The Movies

What The Movies does

The Movies Amsterdam B.V. operates a four-screen art deco cinema at Haarlemmerdijk 161 in Amsterdam, founded in 1912 as Bioscoop Tavenu and rebranded under Pieter Goedings in the late 1970s. The cinema is Amsterdam's oldest continuously operating venue and reopened in March 2023 after a 2.5-year renovation partly financed by a community crowdfunding campaign. Programming spans arthouse, documentaries, Hollywood releases, classics, family films, and curated specials (Top 10 van 2025, Klassiekers, Kunst & Cultuur), with the EXTRA platform providing behind-the-scenes and interview content linked to ticket purchases.

The business is a ticketing e-commerce operation with no mobile app and no public API. The technology stack is conventional: a website webshop for ticket sales (with iDEAL payment), a separate Lightspeed-powered merchandise webshop (merchandise.themovies.nl), Pay.nl for payment processing, Squeezely for marketing data, and Matomo for web analytics. Distribution flows through the on-site box office (PIN only, no cash), the online webshop, telephone reservations, and partner channels including Stadspas and Cineville.

Revenue is generated across five streams: per-admission ticket sales (€13.50 standard, €9.00 student/CJP, €2.00–€8.00 Stadspas), Cineville subscription pass economics, foyer food and beverage (allowed inside auditoriums), pre-film advertising sold through Cinefox (regional) and Jean Mineur Mediavision (national), and ancillary retail including gift vouchers (Cadeaubon, €30 minimum), the Strippenkaart bundle (€88), and a published history book. The cinema is a wholly owned subsidiary of MoHa Holding B.V., which also operates FilmHallen and FilmKoepel (Haarlem); the Strippenkaart is valid across all three venues. No financial figures are publicly disclosed.

Name

The Movies

Legal name

The Movies Amsterdam BV

Website

https://themovies.nl

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

The Movies Amsterdam B.V. operates Amsterdam's oldest continuously operating cinema (founded 1912), a four-screen art deco venue offering arthouse, classic, and mainstream film programming alongside foyer F&B, advertising, merchandise, and subscription access via Cineville, under MoHa Holding B.V.

Ownership category

akta.pro rank

Product category

Cinema Exhibition

NAICS

Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Programming, Booking & Repertory Exhibition Services (MPADAKAL)

akta.pro secondary industries

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM), Cinema Concessions & On-site F&B Operations (MPADAKAN)

Keywords

• Arthouse cinema
• Film exhibition
• Movie theater
• Independent cinema
• Art deco cinema

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets for film screenings. Standard pricing at €13.50, with discounted rates for students (€9.00) and Stadspas holders (€8.00 or €2.00/monthly). Cinevillepas holders access films included in their subscription.
2. Food and Beverage: Foyer bar offering coffee, tea, beer, wine, soft drinks, cakes, and snacks. Consumptions purchased inside may be taken into screening rooms. Revenue from on-site hospitality complementing the cinema experience.
3. Merchandise and Gift Cards: Sale of branded merchandise including The Movies history book (€17.50), gift vouchers (minimum €30, valid 2 years), and Strippenkaart (€88 for 8 film visits plus 2 free coffees).
4. Advertising: Pre-film advertising inventory sold through partners Cinefox (regional slides and videos without sound) and Jean Mineur Mediavision (commercials with sound in dimmed lighting). Revenue from local and national advertisers reaching captive cinema audience.
5. Membership Programs: Cinevillepas subscription program allowing unlimited film access. Also partnerships with Stadspas for discounted admissions. These programs drive recurring customer engagement and upfront revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Movies Amsterdam is a four-screen art deco cinema operating from Haarlemmerdijk 161 since 1912, screening arthouse, documentary, classic, and mainstream Hollywood films to walk-in and online ticket-buyers. Tickets (€13.50 standard, €9.00 student, €8.00 Stadspas) are sold at the box office, via the iDEAL-enabled online webshop, and by phone, with concession beverages and snacks available in the foyer and consumable in auditoriums. The offering is supplemented by the Cinevillepas unlimited subscription, Strippenkaart 8-film bundle, Cadeaubon gift cards, Film e Pizza combined dining packages, and the EXTRA bonus content platform.

