Simpli-city

What Simpli-city does

Simpli-City is a cloud-based SaaS platform that provides accounting, reporting, and operational software for real estate property managers and syndicators. The company is headquartered in Brooklyn, NY, was founded by Debbie Klar, and operates as a private company with 1-10 employees. Its platform is purpose-built for the complexity of multi-entity real estate portfolios, combining property management functionality with an accounting-first data model that handles multiple ownership structures, inter-entity transactions, and both cash and accrual basis reporting.

The product is built around a cloud-native, API-first architecture that delivers a desktop-application experience (multiple windows, infinite scrolling, on-screen calculator) while remaining browser-accessible. Core technical components include a WYSIWYG custom report builder — described by the company as unique among AppFolio, Buildium, and Yardi — automated journal entries, one-click bank feed reconciliation, multi-entity accounting, and roommate-tolerant tenant balance tracking. The platform has expanded beyond core accounting into Maintenance Management, a Collections Hub, a Communications Hub, and a Tenant Portal, with a public roadmap covering an additional 41 features across categories including Automation & AI, Integrations, and Document Management. An open API supports integrations including a named partnership with Knock CRM.

Simpli-City operates a sales-led, demo-driven go-to-market model, with primary customer acquisition routed through Calendly-based demo scheduling and a website featuring competitive comparison content, a blog, and self-service feature exploration. Pricing is not publicly disclosed and is handled via sales quote. The company targets property managers, portfolio operators, real estate syndicators, and multifamily operators with roommate-heavy unit configurations. Revenue is generated through recurring SaaS subscriptions, with expansion mechanics driven by additional entities, properties, and features added within accounts. No funding rounds, revenue figures, or named enterprise customers are publicly disclosed.

Name

Simpli-city

Legal name

Simpli-City

Website

https://simpli-city.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Simpli-City is a cloud-based SaaS platform providing accounting, reporting, and operations software for real estate property managers and syndicators, featuring a unique WYSIWYG report builder, multi-entity accounting, and roommate-tolerant tenant tracking.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Property management software
• Real estate accounting
• Multifamily operations
• Tenant management
• Real estate syndication

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS - Property Management Accounting Platform: Simpli-City operates as a cloud-based SaaS platform for property managers, generating revenue through recurring software subscriptions. The platform provides property management accounting features including automated journal entries, custom reporting, multi-entity support, bank feed reconciliation, and roommate management. As a SaaS product, revenue is driven by new customer acquisition, expansion within existing accounts (additional entities/properties), and retention.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Simpli-City is a cloud-based property management accounting and operations platform built for real estate syndicators, property managers, and multifamily operators. It provides automated journal entries, multi-entity accounting, bank feed reconciliation, a WYSIWYG custom report builder, roommate-tolerant tenant accounting, and distribution/capital call calculations, positioning itself as the 'Financial-Ops Layer for Property Operators.'

Product overview

Simpli-City is a unified property management software platform serving as the 'Financial-Ops Layer for Property Operators.' The platform combines modern accounting excellence with comprehensive property management functionality in a single system. Core modules include: Simpli-City Platform (the unified core system), Simpli-City Reports (WYSIWYG report builder), Simpli-City Dashboard (real-time portfolio analytics), Bank Feed (automatic bank synchronization), Multi-Entity Accounting (automated journal entries, cash/accrual reports, audit trails), Maintenance Management, Collections Hub, Communications Hub, Tenant Portal, and Roommate Management. The platform is described as having 'QuickBooks-like simplicity with enterprise accounting power' specifically designed for real estate portfolios, featuring an API-first architecture that enables ecosystem connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Simpli-City Platform A unified cloud-based property management software platform acting as the 'Financial-Ops Layer for Property Operators,' combining modern accounting capabilities (automated journal entries, multi-entity support, cash/accrual reporting) with property management functionality (maintenance, collections, communications, tenant portal) for real estate professionals managing portfolios.
• Simpli-City Reports A dedicated reporting module featuring an intuitive WYSIWYG report builder with drag-and-drop interface, live preview, and unlimited customization, enabling users to build custom reports by property, unit, investor, or entity and export to PDF, Excel (with formulas), or email directly from the system.
• Tenant Portal A self-service tenant-facing portal providing 24/7 access to online rent payments, maintenance requests with photo uploads, and document access, designed for tenants of properties managed by Simpli-City customers.

Quantifiable outcome

• Automated accounting eliminates hours of manual data entry per month
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Knock CRMcoreTechnology or IntegrationSimpli-City's open API strategy explicitly names Knock CRM as a forward-thinking platform within their ecosystem for multifamily property management. The integration represents a strategic ecosystem play where Simpli-City's accounting platform connects with Knock CRM's tenant relationship management capabilities, creating a comprehensive multifamily property management stack.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• RentRedi: RentRedi is a SaaS property management platform focused on small landlords and rental property owners. While smaller in scope than Simpli-City, it overlaps in the accounting and rent-collection workflows Simpli-City serves.
• DoorLoop: DoorLoop is a cloud-based property management SaaS targeting small-to-mid-market landlords and property managers with accounting, rent collection, and tenant management. It competes for the same customer segment as Simpli-City, particularly newer or growing portfolios.
• Stessa: Stessa is a real estate investor accounting and portfolio management platform owned by Roofstock. It overlaps with Simpli-City on the syndication/investor accounting use case, particularly for owners managing multiple rental entities.
• Knock CRM: Knock CRM is a named integration partner of Simpli-City that focuses on multifamily customer relationship management and resident engagement. It is comparable as a complementary platform in the same multifamily property tech ecosystem, often deployed alongside accounting platforms like Simpli-City.
• Hemlane: Hemlane is a SaaS property management platform offering accounting, rent collection, and leasing tools for small-to-mid-market landlords. It competes with Simpli-City on accounting-driven workflows for individual and small-portfolio operators.
• TurboTenant: TurboTenant is a property management SaaS targeting independent landlords and small portfolios. It offers accounting, rent collection, and tenant screening, competing for the entry-level end of the same market Simpli-City serves.

Direct peers

• Buildium: Buildium is a leading SaaS property management platform explicitly listed as a Simpli-City competitor. It serves small-to-mid-market residential property managers with accounting, tenant screening, and maintenance features, overlapping directly with Simpli-City's core offering.
• AppFolio: AppFolio is the closest direct competitor named in Simpli-City's comparison table. It offers cloud-based property management software for residential, commercial, and community association portfolios with accounting, reporting, and tenant management features targeting the same property manager persona.

Broad incumbents

• Yardi: Yardi is a long-established incumbent in property management software, named on Simpli-City's comparison page. It offers a broad suite covering residential, commercial, and multifamily property management with deep accounting capabilities, serving as the enterprise-grade alternative Simpli-City positions against.
• RealPage: RealPage is a large, established provider of property management software for residential and multifamily portfolios. It serves as a broad incumbent competing with Simpli-City's target market at the enterprise end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simpli-city-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpli-city