Peter Jaeckel
Peter Jäckel is a German B2B distributor of smartphone and mobile device accessories, supplying proprietary PJ-branded screen protectors alongside Cellularline and Commander brands to registered dealers and retailers across the DACH region.
- Company typePrivate
- Founded1996
- HeadquartersAlfeld, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Peter Jaeckel does
Peter Jäckel Kommunikationssysteme GmbH is a German B2B distributor and dealer of smartphone and mobile device accessories, headquartered in Alfeld (Leine). Founded in 1996 and operating with 11-50 employees, the company sells exclusively to registered dealers and retailers through a password-protected online Händlershop (dealer shop), an external field sales team (Außendienst), and an inside sales service hotline. Its primary customers are electronics retailers, mobile phone shops, and resellers operating in the DACH region, primarily Germany.
The company's product portfolio is organized into three main categories: cases and screen protection (including proprietary HD Glass Protectors, HD SCHOTT Glass at 0.1mm thickness with 9H hardness, Privacy HD Glass, and Full Display HD Glass SUPERB), power and mounting solutions (wall chargers, car chargers, powerbanks, cables, mounts), and audio plus gadgets. The proprietary PJ (Peter Jäckel) brand sits alongside authorized distribution of the Italian Cellularline portfolio and the Commander brand. The HD Glass Protector product line uses 0.26mm tempered glass with self-adhering bubble-free installation in 5 seconds and an anti-fingerprint coating, while the premium tier sources its substrate from SCHOTT AG (SCHOTT Glas AS 87 ECO).
Revenue is generated through wholesale hardware sales across three streams: own-brand PJ products, third-party branded distribution (Cellularline, Commander), and broader accessory categories. Pricing is dealer-only post-login, with €4.60 standard shipping up to 6kg and free delivery above €255. The company distinguishes itself operationally through a 24-hour warranty replacement service, a 24-month warranty on electronics, and an unsold inventory conversion program (Warenwandlung) that mitigates dealer stock risk. The business is privately held with no disclosed investors, no funding rounds, and no digital presence beyond its dealer e-commerce portal.
Peter Jaeckel firmographics
Firmographics- Name
- Peter Jaeckel
- Legal name
- Peter Jäckel Kommunikationssysteme GmbH
- Website
- https://peterjaeckel.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peter Jäckel is a German B2B distributor of smartphone and mobile device accessories, supplying proprietary PJ-branded screen protectors alongside Cellularline and Commander brands to registered dealers and retailers across the DACH region.
- Ownership category
- akta.pro rank
Where Peter Jaeckel is headquartered
LocationHeadquarters
- HQ city
- Alfeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Peter Jaeckel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Mobile Accessories Wholesale: B2B wholesale distribution of smartphone and tablet accessories including screen protectors, cases, chargers, and audio products to dealers and retailers
- Proprietary Brand Products: Sale of own PJ (Peter Jäckel) branded products including HD Glass Protectors, SCHOTT Glass, and Full Display protectors
- Distribution of Third-Party Brands: Distribution of branded products including Cellularline, Commander and other accessory brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard wholesale pricing for registered dealers |
| Unit Pricing | Pay-as-you-go | Volume-based shipping rates |
| One time/ perpetual license | Pay-as-you-go | Product-specific pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Peter Jaeckel product offering
Product offeringCore offering
Peter Jäckel Kommunikationssysteme GmbH is a German B2B dealer shop and distributor specializing in smartphone and tablet accessories. The company sells its own proprietary PJ-branded screen protectors (HD Glass, SCHOTT Glass, Full Display, Privacy) alongside distributed brands such as Cellularline and Commander. Offerings span screen protectors, cases, chargers, cables, audio products, mounts, and gadgets, supplied exclusively to registered dealers and retailers.
Product overview
Peter Jäckel Kommunikationssysteme GmbH is a German B2B dealer and online shop specializing in smartphone accessories. The company operates as a multi-brand retailer offering a comprehensive portfolio of mobile device accessories organized into three main categories: Hüllen und Zubehör (Cases and Accessories) including smartphone cases, tablet cases, screen protectors (HD Glass, HD SCHOTT Glass, Privacy HD Glass, Full Display HD Glass SUPERB/SUPERB PLUS), smartwatch and AirPod protection; Energie und Halterung (Power and Mounting) covering wall chargers, car chargers, powerbanks, cables, adapters, and vehicle/bicycle mounts; and Audio und Gadgets featuring wired/wireless headphones, speakers, and tech gadgets. The product lineup includes proprietary Peter Jäckel (PJ) branded screen protectors alongside branded products from Cellularline and Commander.
