self-funded — no external funding rounds, M&A activity, or public-market signals are disclosed.

Name

Magic Games Empreendimentos Comerciais Ltda

Legal name

Magic Games Empreendimentos Comerciais Ltda

Website

https://magicgames.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Magic Games is a Brazilian operator of indoor family entertainment centers and amusement parks inside shopping malls, with 36+ documented locations across 14 states under brands such as T-Rex Park, Dragons Games, and Magic Games Park, serving families and children via pay-per-attraction pricing.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Indoor amusement parks
• Family entertainment centers
• Arcade gaming venues
• Children's play areas
• Birthday party venues

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pay-per-attraction entertainment: Magic Games generates revenue through individual attraction fees charged to customers per game, ride, or time period. Customers purchase fichas (tokens/cards) to play electronic games, or pay fixed fees for time-based attractions like Kid Play, VR experiences, bumper cars, and motorized rides. Birthday party packages and group excursion bookings provide additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Magic Games Empreendimentos Comerciais Ltda operates indoor amusement parks and family entertainment centers inside shopping malls across Brazil, offering arcade and electronic games, Kid Play areas, virtual reality experiences, birthday parties, and group/school excursions. The company runs 60+ venues under multiple branded sub-concepts (T-Rex Park, T-Rex Pool, Dragons Games, Magic Bumper) targeting families, children, and young adults.

Product overview

Magic Games is a diversified entertainment company operating Brazil's largest indoor entertainment park chain with 60+ locations. The portfolio consists of Magic Games core locations offering arcade games, electronic games, crane machines, Kid Play areas, and VR experiences, alongside sub-brands including T-Rex Park (dinosaur-themed attractions with T-Rex Pool and Dino Tours), T-Rex Games (gaming-focused), Dragons Pool, and Magic Games Park. Add-on services include birthday party packages (Festas) with customizable celebrations and group excursion packages for schools and organizations. The company operates exclusively in physical retail locations across shopping centers throughout Brazil, with no digital or API-based products.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor amusement parks / family entertainment centers

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shopping Centers (various malls)coreOthersMagic Games operates retail locations inside shopping malls across Brazil. These partnerships provide Magic Games with high-traffic retail space in exchange for rent or revenue sharing arrangements, while shopping centers benefit from family entertainment offerings that drive foot traffic.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Timezone: Global FEC and arcade chain operating in shopping malls worldwide, including in Latin America. Closest international peer given mall-anchored pay-per-game model, electronic games mix, and family birthday party proposition.
• Dave & Buster's: Major FEC chain combining arcade games, amusement attractions, and food & beverage in large-format venues. Highly comparable pay-per-play games model and family group entertainment focus, though at a larger real estate footprint and price point.
• Chuck E. Cheese: The largest U.S. family entertainment center chain combining arcade games, rides, and birthday party hosting in mall and retail locations. Most directly comparable business model to Magic Games with mid-ticket attractions, birthday party packages, and a similar target demographic of families with children.
• Round1 Entertainment: Indoor entertainment chain combining arcade games, amusement rides, bowling, and karaoke in mall locations. Closely comparable pay-per-play model, mall-anchored real estate strategy, and broad appeal to families and teens.
• Main Event Entertainment: U.S.-based FEC chain offering bowling, laser tag, arcade games, and gravity-based attractions with bundled birthday party packages. Comparable combination of in-person entertainment, group bookings, and family-focused value proposition.
• KidZania: Global edutainment center franchise offering role-play and immersive attractions for children in mall locations. Comparable indoor mall-anchored children's entertainment destination with branded immersive zones and group/school outing programs.

Regional players

• Fantasy Park: Brazilian-based indoor amusement and family entertainment center chain operating in shopping malls. Most direct head-to-head competitor in Brazil for Magic Games, with similar mall-based, multi-attraction, pay-per-use proposition.
• Beto Carrero World: Brazil's largest theme park and family entertainment destination, located in Santa Catarina. Operates in the same Brazilian family entertainment category as Magic Games, though at a larger destination-park scale and seasonal cadence.
• Hopi Hari: Brazil's largest amusement theme park, located in São Paulo state. Regional peer in the broader Brazilian out-of-home entertainment market; competes for family entertainment wallet share even though it is a destination park rather than mall-based FEC.
• Wet'n Wild: Brazilian water park chain and family entertainment destination. Competes for Brazilian family leisure spend during summer high season, complementary to Magic Games' indoor year-round proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magicgamesparks
• Instagraminstagram.com/magicgamesbrasil
• LinkedInlinkedin.com/company/magic-games-empreendimentos-comerciais

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Games Empreendimentos Comerciais Ltda