STUD BOY

What STUD BOY does

STUD BOY (legal entity Liberty Products Inc.) is a privately held manufacturer of snowmobile traction and control products, founded in 1989 and operated from a single facility in Ravenna, Michigan. The company's product portfolio is concentrated in three categories: track studs (Power Point, Ice Pixx, Assassins, Catapult, Hill Climb Ice Screws, Kwix Pixx, Lake Racer, Simple Push Troughs), stud backers (Pro Series, SuperLite, Power Plate, Racer TearDrop, Power Tower Support Nut), and ski wearbars (Shaper Bar, Enduro Bar, Deuce Bar, Round Bar, Competition Bar). Core technical differentiation is anchored in patented design (U.S. Patent #6,631,912 covering the Deuce Bar dual-runner wearbar with 60-degree cutting carbide and concave snow-gripping profile) and proprietary carbide-tipped construction engineered for durability across ice, hardpack, and soft snow conditions.

The business operates a hardware-sales revenue model with unit pricing on wearbars ranging from roughly $85 to $190 depending on size and carbide length, with stud and backer products sold individually or in kits. Go-to-market is a multi-tier distribution model: major powersports distributors (Parts Unlimited, Kimpex USA, Western Power Sports, Motovan Inc.) supply a network of 60+ regional dealers across snowbelt U.S. states (Michigan, Minnesota, Wisconsin, New York, New Hampshire, Vermont, Pennsylvania, Ohio, Indiana, Illinois, Massachusetts, Connecticut) and Canada, with international reach via Gamma Sales (Canada), Arctic Cat, and TS Stockholm AB (Sweden). Direct-to-consumer e-commerce through studboytraction.com and a Racer Support Application program for sponsored teams provide additional sales channels. Marketing is primarily grassroots through snocross and hill climb racing sponsorships (Hemmer Motorsports, Cottew Motorsports, Warnert Racing, individual athletes such as Keith Curtis and Evan Christian) supplemented by Facebook, an e-newsletter, and a downloadable annual product catalog.

Customer segments divide between recreational snowmobile trail riders (primary) and competitive snocross/hill climb/ice racers (secondary), with no enterprise or OEM contracts disclosed. The company shows no external institutional investment, no M&A activity, no disclosed revenue, and no AI/ML capabilities — characteristic of a mature, family- or founder-controlled niche manufacturer. With 11-50 employees and no recent leadership or structural changes, STUD BOY functions as a stable, single-category specialist dependent on the weather-driven North American powersports aftermarket.

Name

STUD BOY

Legal name

Liberty Products Inc.

Website

https://studboytraction.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

STUD BOY is a privately held, Michigan-based manufacturer of snowmobile carbide traction products — track studs, backer plates, and ski wearbars — selling through major powersports distributors, 60+ regional dealers, and direct e-commerce to recreational riders and competitive racers across North America and Sweden.

Ownership category

akta.pro rank

Product category

Snowmobile Traction Products

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Snowmobile Manufacturing (IMACAEAG)

Keywords

• Snowmobile traction products
• Carbide track studs
• Ski wearbars
• Stud backer plates
• Snowmobile racing parts

Headquarters

HQ city

Ravenna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Snowmobile Traction Products: STUD BOY generates revenue through the sale of snowmobile track studs, stud backers, wear bars, and accessories. Products are sold through distributors, dealers, and direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

STUD BOY manufactures snowmobile carbide traction products, including track studs, stud backer plates, and carbide ski wearbars. The portfolio covers products for trail riding and competitive snocross, hill climb, lake racing, and ice racing applications. Products are designed, tested, and used by racers and manufactured in Ravenna, Michigan.

