De FilmHallen

Name

De FilmHallen

Legal name

MoHa Holding B.V.

Website

https://filmhallen.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cinema Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Cinema Chains & Multiplex Operators (MPADAKAA)

akta.pro secondary industries

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Independent & Art-house Cinemas (MPADAKAB)

Keywords

• Cinema screenings
• Arthouse film programming
• Movie ticket sales
• Cultural film events
• Live event broadcasts

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets to film screenings across 9 cinema halls. Standard tickets €13.50, with discounted rates for students (€9.00), Stadspas holders (€8.00 or €2.00/month), children (€7.50), and free entry for Cinevillepas holders.
2. Food and Beverage: Bar sales in foyer offering coffee, tea, beer, wine, soft drinks, cakes, and snacks. All items can be taken into the cinema halls.
3. Gift Cards and Loyalty Products: Cadeaubon (gift cards) minimum €30, valid for tickets and bar purchases. Strippenkaart (8 admissions + 2 free coffees) for €88, valid at FilmHallen, The Movies, and FilmKoepel.
4. Advertising: Pre-film advertising inventory sold through partners Cinefox (slideshow commercials without sound) and Jean Mineur Mediavision (commercials with sound in pre-feature programming).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

De FilmHallen operates a multi-screen cinema complex in Amsterdam that screens new releases, classic films, special curated screenings, and cultural film events. Beyond mainstream releases, the venue programs arthouse and repertory films and hosts live broadcasts of cultural performances, positioning itself as a cultural cinema destination for individual consumers.

Product overview

De FilmHallen is a multi-screen cinema complex in Amsterdam offering a diverse programme of Hollywood blockbusters, arthouse and European cinema, documentaries, and family films across 9 screening rooms. The cinema complex operates several differentiated programming strands: FilmHallen Fast Forward for early-release new films; Previously Unreleased (with EYE Filmmuseum) for festival films; the Eighties series for 1980s classics; and a Kunst & Cultuur programme of opera and concert screenings. Key add-on products include the Cinevillepas (unlimited membership), Strippenkaart (8-film card), and Cadeaubon (gift voucher), all sold through a Lightspeed-powered webshop. The Parisienzaal is a distinctive specialist auditorium with UNESCO-listed art-deco interiors from the original Cinema Parisien (1910).

Differentiator

Problem solved

Functional benefit

Brands

• Parisienzaal: A special screening room named after Cinema Parisien, featuring authentic art-deco interior originally from the historic cinema that operated from 1910 to 1987.
• Fast Forward
• Kunst & Cultuur (Art & Culture)
• Eighties
• Previously Unreleased
• Klassiekers (Classics)

Products and services

• New release film screenings Scheduled screenings of newly released mainstream films shown to the general cinema-going public at De FilmHallen's multi-screen complex in Amsterdam.
• Classic and arthouse film screenings
• Special film screenings and cultural film events
• Cinema gift cards
• Concessions (food and beverage)
• On-screen and event advertising

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• EYE FilmmuseumcoreStrategic or Co-development PartnerAnnual partnership for Previously Unreleased programming showcasing international festival films that have never been shown in Dutch cinemas before. Runs July-August annually.
• Italian Cultural InstituteminorStrategic or Co-development PartnerCollaboration for Italian Cineclub programming featuring Italian language films with cultural context.
• CinefoxminorChannel Partner/ Reseller/ DistributorAdvertising partner handling slideshow commercials shown before film screenings (without sound during entrance period).
• Jean Mineur MediavisionminorChannel Partner/ Reseller/ DistributorAdvertising partner handling full commercials with sound shown in pre-feature program with dimmed lighting.
• The MoviescoreChannel Partner/ Reseller/ DistributorSister cinema on Haarlemmerdijk, Amsterdam. Part of MoHa Holding B.V. Strippenkaart valid at both locations.
• FilmKoepelcoreChannel Partner/ Reseller/ DistributorSister cinema in Haarlem. Part of MoHa Holding B.V. Strippenkaart valid at this location.
• The Royal Opera HousecoreStrategic or Co-development PartnerExclusive partnership for LIVE screenings and encore presentations of opera and ballet performances from The Royal Opera House (London).
• Stichting TROMminorOthersFoundation responsible for the repurposing of the former tram depot received the Parisienzaal art-deco interior from EYE (originally from Filmmuseum in Vondelparkpaviljoen, UNESCO World Heritage listed).
• Local Restaurants (Spaghetteria, Kanarieclub, Remise 47)minorGTM or Marketing PartnerRestaurant partnerships offering discounts to film ticket holders: Spaghetteria (€31.50 three-course menu), Kanarieclub (lunch/dinner deals), Remise 47 (20% lunch discount).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• De Balie: Amsterdam cultural venue combining debate, arts, and film programming. Partial overlap with FilmHallen's Kunst & Cultuur cultural-event programming and serves a similar arts patron segment.

Others

• Cineville: Dutch cinema subscription platform whose Cinevillepas is integrated with FilmHallen's ticketing. Functions as a distribution/loyalty partner rather than a competitor, but shapes FilmHallen's demand and pricing economics.
• EYE Filmmuseum: Amsterdam film museum and cinematheque that screens classic, arthouse, and festival films. Both a programming partner (Previously Unreleased) and a partial alternative venue for film enthusiasts considering De FilmHallen's arthouse programming.

Direct peers

• Het Ketelhuis: Amsterdam arthouse cinema at Westergas. Directly competes with FilmHallen's arthouse and European cinema programming in Amsterdam-West, sharing similar audience profile.
• The Movies: Sister cinema on Haarlemmerdijk in Amsterdam, operated under the same MoHa Holding B.V. Operates the same business model with shared loyalty products (Strippenkaart); comparable programming and pricing structure.
• Vue Bioscopen: Major Dutch cinema chain operating multiplex locations including in Amsterdam. Directly competes with FilmHallen on multi-screen mainstream and family film exhibition with similar ticketing and concession economics.
• FilmKoepel: Sister cinema in Haarlem operated under MoHa Holding B.V. Operates a similar arthouse-and-mainstream cinema model and shares the Strippenkaart loyalty product, making it operationally and commercially comparable.
• Kriterion: Historic Amsterdam student-run arthouse cinema. Directly competes with FilmHallen's arthouse, classics, and European programming for the film enthusiast segment in Amsterdam.
• Lab111: Amsterdam independent cinema focused on arthouse, documentaries, and curated cultural programming. Directly competes for the same film enthusiast and arts patron segments in Amsterdam, with overlapping special-event strategy.
• Pathé Nederland: Largest cinema chain in the Netherlands with multiple locations including Amsterdam. Directly competes with De FilmHallen on mainstream film exhibition, ticketing, and F&B; the most relevant direct competitor in scale and programming overlap.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Filmhallen
• Instagraminstagram.com/filmhallen_amsterdam
• Xx.com/DeFilmhallen
• LinkedInlinkedin.com/company/de-filmhallen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De FilmHallen