Egg

Residential Solar & EV Charging Installation Servicescrackingenergy.com

Egg, operating as Cracking Energy (Phoenix Renewables Ltd), was a UK-based installer of residential solar panels, battery storage, and EV charging systems that has ceased direct-to-consumer operations.

Company typePrivate
Founded2010
HeadquartersLeeds, United Kingdom
Headcount101–250
GTM typeB2C
OfferingServices

What Egg does

Egg, operating under the legal entity Phoenix Renewables Ltd and the doing-business-as name "Cracking Energy," was a UK-based installer of distributed energy hardware for residential and small business customers. Founded in 2010 and headquartered in Leeds, the company's core offerings included the installation of solar photovoltaic panels, battery storage systems, and EV charging equipment for UK homes. The business model appears to have combined direct-to-consumer installation services with consumer financing, evidenced by the company's referrals of loan-related customer queries to third-party lenders (including Thisbank, formerly JN Bank).

According to current public-facing information on the company's website, Cracking Energy has ceased all direct-to-consumer and residential business operations. The crackingenergy.com domain now functions solely as a customer support portal, redirecting existing customers to equipment manufacturers for technical support and to financing partners for billing and loan queries. No evidence of active sales, new installations, or ongoing operations is present in the available data. The company has 101–250 historical employees per firmographic records, suggesting a meaningful operational footprint at scale, but the underlying current status is that of a wound-down or non-operating entity.

Egg firmographics

Firmographics

Name: Egg
Legal name: Phoenix Renewables Ltd
Website: https://crackingenergy.com
Company type: Private
Founded year: 2010
Operating status: Closed
Headcount range: 101–250 employees
Short description: Egg, operating as Cracking Energy (Phoenix Renewables Ltd), was a UK-based installer of residential solar panels, battery storage, and EV charging systems that has ceased direct-to-consumer operations.
Ownership category
akta.pro rank

Egg industry classification

Industry

Product category: Residential Solar & EV Charging Installation Services
NAICS: Solar Electric Power Generation (221114)
SIC: Electronic & Other Electrical Equipment (No Computer Equip) (3600)
akta.pro primary industry: Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

Solar panel installation
EV charging installation
Battery storage installation
Residential renewable energy
UK energy services

Where Egg is headquartered

Location

Headquarters

HQ city: Leeds
HQ country: United Kingdom
HQ region: Europe

Markets served

Egg business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales

Egg product offering

Product offering

Core offering

Egg (Cracking Energy / Phoenix Renewables Ltd) installed solar panels, battery storage systems, and EV charging equipment for UK residential and commercial customers. The company packaged hardware supply, on-site installation, and consumer financing into a single renewable-energy service offering before ceasing direct-to-consumer and residential business operations.

Differentiator

Problem solved

Functional benefit

Products and services

Solar Panel Installation Installation of solar PV panel systems for UK residential and commercial customers under the Cracking Energy brand. Customers experiencing technical issues are now directed to the original equipment manufacturer.
Battery Storage Installation Installation of residential and commercial battery storage systems to complement solar generation or stand-alone, delivered as part of Cracking Energy's integrated renewable energy offering.
EV Charging System Installation Supply and on-site installation of EV chargers (including brands such as Indra) for UK homes and businesses. Hardware manufacturer technical support is now the primary post-installation support channel.
Consumer Financing for Solar & EV Equipment Loan origination and billing support for solar and EV equipment purchases financed through partner lenders, including Thisbank (formerly JN Bank). Customers are directed to their lender for billing and payment queries.

Companies that use Egg

Customer profile

Ideal customer profiles1 record

Egg technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Egg partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Egg competitors and assessment

Company assessment

Direct peers

Solarcentury (Statkraft): UK-founded solar EPC that designed, financed, and installed residential, commercial and utility-scale PV (now owned by Statkraft). Comparable as a UK-based solar installer serving homes and businesses.
Pod Point (EDF): UK EV charging hardware and installation specialist (now owned by EDF Energy). Directly comparable to Egg's EV-charging installation activities for UK homes and businesses.
Rolec EV: UK manufacturer and installer of EV charging hardware for residential, commercial, and workplace settings. Directly comparable for the EV-charging installation arm of Egg's offering.
Octopus Energy: UK-based energy retailer that designs, supplies, and installs solar PV, battery storage, and EV chargers for households and small businesses. Most direct match to Egg's integrated solar+storage+EV proposition and UK residential focus.

Broad incumbents

British Gas (Centrica): UK incumbent energy supplier and home-services provider installing solar, batteries, heat pumps, and EV chargers. Overlapping capability set but offered within a much broader energy and home-services portfolio.
OVO Energy: UK energy retailer with a solar and EV product line and installation partnerships. Comparable clean-energy offering for UK households, but technology/installation delivered through partner installers rather than in-house.
EDF Energy: UK subsidiary of EDF offering residential solar, battery, and EV tariffs/installation through its Wondrwall and wider decarbonisation programmes. Comparable offering breadth but embedded in a large incumbent utility.
E.ON Next (UK): UK arm of E.ON installing solar, storage, and EV chargers alongside its broader energy supply business. Overlaps with Egg's residential offering but as part of a diversified incumbent utility portfolio.

Emerging players

SunPower (TotalEnergies): US-originated solar and storage installer (now under TotalEnergies) offering residential and light-commercial PV plus battery systems. Comparable integrated PV + storage model to the solar/storage side of Egg's business.
Tesla Energy: Provider of integrated solar roof, Powerwall storage, and Wall Connector EV charging sold primarily direct-to-consumer. Compares to Egg's integrated solar+storage+EV proposition outside the UK with a global scale advantage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Egg financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Egg leadership team

Management profile

Number of profiles

Egg funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Egg M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egg

What does Egg do?

Is Egg a public or private company?

Egg is a private company. It is classified as unknown and is currently closed.

When was Egg founded?

Egg was founded in 2010. It employs 101 to 250 people.

Where is Egg based?

Egg is headquartered in Leeds, United Kingdom, in the Europe region.

Who are Egg's main competitors?

Direct peers on record are Solarcentury (Statkraft), Pod Point (EDF), Rolec EV and Octopus Energy. Broad incumbents are British Gas (Centrica), OVO Energy, EDF Energy and E.ON Next (UK). Emerging players are SunPower (TotalEnergies) and Tesla Energy.

Does Egg have an API?

No public API is recorded for Egg.

What industry is Egg in?

Egg's product category is Residential Solar & EV Charging Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 221114 and its SIC code is 3600.