Sonic Telecom
- Company typePrivate
- Founded2023
- HeadquartersBalneário Camboriú, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Sonic Telecom firmographics
Firmographics- Name
- Sonic Telecom
- Legal name
- Sonic Telecom
- Website
- https://sonictelecom.com.br
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Sonic Telecom is headquartered
LocationHeadquarters
- HQ city
- Balneário Camboriú
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sonic Telecom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Broadband Internet: Monthly recurring subscription fees for residential fiber optic internet plans ranging from 400 Mbps to 1000 Mbps. Revenue generated through ongoing service contracts billed monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Premium 1000 Mbps plan - highest speed tier with Wi-Fi 6 |
| Subscription | Monthly | Full Experience 800 Mbps plan |
| Subscription | Monthly | Full Master 600 Mbps plan |
| Subscription | Monthly | Full Concept 400 Mbps plan - entry-level premium tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sonic Telecom product offering
Product offeringCore offering
Sonic Telecom is a regional internet service provider in Goiânia, Brazil, selling fiber optic broadband internet to residential customers (Plano Full plans at 400, 600, 800, and 1000 Mbps) and dedicated link enterprise connectivity (with IP Trânsito, SDWAN, Lan-to-Lan, and cybersecurity). It bundles its connectivity with Clube iSonic, a cashback and discount loyalty platform offering 30–70% discounts at 24,000+ partner stores accessible via mobile app.
Product overview
Sonic Telecom is a regional internet service provider in Goiânia, Brazil offering a portfolio of residential and business connectivity solutions. The core offering consists of fiber optic internet plans under the Plano Full brand (ranging from 400 to 1000 Mbps), business Dedicated Link services with enterprise-grade features (IP Trânsito, Peering Remote, SDWAN, Lan 2 Lan, Cibersegurança), and Clube iSonic, a proprietary cashback and discount platform exclusively for customers. Plans are offered at price points from R$149.90 to R$189.90 per month for residential, with business services providing symmetric bandwidth, 99.96% availability, and cybersecurity protections. The company positions itself on hyper-speed, technology innovation, and exclusive benefits through its loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Clube iSonic: Loyalty and cashback program for Sonic Telecom customers offering discounts at partner stores and cashback on purchases, accessible via mobile app.
Products and services
- Plano Full Premium 1000 Mega
Quantifiable outcome
- 10,000+ satisfied customers in Goiânia
- +2 more outcomes
Companies that use Sonic Telecom
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sonic Telecom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sonic Telecom partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- NikeminorPartner retailer in Club iSonic cashback program, offering 30-70% discounts to Sonic customers
- Burger KingminorPartner retailer in Club iSonic cashback program
- Gol Linhas AéreasminorPartner in Club iSonic cashback and discount program
- DafitiminorFashion e-commerce partner in Club iSonic loyalty program
- CarrefourminorRetail partner in Club iSonic cashback program
- Extra (Grupo Carnival)minorRetail partner in Club iSonic cashback and discount program
- Magazine LuizaminorRetail partner in Club iSonic program offering electronics and home goods discounts
- Casas BahiaminorRetail partner in Club iSonic cashback and discount program
- Fast ShopminorElectronics retailer partner in Club iSonic program
- RennerminorFashion retail partner in Club iSonic loyalty program
- BrastempminorAppliance brand partner in Club iSonic program
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Sonic Telecom competitors and assessment
Company assessmentBroad incumbents
- TIM Live: National fiber ISP arm of TIM Brasil, offering residential broadband at competitive price points — a major incumbent competitor in Goiânia.
- Oi Fibra: Legacy Brazilian telco rebranded around fiber broadband; competes in residential fiber and B2B dedicated links across the country.
- Vivo Fibra (Telefônica Brasil): Largest telecom in Brazil offering fiber broadband plus mobile and pay TV; broad incumbent competing head-to-head with Sonic in Goiânia.
- Claro (América Móvil): Major Brazilian fiber ISP from América Móvil with nationwide residential and corporate fiber offerings; comparable dedicated link and broadband products.
Direct peers
- Brisanet: Brazilian regional fiber-optic ISP primarily serving the Northeast, with a similar business model of residential fiber plans and dedicated business links. Closest comparable in scale and GTM to Sonic.
- Vero Internet: Regional fiber ISP operating in Minas Gerais and other states with residential and corporate fiber offerings; comparable to Sonic in customer segments and product portfolio.
- Unifique: Regional fiber ISP in Santa Catarina offering residential broadband and B2B services; similar market positioning as a regional challenger to national telecom oligopoly.
- America Net: Brazilian telecom with focus on internet and corporate connectivity services including dedicated links; comparable in B2B product mix.
- Desktop (Brisanet): Regional fiber ISP in São Paulo state, now part of Brisanet, offering residential fiber plans similar to Sonic's Plano Full line.
- Alares: Regional Brazilian fiber ISP providing residential broadband and B2B connectivity services across multiple states; comparable in offerings and GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sonic Telecom social profiles
Digital presenceSonic Telecom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonic Telecom leadership team
Management profileNumber of profiles
Sonic Telecom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonic Telecom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonic Telecom
What does Sonic Telecom do?
Sonic Telecom is a regional internet service provider in Goiânia, Brazil, selling fiber optic broadband internet to residential customers (Plano Full plans at 400, 600, 800, and 1000 Mbps) and dedicated link enterprise connectivity (with IP Trânsito, SDWAN, Lan-to-Lan, and cybersecurity). It bundles its connectivity with Clube iSonic, a cashback and discount loyalty platform offering 30–70% discounts at 24,000+ partner stores accessible via mobile app.
Is Sonic Telecom a public or private company?
Sonic Telecom is a private company. It is classified as unknown and is currently operating.
When was Sonic Telecom founded?
Sonic Telecom was founded in 2023. It employs 501 to 1,000 people.
Where is Sonic Telecom based?
Sonic Telecom is headquartered in Balneário Camboriú, Brazil, in the Latin America region.
How does Sonic Telecom make money?
One revenue line is on record: residential Broadband Internet.
Who are Sonic Telecom's main competitors?
Broad incumbents on record are TIM Live, Oi Fibra, Vivo Fibra (Telefônica Brasil) and Claro (América Móvil). Direct peers are Brisanet, Vero Internet, Unifique, America Net, Desktop (Brisanet) and Alares.
Does Sonic Telecom have an API?
No public API is recorded for Sonic Telecom.