Product overview

The Movies is Amsterdam's oldest cinema (established 1912), operating four art deco-style theaters at Haarlemmerdijk 161. The core offering is film screenings spanning arthouse, documentaries, Hollywood blockbusters, classics, and special programs. The business operates primarily as a ticketing e-commerce platform with a merchandise webshop. Key products include the Cinevillepas (unlimited subscription), Strippenkaart (8-film bundle with coffee), Cadeaubon (gift cards), and the EXTRA bonus content system (behind-the-scenes, interviews, video essays). The cinema also offers combined dining experiences via Film e Pizza partnership, and publishes a history book about its 110+ year legacy. A notable special program is The Movies Top 10 van 2025, screening the year's best films, alongside Klassiekers (classics) and Kunst & Cultuur (art and music documentaries).

Differentiator

Problem solved

Functional benefit

Products and services

• Film Screenings Core cinema admissions service showing arthouse films, documentaries, Hollywood productions, classics, and special events across four art deco-style theatres at Haarlemmerdijk 161, available to walk-in customers and online bookers at standard €13.50, €9.00 student, or €8.00 Stadspas rates.
• Cinevillepas (Unlimited Film Subscription) Subscription pass granting holders unlimited film access across The Movies, FilmHallen, and FilmKoepel under the Cineville network, with member-exclusive previews (Cineville Previewdagen) and bundled discounts on partner offerings such as Film e Pizza.
• Strippenkaart (8-Film Bundle) Prepaid multi-admission card offering 8 film visits plus two complimentary coffees for €88, valid for one year at The Movies, FilmHallen, and FilmKoepel (maximum 2 strippen per visit).
• Cadeaubon (Gift Voucher) Gift voucher redeemable for film tickets and food/beverage at the cinema bar, valid for two years from purchase with a minimum denomination of €30.
• Film e Pizza (Cinema + Pizza Bundle) Bundled package combining a film ticket at The Movies with a pizza at partner restaurant De Pizzabakkers Haarlemmerdijk (€19.00, or €9.00 with Cineville). Available every Wednesday with Margherita, Salami, Spinaci, and Caponata options.
• EXTRA Bonus Content Platform Curated digital bonus content platform delivering behind-the-scenes footage, interviews, and video essays to ticket purchasers of designated films, accessible via the customer's The Movies online account.
• Foyer Food and Beverage On-site hospitality service offering coffee, tea, beer, wine, soft drinks, cakes, and snacks at the foyer bar, with the option to take consumptions into screening rooms as an extension of the cinema experience.
• The Movies History Book Branded merchandise book (€17.50) written by Jolanda Visser with design by Studio Urlie, documenting the 110+ year history of Amsterdam's oldest cinema and featuring interviews with Petra Goedings and Robert Radevan.
• Pre-Film Advertising Inventory Pre-screening advertising placements sold through Cinefox (regional silent slides and videos, minimum 10 seconds per screening) and Jean Mineur Mediavision (national commercials with sound in dimmed lighting), reaching The Movies' captive cinema audience.

