The Engage Group
The Engage Group is a Dubai-based employee communications and experience consultancy that designs employer branding, internal communications, change communication, and employee engagement programs for Middle East governments, sovereign funds, and global enterprises.
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Engage Group does
The Engage Group is a Dubai-headquartered employee communications and experience consultancy founded in 2013 by Brett Smyth, who continues to serve as CEO (Chief Engagement Officer). The firm operates as a professional services practice rather than a software company, delivering six core service pillars: Employer Branding, Employee Experience, Employee Events, Internal Communications, Strategy Communication, and Change Communication. Its client base spans Middle East government entities, sovereign funds, and global enterprises across healthcare, energy, transport, consumer goods, financial services, and retail, with named engagements including Canon EMEA, Dubai Airports, AD Ports Group, Dubai Future Foundation, NAHDI Medical Company, and The Arab Energy Fund.
The company's core intellectual asset is its proprietary "Heads, Hearts and Hands" methodology, a behaviorally-grounded framework addressing cognitive understanding, emotional buy-in, and behavioral action in change and engagement initiatives. Beyond billable consulting, the firm has built a content marketing ecosystem comprising twelve free downloadable toolkits (covering topics from AI adoption to employer branding), two free online assessment tools (Internal Comms Maturity Test and Employee Experience Scorecard) hosted on the Agolix platform, and the "Stay Engaged" podcast series. The firm has earned the IoIC #1 Best Agency ranking, multiple Future Workplace Awards, Gulf SME recognition, and Arabian Business awards including Entrepreneur of the Year for its CEO.
Commercially, Engage operates a sales-led, senior-consultant-driven go-to-market motion offering free 30-minute discovery calls before custom-scoped, quote-based engagements. Pricing is project-based with multi-year contracts available, and there are no disclosed public rates or subscription tiers. The firm markets primarily through thought leadership content, industry awards, and direct enterprise outreach, with no disclosed external equity investment; ownership appears to remain founder-controlled across the firm's 13-year operating history.
The Engage Group firmographics
Firmographics- Name
- The Engage Group
- Legal name
- Engage Group
- Website
- https://engagegroup.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Engage Group is a Dubai-based employee communications and experience consultancy that designs employer branding, internal communications, change communication, and employee engagement programs for Middle East governments, sovereign funds, and global enterprises.
- Ownership category
- akta.pro rank
The Engage Group industry classification
Industry- Product category
- Employee Communications Consulting
- NAICS
- Advertising Agencies (54181), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)
Keywords
Where The Engage Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
The Engage Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Services - Consulting & Creative: Engagement-based professional services revenue model delivering consulting projects, creative campaigns, and strategic communication programs to enterprise clients. Services include employer branding, employee experience design, internal communications, change communication, strategy communication, and employee events. Projects range from EVP development to large-scale event production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting and creative services with custom scoping |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Engage Group product offering
Product offeringCore offering
The Engage Group is an employee communication and experience consultancy that sells six service pillars to enterprise and government clients: Employer Branding, Employee Experience, Employee Events, Internal Communications, Strategy Communication, and Change Communication. Deliverables span EVP development, employer brand strategy, onboarding redesign, internal communications strategy and governance, change campaigns, employee events, and creative campaign production. Services are scoped, quoted, and delivered as multi-year consulting engagements, primarily across the Middle East.
Product overview
The Engage Group is a professional services firm specializing in employee communications and engagement rather than a software product company. Their offering consists of six core consulting service pillars: Employer Branding, Employee Experience, Employee Events, Internal Communications, Strategy Communication, and Change Communication. These services are complemented by a library of 12 free downloadable toolkits covering topics from AI adoption to employee events to employer branding. The company also offers two free assessment tools (Internal Comms Maturity Test and Employee Experience Scorecard) delivered through the Agolix platform, and produces the 'Stay Engaged' podcast series as a thought leadership content vehicle. The portfolio is positioned as consultancy-led rather than technology-platform-based, with services ranging from strategy development to creative production and measurement.
Differentiator
Problem solved
Functional benefit
Brands
- Stay Engaged: The company's podcast series featuring real talk with leaders and changemakers shaping the future of work.
Products and services
- Employer Branding Services Consulting services for developing employer value propositions, brand strategy, talent attraction campaigns, and recruitment marketing toolkits designed to attract and retain top talent for enterprise and government clients.
- Employee Experience Services Comprehensive employee experience design covering onboarding, performance development, engagement and recognition, and offboarding, intended to create moments that matter across the employee journey for enterprise clients.
- Employee Events Services Design and delivery of memorable employee events including townhalls, workshops, offsites, and activations that build belonging, strengthen team connections, and inspire action for enterprise workforces.
- Internal Communications Services Strategic internal communications consulting including strategy and governance, capability development, campaign implementation, and measurement services for enterprise clients building or maturing their internal communications function.
- Strategy Communication Services Services for turning complex strategies into clear, visual, and energizing experiences through strategy campaigns, explainer videos, toolkits, immersive experiences, and ambassador programs that help employees understand and act on corporate strategy.
- Change Communication Services Change communication consulting to help organizations navigate transformations through change campaigns, explainers, immersive experiences, and ambassador programs that build belief, reduce uncertainty, and embed new ways of working.
Companies that use The Engage Group
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
The Engage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature1 record
The Engage Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Canon EMEAcoreCanon EMEA partnered with Engage to develop and deliver an employee advocacy program. Engage hosted Pete Morris and Joseph Semakula from Canon's Brand and Sponsorship team for a webinar sharing insights on building a successful employee advocacy program. Engage developed toolkits and creative collateral to bring Canon's Employee Advocacy Programme to life.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Engage Group competitors and assessment
Company assessmentBroad incumbents
- Edelman: World's largest PR firm with an Employee Experience and Change practice serving multinationals on internal communications and employer brand. Overlaps with Engage on enterprise employer branding but operates at vastly greater scale and geographic reach.
- Hill+Knowlton: Global communications network with employee engagement and change-management offerings. Comparable on internal communications consulting but offers a much broader portfolio of public affairs, brand, and crisis services.
- Ogilvy: Global advertising network with internal communications and employee engagement capabilities embedded within broader brand transformation work. Competes for the same enterprise change-comm and brand-purpose mandates Engage pursues.
- Accordion (incl. TMP Worldwide): Professional services firm housing TMP Worldwide, a long-established employer brand and talent communications agency. Most directly comparable on EVP, recruitment marketing, and employer brand strategy work.
- Havas People (Havas): Global employee engagement and employer brand network within Havas. Overlaps with Engage on internal communications strategy, employer brand, and employee events for multinational clients.
- Kantar (Brand & Employee Experience): Global research and consulting firm with employer brand and employee experience practices. Comparable in EVP development and engagement measurement, though typically research-led rather than creative-execution-led.
Direct peers
- WE Communications: Global communications agency with a dedicated employee engagement and change-communications practice. Most direct functional competitor to Engage in employer brand, internal communications, and employee experience consulting.
- Living HR: UK-based specialist employee engagement consultancy offering employer brand, internal communications, and employee experience services. Closely comparable specialist positioning to Engage, though without Middle East regional focus.
- Gatehouse Law: Specialist employer brand and talent communications consultancy. Directly comparable on employer value proposition development, recruitment marketing, and internal brand activation work that anchors Engage's offerings.
Regional players
- BluPrint: Middle East-based strategic communications and employer branding consultancy. Directly comparable regionally on employer brand, internal communications, and employee experience work for Gulf-based enterprise and government clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Engage Group social profiles
Digital presenceThe Engage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Engage Group leadership team
Management profileNumber of profiles
Profiles4 records
The Engage Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Engage Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Engage Group
What does The Engage Group do?
The Engage Group is an employee communication and experience consultancy that sells six service pillars to enterprise and government clients: Employer Branding, Employee Experience, Employee Events, Internal Communications, Strategy Communication, and Change Communication. Deliverables span EVP development, employer brand strategy, onboarding redesign, internal communications strategy and governance, change campaigns, employee events, and creative campaign production. Services are scoped, quoted, and delivered as multi-year consulting engagements, primarily across the Middle East.
Is The Engage Group a public or private company?
The Engage Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Engage Group founded?
The Engage Group was founded in 2013. It employs 11 to 50 people.
Where is The Engage Group based?
The Engage Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Engage Group make money?
One revenue line is on record: professional Services - Consulting & Creative.
Who are The Engage Group's main competitors?
Broad incumbents on record are Edelman, Hill+Knowlton, Ogilvy, Accordion (incl. TMP Worldwide), Havas People (Havas) and Kantar (Brand & Employee Experience). Direct peers are WE Communications, Living HR and Gatehouse Law. BluPrint is listed as a regional player.
Does The Engage Group have an API?
No public API is recorded for The Engage Group.
What industry is The Engage Group in?
The Engage Group's product category is Employee Communications Consulting. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54181 and its SIC code is 7311.