What Lars Larsen Group does

Lars Larsen Group is a privately-held Danish holding company owned by the Brunsborg family, founded in 1979 by Lars Larsen to operate the JYSK retail chain. The group operates two principal business areas: retail, anchored by JYSK's network of more than 3,500 stores in over 50 countries selling Scandinavian sleeping and living products; and investments, encompassing direct furniture and interior subsidiaries (Actona Group, BOLIA, ILVA, SOFACOMPANY, Third Space, ScanCom International), hospitality (HimmerLand resort, Restaurant Tiende & Den Fede Drue), automotive (Selected Car Group), real estate (Vision Properties, DKK 6 billion property portfolio), and minority stakes in asset management (Formuepleje, 41%) and private equity (IIP Denmark, 25%). Subsidiary brands span the price-quality spectrum, with JYSK targeting value Scandinavian home goods, BOLIA offering premium design furniture via 90+ concept stores, and Actona Group supplying B2B customers in 90+ countries from manufacturing facilities in Asia and Eastern Europe.

The group generates revenue primarily through one-time retail sales of furniture and home goods (JYSK DKK 46.3 billion, FY 2024/25) and investment income across fixed income, listed equities, private equity, infrastructure, real estate, and retail holdings (DKK 6.8 billion). Distribution is multi-channel: JYSK uses owned physical stores plus e-commerce; BOLIA combines 90+ concept stores with online shops in 30 countries and 600+ dealers; Actona Group and Third Space operate sales-led B2B models to retailers and commercial clients globally. Pricing follows standard unit retail pricing with no disclosed tiered SaaS-style models, reflecting the physical-goods nature of the business. The corporate head office relocated to Silkeborg in February 2024, with the family office rebranded from LLG A/S to Lars Larsen Group A/S. The group reported record revenue of DKK 53 billion in FY 2024/25 with a DKK 3.0 billion result for the year, and 41,700 employees across all operating companies.

Name

Lars Larsen Group

Legal name

Lars Larsen Group A/S

Website

https://larslarsengroup.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lars Larsen Group is a privately-held Danish holding company owned by the Brunsborg family that operates the JYSK retail chain (3,500+ stores in 50+ countries) and manages a diversified investment portfolio spanning furniture, hospitality, real estate, asset management, and private equity.

Ownership category

akta.pro rank

Headquarters

HQ city

Brabrand

HQ country

Denmark

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail - JYSK: Core retail business selling Scandinavian furniture and home goods through physical stores and e-commerce. Revenue reached DKK 46,317 million in FY 2024/25. JYSK has more than 3,500 stores in more than 50 countries.
2. Investments: Investment activities including fixed income, listed equities, private equities, infrastructure, real estate, retail, and other investments. Revenue reached DKK 6,774 million in FY 2024/25.
3. Furniture Manufacturing - Actona Group: B2B furniture design, manufacturing, and supply serving major retailers in more than 90 countries. Production in Asia and Eastern Europe.
4. Design Furniture Retail - BOLIA: High-end Scandinavian design furniture sold through 90+ concept stores across major European markets, Australia, and Singapore, plus online shops in 30 countries and 600+ dealers worldwide.
5. Hospitality - HimmerLand: Holiday, sports, and business resort including spa, restaurants, golf courses, padel, and conference facilities.
6. Real Estate: Property portfolio valued at DKK 6 billion including retail properties, logistics/storage, office buildings, and residential properties primarily in Denmark.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Lars Larsen Group is a family-owned Danish holding company that owns and operates retail, manufacturing, hospitality, and investment businesses. Its flagship JYSK retail chain sells Scandinavian sleeping and living products across more than 3,500 stores in 50+ countries. The group also manufactures and supplies furniture through Actona Group and other subsidiaries, operates premium design brand BOLIA, and runs resort and restaurant businesses (HimmerLand, Restaurant Tiende & Den Fede Drue). Additionally, the group is an active investor in equities, funds, private equity, and real estate.