Quantifiable outcome

• Published The Movies history book documenting 110+ years of cinema heritage (€17.50)
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Skript Historisch TijdschriftminorStrategic or Co-development Partner · 22 July 2026Collaboration for special screening of The Odyssey with panel discussion featuring Dr. Kay Boers (UvA) and Dr. Diederik Burgersdijk (UU) discussing Homerus adaptation. Event on July 22, 2026 at 19:00.
• CinefoxcoreGTM or Marketing PartnerCinefox provides pre-film advertising slides and videos without sound for regional entrepreneurs. Advertisements are displayed for minimum 10 seconds per screening on the cinema screen. Handles regional advertising partnerships for The Movies.
• Jean Mineur MediavisioncoreGTM or Marketing PartnerProvides commercials shown before film trailers with sound in dimmed lighting conditions. Handles national commercial advertising for The Movies.
• De Pizzabakkers HaarlemmerdijkminorStrategic or Co-development PartnerPartner restaurant for Film e Pizza bundle: cinema ticket plus pizza meal for €19.00 (€9.00 with Cineville). Available every Wednesday. Reservation recommended as bundle does not guarantee table.
• De Roode RemiseminorGTM or Marketing PartnerRestaurant partner offering discounts to The Movies ticket holders. 3-course Filmdiner for €30 or Filmschotel for €15, valid on day of cinema visit. Located at Haarlemmerplein.
• Restaurant De WillemminorGTM or Marketing PartnerRestaurant partner offering Film Dinner for €29.50, available Sunday through Wednesday. Valid on day of cinema visit. Some supplements may apply.
• LovaminorGTM or Marketing PartnerCafé partner opposite The Movies offering 10% discount on brunch dishes Monday through Thursday with cinema ticket. Coffee, small dishes, and pastries.
• Nederlands Film Festival (NFF)minorGTM or Marketing PartnerPartnership for EXTRA bonus content program. NFF logo appears in credits alongside other partners (European Creative Media, Creative Europe MEDIA).
• CinevillecoreChannel Partner/ Reseller/ DistributorUnlimited film subscription program operating across Dutch arthouse cinemas. The Movies participates as member cinema, with Cineville holders receiving access to screenings and exclusive previews.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• De Balie: Amsterdam cultural venue combining a cinema with debate, arts, and political programming. Directly competes for arthouse film-goers seeking a curated cultural experience rather than mainstream multiplex content.
• Eye Filmmuseum: Amsterdam's primary film museum and arthouse cinema, operating multiple screens dedicated to curated, international, and repertory cinema. Directly competes for the same cinephile audience in Amsterdam.
• FilmKoepel: Third MoHa Holding cinema located in Haarlem. Operates an arthouse/specialty exhibition model and participates in the same Strippenkaart and Cineville partnerships as The Movies, making it a directly comparable peer.
• FilmHallen: Sister cinema under MoHa Holding B.V., also based in Amsterdam with multiple screens and arthouse/specialty programming. Directly comparable in exhibition model, pricing structure, and cross-property loyalty (Strippenkaart valid at both).
• Lab111: Independent Amsterdam cinema-restaurant venue showing curated arthouse, cult, and repertory programming. Directly competes for the same urban, culturally-engaged Amsterdam cinema audience.
• Kriterion: Historic Amsterdam student-run arthouse cinema (est. 1940s) with curated international, classic, and specialty programming. Direct peer for the arthouse, repertory, and special-event cinema segment in Amsterdam.

Others

• Cineville: Netherlands-wide unlimited arthouse cinema subscription platform. Not a cinema itself but a strategic partner and indirect distribution layer that drives subscriber traffic to member cinemas including The Movies.

Broad incumbents

• Kinepolis Nederland: Belgian-headquartered cinema operator with multiple Amsterdam-area locations. Broad incumbent offering mainstream and premium experiences, competing for total cinema attendance rather than arthouse specifically.
• Pathé Nederland: Largest cinema chain in the Netherlands with multiple Amsterdam multiplex locations. Competes on volume, mainstream blockbusters, and premium formats rather than arthouse curation.

Regional players

• Lumière Cinema Maastricht: Independent arthouse cinema in Maastricht with curated programming and special events. Highly comparable operating model but serves a different Dutch region, so not direct competition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/movies1912
• Facebookfacebook.com/themoviesamsterdam
• Instagraminstagram.com/themovies_amsterdam
• LinkedInlinkedin.com/company/the-movies-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Movies