The Dots

What The Dots does

The Dots is a Luxembourg-based marketing, communications, and events agency that operates exclusively within the technology ecosystem, with headquarters at 281 Route d'Arlon, Strassen. The company is organized into four integrated divisions — The Dots Agency (strategic marketing, branding, content, social media, and event management services for technology organizations), The Dots Community (networking and media hub featuring flagship events TechSense Garden Party, TechSense Summit, TNT Symposium, and CIO Club gatherings), The Dots Ventures (innovation and startup support through platforms such as Nexus2050 and EschTechWeek), and The Dots Institute (executive education including the Tech Supreme Court initiative). Its media properties include The Dots Magazine (quarterly, 13+ editions published), W Magazine (annual publication dedicated to women in technology, 2 issues), TechSense Podcast (including NXT Talk produced in partnership with Proximus NXT and Kamel Sans Filtre interviews), TechSense Videos (including the 'Back to the Future' series), the Tech50 directory of Luxembourg technology companies, and a job offers board. The Dots generates revenue through professional services engagements, event sponsorship and production, advertising on its media properties, and lead-generation programs targeting CIOs and technology decision-makers; pricing is customized per engagement and not publicly disclosed. The company is privately held, previously operated under the Techsense brand, and serves enterprise technology companies, CIOs and senior IT decision-makers, entrepreneurs and startups, and government and institutional clients in Luxembourg.

Name

The Dots

Legal name

Techsense

Website

https://thedots.lu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dots is a Luxembourg-based marketing, communications, and events agency that serves the technology ecosystem through four divisions — Agency, Community, Ventures, and Institute — operating flagship events (TechSense Garden Party, TNT Symposium, CIO Club), publications (The Dots Magazine, W Magazine), podcasts, and a job board for enterprise tech firms, CIOs, and startups.

Ownership category

akta.pro rank

Product category

Technology Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPACAKAJ

Local & City Guide Content Aggregators

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Content Aggregators & Discovery (Feed/Curated)

SECONDARYEDAMAHAG

Marketing, Branding & Sales Skills

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Marketing agency services
• Event management
• Technology community
• Content publishing
• Executive networking

Headquarters

HQ city

Strassen

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communications Services: Strategic marketing, brand strategy, rebranding, visual identity design, website development, content creation, editorial services, and social media management for technology organizations
2. Event Management and Production: End-to-end event strategy and execution for technology events including executive roundtables, networking events, conferences, symposiums, and large-scale technology gatherings
3. Media Publications: Publishing of The Dots Magazine (quarterly) and W Magazine (annual women's tech publication), with advertising and contribution opportunities
4. Lead Generation Programs: Executive engagement programs and lead generation services for clients targeting technology decision-makers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

The Dots is a Luxembourg-based marketing and events agency serving the technology ecosystem through four integrated divisions: The Dots Agency (strategic marketing, branding, visual identity, content creation, editorial, social media, and website development), The Dots Community (flagship TechSense community platform with flagship events and media properties), The Dots Ventures (innovation and startup support, Nexus2050, EschTechWeek), and The Dots Institute (executive training, workshops, Tech Supreme Court). It monetizes through customized client engagements, event sponsorships, advertising in its quarterly The Dots Magazine and annual W Magazine, and CIO Club membership.

Product overview

The Dots is a Luxembourg-based marketing and events agency dedicated to the technology ecosystem, built around four complementary divisions: The Dots Agency (strategic marketing and event management), The Dots Community (networking and media hub), The Dots Ventures (innovation and startup support), and The Dots Institute (education and leadership development). Its flagship offerings include TechSense (the primary community and events brand), The Dots Magazine and W Magazine (quarterly and annual publications), Tech50 (company directory), CIO Club (executive community), TechSense Podcast, videos, and a Job Offers platform. Together, these products form a comprehensive ecosystem connecting technology professionals through exclusive events, publications, networking opportunities, and industry insights in Luxembourg and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• TechSense: Flagship service of The Dots, a community platform for Luxembourg's technology and innovation ecosystem, featuring events, publications, and networking opportunities including TechSense Summit, TNT Symposium, and CIO Club.
• The Dots Agency
• The Dots Community
• The Dots Ventures
• The Dots Institute
• The Dots Magazine
• W Magazine
• CIO Club
• Tech50

