whipped
- Company typePrivate
- Founded2025
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What whipped does
whipped is an Indian D2C menswear brand (operated by Digital Fine Fast Brands Pvt. Ltd., Bangalore) selling limited-edition men's shirts handwoven on traditional handlooms from organic Khadi cotton and naturally dyed with herbs, fruits, and vegetables, serving sustainability-oriented consumers globally.
whipped firmographics
Firmographics- Name
- whipped
- Legal name
- Digital Fine Fast Brands Pvt. Ltd.
- Website
- https://whipped.store
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
whipped industry classification
Industry- Product category
- Handcrafted Menswear
- NAICS
- Cut and Sew Apparel Manufacturing (3152)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
Keywords
Where whipped is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
whipped business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Shirt Sales: One-time purchase model for handcrafted handloom shirts. Products sold at fixed prices listed in INR. Each piece is handcrafted on order, small-batch production ensuring limited edition status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Relaxed Fit Shirts |
| Unit Pricing | Pay-as-you-go | Kimono Shirts |
| Unit Pricing | Pay-as-you-go | Long Kimono Shirts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
whipped product offering
Product offeringCore offering
whipped manufactures and sells handcrafted men's shirts woven on traditional handlooms from organic Khadi cotton, dyed naturally with herbs, fruits, and vegetables, and cut in Japanese kimono-inspired silhouettes. Each piece is produced in small, limited-edition runs and sold through a direct-to-consumer online store with select retail partners, emphasizing heritage Indian textile craftsmanship over mass production.
Product overview
whipped is a direct-to-consumer men's clothing brand specializing in handwoven, naturally dyed shirts. The product portfolio consists of six core shirt collections—Kimono Shirts (Japanese-inspired shoulder-free A-line designs with 3/4 sleeves), Long Kimono Shirts (extended silhouette versions), Relaxed Fit Shirts (oversized dropped-shoulder styles), Argo Shirts (mandarin collar with pocket details), Enso Shirts (V-neck stand collar modern designs), Basho Shirts (poet-inspired with patch pockets), and Taro Shirts (shorter lean silhouette with mandarin collar). All products are crafted from 100% organic Khadi cotton, naturally dyed using traditional methods with herbs, fruits, and vegetables, and are produced as limited edition small-batch handloom pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Kimono Shirts
Quantifiable outcome
- A single weaver produces approximately 11 meters of handloom fabric per day
- +1 more outcomes
Companies that use whipped
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
whipped technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
whipped partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Digital Fine Fast Brands Private LimitedcoreParent company that owns and operates the whipped brand. Whipped is a registered brand of Digital Fine Fast Brands Pvt. Ltd. The parent company is responsible for all business operations, legal compliance, and brand management.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
whipped competitors and assessment
Company assessmentEmerging players
- Chinar Farooqui: Boutique Indian designer label focused on handwoven, naturally dyed garments using traditional techniques — overlaps with whipped on heritage-craft menswear, though at a smaller designer-led scale.
Direct peers
- Sui: Indian sustainable fashion label working with artisan weavers and natural-dyed handloom fabrics on a DTC channel — comparable slow-fashion positioning and heritage-craft supply model.
- Bodo: Indian slow-fashion label producing small-batch, handcrafted menswear and womenswear using heritage textile techniques and natural fibers — comparable scale, heritage-craft positioning, and DTC distribution model.
- NorBlack NorWhite: Indian contemporary label rooted in handloom textiles and craft collaborations with artisan clusters — comparable heritage-craft supply chain and premium positioning.
- Doodlage: Indian sustainable fashion brand producing small-batch, eco-conscious apparel from upcycled and natural fabrics via a DTC channel — comparable sustainability positioning and premium small-batch model.
- 11.11 / Eleven Eleven: Indian sustainable fashion label built around handloom textiles, natural dyeing, and craft preservation with a direct-to-consumer model — closely matches whipped's artisan supply chain and sustainability narrative.
- Pero: Indian DTC fashion brand that works with artisan clusters to produce handcrafted, heritage-inspired apparel using natural materials and traditional techniques — directly comparable slow-fashion model and customer to whipped.
Broad incumbents
- Nicobar: Larger Indian DTC lifestyle and apparel brand with broader product range (clothing, home, accessories) and international shipping — overlaps with whipped on DTC soft-goods and cross-border ambition, but at meaningfully larger scale.
- Anita Dongre: Established Indian luxury fashion house built on handloom fabrics, natural dyeing, and craft preservation — comparable heritage positioning, but operates at much larger scale across womenswear, menswear, and accessories.
- Raw Mango: Indian handloom-focused brand working with artisan clusters on naturally dyed textiles — shares whipped's natural-dye, craft-cluster DNA but at significantly larger scale and broader product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
whipped social profiles
Digital presencewhipped compliance and trust
Trust signalCompliance1 record
whipped financial estimates
Financial estimateRevenue estimate
Valuation estimate
whipped leadership team
Management profileNumber of profiles
whipped funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
whipped M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about whipped
What does whipped do?
whipped manufactures and sells handcrafted men's shirts woven on traditional handlooms from organic Khadi cotton, dyed naturally with herbs, fruits, and vegetables, and cut in Japanese kimono-inspired silhouettes. Each piece is produced in small, limited-edition runs and sold through a direct-to-consumer online store with select retail partners, emphasizing heritage Indian textile craftsmanship over mass production.
Is whipped a public or private company?
whipped is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was whipped founded?
whipped was founded in 2025. It employs 11 to 50 people.
Where is whipped based?
whipped is headquartered in Bangalore, India, in the Asia region.
How does whipped make money?
One revenue line is on record: direct Shirt Sales.
Who are whipped's main competitors?
Chinar Farooqui is listed as an emerging player. Direct peers are Sui, Bodo, NorBlack NorWhite, Doodlage, 11.11 / Eleven Eleven and Pero. Broad incumbents are Nicobar, Anita Dongre and Raw Mango.
Does whipped have an API?
No public API is recorded for whipped.
What industry is whipped in?
whipped's product category is Handcrafted Menswear. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew. Its NAICS code is 3152 and its SIC code is 2300.