What West Coast Cure does

West Coast Cure (WCC) is a California-based, privately held cannabis brand founded in 2010 by brothers Jerett and Logan Wasserman, operated under Shield Management Group, LLC (with Trilli, LLC as parent branding entity). The company holds California cannabis license C11-0001932-LIC and distributes exclusively through 255+ licensed California dispensaries and delivery services, with no operations outside the state.

WCC's product portfolio spans the full cannabis value chain: solventless concentrates organized under a proprietary tiered system (Bhomb line representing less than 1% of products at an 11/10 quality threshold, plus Tier 1 through Tier 4 rosin); BHO extracts including live resin diamonds, sauce, and badder; flower across Headstash, Top Shelf Indoor, and Premium tiers; diamond-infused flower; pre-rolls (CUREjoint Singles, Variety Packs, Minis); infused joints (Jefferey); vape hardware and cartridges (CUREpen 510 thread, CUREbar 2.0 all-in-one, CUREbar Flip dual-tank); and solventless edibles (Nite Caps, Flavored Gummies). Underlying technology centers on ice-water hash solventless extraction, a unique Dino Eggz rosin diamond growth process, and in-house cultivation partnerships with legacy breeders (G3 Cultivators, Huckleberry Hill Farms, Master's Makers, Motley Terpz) for exclusive genetics.

The business model combines wholesale distribution to licensed retailers with a direct-to-consumer Fresh Drop Finder platform that drives consumers to nearby dispensaries; branded apparel (CUREbyWCC) and a streetwear collaboration with Lifted Research Group (LRG) extend the brand beyond cannabis products. Marketing relies on community-driven activations (420 Hippie Hill, CURErated Daze, stash-n-dashes), Instagram, YouTube, and the WCC Cares social impact initiative. Pricing is set at the retailer level and not publicly disclosed. The company employs 11-50 people and has not disclosed external institutional funding.

Name

West Coast Cure

Legal name

Shield Management Group, LLC

Website

https://wcc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

West Coast Cure is a privately held California cannabis brand founded in 2010, selling solventless concentrates, flower, vapes, pre-rolls, and edibles through 255+ licensed state dispensaries. The company targets connoisseurs and legacy consumers with a tiered quality architecture from premium Bhomb to accessible Tier 4 rosin.

Ownership category

akta.pro rank

Product category

Cannabis Products

NAICS

Medicinal and Botanical Manufacturing (325411), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Cannabis concentrates
• Solventless rosin extracts
• Cannabis flower products
• Cannabis vape cartridges
• Cannabis pre-rolls

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of cannabis products (concentrates, flower, joints, vapes, edibles) through the company's website ordering platform and retail locations.
2. Wholesale Distribution: Wholesale product sales to licensed California dispensaries and delivery services. Products distributed through over 255+ retail locations.
3. Merchandise (Apparel): CUREbyWCC branded apparel sold through dedicated apparel.wcc.com storefront.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

West Coast Cure manufactures and distributes a vertically curated portfolio of California cannabis products spanning solventless and BHO concentrates (rosin tiers, live resin diamonds, sauce, badder), indoor and premium flower, infused and classic pre-rolls, 510-thread and all-in-one vapes (CUREpen, CUREbar 2.0, CUREbar Flip), and solventless edibles. Products are sold exclusively through licensed California dispensaries and delivery services, with brand discovery supported by the Fresh Drop Finder e-commerce platform and a Weedmaps integration. Apparel and community programs (CUREbyWCC, WCC Cares) extend the brand beyond consumable products.

Product overview

West Coast Cure is a California-based cannabis brand offering a diverse product portfolio spanning multiple categories: premium solventless concentrates (Bhomb line and Tier 1-4 rosin), BHO extracts (Live Resin Diamonds, Sauce, Badder, Sugar), flower (Headstash, Top Shelf Indoor, Premium), infused flower (Diamond Infused), pre-rolls (CUREjoint Singles, Variety Packs, Minis), infused joints (Jefferey), vape products (CUREpen 510 cartridges, CUREbar all-in-one devices including the new dual-tank Flip), batteries, and solventless edibles (Nite Caps and Flavored Gummies). The company operates under a 'Fire In, Fire Out' philosophy, emphasizing quality inputs across all products. Distribution is through licensed California retailers and delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• CUREbar: All-in-one vape devices including CUREbar 1.0 and CUREbar 2.0
• CUREjoint
• Bhomb
• CUREpen
• Jefferey
• Headstash
• WCC Cares
• CUREbyWCC

