Certus
Certus is a privately held pest management company that grows through the acquisition and integration of established regional pest control operators, serving residential and commercial customers across markets such as the greater Phoenix area via its Termio Pest Control subsidiary.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Certus does
Certus is a pest management company that pursues growth through the acquisition of established regional pest control operators. The company acquires local pest control brands and integrates them into a consolidated portfolio, retaining the local brand identity and customer base of each acquired operator while leveraging centralized corporate development to expand into new geographic markets. As of the most recent disclosed activity, Certus's footprint includes operations in Arizona via the April 2026 acquisition of Termio Pest Control, a Tempe-based provider serving the greater Phoenix area. The firmographic record also lists a San Francisco headquarters and a 2013 founding year, though the bulk of operational evidence centers on its 2026 regional roll-up activity.
Certus serves both residential and commercial customers requiring pest management services, including extermination and prevention, with a horizontal segmentation approach. Its go-to-market is twofold: enterprise-style field sales through the acquired regional brand operations, and channel partnerships with established local pest control companies to scout and stage entry into new markets. The 2026 Termio transaction illustrates this pattern — a partnership was announced in March 2026, followed by an acquisition in April 2026, with a dedicated Senior Vice President of Corporate Development (Patrick Kelly) overseeing the roll-up process. The company is privately held, has 11-50 employees per firmographic data, and does not publicly disclose pricing or revenue.
The underlying business model is a classic roll-up: acquire small, geographically-concentrated pest control operators at favorable multiples, retain their local brand and customer relationships, and build a scaled platform with centralized corporate functions. The primary value drivers are recurring service revenue from residential and commercial contracts, local brand equity that is difficult to replicate, and the implicit switching cost of scheduled pest management plans. The principal data gap is financial transparency — no revenue, funding round, or capital base is disclosed in the available sources, which limits assessment of acquisition capacity and unit economics.
Certus firmographics
Firmographics- Name
- Certus
- Website
- https://certus-inc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Certus is a privately held pest management company that grows through the acquisition and integration of established regional pest control operators, serving residential and commercial customers across markets such as the greater Phoenix area via its Termio Pest Control subsidiary.
- Ownership category
- akta.pro rank
Certus industry classification
Industry- Product category
- Identity and Access Management
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
Keywords
Where Certus is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Certus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Go-to-market motion2 records
Distribution channels1 record
Certus product offering
Product offeringCore offering
Certus offers secure, password-free login leveraging the power of the smartphone. The company provides identity and authentication technology that enables users to access systems without traditional passwords, using smartphone-based credentials as the primary authentication factor.
Differentiator
Problem solved
Functional benefit
Products and services
- Password-Free Smartphone Login
Companies that use Certus
Customer profileSegments1 record
Ideal customer profiles1 record
Certus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Certus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Termio Pest ControlcoreCERTUS announced a partnership with Termio Pest Control, an established pest control company based in Tempe, Arizona, to expand its service reach in the Greater Phoenix area. Termio is renowned in the Phoenix area for its dedicated approach to pest control management. Patrick Kelly, senior vice president of corporate development at CERTUS, stated that Termio is renowned in the Phoenix area for its dedicated approach to pest control management. This partnership was later followed by an acquisition announcement on 2026-04-27.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Certus competitors and assessment
Company assessmentEmerging players
- Identiv: Identiv delivers identity and access infrastructure across physical and digital, with credential and authentication segments that partially overlap with Certus's passwordless authentication focus.
Broad incumbents
- Microsoft (Entra ID): Microsoft Entra ID is a broad incumbent providing passwordless and MFA capabilities bundled into the Microsoft ecosystem — directly overlapping with Certus's enterprise authentication category but at massive scale.
- Okta: Okta is a broad incumbent identity and access management platform that includes passwordless authentication as part of a much larger workforce and customer IAM portfolio — overlapping with Certus but not specialized to passwordless.
- Auth0: Auth0 (now part of Okta) provides customer and workforce authentication with passwordless options — comparable to Certus's authentication platform positioning as part of a broader identity portfolio.
- RSA Security: RSA is a broad incumbent in identity and authentication, offering MFA and credential protection solutions that overlap with Certus's passwordless authentication category within a much larger security portfolio.
Direct peers
- HYPR: HYPR is a direct passwordless authentication platform specializing in phishing-resistant MFA using smartphones and FIDO standards — the same product category and target buyer as Certus.
- Transmit Security: Transmit Security offers passwordless authentication and identity fraud prevention for enterprises, directly overlapping Certus's positioning and buyer profile in financial services and large enterprises.
- Trusona: Trusona eliminates passwords through identity-proofed, device-based authentication, making it a direct peer in the passwordless authentication category.
- Secret Double Octopus: Secret Double Octopus delivers passwordless MFA for enterprise workforce and consumer use cases, directly comparable to Certus's passwordless login offerings.
- Beyond Identity: Beyond Identity provides passwordless, cryptographic authentication built on device-bound credentials — directly competitive with Certus's smartphone-based passwordless approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Certus social profiles
Digital presenceCertus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certus leadership team
Management profileNumber of profiles
Profiles1 record
Certus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Certus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certus
What does Certus do?
Certus offers secure, password-free login leveraging the power of the smartphone. The company provides identity and authentication technology that enables users to access systems without traditional passwords, using smartphone-based credentials as the primary authentication factor.
When was Certus founded?
Certus was founded in 2013. It employs 11 to 50 people.
Where is Certus based?
Certus is headquartered in San Francisco, United States, in the North America region.
Who are Certus's main competitors?
Identiv is listed as an emerging player. Broad incumbents are Microsoft (Entra ID), Okta, Auth0 and RSA Security. Direct peers are HYPR, Transmit Security, Trusona, Secret Double Octopus and Beyond Identity.
Does Certus have an API?
No public API is recorded for Certus.
What industry is Certus in?
Certus's product category is Identity and Access Management. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics). Its NAICS code is 561621.