Products and services

• The Dots Magazine Quarterly print and digital publication bringing together industry leaders, innovators, entrepreneurs, and technology experts to explore trends, challenges, and opportunities shaping the future of technology, covering topics such as artificial intelligence, cybersecurity, digital transformation, and data governance.
• W Magazine Annual publication dedicated to women in technology, highlighting achievements, leadership, and impact through interviews, portraits, and inspiring stories of women shaping the future of the industry.
• Tech50 A directory showcasing technology companies in Luxembourg, providing a comprehensive listing of tech firms with contact information and descriptions organized alphabetically.
• CIO Club An exclusive community for CIOs and technology decision-makers, providing networking opportunities and peer exchange among senior IT leaders in Luxembourg.
• The Dots Agency The marketing services division of The Dots, providing strategic marketing, communication, branding, content creation, media production, and event management services to technology organizations.
• The Dots Community Division operating a networking and media hub that connects technology professionals through exclusive events, publications, and flagship events including TechSense Summit, TNT Symposium, and CIO Club.
• The Dots Ventures Division supporting innovation through strategic partnerships, entrepreneurial initiatives, startup support, and ecosystem-building projects including Nexus2050 and EschTechWeek.
• The Dots Institute Division providing education, leadership development, and knowledge sharing through executive training programs, workshops, seminars, and initiatives such as the Tech Supreme Court.
• TechSense Podcast Podcast series featuring interviews and discussions with technology leaders, innovators, and experts on topics including AI, cybersecurity, leadership, and venture capital.
• TechSense Videos Video content series including the 'Back to the Future' collection exploring technology themes and trends through participant discussions.
• Job Offers Platform A job board connecting technology professionals with opportunities at technology companies and organizations in Luxembourg, featuring positions from partners and The Dots itself.
• Events & Agenda A calendar of technology events and networking opportunities in Luxembourg, including The Dots' own events and partner events such as TechSense Summit, TNT Symposium, Garden Party, and CIO Club gatherings.

Quantifiable outcome

• Nearly 350 guests at TechSense Garden Party 2026, bringing together Luxembourg's tech and fintech ecosystem professionals, partners, and decision-makers

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• NSIminorGTM or Marketing Partner · 25 June 2026Sponsor of TechSense Garden Party 2026 'Aloha' edition, supporting Luxembourg's technology community event with approximately 350 attendees
• Proximus NXTcoreGTM or Marketing Partner · 25 June 2026Strategic partner producing the NXT Talk podcast series covering topics including cybersecurity, telecommunications, AI, and business transformation. Joint content creation for Luxembourg technology community
• TMCminorGTM or Marketing Partner · 25 June 2026Sponsor of TechSense Garden Party 2026, supporting technology ecosystem networking event in Luxembourg
• EmagineminorGTM or Marketing Partner · 25 June 2026Sponsor of TechSense Garden Party 2026, contributing to technology community event in Luxembourg
• IBM Platinum PartnerminorGTM or Marketing Partner · 25 June 2026Sponsor of TechSense Garden Party 2026, supporting technology ecosystem event in Luxembourg
• cegecomminorGTM or Marketing Partner · 25 June 2026Sponsor of TechSense Garden Party 2026, supporting Luxembourg's technology and fintech ecosystem networking event
• Second LifeminorGTM or Marketing Partner · 25 June 2026Partner for TechSense Garden Party 2026, contributing to sustainability-focused technology community event
• CIO ClubcoreStrategic or Co-development PartnerThe Dots operates the CIO Club, an exclusive community for Luxembourg's CIOs and technology decision-makers, providing networking, insights, and executive engagement programs
• Nexus2050coreStrategic or Co-development PartnerMajor platform organized by The Dots Ventures division, bringing together innovators, entrepreneurs, and technology leaders to shape the future of tech and society
• EschTechWeekcoreStrategic or Co-development PartnerInnovation ecosystem initiative supported by The Dots Ventures division, connecting technology innovators and entrepreneurs
• TechSense SummitcoreStrategic or Co-development PartnerFlagship technology conference organized by The Dots Community, serving as a key networking and knowledge-sharing platform for Luxembourg's technology ecosystem
• TNT SymposiumcoreStrategic or Co-development PartnerSignature technology event organized by The Dots Community, fostering collaboration and knowledge sharing among technology professionals

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diffusion: Specialist tech and fintech PR and marketing agency with European reach. Closely aligned to The Dots' positioning as a tech-vertical marketing agency with fintech exposure in Luxembourg.
• WE Communications: Global tech-focused PR and integrated marketing agency. Comparable service offering to The Dots Agency for technology clients, with deeper international scale.
• Tech.eu: European technology news and intelligence platform covering the regional startup and tech ecosystem. Comparable to The Dots' news portal and Magazine content offering.
• Slush: Founder-led tech events organization (Slush Conference, Slush'100) with deep ecosystem-building focus. Comparable to The Dots' Community division in building recurring flagship events around a regional tech ecosystem.
• The Next Web (TNW): European tech-media and events platform combining a news site, conferences, and community programming. Directly comparable to The Dots' TechSense brand in mixing editorial content with flagship tech events for a regional tech ecosystem.
• Hotwire: Global communications and marketing agency specializing in technology and B2B clients. Directly comparable to The Dots Agency division in delivering tech-focused PR, content, and marketing services.
• Sifted: European tech media outlet covering startups and the tech ecosystem, with events and a subscriber community. Comparable to The Dots' content-and-community model targeting a specific regional tech audience.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company with dedicated tech and media practices. Represents the broad incumbent competitive set against which The Dots competes for enterprise marketing budgets.
• Ogilvy: Global advertising, PR, and consulting agency with deep B2B and technology expertise. A generalist incumbent that competes with The Dots for tech-sector marketing mandates, particularly from multinational clients in Luxembourg.
• Web Summit: Global tech conference operator running multiple large-scale events (Web Summit, Paddy Cosgrave's portfolio). Operates in the same events-for-tech-ecosystem space as The Dots Community but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Techsense_Media
• LinkedInlinkedin.com/company/the-dots-luxembourg
• Instagraminstagram.com/thedotslux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dots