What Dogwalkers does

Dogwalkers is a premium cannabis pre-roll brand and wholly-owned subsidiary of Green Thumb Industries (GTI), a publicly traded multi-state cannabis operator (NASDAQ: GTBIF). Founded in 2016 by GTI founder Ben Kovler, the brand was inspired by his dog Bailey and operates with the tagline positioning of pairing premium pre-rolls with the simple pleasure of a walk. Its product portfolio is built around two flagship formats — the 0.35g Mini Dog (sold in recyclable tin-plated steel five- or twelve-packs) and the 0.75g Big Dog single-format pre-roll in reusable paperboard tubes — both crafted exclusively from premium whole flower (no shake or trim) that is hand-packed, twisted, and precision-weighed for dose consistency. The portfolio has been extended with Show Dog, a diamonds-infused line available in 0.45g and 1g formats, and the larger Great Dane format. Products are offered across an Indica, Sativa, and Hybrid strain lineup.

The business model is sales-led through licensed dispensaries in U.S. states where cannabis is legal, with products currently distributed in 118+ dispensary locations across 10 states (FL, IL, MA, MD, MN, NJ, NV, NY, RI, VA). Distribution is anchored by RISE dispensaries, operated by parent GTI, providing privileged shelf access in a heavily state-regulated category. Online ordering through the Jane marketplace and individual dispensary e-commerce enables pickup and delivery in legal jurisdictions. The brand differentiates via sustainable child-resistant packaging, distinctive dog-themed creative (2019 Silver Clio Award winner for Brand Design in Packaging), and a ten-organization animal rescue partnership program that has channeled over $500,000 in cumulative donations to shelters across its operating states.

Revenue mechanics rely on wholesale/retermed product sales through dispensaries at retailer-set pricing, with no publicly disclosed standalone revenue figures — the brand is reported within GTI's consolidated results. Following the 2019 comprehensive rebrand, management disclosed that revenue more than doubled versus the prior year. End customers are legal adult-use and medical cannabis consumers seeking convenient, consistent, ready-to-smoke pre-rolls, with secondary appeal to consumers motivated by the brand's animal rescue mission alignment. Marketing leverages content (blog, Dog Pack email newsletter), Instagram, and the rescue mission as an earned-media engine.

Name

Dogwalkers

Legal name

Dogwalkers

Website

https://dogwalkersprerolls.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Dogwalkers is a premium cannabis pre-roll brand under Green Thumb Industries, selling whole-flower Mini Dog, Big Dog, Show Dog, and Great Dane pre-rolls in 118+ dispensaries across 10 U.S. states, with a mission-driven animal rescue partnership program.

Ownership category

akta.pro rank

Product category

Cannabis Pre-Rolls

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis pre-rolls
• Premium cannabis products
• Whole flower prerolls
• Cannabis brand portfolio
• Indica sativa hybrid

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Cannabis Pre-Roll Product Sales: Dogwalkers generates revenue through the sale of cannabis pre-roll products including Mini Dog (0.35g five-pack or twelve-pack in tins) and Big Dog (0.75g single format in reusable tubes). Products are sold through licensed dispensaries in states where cannabis is legal.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dogwalkers is a premium cannabis pre-roll brand that manufactures and distributes whole-flower pre-rolled cannabis products in multiple formats — Mini Dog (0.35g five- or twelve-pack tins), Big Dog (0.75g single reusable tube), Show Dog (diamonds-infused for elevated potency), and Great Dane (larger format) — across Indica, Sativa, and Hybrid strains. The brand operates as a wholly-owned subsidiary of Green Thumb Industries (GTI) and sells exclusively through licensed dispensaries in U.S. states where cannabis is legal.

Product overview

Dogwalkers is a premium cannabis pre-roll brand under Green Thumb Industries (GTI) offering a portfolio of pre-rolled cannabis products. The product lineup centers on two main pre-roll formats: Mini Dog (0.35g five- or twelve-pack in tin packaging) and Big Dog (0.75g single format in reusable tubes), both crafted from premium whole flower at peak freshness. The brand also offers Show Dog diamonds-infused pre-rolls for elevated potency experiences and the larger Great Dane format. Pre-rolls are available in a variety of Indica, Sativa, and Hybrid strains including Brownie Scout, Bubba Kush, Durban, Tangie, Strawberry Banana, and others. Dogwalkers differentiates through sustainable packaging (recyclable metal tins and paperboard tubes), animal rescue mission alignment, and precise crafting with hand-packing, twisting, and weighing for consistency.

Differentiator

Problem solved

Functional benefit

Brands

• Show Dog: Next-level potency, diamonds-infused pre-rolls available in 0.45g five-pack Mini Dogs or 1g Big Dogs.
• Big Dog
• Mini Dog
• Great Dane

Products and services

• Mini Dog Pre-Rolls Sessionable 0.35g pre-rolled cannabis cones packaged in tins of 5 or 12 (totaling 1.75g or 4.2g of premium flower). Uses eco-friendly tin-plated steel packaging and is designed for short, leisure activities such as walks and quick outings. Available in Indica, Sativa, and Hybrid strain varieties.
• Big Dog Pre-Rolls Single-format pre-roll containing 0.75g of premium cannabis flower packaged in a reusable airtight paperboard tube. Designed for longer experiences and adventures.
• Show Dog Pre-Rolls Diamonds-infused pre-rolls with next-level potency, available in 0.45g five-pack Mini Dogs or 1g Big Dogs, designed for elevated experiences and greater heights.
• Great Dane Pre-Roll A larger format pre-roll product requiring specific lighting instructions with a torch lighter for optimal burn consistency, intended for sharing and longer sessions.

