What PointX does

PointX is a product brand of Landmark Information Group Ltd., providing a curated points-of-interest (POI) geospatial dataset covering more than 3.5 million natural and man-made locations across Great Britain. The dataset categorizes sites into types including amenities, health facilities, educational institutions, transport infrastructure, businesses, retail outlets, and leisure facilities, and is positioned as a foundational reference layer for property, environmental, navigation, and public-sector use cases. Its named customers include the Defence Geographic Centre (UK Ministry of Defence) and the Scottish Government, indicating adoption in mission-critical defence and devolved-administration contexts as well as the broader property and conveyancing market served by Landmark's other geodata brands.

PointX is delivered as a licensed geospatial dataset rather than a consumer application. The product is sold through Landmark's direct enterprise B2B sales channel and is bundled alongside complementary Landmark geodata brands such as Promap, Envirocheck, Argyll Environmental, OneSearch, SearchFlow, Metropix, Ochresoft, Millar & Bryce, and Optimus, which together serve property professionals, conveyancers, environmental consultants, and public-sector buyers. The brand is operated by a small team (1-10 employees based at Landmark's Exeter, UK headquarters), consistent with its role as a focused product line within a larger information group rather than a standalone operating company.

The business model is B2B data licensing, with revenue generated through enterprise contracts integrating POI data into customer GIS, navigation, planning, and risk workflows. No pricing, ARR, or customer-count disclosure is available, and PointX itself is not a separately incorporated entity; commercially it functions as a monetized dataset inside Landmark Information Group Ltd., a private limited company. There are no disclosed AI/ML capabilities, funding events, or recent leadership changes specific to the PointX brand.

Name

PointX

Legal name

Landmark Information Group Ltd.

Website

https://pointx.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

PointX, a product brand of Landmark Information Group, licenses a curated geospatial points-of-interest dataset covering 3.5 million+ sites across Great Britain to enterprise, government, and property-sector customers.

Ownership category

akta.pro rank

Product category

Geospatial Data Services

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industries

Location Intelligence, Analytics & Geospatial BI (BPAMANAE), Geocoding, Search & Place Data Platforms (BPAMANAC)

Keywords

• Points of interest data
• Geospatial datasets
• Location intelligence
• UK mapping data
• POI database

Headquarters

HQ city

Exeter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. POI Data Licensing and Subscription: PointX data is provided as a dataset product through Landmark Information Group's geodata services. Customers access the data to power location-based decisions in applications such as property development assessment, navigation, logistics, and spatial analysis. Revenue is generated through data licensing, likely with subscription or per-access pricing models typical of geospatial data products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PointX provides a comprehensive points of interest (POI) geospatial dataset covering over 3.5 million natural and man-made locations across Great Britain, including amenities, health facilities, educational institutions, infrastructure, businesses, retail outlets, and leisure facilities. The dataset is licensed to enterprise clients for spatial analysis, navigation, logistics, property development assessment, and government policy and deprivation analysis. It is delivered as a B2B data product through Landmark Information Group's geodata services portfolio.

Product overview

PointX is a geospatial data product offering from Landmark Information Group. It provides a single, core dataset—the PointX Dataset—that offers points of interest data for Great Britain. The product enables location-based connections and understanding of what's nearby, covering over 3.5 million natural and man-made points of interest across shops, businesses, tourist and leisure facilities, topographic features, and other community and commercial points of interest. PointX is delivered as a data solution that can be used for spatial analysis, navigation, logistics, and understanding proximity to potential developments.

Differentiator

Problem solved

Functional benefit

Brands

• PointX: Accurate and reliable points of interest data for Great Britain, covering over 3.5 million natural and man-made points of interest.

Quantifiable outcome

• Comprehensive coverage of Great Britain with 3.5 million+ POIs

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Foursquare: A location data and technology company providing POI datasets, visit data, and geospatial APIs. Foursquare is comparable to PointX in offering commercial POI licensing to enterprise customers in advertising, retail analytics, and urban planning, though with a global rather than UK-only focus.
• Precisely: A data integrity and location intelligence software company offering address verification, POI, and geospatial datasets. Precisely competes with PointX in the property, insurance, and government segments with broader geographic coverage and complementary address data products.
• Ordnance Survey: The UK's national mapping agency, providing authoritative geospatial datasets including POI, addresses, and topographic features across Great Britain. It is the closest direct competitor to PointX within the UK, serving government, property, and enterprise customers with overlapping location intelligence products.
• Royal Mail PAF (Postcode Address File): The UK's authoritative address and postcode database used extensively in property, government, and logistics workflows. PAF is a direct comparable to PointX as UK-centric location data infrastructure, though focused on addresses/postcodes rather than amenity POIs.

Emerging players

• Esri UK: The UK arm of Esri, a global GIS platform provider, offering ArcGIS-based location intelligence including POI, mapping, and spatial analytics. It serves many of the same government, property, and utility customers as PointX, with a broader platform rather than standalone POI dataset focus.
• OpenStreetMap Foundation: An open-source, community-driven mapping project providing free POI and geographic data with substantial UK coverage. While not a commercial competitor in the traditional sense, it functions as a free alternative that constrains PointX's pricing in lower-end use cases.

Broad incumbents

• Google Maps Platform: Google's enterprise mapping and location APIs (including Places API) provide global POI data and geocoding services. It competes with PointX for developers and enterprises building location-aware applications in the UK, with the advantage of scale and integrated ecosystem.
• Pitney Bowes: A global technology company offering location intelligence, address data, and POI datasets through its Data & Commerce segments. Pitney Bowes competes with PointX in providing enterprise location data for shipping, government, and property workflows, with broader international coverage.
• HERE Technologies: A global location data and mapping platform offering POI, geocoding, and routing data worldwide, including comprehensive UK coverage. It serves enterprise, automotive, and logistics customers with a much broader portfolio than PointX, but directly competes on POI licensing for navigation and logistics applications.
• TomTom: A global location technology company providing maps, POI data, and traffic information. TomTom competes with PointX for navigation, fleet, and logistics customers needing UK POI coverage, while offering a much wider product portfolio spanning consumer and enterprise segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/LandmarkUK
• YouTubeyoutube.com/user/LandmarkUK
• LinkedInlinkedin.com/company/pointx-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PointX