Studio Smiles NYC
Studio Smiles NYC is a single-location Manhattan dental practice led by Dr. Nancy Nguyen, offering comprehensive general, cosmetic, orthodontic, restorative, and emergency dental services to individual patients, supported by major PPO insurance acceptance and patient financing.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Studio Smiles NYC does
Studio Smiles NYC is a single-location comprehensive dental practice operating from 41 Park Avenue, Suite 1C, in Manhattan, New York City. Founded and led by Dr. Nancy Nguyen, DMD, MS, the practice delivers the full spectrum of dental services — general dentistry (exams, cleanings, fluoride treatment, scaling and root planing, X-rays), cosmetic dentistry (porcelain veneers, Snap-On Smile, dental bonding, ZOOM!/KöR/laser whitening systems, one-size take-home kits), orthodontics (Invisalign, ClearCorrect, Six Month Smiles), restorative dentistry (titanium dental implants, bone grafting, porcelain crowns, onlays/inlays, bridges, dentures), oral surgery (extractions, wisdom teeth), endodontics (root canal therapy), and emergency dental care. The clinical team consists of five dentists (Drs. Nguyen, Bhatt, Deshmukh, Chen, Mikhael) supported by an office manager, two front-desk staff (Natalie, Orchid), three dental hygienists (Kenia, Gabrielle, Brittany), and four dental assistants (Claudia, Sierra, Eileen, Mariah). The practice is physician-owned with no external investors or parent entity, serving primarily individual consumers in Manhattan and the greater New York City area.
Underlying technology includes laser dentistry capability (for cavity preparation, decay removal, soft tissue procedures, and gum reshaping with reduced anesthesia needs), digital diagnostic imaging, multiple light-activated and tray-based whitening systems, and clear-aligner orthodontic systems. Office-wide WiFi, a library/study waiting area, complimentary refreshments, and NYC skyline views from the dental chairs constitute the patient-experience layer.
The business model is direct-to-consumer fee-for-service combined with PPO insurance billing. The practice is in-network with eight major dental PPO carriers (Aetna, Cigna, Delta Dental, Empire Blue Cross Blue Shield, Guardian, Principal, Dentemax, MetLife) and files/tracks claims on patients' behalf. Pricing is per-procedure and not publicly disclosed; higher-ticket procedures are made accessible via interest-free in-house financing for qualifying patients, CareCredit third-party healthcare financing, and a 5% cash discount on orthodontic balances paid in full. Patient acquisition is run through the practice website (studiosmilesnyc.com), a large blog covering dental health topics (SEO/organic search), Facebook and X (Twitter) organic social, a Yelp profile, and a Weave-integrated online appointment booking system, with a current promotional lead magnet of "FREE WHITENING with Dental PPO Insurance."
Studio Smiles NYC firmographics
Firmographics- Name
- Studio Smiles NYC
- Legal name
- Studio Smiles NYC
- Website
- https://studiosmilesnyc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio Smiles NYC is a single-location Manhattan dental practice led by Dr. Nancy Nguyen, offering comprehensive general, cosmetic, orthodontic, restorative, and emergency dental services to individual patients, supported by major PPO insurance acceptance and patient financing.
- Ownership category
- akta.pro rank
Studio Smiles NYC industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (6212)
- akta.pro primary industry
- Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)
- akta.pro secondary industry
- Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)
Keywords
Where Studio Smiles NYC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Studio Smiles NYC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Dental services revenue: Revenue generated from comprehensive dental procedures including general dentistry (exams, cleanings, fillings), cosmetic dentistry (teeth whitening, veneers, bonding), orthodontics (braces, aligners), dental implants, and emergency dental services. Services are billed per procedure with accepted insurance plans covering many patients.
- Dental insurance processing: Practice accepts most major dental PPO insurances (Aetna, Cigna, Delta Dental, Empire Blue Cross Blue Shield, Guardian, Principal, Dentemax, MetLife) and files/tracks claims on behalf of patients to maximize benefits.
- Patient financing: Interest-free in-house financing for qualifying patients and CareCredit third-party healthcare financing for patients with large out-of-pocket expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | General dental services (exams, cleanings, fillings) |
| One time/ perpetual license | — | Cosmetic dentistry (whitening, veneers, bonding) |
| One time/ perpetual license | — | Orthodontic treatments (braces, aligners) |
| Transaction based/ take rate | — | Insurance-based dental care |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Studio Smiles NYC product offering
Product offeringCore offering
Studio Smiles NYC is a single-location, full-service dental practice in Manhattan offering preventive, general, cosmetic, restorative, orthodontic, oral surgery, and emergency dental care. Services include cleanings, fillings, veneers, whitening (ZOOM!, KöR, laser), dental implants, crowns, bridges, dentures, clear aligners (Invisalign, ClearCorrect), accelerated braces, root canals, extractions, and bone grafting, delivered in-office using state-of-the-art technology.
Product overview
Studio Smiles NYC is a comprehensive dental practice offering a full spectrum of dental services across multiple specialties. The practice operates as a single-location dental clinic rather than a platform-based product. Core offerings span General Dentistry (cleanings, X-rays, preventive care), Cosmetic Dentistry (porcelain veneers, Snap-On Smile, ZOOM! and KöR whitening systems, laser whitening, dental bonding), Restorative Dentistry (dental implants, porcelain crowns, bridges, dentures, onlays/inlays), Orthodontics (Invisalign, ClearCorrect, Six Month Smiles accelerated braces), Oral Surgery (extractions, wisdom teeth removal, bone grafting), and Emergency Dental Services. The practice features state-of-the-art technology including laser dentistry and emphasizes same-day emergency care availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Porcelain Veneers
- Snap-On Smile
- ZOOM! In-Office Teeth Whitening
- Kör Deep Dental Bleaching System
- One-Size Take-Home Whitening
- Laser Teeth Whitening
- Dental Bonding
- Dental Implants
- Porcelain Crowns
- Cosmetic Onlays and Inlays
- Dental Bridges
- Dentures
- Invisalign Clear Aligners
- ClearCorrect Clear Aligners
- Six Month Smiles Accelerated Braces
- Professional Dental Cleanings
- Dental X-Rays
- Fluoride Treatment
- Scaling and Root Planing
- Tooth Extraction
- Bone Grafting
- Root Canal Therapy
- Emergency Dental Services
Companies that use Studio Smiles NYC
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Studio Smiles NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Studio Smiles NYC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- AetnaminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
- CignaminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
- Delta DentalminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
- Empire Blue Cross Blue ShieldminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
- GuardianminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
- PrincipalminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
- DentemaxminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
- MetLifeminorMajor dental insurance provider accepted at Studio Smiles NYC for patient coverage of dental procedures.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Studio Smiles NYC competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: One of the largest dental support organizations in the U.S., supporting hundreds of practices with general and specialty services — relevant incumbent for service mix and a representative DSO-style growth and exit path.
- Comfort Dental: Largest privately held dental franchise in the U.S. offering general dentistry across hundreds of locations — relevant incumbent for independent-practice operating model and franchise-style scale dynamics.
- Aspen Dental (The Aspen Group): Large multi-site dental services organization with thousands of supported practices nationwide offering general, cosmetic, and restorative care — comparable service categories at substantially greater scale.
- Sonrava Health: Dental support organization operating branded dental practices across multiple states with general, orthodontic, and specialty services — comparable in multi-site operating model and service breadth.
- MB2 Dental: Dental partnership organization supporting affiliated practices across multiple U.S. states with general, cosmetic, and specialty services — comparable service mix and a credible acquirer/partner profile for an independent practice.
Regional players
- 42 North Dental: Dental support organization with affiliated practices across the Northeast U.S., including the New York area — comparable service model and geographic overlap with Studio Smiles NYC.
Direct peers
- Tend: Modern, design-forward dental startup with multiple NYC locations emphasizing tech-enabled booking, spa-like patient experience, and broad insurance acceptance — directly comparable positioning to Studio Smiles NYC in the same Manhattan market.
- Dental365: Multi-location dental group operating throughout NYC and Long Island offering general, cosmetic, and emergency services — directly comparable in service mix and Manhattan/NYC market, scaled across multiple sites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio Smiles NYC social profiles
Digital presenceStudio Smiles NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Smiles NYC leadership team
Management profileNumber of profiles
Profiles5 records
Studio Smiles NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Smiles NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Smiles NYC
What does Studio Smiles NYC do?
Studio Smiles NYC is a single-location, full-service dental practice in Manhattan offering preventive, general, cosmetic, restorative, orthodontic, oral surgery, and emergency dental care. Services include cleanings, fillings, veneers, whitening (ZOOM!, KöR, laser), dental implants, crowns, bridges, dentures, clear aligners (Invisalign, ClearCorrect), accelerated braces, root canals, extractions, and bone grafting, delivered in-office using state-of-the-art technology.
Is Studio Smiles NYC a public or private company?
Studio Smiles NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio Smiles NYC founded?
Studio Smiles NYC was founded in -1. It employs 1 to 10 people.
Where is Studio Smiles NYC based?
Studio Smiles NYC is headquartered in New York, United States, in the North America region.
How does Studio Smiles NYC make money?
Three revenue lines are on record. Dental services revenue is the primary driver. The others are dental insurance processing and patient financing.
Who are Studio Smiles NYC's main competitors?
Broad incumbents on record are Heartland Dental, Comfort Dental, Aspen Dental (The Aspen Group), Sonrava Health and MB2 Dental. 42 North Dental is listed as a regional player. Direct peers are Tend and Dental365.
Does Studio Smiles NYC have an API?
No public API is recorded for Studio Smiles NYC.
What industry is Studio Smiles NYC in?
Studio Smiles NYC's product category is Dental Services. Its primary akta.pro industry code is HLABAAAB, Restorative General Dentistry (Fillings/Crowns/Bridges), with a secondary code of HLABAFAE, Aesthetic/Cosmetic Restorative Dentistry (Smile Design). Its NAICS code is 6212.