Norblack Norwhite
Norblack Norwhite is a Delhi-based, handmade-to-order fashion brand founded in 2010 that reinterprets traditional Indian textiles (Bandhani, Ikat, Khadi, block printing, embroidery) into contemporary apparel, accessories, and home goods sold direct-to-consumer worldwide, with a parallel creative-studio practice serving global brands, artists, and cultural institutions.
- Company typePrivate
- Founded2010
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Norblack Norwhite does
Norblack Norwhite (NBNW) is a Delhi-based, handmade-to-order fashion brand founded in 2010 by Mriga Kapadiya and Amrit Kumar, who relocated from Toronto to Bombay to explore Indian heritage textiles before moving operations to New Delhi in 2016. The company reinterprets traditional Indian techniques, including Bandhani (tie-and-dye), Ikat (resist-dyeing hand-weaving), Khadi (handloom cotton), block printing, screen printing, dip and splatter dye, handweaving, embroidery, and hand-painting, into contemporary womenswear, menswear, sarees, outerwear, accessories, jewelry, and gift items produced by a retained artisan network that has included Master Tailor Mohammed Ji since Day 1 and the Bandhani artisans Aziz and Suleman Khatri of Kutch.
The commercial model is direct-to-consumer e-commerce through a Shopify storefront at norblacknorwhite.com, with worldwide shipping from New Delhi and a Los Angeles distribution point via FedEx, DHL, UPS, and DTDC; pricing spans $10 accessories to $550 statement dresses, with core apparel priced between $200 and $285, and free international shipping above $250 USD. Sizing is inclusive from XXS to 4X with custom fits available. A separate creative-studio practice designs for brands such as Nike, Air Canada, Budweiser, and Fila India; artists including Raveena, Yara Shahidi, and Major Lazer; sports figures like Marcelo of Real Madrid; and cultural institutions including London's Victoria and Albert Museum.
The company operates through two legal entities, NorBlack NorWhite Inc. (US) and Norblack Norwhite Pvt. Ltd. (India), is bootstrapped with no disclosed institutional funding, employs 11-50 people, and earns press through Vogue India, Vogue US, Dazed, Teen Vogue, Fader, Hypebae, and The Juggernaut. Go-to-market relies on owned channels, including Instagram, YouTube, Tumblr, the Universe blog, and an email newsletter, supplemented by earned media and a recurring program of brand collaborations that function as both revenue and cultural credibility.
Norblack Norwhite firmographics
Firmographics- Name
- Norblack Norwhite
- Legal name
- NorBlack NorWhite Inc.
- Website
- https://norblacknorwhite.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norblack Norwhite is a Delhi-based, handmade-to-order fashion brand founded in 2010 that reinterprets traditional Indian textiles (Bandhani, Ikat, Khadi, block printing, embroidery) into contemporary apparel, accessories, and home goods sold direct-to-consumer worldwide, with a parallel creative-studio practice serving global brands, artists, and cultural institutions.
- Ownership category
- akta.pro rank
Norblack Norwhite industry classification
Industry- Product category
- Contemporary Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)
Keywords
Where Norblack Norwhite is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Norblack Norwhite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales of handmade apparel, accessories, and home goods through their e-commerce website. Products include dresses ($160-$550), shirts ($200-$350), pants ($140-$320), tops ($100-$250), outerwear ($300-$330), accessories, jewelry, and gift items. Made-to-order model with worldwide shipping.
- Brand Collaborations and Creative Studio Work: Creative studio projects designing for brands like Nike, Air Canada; conceptualizing gear for artists like Raveena, Yara Shahidi, Major Lazer, Marcelo (Real Madrid); and building worlds for cultural institutions like London's Victoria and Albert Museums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dresses: $160-$550 USD |
| Unit Pricing | Pay-as-you-go | Tops: $100-$250 USD |
| Unit Pricing | Pay-as-you-go | Shirts: $200-$350 USD |
| Unit Pricing | Pay-as-you-go | Pants: $140-$320 USD |
| Unit Pricing | Pay-as-you-go | Outerwear: $300-$330 USD |
| Unit Pricing | Pay-as-you-go | Accessories & Gifts: $10-$225 USD |
| Unit Pricing | One time/ perpetual license | Gift Cards: $50-$500 USD |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Norblack Norwhite product offering
Product offeringCore offering
NorBlack NorWhite designs, manufactures, and sells handmade-to-order apparel and accessories using traditional Indian textile techniques (Bandhani, Ikat, Khadi, block printing, embroidery) through a direct-to-consumer e-commerce website. The product range includes womenswear, menswear, sarees, outerwear, jewelry, bags, bindis, and gift items priced between $10-$550 USD, with size-inclusive sizing from XXS to 4X and free international shipping on orders above $250. The company also operates a creative studio providing brand collaboration and design services to clients such as Nike, Air Canada, Victoria and Albert Museum, and Major Lazer.
Product overview
NorBlack NorWhite is a Delhi-based fashion brand offering handmade-to-order apparel and accessories rooted in Indian heritage textiles. The core offering spans womenswear (dresses, tops, skirts, sarees) and menswear (shirts, pants, outerwear) featuring traditional crafts including bandhani, ikat, block printing, and embroidery. The brand operates a collaborative accessories line (NBNW Collabs) including jewelry and lifestyle objects, a Gift Shop with merchandise supporting charitable causes, and archival lookbook content. All products are size-inclusive (XXS-3X), made to order by skilled karigars (artisans) primarily in Delhi, India, with international shipping from studios in New Delhi and Los Angeles.
Differentiator
Problem solved
Functional benefit
Products and services
- Womenswear Collection Ready-to-wear womenswear garments including dresses, tops, skirts, sarees, sets, and shirts priced $100-$550 USD. Designed with traditional Indian textiles like Ikat, Bandhani, and block prints. Handmade to order with inclusive sizing from XXS to 3X.
- Menswear Collection Ready-to-wear menswear including shirts ($200-$350), pants ($140-$320), and outerwear/jackets ($300-$330) incorporating handwoven textiles, embroidery, and traditional dyeing techniques.
- Best Sellers Collection Curated selection of the brand's most popular and iconic styles, including the Empress Dress, Aunty LS Tee, and The General Set.
- Sarees Collection Traditional and contemporary saree styles including the Shimma Saree and Blue Hues Saree Dress, crafted in handwoven textiles.
- Outerwear Collection Jackets including the Worker Jacket and Block Printed Utility Jacket featuring handwoven textiles, block printing, and embroidery. Prices range from $300-$330 USD.
- NBNW Collabs Collection Collaborative collection featuring jewelry, accessories, and lifestyle objects created with partner artisans and brands, including pieces from Claymen ceramics partnership.
- NBNW x Bhavya Ramesh Collection Limited collaboration collection featuring accessories designed with Bhavya Ramesh, showcasing contemporary Indian craft aesthetics.
- Gift Shop Collection Curated selection of merchandise, accessories, and lifestyle products including t-shirts, bindis, scrunchies, socks, bags, and home decor items. Some items support charitable causes through proceeds donations.
- Jewelry Collection Statement jewelry pieces including ear cuffs, rings, and hair clips made from sterling silver and gold plating. Includes Embrace, Vigil, Omen, and Gaze collections priced $45-$445.
- Bags Collection Handcrafted bags featuring block prints and vibrant textiles, including the All Hearts Day Bag, Star Koodai Bag, and Aura Bag, priced from $60-$150 USD.
- Protect Your Spirit Bindi Bundle Decorative bindi accessories part of the Protect Your Spirit merchandise line, priced from $10.
- Aunty LS Tee (Charitable Merchandise) Graphic t-shirt merchandise featuring 'Aunty' themed messaging. Proceeds from sales are donated to Shakti Shalini, an NGO supporting survivors of gender and sexual violence.
- Gift Cards Gift cards available in $50, $100, $200, and $500 USD denominations with no expiry date.
- Creative Studio Services (Brand Collaborations) Brand collaboration and design project services for clients including Nike, Air Canada, Budweiser, Fila India, Victoria and Albert Museum, Major Lazer, Raveena, Yara Shahidi, and Marcelo (Real Madrid). Projects include co-branded collections, music video wardrobe, custom celebrity pieces, and exhibition collaborations.
Companies that use Norblack Norwhite
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Norblack Norwhite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Norblack Norwhite partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and major.
- NikeflagshipNike's first Indian brand collaboration with NorBlack NorWhite. Launched a colorful bandhani-inspired footwear and apparel collection celebrating Indian culture and craftsmanship. Featured a promotional post with US-based Bangladeshi influencer Naley that sparked controversy and #BoycottNike campaign.
- ClaymencoreMulti-series collaboration with Claymen, a ceramic studio based in New Delhi. Products include Mini Incense Holder and Alta Incense Holder with claymen figures. Made at Claymen's Delhi studios with hand-painting done at NBNW studios.
- Bombay ElectriccoreCollaboration on Lost & Found collection where vintage sarees were upcycled with chindi fabric to create dresses with delicate applique work. Celebrated the idea of taking vintage pieces and reimagining them into something new.
- Bhavya RameshcoreNBNW X Bhavya Ramesh collaboration collection featuring jewelry and accessories.
- Major LazerflagshipDesigned wardrobe for Major Lazer music video 'Lean On'. Part of Big Names creative studio projects.
- Marcelo (Real Madrid)flagshipDesigned custom jacket for Real Madrid football star Marcelo. Part of Big Moves creative studio projects.
- Raveena (singer)majorDesigned custom pieces for the singer/artist.
- Yara Shahidi (actress)majorDesigned custom pieces for the actress.
