CineFox

What CineFox does

CineFox (legal entity CineFox Bioscoopreclame NV) is a privately-held Belgian cinema advertising company founded in 2003 and headquartered at Rubensstraat 104, Turnhout, Belgium. The firm operates a sales-led, consultative advertising placement and creative production business built around a network of partner cinemas in Belgium (and, per one source, the Netherlands). Its core function is to connect advertisers — primarily local and regional Belgian businesses and small-to-medium enterprises — with captive cinema audiences via pre-film ad slots on digital cinema screens in 16:9 format (1920 x 1080 pixels), supporting file formats including Quicktime, MPEG-4, and WMV.

The offering is structured into three products: the CineFox Cinema Advertising Platform (Bioscoopreclame), a placement service that delivers advertiser-supplied or CineFox-produced ads to cinema screens; Custom Advertisement Creation Services, an in-house creative production capability covering animations, video content, and visual effects; and the CineFox Cinema Network, a channel of 100+ partner cinemas combining national chains (Euroscoop, Siniscoop, Cinema Albert, Feestpaleis Aalst) with independent Belgian theaters. Reported operational metrics indicate 6 cinemas, 15 screens, 2,533 seats, and 368,443 annual visitors across 5-6 Belgian cities, while broader marketing claims assert distribution across 100+ cinemas nationally.

CineFox's commercial model is straightforward media placement combined with optional creative services. Pricing is quote-based and not publicly disclosed, with multi-year contracts available and positioning that compares cinema advertising favorably to newspaper advertising on cost-effectiveness. The go-to-market motion is consultative: initial scoping, creative development, production, and placement, with both full-service and client-supplied material options. Revenue is generated through cinema advertising placement fees; no programmatic, data-driven, or AI-assisted ad products are documented. The company is founder/management-operated with 1-10 employees and has no disclosed parent, external investors, or funding rounds in the available data.

Name

CineFox

Legal name

CineFox Bioscoopreclame NV

Website

https://cinefox.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

CineFox is a Belgian cinema advertising company that places digital ads on cinema screens across Belgium (and select Netherlands venues) through partnerships with national chains such as Euroscoop and 100+ independent theaters, serving local businesses and SMBs seeking high-impact brand campaigns.

Ownership category

akta.pro rank

Product category

Cinema Advertising / Out-of-Home Media

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Cinema Advertising & On-screen Media Networks (MPADAKAO)

akta.pro secondary industries

Cinema Media Buying (BPAFABAG), Cinema Media Planning & Buying (MPAAABAJ)

Keywords

• Cinema advertising
• Advertising production
• Out-of-home media
• Cinema network advertising
• Digital ad placement

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cinema Advertising Placement: CineFox generates revenue by placing advertisements in cinemas across Belgium. They create custom advertising content or accept client-provided materials and display them on cinema screens before movies. The company coordinates with a network of cinemas to maximize reach for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CineFox sells cinema advertising placements on digital screens at partner cinemas across Belgium, reaching roughly 368,443 annual cinema visitors. The company provides end-to-end service including creative advertisement development (animations, video, visual effects) or accepts client-supplied materials, then delivers the ads through a network of 100+ Belgian cinemas on 16:9 digital screens before film screenings.

Product overview

CineFox is a cinema advertising platform that operates as a single unified offering combining cinema screen advertising placement services with in-house advertisement creation capabilities. The core product is the Cinema Advertising Platform (Bioscoopreclame), which connects advertisers with a network of partner cinemas to display advertisements before films. Add-on services include Custom Advertisement Creation, where CineFox's creative team develops tailored advertisements using animations, visual effects, and film techniques. The company also maintains a Cinema Network of over 100 partner cinemas across Belgium and the Netherlands, including chains such as Euroscoop, Siniscoop, Cinema Albert, and independent theaters. Advertisements are delivered in digital 16:9 format (1920 x 1080 pixels) to maximize visual impact. The platform positions itself as affordable cinema advertising, comparable in cost to newspaper advertisements but with significantly greater impact and audience reach.

Differentiator

Problem solved

Functional benefit

Products and services

• CineFox Cinema Advertising Platform (Bioscoopreclame) Cinema advertising platform enabling businesses in Belgium to display advertisements on digital cinema screens before films. The platform connects advertisers with a network of partner cinemas across Belgium, offering targeted reach to diverse audiences in a high-impact viewing environment with 368,443 annual cinema visitors reached across 100+ cinemas.
• Custom Cinema Advertisement Production Services In-house creative team that produces custom cinema advertisements using animations, film clips, and visual effects, handling the full process from concept development to final delivery on digital 16:9 cinema screens for advertisers who do not supply their own finished creative.

Quantifiable outcome

• 368,443 annual cinema visitors reached
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EuroscoopcoreChannel Partner/ Reseller/ DistributorNational cinema chain partner displaying CineFox advertisements. Euroscoop operates multiple cinema locations in Belgium.
• SiniscoopcoreChannel Partner/ Reseller/ DistributorCinema partner in the CineFox network, providing screen inventory for advertising placement.
• Cinema AlbertcoreChannel Partner/ Reseller/ DistributorCinema partner displaying CineFox advertisements. Part of the cinema network for advertising distribution.
• Feestpaleis AalstcoreChannel Partner/ Reseller/ DistributorCinema partner located in Aalst, Belgium, providing additional screen capacity for the CineFox advertising network.
• 100+ Belgian Cinemas (Independent/Small)minorChannel Partner/ Reseller/ DistributorNetwork of smaller independent cinemas across Belgium that display CineFox advertisements alongside major chains, expanding geographic reach.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JCDecaux: World's largest outdoor advertising company, operating across street furniture, transport, and digital out-of-home. Competes for premium out-of-home ad budgets in Belgium alongside CineFox.
• GroupM Belgium: Largest media investment group in Belgium, planning and buying across all channels including cinema. Competes with CineFox for advertiser budgets at a much larger scale.
• Clear Channel Outdoor: Global outdoor advertising operator with extensive European presence. Competes broadly with CineFox for out-of-home and premium media budgets.
• Lamar Advertising: Large outdoor advertising company operating billboard and digital out-of-home networks. Adjacent peer competing for traditional advertising budgets across multiple channels.
• Ströer: Major German out-of-home and digital out-of-home advertising operator with significant presence in Benelux. Comparable as a European DOOH/cinema-adjacent advertising network.

Emerging players

• Spott: Belgian/Dutch interactive video and contextual advertising platform enabling shoppable and interactive ads in video content. Comparable as a Benelux-focused video advertising technology player targeting the same local advertisers.

Others

• Kinetic Worldwide: Global out-of-home media planning and buying agency under WPP/GroupM. Comparable as a specialist agency that plans and buys cinema, DOOH, and traditional out-of-home for advertisers in Europe.

Direct peers

• Cinedigm: Operates digital cinema networks and theatrical on-screen advertising in North America. Comparable as a digital cinema advertising and content distribution network.
• Screenvision Media: US cinema advertising network that sells pre-show on-screen advertising across a large network of theater partners. Direct competitor in the cinema advertising category, though at much larger US scale.
• National CineMedia (NCM): Operates the largest cinema advertising network in the US, selling pre-show ads and entertainment content across partner theaters. Closest publicly-listed analog to CineFox's cinema ad network business model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cinefox

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CineFox