Products and services

• Bhomb Line Solventless Concentrates Premium solventless rosin line representing the top tier of West Coast Cure quality, featuring products that receive the exclusive Bhomb stamp (less than 1% of products) for 11/10 ratings in Taste, Smell, Cure, Potency, and Effect, including signature Dino Eggz where rosin diamonds are grown rather than mechanically separated.
• Tier 1 Live Rosin Highest non-Bhomb tier of solventless live rosin featuring first washes with strain-specific micron ranges (90-119u or 70-159u), offering outstanding flavor and aromatic profiles for adult cannabis consumers seeking top-tier solventless purity.
• Tier 2 Live Rosin Mid-tier solventless rosin offering superior quality with more common strains, micron-specific though not at Tier 1 level, for consumers seeking strong flavor and effects at a more accessible price.
• Tier 3 Live Rosin Entry-tier solventless rosin incorporating multiple washes and all micron sizes to deliver a full-spectrum experience at budget-friendly pricing for cost-conscious cannabis consumers.
• Tier 4 Live Rosin Most affordable solventless rosin in the Tier 1-4 ladder, using less premium starting material while maintaining quality standards for a full-spectrum experience at the lowest entry price.
• Live Resin Diamonds THCa crystalline diamonds formed after being capped under 12-15 psi pressure at 80 degrees for 12 weeks from fresh frozen flower, providing one of the purest forms of cannabis consumption for adult consumers seeking high-potency extracts.
• Live Resin Sauce Terpene-rich concentrate where THCa crystalline crashes over 4-6 weeks with High Terpene Extract (HTE) reintroduced for aromatic complexity, aimed at flavor-forward concentrate consumers.
• Live Resin Badder Single-source terpene-centric extract whipped at 84 degrees to cake badder consistency, creating a uniform matrix between terpenes and THC-rich crystalline that originally earned WCC a High Times Cannabis Cup win for Hardcore OG Cake Badder in 2012.
• Headstash Premium Indoor Flower Top-shelf indoor flower collection grown in limited batches with exclusive genetics (including the Gorilla Grip 4 line preserved with G3 Cultivators), featuring fragrant and powerful buds in 3.5g and 10g glass jars for connoisseur-grade cannabis consumers.
• Top Shelf Indoor Flower High-end cannabis flower harvested at peak maturation and cured properly to retain valuable terpenes, sealed in 3.5g glass jars for premium flower consumers.
• Premium Cannabis Flower Terpene-rich flowers cultivated in boutique batches from California cultivators, available in 3.5g, 14g, and 28g mylar packages for adult cannabis consumers.
• Diamond Infused Premium Flower Premium cannabis flower enhanced with THC diamonds for an exceptional potency boost while retaining optimal smokability and natural flavor, sold in 3.5g packages.
• CUREjoint Singles Pre-Rolls Top Shelf 1G single pre-rolled joints crafted from freshly cured Top Shelf indoor flower using whole nug flowers with no trim or shake, offered under the CUREjoint sub-brand.
• CUREjoint Variety Packs Three-joint variety packs of 1G pre-rolls sourced from the finest indoor-grown flowers with high terpene content and potent effects, packaged for adult consumers.
• CUREjoint Minis Pre-Rolls Mini pre-rolled joints available in 6-pack (0.35g each) or 10-pack (0.4g each) formats, crafted from terpene-rich buds under the CUREminis sub-brand.
• Jefferey Infused Pre-Rolls Infused pre-rolls rolled with whole nug flower, THCa diamonds, kief from Top Shelf flower, and all-natural terpenes, available in single (1.2g), 5-pack (0.65g), and 3-pack (1.2g) formats.
• CUREpen Premium THC 510 Cartridges High-potency 1-gram 510-thread cartridges with ceramic-core atomizer, premium materials, and rechargeable battery, sold as part of the CUREpen vape line.
• CUREpen Live Resin 510 Cartridges 1-gram live resin cartridges using whole-plant full-spectrum extraction in 510-thread format under the CUREpen line.
• CUREpen Live Rosin 510 Cartridges 0.5-gram live rosin cartridges using solventless extraction for pure, terpene-rich concentrates in 510-thread format under the CUREpen line.
• CUREbar 2.0 All-In-One Vape Rechargeable all-in-one cannabis vape with variable voltage (2.4v, 2.6v, 2.8v), pre-heat function, color screen with oil level gauge, puff timer, and hit counter, sold under the CUREbar sub-brand.
• CUREbar Flip Dual-Tank All-In-One Vape Revolutionary 1G dual-chamber all-in-one cannabis vape device with two separate 0.5G tanks, allowing users to hit each strain alone or blend both simultaneously for custom flavor and effect combinations.
• CUREpen Variable Voltage 510 Batteries Variable voltage 510-thread batteries providing adjustable heat settings: CUREpen offers 3.2v-3.8v range and CUREpen Pro offers 2.2V-3.8V ultra-low voltage settings for use with CUREpen cartridges.
• Nite Caps Solventless Gummies Solventless cannabis gummies containing a 2:1 THC to CBN ratio for naturally relaxing and soothing effects, formulated with dual-action entourage effect for stress reduction and sleep promotion.
• Flavored Solventless Gummies Vegan-friendly cannabis gummies made with food-grade live ice water hash and natural flavors, offering a whole-plant full-spectrum smoke-free edible experience.
• CUREbyWCC Branded Apparel and Merchandise Branded apparel and merchandise line sold through the dedicated apparel.wcc.com storefront, including VIP Cure Club perks offering 25-30% off merch.