Product overview

Stud Boy is a manufacturer of snowmobile traction and control products founded in 1989, headquartered in Ravenna, Michigan. The company produces a comprehensive portfolio of track studs (including Power Point, Ice Pixx, Assassins, Catapult, Hill Climb Ice Screws, Kwix Pixx, Lake Racer, and Simple Push Troughs), stud backers (Pro Series, SuperLite, Power Plate, Racer TearDrop), and ski wearbars (Shaper Bar, Enduro Bar, Deuce Bar, Round Bar, Competition Bar). Products are sold through distributors including Parts Unlimited, Kimpex, Western Power Sports, and directly to dealers. The company supports racing teams and offers a racer support application program.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Parts UnlimitedcoreChannel Partner/ Reseller/ DistributorMajor North American distributor of powersports products, distributing STUD BOY traction products to regional dealers across the US. Contact: 608-758-1111.
• KimpexcoreChannel Partner/ Reseller/ DistributorMajor North American distributor serving both US and Canadian markets. Toll Free: (800)777-7073 US, (800) 268-4960 Canada.
• Western Power SportscoreChannel Partner/ Reseller/ DistributorMajor distributor headquartered in Boise, ID. 601 East Gowen Rd, Boise, ID 83716-6607. Toll Free 800-999-3388.
• Motovan Inc.coreChannel Partner/ Reseller/ DistributorCanadian distributor based in Boucherville, QC. Major distribution partner for Canadian market. 1-800-363-0808.
• Hemmer MotorsportscoreStrategic or Co-development PartnerSnocross racing team sponsored by STUD BOY. Team won 2025-2026 Pro-Am Women's Snocross National Championship with rider Avery Hemmer. STUD BOY provides traction products and sponsorship support.
• Cottew MotorsportscoreStrategic or Co-development PartnerSnocross racing team that won the 2026 National Pro Lite Championship with Cam Cole. Supported by STUD BOY traction products and sponsorship.
• Warnert RacingcoreStrategic or Co-development PartnerISOC snocross racing team competing in Pro, Pro Am Women, and Sport classes. Achieved 10 wins and 16 podiums in 2025-2026 season. Supported by STUD BOY.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Arctic Cat (Textron Off Road): Arctic Cat is a snowmobile OEM whose sleds constitute a significant share of the North American installed base that STUD BOY supports with studs and wearbars. Listed as a STUD BOY distributor contact, it overlaps both upstream and downstream.
• Camso (Camoplast): Camso manufactures snowmobile tracks and is a complementary supplier to STUD BOY — both attach to the same snowmobile platforms. Comparable as an adjacent aftermarket manufacturer in the snowmobile traction and propulsion category.
• Ski-Doo (BRP): Ski-Doo, a BRP brand, is a leading snowmobile OEM and the dominant platform for which STUD BOY's wearbars and studs are specified. It shapes aftermarket demand through factory traction offerings and trail regulations affecting stud use.
• Polaris: Polaris manufactures snowmobiles under the Indy and RMK lines and is a major OEM whose sleds form part of STUD BOY's installed base. Polaris's bundled traction and track options directly influence STUD BOY's aftermarket opportunity.
• Yamaha Motor: Yamaha manufactures snowmobiles (Sidewinder, Transporter, etc.) that define a portion of STUD BOY's fitment catalog. As a major OEM, Yamaha influences aftermarket demand patterns and dealer relationships.

Direct peers

• C&A Pro: C&A Pro specializes in snowmobile ski designs, ski skins, and aftermarket ski components. It is comparable to STUD BOY as a niche snowmobile aftermarket manufacturer selling performance ski-related hardware through dealer and distributor channels.
• Starting Line Products: Starting Line Products manufactures snowmobile performance and traction components including studs, traction products, and chassis parts. It competes head-to-head with STUD BOY in the snowmobile aftermarket parts category.
• Woody's: Woody's is the most direct competitor to STUD BOY, manufacturing carbide studs, backers, and traction products for the snowmobile aftermarket. The two companies share the same product categories, dealer channels, and enthusiast customer base.

Emerging players

• Kimpex: Kimpex is both a STUD BOY distributor and a manufacturer of powersports aftermarket parts and accessories. It is comparable as a peer that sells through overlapping dealer channels and competes in adjacent categories like studs and ski components.

Others

• Parts Unlimited / LeMans Corporation: Parts Unlimited is STUD BOY's largest North American distributor and a major wholesale channel for powersports aftermarket parts. It is comparable as the dominant go-to-market intermediary through which both STUD BOY and its competitors reach dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studboytraction
• Xx.com/studboytraction
• LinkedInlinkedin.com/company/stud-boy-traction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUD BOY