Differentiator
Problem solved
Functional benefit
Products and services
- HD Glass Protector
- HD SCHOTT Glass
- Privacy HD Glass Protector
- FULL DISPLAY HD Glass SUPERB
- FULL DISPLAY HD Glass SUPERB PLUS
- Smartphone Cases
- Tablet Cases
- Smartwatch Protection
- AirPod Protection
- Wall Chargers (Wandladegeräte)
- Car Chargers (KFZ-Ladegeräte)
- Powerbanks
- Cables (Kabel)
- Vehicle and Bicycle Mounts
- Adapters and Accessories
- Wired Headphones
- Wireless Headphones
- Speakers (Lautsprecher)
- Audio Accessories
- Gadgets
- Cellularline 5A Display Cable
- Cellularline Iconic MAG MagSafe Case
- Cellularline Brand Products
- Commander Brand Products
- PJ (Peter Jäckel) Brand Products
Quantifiable outcome
- 5-second bubble-free installation for HD Glass Protectors
- +1 more outcomes
Companies that use Peter Jaeckel
Customer profileSegments1 record
Ideal customer profiles1 record
Peter Jaeckel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Peter Jaeckel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CellularlinecoreAuthorized distributor for Cellularline brand products including Iconic MAG MagSafe cases, USB chargers, cables, and audio accessories. Cellularline S.p.A. is an Italian manufacturer of mobile phone accessories.
- CommanderminorAuthorized distributor for Commander brand accessories.
- SCHOTT AGcoreSource of premium SCHOTT Glas AS 87 ECO substrate used in Peter Jäckel HD SCHOTT Glass screen protectors. German manufacturer providing high-quality glass material.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Peter Jaeckel competitors and assessment
Company assessmentDirect peers
- OtterBox: Premium protective case brand with deep retail and carrier distribution in Europe and the US. Direct competitor in smartphone and tablet cases.
- Hama GmbH: German accessories distributor with a broad smartphone, tablet, audio, and photo accessories catalog sold through retail and dealer channels across DACH. Closest direct comparable to PJ in geography, channel model, and SKU breadth.
- Incipio: Smartphone cases, screen protection, and charging accessories brand with broad retail distribution. Overlaps with PJ's case and accessory portfolio.
- Urban Armor Gear (UAG): Rugged and protective smartphone/tablet case brand with retail and e-commerce distribution across Europe. Direct competitor in the premium case segment of PJ's catalog.
- ESR: Direct-to-consumer and retail brand for smartphone cases, screen protectors, and MagSafe-compatible accessories. Overlaps with PJ's case, glass, and MagSafe product lines.
- Spigen: Smartphone case and screen-protector specialist with broad device coverage and global distribution. Direct competitor in PJ's core cases and glass protection categories.
- ZAGG Inc: Screen-protection and case brand (InvisibleShield, Gear4, Mophie) with retail and carrier channels. Direct competitor specifically in the tempered-glass and full-coverage protection segment where PJ's HD Glass competes.
Broad incumbents
- Anker Innovations: Global leader in charging, cables, powerbanks, and audio accessories sold through retail and online channels. Directly competes with PJ's charging and audio categories and operates at significantly larger scale.
- Belkin International: Global consumer-electronics accessories brand (charging, cables, screen protection). Operates as a broad incumbent with overlapping SKUs in charging and protection, though with a much larger international footprint than PJ.
- Cellularline S.p.A. Italian premium mobile-accessory brand and manufacturer whose products PJ distributes. Operates as a brand owner with its own pan-European wholesale and retail relationships, overlapping PJ's category with significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Peter Jaeckel social profiles
Digital presencePeter Jaeckel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Jaeckel leadership team
Management profileNumber of profiles
Profiles1 record
Peter Jaeckel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Jaeckel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Jaeckel
What does Peter Jaeckel do?
Peter Jäckel Kommunikationssysteme GmbH is a German B2B dealer shop and distributor specializing in smartphone and tablet accessories. The company sells its own proprietary PJ-branded screen protectors (HD Glass, SCHOTT Glass, Full Display, Privacy) alongside distributed brands such as Cellularline and Commander. Offerings span screen protectors, cases, chargers, cables, audio products, mounts, and gadgets, supplied exclusively to registered dealers and retailers.
Is Peter Jaeckel a public or private company?
Peter Jaeckel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peter Jaeckel founded?
Peter Jaeckel was founded in 1996. It employs 11 to 50 people.
Where is Peter Jaeckel based?
Peter Jaeckel is headquartered in Alfeld, Germany, in the Europe region.
How does Peter Jaeckel make money?
Three revenue lines are on record. Mobile Accessories Wholesale is the primary driver. The others are proprietary Brand Products and distribution of Third-Party Brands.
Who are Peter Jaeckel's main competitors?
Direct peers on record are OtterBox, Hama GmbH, Incipio, Urban Armor Gear (UAG), ESR, Spigen and ZAGG Inc. Broad incumbents are Anker Innovations, Belkin International and Cellularline S.p.A..
Does Peter Jaeckel have an API?
No public API is recorded for Peter Jaeckel.