Quantifiable outcome

• Less than 1% of products receive Bhomb quality stamp rated 11/10
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Lifted Research Group (LRG)flagshipGTM or Marketing Partner · 11 December 2025First-ever collaboration between WCC and streetwear brand LRG to create the WCC x LRG Garlic Juice product. Combines fire weed with fire clothes, uniting West Coast culture in both cannabis and fashion lanes.
• Master's MakerscoreStrategic or Co-development PartnerCollaboration with Master's Makers for Unicorn Papaya Tier 1 Live Rosin Cold Cure Badder. Sourced from Mattole Valley Sungrown cultivator for exclusive terroir-driven concentrates.
• Motley TerpzcoreStrategic or Co-development PartnerCultivation partner for Honey Beltz (Honey Bananas x Rainbow Beltz) Tier 1 Live Rosin Cold Cure Badder. Partnership ensures premium starting material for WCC's solventless extracts.
• Huckleberry Hill FarmscoreStrategic or Co-development PartnerCultivation partner for Whitethorn Rose Tier 1 Cold Cure Badder. Partnership with legacy breeder delivering sought-after strains for WCC's premium tier.
• G3 CultivatorscoreStrategic or Co-development PartnerExclusive genetics partner preserving Gorilla Grip lineage sealed for over 10 years. G3 Cultivators maintain the best genetics of the famous Gorilla Glue strain for WCC's Headstash flower line.
• WeedmapscoreChannel Partner/ Reseller/ DistributorPrimary online marketplace partner for product discovery and retailer location services. WCC maintains official brand page on Weedmaps for consumer access.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heavy Hitters: California concentrate and vape brand known for high-potency products; competes directly with WCC's Live Resin Diamonds, Sauce, and Badder SKUs.
• Wyld: Multi-state cannabis edibles brand with strong California distribution; competes with WCC's solventless gummy line for edible shelf space.
• Raw Garden: California-based, vertically integrated brand specializing in clean, solventless cannabis oil and live resin cartridges—a direct competitor to WCC's solventless rosin and live resin vape SKUs.
• Cookies: California-originated legacy cannabis brand built by Berner, with comparable positioning in premium flower, vapes, and concentrates, plus a similar cultural/lifestyle marketing approach.
• Stiiizy: Premium California cannabis brand dominant in vape hardware (proprietary pod system) and concentrates; competes directly with WCC's CUREbar and CUREpen lines for shelf and budtender mindshare.
• Lowell Farms: California-legacy cannabis brand focused on pre-rolls and flower, with comparable distribution through licensed dispensaries and similar target consumers.
• Kiva Confections: California-originated cannabis edibles brand (Lost Farm, Terra Bites) with broad dispensary distribution; competes with WCC's Nite Caps and flavored solventless gummies.
• Pacific Stone: California-based flower and pre-roll brand with broad retail distribution; competes head-to-head with WCC's Premium Flower and CUREjoint lines on value-tier shelf.
• Connected Cannabis Co. California premium flower and concentrate brand with strong dispensary presence; competes with WCC's Headstash and Bhomb tiers on the high-end shelf.

Broad incumbents

• Glass House Farms: Large-scale, vertically integrated California cannabis cultivator and brand; an incumbent supplier that competes on both the cultivation and branded-flower sides of WCC's supply chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@westcoastcureofficial
• Instagraminstagram.com/westcoastcure_
• Xx.com/WestCoastCure
• Facebookfacebook.com/westcoastcure.la

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Cure