Product overview

Lars Larsen Group operates as a diversified retail and investment company owned by the Brunsborg family. The group comprises two main business areas: retail (centered around JYSK) and investments. JYSK, founded in 1979, is the cornerstone retail brand offering Scandinavian sleeping and living products across 3,500+ stores in 50+ countries. The investment portfolio includes furniture subsidiaries (Actona Group, BOLIA, ILVA, SENG, SOFACOMPANY, Third Space), hospitality (HimmerLand resort, Restaurant Tiende & Den Fede Drue), automotive (Selected Car Group), real estate (Vision Properties), asset management (Formuepleje), design distribution (Design Collection Denmark), and private equity (IIP Denmark). The group generated DKK 53 billion in revenue and DKK 3 billion in result for FY 2024/25 with 41,700 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• JYSK Retail
• Investments
• Actona Group
• BOLIA
• HimmerLand Resort
• ILVA
• SOFACOMPANY
• Third.space
• Restaurant Tiende & Den Fede Drue

Quantifiable outcome

• Record revenue of DKK 53 billion in FY 2024/25 with 10% growth
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NorlyscoreStrategic or Co-development Partner · 6 July 2026Five-year renewable energy agreement to purchase up to 80% of Group's Danish electricity consumption from new energy park in Ammitsbøl Skov, Vejle Municipality with wind turbines through Eurowind Energy. First electricity expected mid-2028.
• Eurowind EnergycoreStrategic or Co-development Partner · 6 July 2026Energy park developer for renewable energy agreement with Lars Larsen Group and Norlys, building wind turbines at Ammitsbøl Skov in Vejle Municipality.
• DalgasminorStrategic or Co-development Partner · 26 August 2025Investment partnership for forestry and establishment of new forests in the Baltics, with investment of half a billion DKK in forest land.
• GMB EjendommeminorStrategic or Co-development Partner · 7 November 2023Strategic partnership for commercial development in Silkeborg to strengthen the city's position as attractive location for businesses.
• Selected Car GroupminorStrategic or Co-development Partner · 29 March 2022Merger between Solid Leasing (majority-owned by Lars Larsen Group) and Selected Car Group (owned by Selfinvest) created SC Group - Denmark's largest premium car leasing and investment company.
• Interior Direct and ID Design ProjectminorStrategic or Co-development Partner · 1 January 2020Third.space formed from 2020 merger of Interior Direct (2003) and ID Design Project (2007), both part of Lars Larsen Group portfolio.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• XXXLutz: European mass-market furniture retailer with hundreds of stores across Europe. Direct competitor to JYSK in continental European value furniture retail.
• Williams-Sonoma: Multi-brand home furnishings retailer (Williams Sonoma, Pottery Barn, West Elm) operating globally. Comparable multi-brand furniture/home strategy and omnichannel retail model to JYSK/BOLIA/ILVA.
• Wayfair: Online-first home goods and furniture retailer operating across North America and Europe. Comparable as a major furniture/home furnishings retail competitor serving overlapping customer demand, with a different channel model.
• RH (Restoration Hardware): High-end design-forward furniture and home furnishings retailer with galleries across North America and Europe. Directly comparable to BOLIA's premium Scandinavian design positioning.
• Crate & Barrel (Euromarket Designs): Mid- to high-end furniture and home goods retailer with strong Scandinavian design assortment. Overlaps with BOLIA and ILVA in design-conscious home furnishings retail.
• IKEA (Inter IKEA / Ingka Group): Global Scandinavian mass-market furniture and home furnishings retailer. Most directly comparable to JYSK in value positioning, Scandinavian design heritage, and global store rollout model.
• Ashley Furniture Industries: Largest US furniture manufacturer and retailer with global manufacturing footprint. Comparable to Actona Group + JYSK combination in vertically integrated furniture manufacturing and retail.

Broad incumbents

• Haworth: Global office and contract furniture manufacturer and interior solutions provider. Comparable to Actona Group's B2B manufacturing and Third.space's commercial interior solutions.
• Steinhoff International: Global mass-market furniture and household goods conglomerate (owns Pepco, Pepco Group brands). Comparable diversified holding structure with overlapping value furniture and home retail.
• H&M (H&M Home): Mass-market Scandinavian-heritage retailer with a growing H&M Home furnishings line. Adjacent value-retail comparison for JYSK's mass-market positioning and Scandinavian brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/larslarsengroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lars Larsen Group