St. Margaret's Golf & Country Club

What St. Margaret's Golf & Country Club does

St. Margaret's Golf & Country Club is a privately held golf and hospitality venue operating an 18-hole championship parkland course designed by Pat Ruddy and Tom Craddock in St. Margaret's, Co. Dublin, Ireland. Founded in 1992 and ranked 63rd in Ireland, the club serves individual golfers, corporate clients, golf societies, and members across a multi-segment hospitality platform. Beyond the core course, the venue operates complementary product lines including a Golf Academy (with indoor/outdoor driving bays, pitching, chipping, and putting greens, and a GC3 launch monitor), a Pro Shop, an award-winning on-site restaurant (Lír Restaurant open to the public), three corporate meeting rooms, and dedicated event spaces accommodating up to 200 guests. The club is a former host venue for the Ladies Irish Open, Seniors Irish Open, and Irish PGA Championship, providing a recognizable tournament heritage.

The business operates a diversified revenue model combining transactional and recurring streams: pay-as-you-go green fees (€40-€90 depending on category and day), annual subscription memberships (Gold 7-Day, Silver 7-Day, Bronze 5-Day, Ladies tiers), society group bookings (€40-€60 per head for groups of 12+), bespoke corporate golf events and memberships, conferencing packages, equipment hire, and F&B. The core technology stack is composed of third-party operational SaaS rather than proprietary platforms: BRS Golf for online tee-time booking, golfclubsubs for membership management, Xpos for point-of-sale, Golf Ireland for handicap administration, and Google Analytics / Facebook Pixel for digital marketing. Society rebooking is reported at 97.4%, with one customer testimonial referencing 12 consecutive years of repeat business, indicating strong retention in the society segment. The GTM motion is hybrid: direct-to-consumer online booking for individuals and visitors, a dedicated corporate sales team for enterprise B2B clients, and event-driven acquisition for societies and weekly Monday Open Competitions. Ownership structure, private equity backing, and revenue figures are not publicly disclosed.

Name

St. Margaret's Golf & Country Club

Legal name

St. Margaret's Golf & Country Club

Website

https://stmargaretsgolf.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Margaret's Golf & Country Club is a privately held Dublin golf and hospitality venue operating an 18-hole championship parkland course, serving individual golfers, members, golf societies, and corporate clients with on-site dining, conferencing, and a PGA-led Golf Academy.

Ownership category

akta.pro rank

Product category

Golf & Country Club Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf course
• Golf memberships
• Corporate golf events
• Society golf packages
• Golf hospitality services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green Fees: Revenue from visitor green fees for 18-hole and 9-hole rounds. Rates vary by day of week and visitor category (Golf Ireland members vs international).
2. Golf Memberships: Annual and multi-year membership packages (Gold 7-day, Silver 7-day, Bronze 5-day, Ladies memberships) with recurring subscription model. Includes joining fees and ancillary charges.
3. Restaurant & Bar: On-site award-winning restaurant (Lír Restaurant) open to public. Serves breakfast, lunch, and special occasion events. Members receive dining credit and discounts.
4. Corporate Golf Events: Bespoke corporate golf days, charity events, and corporate memberships. Includes tee times, sponsorships, branding, food & BBQ, prizes, and corporate membership packages.
5. Society Golf Packages: Group bookings for golf societies (12+ players) with special rates. High rebooking rate indicates significant recurring revenue from this segment.
6. Conferencing & Events: Three meeting rooms and function spaces for corporate events, meetings, training, and private celebrations. Catering for groups from 1 to 200 people.
7. Equipment Hire: Golf buggy, pull trolley, electric trolley hire, club rental (TaylorMade Sim2 sets), and driving range tokens.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

St. Margaret's Golf & Country Club operates an 18-hole championship parkland golf course in North Dublin, offering green-fee play, multi-tier annual memberships, society group bookings, corporate golf events, conferencing, and an on-site restaurant. The club combines golf operations with hospitality, retail (Pro Shop), and event services delivered through a single integrated venue.

Product overview

St. Margaret's Golf & Country Club is a premier parkland golf resort offering an 18-hole championship golf course (designed by Pat Ruddy and Tom Craddock) as its core product. The club operates a platform model combining golf services with hospitality offerings: the Golf Course and Tee Time Booking system serve as the primary revenue drivers, supplemented by the Golf Academy (practice facilities and PGA-led instruction), Pro Shop (retail and repairs), and Equipment Hire. Dining is provided through the award-winning Lír Restaurant. The club also offers venue services including Conferencing Facilities (meeting rooms for corporate events), Corporate Golf Events, and Society Golf Packages. Membership Programmes provide recurring revenue through Gold, Silver, and Bronze tiers, while the Ladies Get Into Golf Programme serves as a pipeline for new members.

