What Warnert Racing does

Warnert Racing is a professional snocross racing team headquartered in St. Cloud, Minnesota, founded in 1999 and organized as Warnert Racing, LLC. The team fields championship-caliber drivers in the AMSOIL Championship Snocross Series across venues in the U.S. Midwest and Northeast, as well as Canada, with notable results including Jordan Lebel's 2022 Pro Lite Championship and Francis Pelletier's 2022 Pro Championship 3rd-place finish (4 wins). Operations consist of competitive racing participation, race-event reporting, promotional activations, and merchandise retail; the entity does not develop software, technology platforms, or proprietary IP beyond its brand and racing identity.

The team generates revenue through two primary streams. The dominant stream is corporate sponsorship: anchor partners include Makita (power tools, MAKTRAK line) and Ski-Doo (primary vehicle manufacturer), supported by GMC (transportation), KICKER Performance Audio, C&U Bearings, XPS Lubricants, Bell Helmets, Scott Sports, Speedwerx, Stud-boy Traction, Capro Skis, SSI Decals, Mechanix, Bob's Cool (Baja Jerky), KYB Enzo, Crowell Machine, ROX Speed FX, and Phorm Energy. Sponsors receive branding visibility on team vehicles, apparel, and event presence, often paired with co-branded sweepstakes (e.g., Makita Most Powerful System, MAKTRAK Sweepstakes). The secondary stream is DTC merchandise sales via the Trackside Apparel online store (tracksideapparel.shop), targeting individual consumers and fans.

Warnert Racing is a privately held, family-controlled LLC under the broader Warnert Companies umbrella (which includes Warnert Logistics and Warnert R3). The organization has 1-10 employees, no disclosed external funding or institutional investment, and no public listing. Marketing is concentrated on Instagram (@warnertracing), the team's website news/blog, and sponsor co-promotions. Customer-facing "clients" in the traditional sense are sponsors and fans, while the racers themselves function as the on-track talent asset.

Name

Warnert Racing

Legal name

Warnert Racing, LLC

Website

https://warnertracing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Warnert Racing is a privately held professional snocross racing team based in St. Cloud, Minnesota, competing in the AMSOIL Championship Snocross Series and serving corporate sponsors across powersports, tools, and lifestyle categories via vehicle branding and co-branded promotions.

Ownership category

akta.pro rank

Product category

Professional Snocross Racing Team

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Professional snocross team
• Racing team sponsorships
• Snowmobile racing
• Racing merchandise apparel
• Motorsports event marketing

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Sponsorship Revenue: The team operates through corporate sponsorships from companies in the powersports, automotive, tools, and lifestyle sectors. Sponsors receive branding visibility on racing vehicles, team apparel, and event presence.
2. Merchandise Sales: Sales of Warnert Racing branded merchandise including apparel through their Trackside Apparel online store.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Warnert Racing operates a professional snocross racing team that competes in the AMSOIL Championship Snocross Series across U.S. and Canadian venues. The team monetizes race-day visibility through corporate sponsorships (Ski-Doo, Makita, GMC, KICKER, etc.) with branding on race vehicles, rider gear, and event presence, and sells team-branded merchandise through the Trackside Apparel e-commerce storefront. Co-branded sweepstakes and promotional campaigns are run in collaboration with sponsors.