Quantifiable outcome

• Over $500,000 donated to animal shelters
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Dogs Playing for LifecoreOthersNonprofit organization dedicated to redefining the importance of quality of life for sheltered dogs. Helps shelters create better experiences through playgroups and individualized training. Has served hundreds of thousands of dogs in shelters through playgroup seminars and enrichment programs.
• TAPS No-Kill Animal SheltercoreOthersA no-kill shelter that provides hope to every animal. Operates as a temporary sanctuary with community outreach, spay/neuter programs, rehabilitation and training. Relies on donations and volunteers.
• Foundation for TJO AnimalscoreOthersNonprofit organization improving health and welfare of animals at TJO Animal Control and Adoption Center. Provides medical treatments and rehabilitation for sick and injured animals.
• PetConnect RescuecoreOthersNonprofit organization saving lives of abandoned dogs and cats, placing them in loving homes. Frequently saves animals on the verge of being euthanized in other shelters with help of donations and volunteers.
• The Bond BetweencoreOthers501(c)(3) nonprofit focusing on the bond between humans and animals. Founded as Secondhand Hounds in 2009, has rescued over 29,000 dogs and cats. Provides safe shelter, veterinary care, and daily necessities while building human-animal bonds.
• Homeward BoundcoreOthersLeading animal welfare agency achieving 94.5% save rate in 2023. Cares for any animal regardless of circumstances. Took in over 5,700 animals in 2023 from 16 municipalities in Camden County, NJ.
• Nevada SPCAcoreOthersCharitable nonprofit taking animals of all shapes and sizes including dogs, cats, rabbits, and small pets. Each pet is given their own name and identity. Strives to place every animal into loving homes.
• Badass Animal RescuecoreOthers501(c)(3) nonprofit foster-based rescue on a mission to save and rehabilitate loving dogs from high-kill shelters. Has rescued over 3,600+ dogs since founding in 2011, focusing on at-risk dogs from underserved communities.
• Martinsville Henry County SPCAcoreOthersNonprofit organization operating since 1974 dedicated to saving and preserving lives of animals and placing them into forever homes. Operates adoption center, dog park, and Louise R. Lester Spay & Neuter Clinic.
• Vintage Pet RescuecoreOthersRhode Island based 501c3 nonprofit protecting and advocating for homeless senior and special needs dogs. Provides cage-free sanctuary living, helps unwanted seniors find love in final years through adoption, and has saved over 1,100 senior and special needs dogs.
• RISE DispensariescoreChannel Partner/ Reseller/ DistributorRISE dispensaries (operated by Green Thumb Industries) carry Dogwalkers products at multiple locations across Florida, Illinois, Maryland, Nevada, and New Jersey.
• Jane MarketplaceminorChannel Partner/ Reseller/ DistributorOnline cannabis marketplace platform through which Dogwalkers products are available at partner dispensaries across legal cannabis states.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stiiizy: Stiiizy is a multi-category cannabis brand (vapes, flower, pre-rolls) with strong retail presence across legal states and a design-forward identity. Its pre-roll line competes directly with Dogwalkers at the dispensary shelf.
• Lowell Farms: Lowell Farms is a California-based premium cannabis pre-roll and flower brand with strong packaging-led brand identity. It competes with Dogwalkers in the premium, design-forward pre-roll segment and shares a similar whole-flower positioning.
• Raw Garden: Raw Garden is a California cannabis brand known for clean-input, single-source flower and pre-rolls. Its premium positioning and 'no trim/no shake' quality narrative directly parallel Dogwalkers' whole-flower-only messaging.
• Cookies: Cookies is a premium cannabis lifestyle brand with flagship pre-roll and flower SKUs sold in multiple states. Its brand-led, design-forward approach and dispensary distribution model mirror Dogwalkers' positioning.
• Jeeter: Jeeter is a leading U.S. cannabis pre-roll brand specializing in infused pre-rolls and multi-packs, selling through dispensaries in multiple legal states — the most direct head-to-head competitor to Dogwalkers in the premium pre-roll category.
• Glass House Farms: Glass House Farms is a California-based premium greenhouse-grown cannabis flower and pre-roll brand. It competes with Dogwalkers on quality-tier flower sourcing and sustainable, brand-led positioning.
• Heavy Hitters: Heavy Hitters is a California-originated cannabis brand best known for infused pre-rolls. It competes in the same potency-tiered pre-roll segment where Dogwalkers' Show Dog line is positioned.
• Kanha Life: Kanha Life (Sunderstorm) is a premium cannabis pre-roll and gummy brand with strong dispensary distribution in multiple states. Its dose-controlled pre-roll packs are directly comparable to Dogwalkers' Mini Dog 5-pack format.
• West Coast Cure: West Coast Cure is a California-based cannabis brand with a strong pre-roll portfolio including infused formats. It is comparable to Dogwalkers in target consumer, premium positioning, and multi-format pre-roll strategy.

Broad incumbents

• Dogwalkers' parent brand portfolio (GTI): Green Thumb Industries operates multiple competing cannabis brands (e.g., Beboe, Rythm, Dogwalkers, &Shine, Drift) under one MSO. As the parent organization, GTI represents both the distribution backbone and the internal competitive context for the Dogwalkers brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dogwalkersprerolls
• Facebookfacebook.com/dogwalkers.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogwalkers