Val de Marne Tourisme & Loisirs

What Val de Marne Tourisme & Loisirs does

Val de Marne Tourisme & Loisirs was the official Comité Départemental du Tourisme of the Val-de-Marne department (94), a publicly funded tourism promotion entity established in 1999 and operated under the Conseil Départemental du Val-de-Marne. Its core function was to serve as the institutional gateway to the department's cultural, natural, and gastronomic attractions — covering 47 communes and a portfolio that included the Château de Vincennes, MAC VAL (Musée d'Art Contemporain du Val-de-Marne), Bois de Vincennes, Fondation Dubuffet, Roseraie du Val-de-Marne, Château de Grosbois, the Parc Zoologique de Paris, and the MIN de Rungis market. Its primary product was the website tourisme-valdemarne.com, a WordPress-based editorial portal aggregating must-see sites, thematic blog categories ('Le 94 nature', 'Le 94 gourmand', 'Le 94 en famille', etc.), an interactive map, an events agenda, downloadable brochures, a video gallery, and an email newsletter. The organisation also ran an 'Espace Groupes' service for guided tours to school, corporate, and leisure groups, and distributed tours through the ExploreParis (exploreparis.com) online booking boutique.

Name

Val de Marne Tourisme & Loisirs

Legal name

Val de Marne Tourisme & Loisirs

Website

https://tourisme-valdemarne.com

Company type

Private

Founded year

1999

Operating status

Closed

Headcount range

11–50 employees

Short description

Val de Marne Tourisme & Loisirs was the publicly funded Comité Départemental du Tourisme of the Val-de-Marne department (94), serving general-public tourists, day-trippers, and organised groups with departmental tourism content, event listings, and guided-tour bookings via the tourisme-valdemarne.com website and the ExploreParis booking boutique.

Ownership category

akta.pro rank

Headquarters

HQ city

Champigny-sur-marne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels4 records

Marketing channels8 records

Core offering

Val de Marne Tourisme & Loisirs operated the official departmental tourism portal for the Val-de-Marne department (94) southeast of Paris, aggregating curated editorial content, event listings, interactive maps, and brochures across 14 flagship attractions (Château de Vincennes, MAC VAL, Bois de Vincennes, Fondation Dubuffet, Roseraie du Val-de-Marne, MIN de Rungis, Parc Zoologique de Paris, etc.). It routed guided tour reservations through the ExploreParis online boutique and served organised groups (schools, corporates, associations) via its dedicated Espace Groupes division.

Product overview

Val de Marne Tourisme & Loisirs operates a comprehensive tourism information portal (tourisme-valdemarne.com) serving as the primary digital platform for tourism promotion in the Val-de-Marne department (94) southeast of Paris. The platform provides a unified digital experience combining curated destination content, event listings, and reservation services. Key offerings include: the main tourism website with must-see sites (Château de Vincennes, MAC VAL, Roseraie du Val-de-Marne, Bois de Vincennes), an event calendar with exhibitions and festivals, the ExploreParis booking platform for guided tours, an interactive map service, a video gallery, and email newsletter communications. The organization served as the official departmental tourism committee for 25 years before announcing closure of the website, with visitors directed to ExploreParis for continued tour reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Portal for Val-de-Marne (tourisme-valdemarne.com) Comprehensive tourism information portal for the Val-de-Marne department (94) near Paris, offering editorial listings of 14 must-see sites, cultural and outdoor experiences, events, activities, and visit reservations.
• ExploreParis Guided Tours & Reservations

Quantifiable outcome

• After 25 years of operation, the site served as the primary tourism discovery platform for Val-de-Marne

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ExplorePariscoreGTM or Marketing PartnerExploreParis (exploreparis.com) is the online boutique and booking platform through which Val de Marne Tourisme & Loisirs sells guided tours and experiences. Visitors are being redirected to ExploreParis following the closure of the Val de Marne Tourisme & Loisirs website. The platform serves as the primary GTM channel for distributing tours across Val-de-Marne's attractions.
• Explore94minorGTM or Marketing PartnerExplore94 (explore94.fr) is referenced as a complementary platform for discovering additional sites, monuments, museums, parks, and emblematic places in Val-de-Marne, extending the reach of tourism promotion beyond the Val de Marne Tourisme & Loisirs website.
• Pépinière Départementale du Val-de-MarneminorStrategic or Co-development PartnerThe departmental nursery is responsible for grafting and monitoring young plants of the Roseraie du Val-de-Marne, enabling the reproduction of rose varieties no longer available on the market and contributing to the preservation of biodiversity.
• SEMMARIS (Société d'Économie Mixte d'Aménagement et de gestion du Marché d'Intérêt National de Rungis)minorStrategic or Co-development PartnerSEMMARIS manages the MIN de Rungis market. Val de Marne Tourisme & Loisirs promotes and organises guided group visits to the market in partnership with SEMMARIS. The city of Paris holds a stake in SEMMARIS, giving it an economy-mix status.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Office du Tourisme et des Congrès de Paris (Paris je t'aime): City-level Parisian tourism board performing the same promotional, editorial, and group-services mandate as Val de Marne Tourisme & Loisirs, but for the city of Paris. Directly comparable DMO functions.
• Comité Régional du Tourisme d'Île-de-France (Visit Paris Region): Regional DMO for the Île-de-France region, executing the same destination-marketing, content, and group-tour functions as Val de Marne Tourisme & Loisirs but at the regional level; directly comparable mandate and operating model.
• ExploreParis: Online booking boutique for guided tours and experiences across Greater Paris. Was Val de Marne Tourisme & Loisirs' core GTM partner and is now the destination platform absorbing its audience — same product category, overlapping inventory.

Regional players

• Val-d'Oise Tourisme: Departmental tourism board for Val-d'Oise (95), executing the same Comité Départemental du Tourisme function as Val de Marne Tourisme & Loisirs in a neighboring department north of Paris.
• Essonne Tourisme: Departmental tourism board for Essonne (91), running a directly parallel promotional mandate to Val de Marne Tourisme & Loisirs in the adjacent southern Île-de-France department.
• Yvelines Tourisme: Departmental tourism board for Yvelines (78), operating the same Comité Départemental du Tourisme role and serving as a peer in scope, content model, and audience type.
• Office de Tourisme de Seine-Saint-Denis: Departmental tourism board for neighboring Seine-Saint-Denis (93), operating the same promotional model within a sibling Île-de-France territory; provides a natural comparator for funding, scale, and digital reach.

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/user/cdtvaldemarne
• Facebookfacebook.com/tourisme.valdemarne
• LinkedInfr.linkedin.com/company/comité-départemental-du-tourisme-du-val-de-marne
• Instagraminstagram.com/valdemarnetourisme
• TikToktiktok.com/@valdemarnetourisme
• Xx.com/cdtvaldemarne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Val de Marne Tourisme & Loisirs