Farrier Specialty Products

What Farrier Specialty Products does

Farrier Specialty Products (FSP) is a privately held, founder-owned small business based in Freeland, Maryland that manufactures and sells orthopedic glue-on horseshoes and related hoof-care consumables for the equestrian market. The company's flagship product line is built around an indirect glue-on cuff system that avoids direct glue application to the sole, preserving hoof integrity; each shoe is mounted on a polymer rim pad designed to absorb shock and distribute weight. The catalog includes multiple specialty variants — Elite Cuff Shoes (Front, Hind, and XB), Roller Motion, Victory Sport, and Elite Onion Performance Cuff Shoes — plus accessories such as Impression Hoof Packing Material, Copper Sulfate, Black Pigment Dye, and Installation Kits, all made in the USA.

The business operates primarily as a direct-to-consumer e-commerce storefront on Shopify (fsphorse.com), with product prices ranging from $5 (installation kit components) to $115 (Roller Motion, Elite Onion variants). Unit pricing is offered at retail, with wholesale pricing available to distributors who register for an account. The company ships to 26+ countries spanning North America, Europe, Asia Pacific, and the Middle East, and accepts custom shoe design orders for horses with unique hoof problems. Customer segments are defined by equestrian discipline — barrel racing, show jumping, eventing, dressage, cutting, endurance, racing, breeding, and showing — rather than by enterprise or institutional buyers, indicating a fragmented, long-tail customer base of individual horse owners, farriers, and trainers.

The company is owned and operated by Barry Swartz, who appears as the primary spokesperson and demonstrates installation of the Elite Cuff Shoe System in instructional video content. There is no evidence of external institutional investment, parent company ownership, or public listing; the company has remained founder-owned since inception and emphasizes over 50 years of combined industry experience in breeding, racing, showing, and youth farrier education as a core credibility signal.

Name

Farrier Specialty Products

Legal name

Farrier Specialty Products, LLC

Website

https://fsphorse.com

Company type

Private

Operating status

Operating

Short description

Farrier Specialty Products is a privately held, founder-owned Maryland-based manufacturer that designs, makes, and sells orthopedic glue-on horseshoes and hoof-care consumables direct-to-consumer via Shopify to horse owners, farriers, and trainers across 26+ countries.

Ownership category

akta.pro rank

Product category

Equine Hoof Care / Horseshoes

NAICS

Footwear Manufacturing (3162), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

Keywords

• Glue-on horseshoes
• Equine hoof care
• Farrier supplies
• Orthopedic horseshoes
• Equestrian products

Headquarters

HQ city

Freeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of glue-on horseshoes and related equestrian products through their Shopify-powered e-commerce platform. Products include various cuff shoe systems, hoof packing materials, adhesives, and installation supplies. Revenue is generated through one-time product purchases at retail or wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Farrier Specialty Products manufactures and sells glue-on horseshoes and related hoof-care accessories for horses used across equestrian disciplines such as barrel racing, show jumping, dressage, cutting, endurance, and racing. Its core line is the FSP Elite Cuff Shoe System, built on a proprietary indirect glue-on cuff with a polymer rim pad, alongside supporting accessories including hoof packing materials, adhesives, copper sulfate, and installation kits. All products are made in the USA and sold direct-to-consumer via the company's Shopify storefront with international shipping to 26+ countries and a wholesale tier for distributors.

Product overview

Farrier Specialty Products offers a line of glue-on horseshoes for equestrian disciplines, including barrel racing, show-jumping, events, dressage, cutting, and endurance. The core product line includes the FSP Elite Cuff Shoe System available in multiple variants: Elite Cuff Shoes Front and Hind (regular/soft fit, flat/wedge styles), Roller Motion Cuff Shoes, Victory Sport Cuff Shoes, and Elite Onion Performance Cuff Shoes. Supporting accessories include Black Pigment Dye for adhesive coloring, Copper Sulfate for hoof health maintenance, Impression Hoof Packing Material for joint support, and Installation Kits containing necessary supplies. All products are proudly made in the USA with an innovative indirect glue-on cuff system that preserves hoof integrity.