- Victoria and Albert MuseumflagshipFABRIC OF INDIA exhibition collaboration with London's V&A Museum. Building worlds for cultural institutions.
- BudweisermajorCustom jacket collaboration with Budweiser (BudX).
- Air CanadamajorDesign collaboration with Air Canada.
- Fila IndiamajorAd film design collaboration with Fila India.
- Aziz and Suleman KhatricoreLong-standing collaboration with Bandhani brothers Aziz and Suleman Khatri from Kutch. Started with Bandhani Beginnings collection (earliest) and continued through Frolicking in Goa collection.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Norblack Norwhite competitors and assessment
Company assessmentDirect peers
- Raw Mango: Delhi-based designer label by Sanjay Garg that reinterprets traditional Indian handwoven textiles (chanderi, muga) into contemporary womenswear. Similar to NBNW in its fusion of heritage craft with modern silhouettes and made-in-India positioning.
- Pero: Indian fashion brand by Aanchal Saini that uses handwoven, hand-embroidered textiles and traditional Indian craft techniques. Comparable to NBNW in its small-batch, artisanal, made-to-order approach and direct-to-consumer model.
- 11.11 / Eleven Eleven: Delhi-based slow-fashion label using handwoven khadi, organic cotton, and natural dyes for contemporary Indian apparel. Directly comparable to NBNW in its handmade ethos, Indian textile reinterpretation, and size-inclusive offering.
- Masaba Gupta (House of Masaba): India-based contemporary fashion brand blending traditional Indian prints with modern silhouettes and a strong founder-led brand identity. Comparable to NBNW in DTC-led, culturally-rooted, founder-led positioning aimed at younger consumers.
- Chola (The Label): Mumbai-based contemporary label with South Asian prints and craft-forward designs in modern silhouettes. Comparable to NBNW in its positioning as a culturally-rooted, contemporary Indian fashion brand targeting global consumers.
Broad incumbents
- Anita Dongre: Established Indian designer with multiple brands (AND, Global Desi, Anita Dongre) using traditional Indian craftsmanship and textiles. A larger incumbent with similar heritage-craft positioning but at much greater scale and broader product range than NBNW.
- Sabyasachi: India's most established luxury fashion house, known for traditional Indian craft reinterpretation. Comparable to NBNW in heritage craft DNA, but operates at couture scale with extensive bridal and retail presence rather than DTC streetwear.
- Ritu Kumar: Pioneering Indian designer brand founded in the 1960s, known for reviving traditional Indian textiles and craft techniques. Operates at much larger scale than NBNW; comparable in craft heritage roots but with broader retail and product range.
Emerging players
- Grassroots by Anita Ahuja: Indian brand using traditional hand-block printing and natural dyes for contemporary fashion. Comparable to NBNW in its artisanal Indian textile DNA and sustainable, made-in-India ethos, though smaller and more focused on prints.
- Iro Iro: India-based contemporary womenswear label working with handwoven textiles and traditional Indian craft techniques. Comparable to NBNW in its small-batch, craft-forward, made-in-India approach to modern fashion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Norblack Norwhite social profiles
Digital presenceNorblack Norwhite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norblack Norwhite leadership team
Management profileNumber of profiles
Profiles3 records
Norblack Norwhite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norblack Norwhite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norblack Norwhite
What does Norblack Norwhite do?
NorBlack NorWhite designs, manufactures, and sells handmade-to-order apparel and accessories using traditional Indian textile techniques (Bandhani, Ikat, Khadi, block printing, embroidery) through a direct-to-consumer e-commerce website. The product range includes womenswear, menswear, sarees, outerwear, jewelry, bags, bindis, and gift items priced between $10-$550 USD, with size-inclusive sizing from XXS to 4X and free international shipping on orders above $250. The company also operates a creative studio providing brand collaboration and design services to clients such as Nike, Air Canada, Victoria and Albert Museum, and Major Lazer.
Is Norblack Norwhite a public or private company?
Norblack Norwhite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Norblack Norwhite founded?
Norblack Norwhite was founded in 2010. It employs 11 to 50 people.
Where is Norblack Norwhite based?
Norblack Norwhite is headquartered in New Delhi, India, in the Asia region.
How does Norblack Norwhite make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are brand Collaborations and Creative Studio Work.
Who are Norblack Norwhite's main competitors?
Direct peers on record are Raw Mango, Pero, 11.11 / Eleven Eleven, Masaba Gupta (House of Masaba) and Chola (The Label). Broad incumbents are Anita Dongre, Sabyasachi and Ritu Kumar. Emerging players are Grassroots by Anita Ahuja and Iro Iro.
Does Norblack Norwhite have an API?
No public API is recorded for Norblack Norwhite.
What industry is Norblack Norwhite in?
Norblack Norwhite's product category is Contemporary Apparel. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2300.