Product overview

Warnert Racing is a professional snocross racing team based in St. Cloud, MN. The organization does not offer a software product or technology platform; rather, its operations consist of competitive snowmobile racing participation, team management, race event reporting (press releases), promotional sweepstakes and contests sponsored by partner companies, and merchandise retail through a third-party online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Snocross Racing Team Participation Fielding a professional snocross racing team competing in the AMSOIL Championship Snocross Series across U.S. and Canadian venues, with sponsorship branding on race vehicles, rider gear, and event presence.
• Trackside Apparel - Team Branded Merchandise Direct-to-consumer online store selling Warnert Racing branded apparel and merchandise to fans and supporters, operated as the team's e-commerce storefront.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Makita ToolscoreGTM or Marketing PartnerMajor sponsor providing power tools and outdoor power equipment. Makita and Warnert Racing co-run promotional sweepstakes featuring Makita products and Can-Am vehicles.
• Ski-DoocoreGTM or Marketing PartnerSnowmobile manufacturer and primary vehicle sponsor for the racing team. Provides winter promotions and rebate programs for customers.
• GMCminorGTM or Marketing PartnerVehicle sponsor providing trucks for team transportation and support.
• KICKER Performance AudiominorGTM or Marketing PartnerAudio equipment sponsor providing performance audio systems. Announced as new partner for 2024-2025 season.
• C&U BearingsminorGTM or Marketing PartnerBearing products sponsor. Announced as new partner for 2024-2025 season.
• SpeedwerxminorGTM or Marketing PartnerPerformance parts and accessories sponsor for snowmobile racing.
• Phorm EnergyminorGTM or Marketing PartnerEnergy drink sponsor partnered with Warnert Racing.
• XPS LubricantsminorGTM or Marketing PartnerLubricant products sponsor for snowmobile maintenance.
• Bell HelmetsminorGTM or Marketing PartnerSafety helmet sponsor providing protective gear for racers.
• Scott SportsminorGTM or Marketing PartnerSports equipment sponsor providing goggles and gear.
• Stud-boy TractionminorGTM or Marketing PartnerSnowmobile traction products sponsor.
• Capro SkisminorGTM or Marketing PartnerSnowmobile ski products sponsor.
• SSI DecalsminorGTM or Marketing PartnerDecal and graphics sponsor for team vehicles.
• MechanixminorGTM or Marketing PartnerWork gloves and hand protection sponsor.
• Bob's CoolminorGTM or Marketing PartnerBaja jerky food sponsor with promotional discount codes for fans.
• KYB EnzominorGTM or Marketing PartnerSuspension components sponsor.
• Crowell MachineminorGTM or Marketing PartnerMachining and fabrication sponsor.
• ROX Speed FXminorGTM or Marketing PartnerPerformance parts sponsor for snowmobiles.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tucker Hibbert Racing: Long-running independent pro snocross team and multi-time champion competing in the same series as Warnert Racing. Comparable as a non-factory entrant with a similar privateer-style, sponsor-dependent business model and championship pedigree.
• Ski-Doo X-Team: BRP's factory snocross program and the most directly comparable factory entrant to Warnert Racing. It competes in the same AMSOIL Championship Snocross Series with a similar rider-based, sponsor-supported structure targeting the same audience.
• Polaris Racing: Polaris Inc.'s factory snocross team that competes directly against Warnert Racing in AMSOIL Championship Snocross events. It is a directly comparable factory-backed entrant in the same series, target market, and sponsorship-driven business model.
• Arctic Cat / Textron Off Road Racing: Textron Off Road's factory snocross racing program, competing in the same AMSOIL Championship Snocross Series. Comparable as a factory-backed team targeting the same rider base, series calendar, and snowmobile OEM sponsorship ecosystem.
• Hentges Racing: Professional snocross team competing in the AMSOIL Championship Snocross Series with a similar independent team structure and sponsorship-driven business model targeting the same rider and fan base.
• Christian Soucy Racing: Independent professional snocross team and perennial AMSOIL Championship Snocross contender. Comparable to Warnert Racing as a non-factory entrant reliant on sponsor support and operating in the same series calendar.

Broad incumbents

• BRP (Bombardier Recreational Products): Parent company of Ski-Doo and Lynx, operating a major snowmobile OEM and the Ski-Doo factory snocross program. Comparable as the dominant snowmobile manufacturer and series participant whose commercial ecosystem directly shapes Warnert Racing's opportunities.
• Polaris Inc. Public snowmobile and powersports OEM (NYSE: PII) that operates Polaris Racing as its factory team. Comparable as the broader powersports/snowmobile industry incumbent whose commercial footprint, audience, and sponsorship relationships overlap with Warnert Racing's.

Others

• AMSOIL: Title sponsor of the AMSOIL Championship Snocross Series in which Warnert Racing competes. Comparable as the series naming partner and ecosystem stakeholder whose sponsorship underwrites the entire competitive calendar.
• ISOC (International Series of Champions): Operator of the AMSOIL Championship Snocross Series. Comparable as the governing body and event organizer whose calendar, rules, and commercial framework directly determine Warnert Racing's competitive and revenue environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/warnertracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warnert Racing