Differentiator

Problem solved

Functional benefit

Products and services

• FSP Elite Cuff Shoes Front Glue-on horseshoes for front hooves, built on FSP's indirect glue-on cuff system with polymer rim pad; available in regular or soft fit and flat or wedge styles, sizes 00 to 4 including half-sizes 0.5 and 1.5. Targeted at horses used across equestrian disciplines.
• FSP Elite Cuff Shoes Hind Glue-on horseshoes designed for hind hooves using the indirect cuff and polymer rim pad system; available in regular or soft fit, sizes 0 to 3. Intended for horses needing hind-hoof orthopedic support.
• FSP Elite Cuff Shoes XB Front-hoof glue-on horseshoes sold with a full installation kit; available in regular or soft fit and flat or wedge styles, sizes 00 to 4. Designed for ease of installation for farriers and owners.
• FSP Roller Motion Cuff Shoes Orthopedic horseshoe with roller motion technology for a wide range of equestrian applications; available in regular or soft material, sizes 4 to 8. Targeted at horses needing controlled breakover and orthopedic correction.
• FSP Victory Sport Cuff Shoes Race plate and performance horseshoe designed for front hooves; available in sizes 4 to 8. Built for performance horses in racing and high-intensity disciplines.
• FSP Elite Onion Performance Cuff Shoes Orthopedic front-hoof horseshoe with a wide range of applications; available in sizes 6 to 10. Suited to horses needing extra hoof support or specific corrective shoeing.
• Impression Hoof Packing Material Hoof packing material providing shock distribution and coffin joint support; available in Soft (30 DIM) and X-Soft (20 DIM) consistencies and can be mixed with copper sulfate for anti-fungal protection. Used as a complement to FSP cuff shoe installations.
• Black Pigment Dye Black opaque epoxy dye formulated to be added to Hoof MD adhesive for application of FSP horseshoes; supplied in 0.75 fluid ounce bottles. Used to color epoxy during shoe installation.
• Copper Sulfate Hoof health product that cures and prevents thrush, white lime, and hoof rot; available in crystal or powder form, in tub or easy-squeeze bottle containers. Used for general equine hoof health maintenance.
• Installation Kit Installation supplies for FSP horseshoes including 2 shoes, 2 pairs of gloves, 2 mixing cups, 4 mixing sticks, 1 roll of Vet-Wrap, and 1 roll of stretch wrap. Bundled to support FSP shoe application.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mustad Hoofcare: Mustad Hoofcare manufactures horseshoes, nails, tools, and related farrier products. It is a direct peer because it serves the same professional farrier and horse-owner market with hoof-protection hardware and systems.
• Royal Kerckhaert: Royal Kerckhaert is a horseshoe and farrier-product manufacturer with a broad line of hoof-care solutions. Its core horseshoe offering and equestrian customer base closely overlap FSP's.
• EasyCare: EasyCare makes Easyboot hoof boots and related hoof-care products. It is a direct peer in alternative hoof protection and performance equipment for horses, although it uses boots rather than FSP's glue-on cuff system.
• St. Croix Forge: St. Croix Forge manufactures horseshoes, anvils, and farrier tools. It overlaps with FSP's horseshoe manufacturing and the professional farrier distribution channel.
• Werkman Hoofcare: Werkman Hoofcare supplies horseshoes, farrier tools, and hoof-care products. It is a direct peer in the same specialty equipment category and serves similar equestrian professionals.

Emerging players

• Cavallo Horse & Rider: Cavallo sells hoof boots and related horse hoof-protection equipment. It is an emerging direct competitor because it addresses the same hoof-care and performance needs through a different delivery mechanism.
• Vettec: Vettec provides hoof adhesives, repair materials, and farrier supplies. It overlaps with FSP's installation accessories and the same professional hoof-care use cases, making it a niche but relevant peer.
• Nanric: Nanric develops equine hoof-care products, orthotics, and farrier supplies. Its specialized hoof-health focus and custom-solution orientation make it an emerging peer in the same niche.

Broad incumbents

• Absorbine: Absorbine is a broad incumbent in equine health and hoof-care products. It serves horse owners and professionals with a wider portfolio, so the overlap is broader but relevant to FSP's target market.

Others

• Life Data Labs: Life Data Labs sells Farrier's Formula and other hoof-health products aimed at farriers and horse owners. It is an adjacent peer because it targets hoof health but does not primarily sell mechanical horseshoes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farrier Specialty Products