Differentiator

Problem solved

Functional benefit

Brands

• Lír Restaurant: The award-winning restaurant at St. Margaret's Golf & Country Club serving breakfast, lunch, and dinner with views over the championship golf course.
• Golf Academy

Products and services

• 18-Hole Championship Golf Course An 18-hole championship parkland golf course designed by Pat Ruddy and Tom Craddock, ranked 63rd in Ireland. Features tree-lined fairways, manicured greens, and water features. Open to members, visitors, society groups, and corporate event bookings.
• Golf Membership Packages Annual subscription membership tiers including Gold 7-Day (with €125 restaurant credit, 10% merchandise discount, 4 guest passes), Silver 7-Day, Bronze 5-Day, and Ladies packages. Includes Golf Ireland handicap administration and ancillary fees.
• Society Golf Packages Group bookings for golf societies of 12+ players with rates from €40 midweek to €60 weekend. Includes dedicated booking support and 97.4% annual rebooking rate.
• Corporate Golf Events

Quantifiable outcome

• Society rebooking rate of 97.4%
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• BRS GolfcoreTechnology or IntegrationBRS Golf provides the booking management system for golf and restaurant reservations, powering online tee time bookings for both members and visitors through the club website.
• Golf IrelandcoreChannel Partner/ Reseller/ DistributorGolf Ireland is the national governing body for amateur golf, providing handicap administration services through Handicap Master and the Golf Ireland portal. Golf Ireland members receive preferential green fee rates.
• golfclubsubscoreTechnology or IntegrationMembership software provider for membership management and processing, handling member accounts and subscriptions.
• Xpos (Till Software)coreTechnology or IntegrationTill software for members accounts, managing point-of-sale transactions and member billing.
• Synergy GolfminorGTM or Marketing PartnerSynergy Golf is a golf industry marketing and media partner featured on the club website.
• Facebook / MetaminorGTM or Marketing PartnerAdvertising and conversion tracking through Facebook Pixel for marketing and remarketing purposes.
• LinkedInminorGTM or Marketing PartnerEmbedded social content and advertising on LinkedIn for B2B corporate marketing and professional networking.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carton House: Multi-course golf and leisure estate west of Dublin combining championship golf with hotel, spa, and conferencing. Directly comparable as an integrated golf-hospitality venue targeting corporate events, society play, and memberships.
• Druids Glen Hotel & Golf Resort: Wicklow-based championship golf resort with hotel, spa, and event facilities. Comparable as a Dublin-reach golf and hospitality venue offering memberships, corporate golf days, and wedding/event hosting.
• Powerscourt Golf Club: Two championship courses at a luxury estate in Wicklow with strong corporate and visitor trade. Comparable as a premium Dublin-reach championship venue with hospitality, society packages, and tournament heritage.
• Royal Dublin Golf Club: Historic championship links club in Dublin with international tournament pedigree. Comparable as a premium Dublin-area membership club competing for the same corporate, society, and member cohorts.
• Luttrellstown Castle Golf & Country Club: Members' club set on a historic castle estate in west Dublin with championship golf and corporate event facilities. Comparable as a prestige private club in the Dublin catchment competing for similar premium members and corporate clients.
• The Island Golf Club: Top-ranked parkland championship club in North Dublin. Directly comparable member-golf product with similar pricing tiers, society offerings, and tournament heritage — St. Margaret's PGA Pro Shane Jenkinson previously served as Head Teaching Professional here.
• Portmarnock Golf Club: One of Ireland's most prestigious traditional links and parkland clubs in North Dublin. Highly comparable as a premium membership golf club within the same Dublin catchment, targeting overlapping member and corporate client segments.

Regional players

• Ballybunion Golf Club: World-ranked links club in County Kerry, Ireland. Comparable as a premium Irish member club with elite tournament pedigree, though regional rather than Dublin-local — represents the same Irish championship segment at a national level.

Others

• BRS Golf: Ireland/UK-based tee-time booking and club management software provider that powers St. Margaret's online booking system. Not a competitor but a key enabling technology partner for the club's digital distribution.

Broad incumbents

• K Club (Kildare Hotel & Golf Club): Two championship Ryder Cup-host courses with hotel, spa, and conference facilities. Comparable as a Dublin-reach golf-hospitality venue, though larger scale and broader resort positioning make it a broader incumbent rather than direct country-club peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stmargaretsgc
• LinkedInlinkedin.com/company/st-margarets-golf-country-club
• Instagraminstagram.com/stmargaretsgolf
• Xx.com/stmargaretsgc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Margaret's Golf & Country Club